Kyle Monson
@kmonson.bsky.social
Founding partner at Codeword, helping tech companies with their words. Former editor and journalist. NYC-based.
As a journalist/editor-turned-brand-guy guy, begging media outlets to consider that every piece you publish reflects on your brand. When you publish stupid stuff and stupid people, your brand gets associated with stupidity!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
November 14, 2025 at 6:54 PM
As a journalist/editor-turned-brand-guy guy, begging media outlets to consider that every piece you publish reflects on your brand. When you publish stupid stuff and stupid people, your brand gets associated with stupidity!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
Reposted by Kyle Monson
about a lucky man with a worm in his brain
i read the nuzzi today, oh boy
November 14, 2025 at 6:14 PM
about a lucky man with a worm in his brain
It's impossible to build a liberal, or progressive, or equitable, or even a FREE society without universal healthcare. Any policy or politician that doesn't start there is owned.
"my least woke opinion is---"
That's enough. We've had enough people indulging in the "thrill of a little conservatism", as a treat. Of considering reactionary thought to be a salacious and taboo in a world descending into reactionary mania.
Give me your MOST woke opinions. We're bringing it back.
That's enough. We've had enough people indulging in the "thrill of a little conservatism", as a treat. Of considering reactionary thought to be a salacious and taboo in a world descending into reactionary mania.
Give me your MOST woke opinions. We're bringing it back.
November 14, 2025 at 5:53 PM
It's impossible to build a liberal, or progressive, or equitable, or even a FREE society without universal healthcare. Any policy or politician that doesn't start there is owned.
Reposted by Kyle Monson
Reposted by Kyle Monson
Predictable but still amazing to watch people who spent literally years accusing every librarian, teacher, and trans person they could find of sexually grooming children suddenly throw themselves in with "actually it's ephebophilia"
Megyn Kelly: "I know somebody very close to this case…Jeffrey Epstein, in this person's view, was not a pedophile…He was into the barely legal type, like he liked 15 year old girls…He wasn't into like 8 year olds…There's a difference between a 15 year old and a 5 year old."
November 13, 2025 at 6:38 PM
Predictable but still amazing to watch people who spent literally years accusing every librarian, teacher, and trans person they could find of sexually grooming children suddenly throw themselves in with "actually it's ephebophilia"
Breaks my heart that my two teenagers have grown up with this just being normal culture/political life. Year after year of horrifying scandals and abuses that are normalized by the sheer volume of them.
I think it's really bad for our souls to just have these monstrous crimes as the white noise of our era, like a clip from Woodstock to establish something takes place in the 60s
Enten: "Trump is 39 below water on the Epstein case. 39 points in the negative! My goodness gracious. What Trump has been selling on the Epstein files, the Epstein case, the American people have not been buying at all ... less than half of Republicans are buying it. This is his worst issue by far"
November 13, 2025 at 3:58 PM
Breaks my heart that my two teenagers have grown up with this just being normal culture/political life. Year after year of horrifying scandals and abuses that are normalized by the sheer volume of them.
Same, shocked how dumb and servile these people are.
Kinda makes me want to see how people email Musk.
Kinda makes me want to see how people email Musk.
Something that’s so striking in these emails is how…unimpressive Epstein is. He comes off as a pompous, sub-literate lech. Yes everyone is so mortifyingly solicitous of him! All fawning and flattery! Why?????
November 13, 2025 at 6:13 AM
Same, shocked how dumb and servile these people are.
Kinda makes me want to see how people email Musk.
Kinda makes me want to see how people email Musk.
Reposted by Kyle Monson
AOC: "It is unconscionable that what we are debating right now is legislation that will give 8 senators over $1 million a piece & we're robbing people of their food assistance & healthcare to pay for it. How can we vote to enrich ourselves by stealing from the American people?"
November 12, 2025 at 10:39 PM
AOC: "It is unconscionable that what we are debating right now is legislation that will give 8 senators over $1 million a piece & we're robbing people of their food assistance & healthcare to pay for it. How can we vote to enrich ourselves by stealing from the American people?"
Reposted by Kyle Monson
they're going to try to build almost 15,000 units of housing on the land that amazon wanted to have for a campus 🥲 www.nytimes.com/2025/11/12/n...
City Council Approves Plan That Could Bring 14,700 Homes to Queens
www.nytimes.com
November 12, 2025 at 10:05 PM
they're going to try to build almost 15,000 units of housing on the land that amazon wanted to have for a campus 🥲 www.nytimes.com/2025/11/12/n...
hell yeah to churches doing overtly Jesus-y stuff
Catholic bishops nationwide recently announced “You Are Not Alone,” a program that lays out ways for Catholics across the country to provide direct aid and solidarity to immigrants in the U.S.
Catholic bishops launch new program in defense of migrants
At their first business meeting since the Trump administration crackdown began, church leaders resolved to combat the fear they detect among their adherents.
www.washingtonpost.com
November 12, 2025 at 9:33 PM
hell yeah to churches doing overtly Jesus-y stuff
Reposted by Kyle Monson
Catholic bishops nationwide recently announced “You Are Not Alone,” a program that lays out ways for Catholics across the country to provide direct aid and solidarity to immigrants in the U.S.
Catholic bishops launch new program in defense of migrants
At their first business meeting since the Trump administration crackdown began, church leaders resolved to combat the fear they detect among their adherents.
www.washingtonpost.com
November 12, 2025 at 9:00 PM
Catholic bishops nationwide recently announced “You Are Not Alone,” a program that lays out ways for Catholics across the country to provide direct aid and solidarity to immigrants in the U.S.
Reposted by Kyle Monson
BOSS: Quick, I need 20,000 words about the product.
WRITER: Have ‘em for you after lunch.
BOSS: And a five or six-word slogan.
WRITER: Gimme three months, a partner, and a budget.
WRITER: Have ‘em for you after lunch.
BOSS: And a five or six-word slogan.
WRITER: Gimme three months, a partner, and a budget.
November 12, 2025 at 6:14 PM
BOSS: Quick, I need 20,000 words about the product.
WRITER: Have ‘em for you after lunch.
BOSS: And a five or six-word slogan.
WRITER: Gimme three months, a partner, and a budget.
WRITER: Have ‘em for you after lunch.
BOSS: And a five or six-word slogan.
WRITER: Gimme three months, a partner, and a budget.
Desperate for it. Yearning. Take my money.
I'm so hungry for news content by "good people with real spine," I subscribe to an indie SPORTS publication. And I don't really give a shit about sports!
I'm so hungry for news content by "good people with real spine," I subscribe to an indie SPORTS publication. And I don't really give a shit about sports!
People in quotes going "actually it's not profitable" and I gotta say an actual platform with good people* & real spine** would be showered with subscriptions right now, in this moment
Other folks have said it, but let me just note that:
(1) lots of talented, must-read journalists have been let go from their jobs over the last year
(2) millions of Americans are abandoning current media outlets and looking for new alternatives
Seems like a sure-fire business opportunity here?
(1) lots of talented, must-read journalists have been let go from their jobs over the last year
(2) millions of Americans are abandoning current media outlets and looking for new alternatives
Seems like a sure-fire business opportunity here?
November 12, 2025 at 6:15 PM
Desperate for it. Yearning. Take my money.
I'm so hungry for news content by "good people with real spine," I subscribe to an indie SPORTS publication. And I don't really give a shit about sports!
I'm so hungry for news content by "good people with real spine," I subscribe to an indie SPORTS publication. And I don't really give a shit about sports!
Reposted by Kyle Monson
People in quotes going "actually it's not profitable" and I gotta say an actual platform with good people* & real spine** would be showered with subscriptions right now, in this moment
Other folks have said it, but let me just note that:
(1) lots of talented, must-read journalists have been let go from their jobs over the last year
(2) millions of Americans are abandoning current media outlets and looking for new alternatives
Seems like a sure-fire business opportunity here?
(1) lots of talented, must-read journalists have been let go from their jobs over the last year
(2) millions of Americans are abandoning current media outlets and looking for new alternatives
Seems like a sure-fire business opportunity here?
November 12, 2025 at 2:53 PM
People in quotes going "actually it's not profitable" and I gotta say an actual platform with good people* & real spine** would be showered with subscriptions right now, in this moment
Reposted by Kyle Monson
Incredible how much dirt the Dems had on Trump and never used it 'cause the Epstein case hits a bunch of their own guys. Their donor class and the guys they advance as major candidates have so much more in common with him than with you.
November 12, 2025 at 4:31 PM
Incredible how much dirt the Dems had on Trump and never used it 'cause the Epstein case hits a bunch of their own guys. Their donor class and the guys they advance as major candidates have so much more in common with him than with you.
Love this thread. For me, it was learning Finnish that exposed just how silly English is.
Finnish is difficult for other reasons, but "if you can say it you can spell it" is an amazing way to live. The only thing you miss out on is a spelling bee.
Finnish is difficult for other reasons, but "if you can say it you can spell it" is an amazing way to live. The only thing you miss out on is a spelling bee.
Incidentally, this is why I’m against strict spelling. Words should be spelled the way they sound & we spell words as if we’re speaking Middle English for ridiculous class reasons
In ME you’d pronounce the k in “knight” but some dumbass needed to prove he was cool & now we have a literacy problem
In ME you’d pronounce the k in “knight” but some dumbass needed to prove he was cool & now we have a literacy problem
ever since I learned about three-cueing I've developed infinitely more patience for replies on social media. mfers literally do not know how to read. people are walking around conjuring random meanings into words they don't know, and they don't know a lot of words. it's crazy
November 12, 2025 at 1:59 PM
Love this thread. For me, it was learning Finnish that exposed just how silly English is.
Finnish is difficult for other reasons, but "if you can say it you can spell it" is an amazing way to live. The only thing you miss out on is a spelling bee.
Finnish is difficult for other reasons, but "if you can say it you can spell it" is an amazing way to live. The only thing you miss out on is a spelling bee.
Reposted by Kyle Monson
This is my favorite part of this cycle we've been repeating for my entire adult life: when they sit backwards on the chair for some real talk and explain that you're a fucking peasant who doesn't understand how things work.
Durbin said critics of his vote “need to understand how the Senate works”
November 10, 2025 at 1:52 PM
This is my favorite part of this cycle we've been repeating for my entire adult life: when they sit backwards on the chair for some real talk and explain that you're a fucking peasant who doesn't understand how things work.
Reposted by Kyle Monson
A real banner week for Chuck Schumer, given that only a few days ago he refused to back the Democratic nominee for mayor of his home city.
November 10, 2025 at 4:48 AM
A real banner week for Chuck Schumer, given that only a few days ago he refused to back the Democratic nominee for mayor of his home city.
Nothing, nothing makes my blood boil like holding up bipartisanship as a goal worth working toward.
I don't want you to "work together" with them. I want you to fuckin destroy their party, salt their earth, fight, cheat, steal, and bully to enact your agenda, because you believe it's worth that.
I don't want you to "work together" with them. I want you to fuckin destroy their party, salt their earth, fight, cheat, steal, and bully to enact your agenda, because you believe it's worth that.
Shaheen: "When I talk to my constituents in New Hampshire, you know what they say to me? They say, 'Why can't you all just work together to address the problems that are facing this country?'"
November 10, 2025 at 3:36 AM
Nothing, nothing makes my blood boil like holding up bipartisanship as a goal worth working toward.
I don't want you to "work together" with them. I want you to fuckin destroy their party, salt their earth, fight, cheat, steal, and bully to enact your agenda, because you believe it's worth that.
I don't want you to "work together" with them. I want you to fuckin destroy their party, salt their earth, fight, cheat, steal, and bully to enact your agenda, because you believe it's worth that.
Love to see Dem House reps openly saying "the Senate was designed to be anti-democratic and it should be abolished."
Move that Overton window!
Move that Overton window!
I don't know what the Senate is going to do. But if they do in fact fold in exchange for nothing, they will be living up to past performance. To expect the Senate to carry out the will of the American people is to misunderstand why it was created in the first place.
November 9, 2025 at 11:00 PM
Love to see Dem House reps openly saying "the Senate was designed to be anti-democratic and it should be abolished."
Move that Overton window!
Move that Overton window!
Reposted by Kyle Monson
tired: disagreeing with your party's senators
wired: questioning the legitimacy of the senate in a democracy
wired: questioning the legitimacy of the senate in a democracy
November 9, 2025 at 10:12 PM
tired: disagreeing with your party's senators
wired: questioning the legitimacy of the senate in a democracy
wired: questioning the legitimacy of the senate in a democracy
Reposted by Kyle Monson
pre-writing a devastating obituary for your enemy is god-tier hating of a kind you don’t often see anymore. renaissance haterism. beautiful stuff.
A Sharon Begley byline, almost 5 years after her death.
Upon hearing the news James Watson had died, a STAT reporter said in our Slack, "I wish I could read what Sharon would have written."
Incredible news: Sharon in fact did pre-write a Watson obit. And it is masterful and excoriating.
🧪🧬🧫
Upon hearing the news James Watson had died, a STAT reporter said in our Slack, "I wish I could read what Sharon would have written."
Incredible news: Sharon in fact did pre-write a Watson obit. And it is masterful and excoriating.
🧪🧬🧫
James Watson, dead at 97, was a scientific legend and a pariah among his peers
James Watson, the co-discoverer of the structure of DNA who died Thursday at 97, was a scientific legend and a pariah among his peers.
www.statnews.com
November 9, 2025 at 12:55 AM
pre-writing a devastating obituary for your enemy is god-tier hating of a kind you don’t often see anymore. renaissance haterism. beautiful stuff.
Reposted by Kyle Monson
Phew. This is the best thing I’ve read this week and is absolutely worth your time.
Maybe Don’t Talk to the New York Times About Zohran Mamdani
It’s remarkable, the people you’ll hear from. Teach for even a little while at an expensive institution—the term they tend to prefer is “elite”—and odds are that eventually someone who was a studen…
lithub.com
November 8, 2025 at 6:24 PM
Phew. This is the best thing I’ve read this week and is absolutely worth your time.
Reposted by Kyle Monson
Judge McConnell basically walked them through the math, called all their arguments bullshit, and entered the order that the gov't stop playing games with the money while kids go hungry.
Didn't even give the gov't the chance to respond.
Didn't even give the gov't the chance to respond.
November 6, 2025 at 9:03 PM
Judge McConnell basically walked them through the math, called all their arguments bullshit, and entered the order that the gov't stop playing games with the money while kids go hungry.
Didn't even give the gov't the chance to respond.
Didn't even give the gov't the chance to respond.