Kyle Monson
@kmonson.bsky.social
Founding partner at Codeword, helping tech companies with their words. Former editor and journalist. NYC-based.
10 years ago, Codeword got to pilot-test the Budweiser Bud-E... a smart fridge that reorders automatically when supplies get low. We got the fridge and all our orders for free.
So basically, they were beta-testing limitless free beer. It was a short experiment, during which morale was sky-high.
So basically, they were beta-testing limitless free beer. It was a short experiment, during which morale was sky-high.
Last month, Anthropic asked if I wanted to test its Claude-powered vending machine in our offices.
One month later: The vending machine business is bankrupt, but morale is higher than ever, we have a free PlayStation—and a new pet fish!
One month later: The vending machine business is bankrupt, but morale is higher than ever, we have a free PlayStation—and a new pet fish!
December 18, 2025 at 8:22 PM
10 years ago, Codeword got to pilot-test the Budweiser Bud-E... a smart fridge that reorders automatically when supplies get low. We got the fridge and all our orders for free.
So basically, they were beta-testing limitless free beer. It was a short experiment, during which morale was sky-high.
So basically, they were beta-testing limitless free beer. It was a short experiment, during which morale was sky-high.
My agency's first coupon campaign is deeply silly but also we're totally serious about it.
If clients are pissed about losing their agency team to mega-merger layoffs, come to Codeword and we'll hire them back. We'll treat them better too. Win-win-win.
If clients are pissed about losing their agency team to mega-merger layoffs, come to Codeword and we'll hire them back. We'll treat them better too. Win-win-win.
Introducing the Codeword Switch and Save Coupon - Codeword
Holding company mega-mergers might (might!) be good for shareholders and spreadsheets. They tend to be...
www.codewordagency.com
December 18, 2025 at 7:10 PM
My agency's first coupon campaign is deeply silly but also we're totally serious about it.
If clients are pissed about losing their agency team to mega-merger layoffs, come to Codeword and we'll hire them back. We'll treat them better too. Win-win-win.
If clients are pissed about losing their agency team to mega-merger layoffs, come to Codeword and we'll hire them back. We'll treat them better too. Win-win-win.
Andreessen definitely has the talent and the track record to compete at this level and it's a shame Altman knocked him out in the last round. Otherwise, love this Final Four.
🚨 THE FINAL FOUR 🚨
We’re nearly at the end! 32 candidates have been narrowed down to a nefarious final four. But who will move on to the finals? You must decide!
🗳️ Cast your ballot: twsu.forms.app/wpit25-semif...
We’re nearly at the end! 32 candidates have been narrowed down to a nefarious final four. But who will move on to the finals? You must decide!
🗳️ Cast your ballot: twsu.forms.app/wpit25-semif...
December 18, 2025 at 3:38 PM
Andreessen definitely has the talent and the track record to compete at this level and it's a shame Altman knocked him out in the last round. Otherwise, love this Final Four.
Reposted by Kyle Monson
I also have to appreciate on a pure politics how Hollywood Lib-coded the Knives Out movies are. Every one of them has a level of sneering contempt for conservatives that you just don’t see elsewhere in pop culture and it’s always spot on. Cy Draven might as well have been Royce White.
December 17, 2025 at 4:15 AM
I also have to appreciate on a pure politics how Hollywood Lib-coded the Knives Out movies are. Every one of them has a level of sneering contempt for conservatives that you just don’t see elsewhere in pop culture and it’s always spot on. Cy Draven might as well have been Royce White.
Reposted by Kyle Monson
"data suggests Tesla Robotaxis are crashing once every 40,000 miles, whereas the average human driver in the US crashes about once every 500,000 miles"
that's just really really bad sherwood.news/tech/teslas-...
that's just really really bad sherwood.news/tech/teslas-...
Tesla’s 29 Austin Robotaxis have crashed 8 times since June, as data suggests they perform much worse than human drivers
That’s a lot of crashes for such a small fleet....
sherwood.news
December 16, 2025 at 2:01 PM
"data suggests Tesla Robotaxis are crashing once every 40,000 miles, whereas the average human driver in the US crashes about once every 500,000 miles"
that's just really really bad sherwood.news/tech/teslas-...
that's just really really bad sherwood.news/tech/teslas-...
Reposted by Kyle Monson
I think it's kind of beautiful that this was Rob Reiner's final line on television
December 15, 2025 at 10:52 PM
I think it's kind of beautiful that this was Rob Reiner's final line on television
Reposted by Kyle Monson
every post is like i bet you didn’t know this absolutely wonderful thing about rob reiner and each one is different
December 15, 2025 at 4:42 AM
every post is like i bet you didn’t know this absolutely wonderful thing about rob reiner and each one is different
Passion of the Christ, packed theater in Jersey City. Right during the most intense scene, no one is breathing (you know it if you've seen it), a lady jumped up and shrieked "SAVE ME JESUS!!"
It was the worst/best jump scare in the history of film.
It was the worst/best jump scare in the history of film.
Raising the always fun question: What are your most memorable theater-going experiences?
Mine also include The Matrix, Blair Witch, and being way too stoned in Belgium when Fellowship of the Ring was sold out so we sat in the back row for Mulholland Drive instead.
Mine also include The Matrix, Blair Witch, and being way too stoned in Belgium when Fellowship of the Ring was sold out so we sat in the back row for Mulholland Drive instead.
It was hands-down one of the most memorable theater-going experiences I can remember, a collective 30-minute butt-clench/armrest-grab for the final climb. And we knew he lived! Wild.
December 13, 2025 at 3:55 AM
Passion of the Christ, packed theater in Jersey City. Right during the most intense scene, no one is breathing (you know it if you've seen it), a lady jumped up and shrieked "SAVE ME JESUS!!"
It was the worst/best jump scare in the history of film.
It was the worst/best jump scare in the history of film.
We started watching Black Rabbit, got bored so switched to The Lowdown, and aaaahhhhh it was perfect.
Both shows have a great cast, but one of them also has a great script!
(It's the script, it's always the script, when will the studios figure out it's the script?)
Both shows have a great cast, but one of them also has a great script!
(It's the script, it's always the script, when will the studios figure out it's the script?)
i feel like i haven’t seen a ton of chatter on here about the lowdown which is odd because this site is 90% journalists
December 11, 2025 at 4:52 AM
We started watching Black Rabbit, got bored so switched to The Lowdown, and aaaahhhhh it was perfect.
Both shows have a great cast, but one of them also has a great script!
(It's the script, it's always the script, when will the studios figure out it's the script?)
Both shows have a great cast, but one of them also has a great script!
(It's the script, it's always the script, when will the studios figure out it's the script?)
Reposted by Kyle Monson
4K Mad Men was supposed to change things man, it was supposed to be a big moment
December 3, 2025 at 3:10 AM
4K Mad Men was supposed to change things man, it was supposed to be a big moment
Got mine last week and really loving it so far. I read a lot of books on my phone and the big screen is basically Kindle-size.
December 2, 2025 at 7:57 PM
Got mine last week and really loving it so far. I read a lot of books on my phone and the big screen is basically Kindle-size.
I don't see many brand/agency folks here, but yikes this Omnicom/IPG deal is an apocalypse for an ad industry that was already struggling.
December 2, 2025 at 5:07 PM
I don't see many brand/agency folks here, but yikes this Omnicom/IPG deal is an apocalypse for an ad industry that was already struggling.
Oh hey, it's me in Adweek talking about how brands can keep up with culture (spoiler: most of them should stop trying).
“We’re living in an age where there are 1,000 pop culture flowers blooming” @kmonson.bsky.social said for @adweek.bsky.social. Learn how brands can build systems that move as fast as the world around them: www.adweek.com/brand-market...
📷: Renowned Photos
📷: Renowned Photos
December 1, 2025 at 7:14 PM
Oh hey, it's me in Adweek talking about how brands can keep up with culture (spoiler: most of them should stop trying).
Introduce yourself with 5 concerts you've seen at tech conferences
Wyclef (last week!)
New Order
Busta Rhymes
Beck
T-Pain
Wyclef (last week!)
New Order
Busta Rhymes
Beck
T-Pain
Introduce yourself with 5 concerts you've seen
Nirvana
Bowie & NIN
Wu
Sunny Day Real Estate
Kendrick
Nirvana
Bowie & NIN
Wu
Sunny Day Real Estate
Kendrick
Introduce yourself with 5 concerts you’ve seen:
cast of Glee
The Kingston Trio
Bo Diddley
Ani DiFranco
Simon & Garfunkel
cast of Glee
The Kingston Trio
Bo Diddley
Ani DiFranco
Simon & Garfunkel
November 28, 2025 at 7:15 AM
Introduce yourself with 5 concerts you've seen at tech conferences
Wyclef (last week!)
New Order
Busta Rhymes
Beck
T-Pain
Wyclef (last week!)
New Order
Busta Rhymes
Beck
T-Pain
I thought I loved King Arthur Baking Co as a baker. As a celiac parent, I want to kiss King Arthur Baking Co on the mouth.
(Our first gluten-free Thanksgiving was a success.)
(Our first gluten-free Thanksgiving was a success.)
November 28, 2025 at 6:51 AM
I thought I loved King Arthur Baking Co as a baker. As a celiac parent, I want to kiss King Arthur Baking Co on the mouth.
(Our first gluten-free Thanksgiving was a success.)
(Our first gluten-free Thanksgiving was a success.)
[whispers] we should also hold publications accountable for the actions, opinions, and writing ability of their editorial staff.
November 27, 2025 at 5:52 AM
[whispers] we should also hold publications accountable for the actions, opinions, and writing ability of their editorial staff.
Reposted by Kyle Monson
I can’t stop giggling at this. He’s posting like they’re on college tours
November 22, 2025 at 12:46 AM
I can’t stop giggling at this. He’s posting like they’re on college tours
Reposted by Kyle Monson
it really is such a damning indictment of all the odious fools and apes trump has surrounded himself that 10 minutes with a normal positive dude like mamdani de-aged trump like 10 years
November 21, 2025 at 11:37 PM
it really is such a damning indictment of all the odious fools and apes trump has surrounded himself that 10 minutes with a normal positive dude like mamdani de-aged trump like 10 years
love the idea of everyone putting aside their differences to fight ICE nazis together, like that one scene in The Rocketeer
“When he was arrested, he said, 'I'm ICE, boys,'" Hodges said during a press conference Tuesday. "Well, unfortunately for him, we locked him up."
ICE employee among 16 men arrested in Minnesota for soliciting sex from a minor
November 19, 2025 at 1:04 AM
love the idea of everyone putting aside their differences to fight ICE nazis together, like that one scene in The Rocketeer
I made it today on this recommendation, and both GF and non-GF family are all about it. 👍👍
If you have cause to do gluten-free baking (and tbh even if you don't) this orange loaf cake is tremendously good and lightly festive enough to feel seasonally appropriate theloopywhisk.com/2021/12/16/g...
The Best Gluten Free Orange Pound Cake
This incredible gluten free orange pound cake will blow you away with its intense orange flavour and moist, soft, melt-in-the-mouth texture.
theloopywhisk.com
November 16, 2025 at 10:25 PM
I made it today on this recommendation, and both GF and non-GF family are all about it. 👍👍
"this is a movie about drunk santas, don't look for more meaning!" @sethporges.bsky.social intros his excellent and hilarious (and surprisingly violent) new documentary Santacon, streaming now!
November 16, 2025 at 3:06 AM
"this is a movie about drunk santas, don't look for more meaning!" @sethporges.bsky.social intros his excellent and hilarious (and surprisingly violent) new documentary Santacon, streaming now!
He murdered one of your staff and this is your headline??
The U.S. intelligence community concluded Saudi Crown Prince Mohammed bin Salman approved the killing and dismemberment of a Post columnist, making President Trump's formal dinner for the prince on Tuesday a dramatic step in public rehabilitation. https://wapo.st/3LOwEFn
November 16, 2025 at 2:30 AM
He murdered one of your staff and this is your headline??
As a journalist/editor-turned-brand-guy guy, begging media outlets to consider that every piece you publish reflects on your brand. When you publish stupid stuff and stupid people, your brand gets associated with stupidity!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
November 14, 2025 at 6:54 PM
As a journalist/editor-turned-brand-guy guy, begging media outlets to consider that every piece you publish reflects on your brand. When you publish stupid stuff and stupid people, your brand gets associated with stupidity!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
And stupid stuff that gets lots of clicks does the MOST harm to your brand!
Reposted by Kyle Monson
about a lucky man with a worm in his brain
i read the nuzzi today, oh boy
November 14, 2025 at 6:14 PM
about a lucky man with a worm in his brain
It's impossible to build a liberal, or progressive, or equitable, or even a FREE society without universal healthcare. Any policy or politician that doesn't start there is owned.
"my least woke opinion is---"
That's enough. We've had enough people indulging in the "thrill of a little conservatism", as a treat. Of considering reactionary thought to be a salacious and taboo in a world descending into reactionary mania.
Give me your MOST woke opinions. We're bringing it back.
That's enough. We've had enough people indulging in the "thrill of a little conservatism", as a treat. Of considering reactionary thought to be a salacious and taboo in a world descending into reactionary mania.
Give me your MOST woke opinions. We're bringing it back.
November 14, 2025 at 5:53 PM
It's impossible to build a liberal, or progressive, or equitable, or even a FREE society without universal healthcare. Any policy or politician that doesn't start there is owned.