AI top Super Bowl advertisers

Scholar power: 12.8%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Robert B. Reich	7%	37	12.8%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

65.0%

12.4 h

586

12.8%

Ranking score

0.178

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Robert Reich

@rbreich.bsky.social

Notice a ton of commercials pushing AI during last night's Super Bowl?

Here's why these companies are so eager to get you to adopt it in your life (hint: it's a bubble). https://www.youtube.com/watch?v=0wxBHxpMFXA

Brace Yourself for the AI Bubble

Are we watching an AI revolution, or a slow-motion economic disaster?

www.youtube.com

February 9, 2026 at 8:45 PM

Reposted by Greg Linden, Aaron Sojourner

24%

Scholar power: 24.9%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Greg Linden	35%	23	16.8%
🎓 Aaron Sojourner	17%	23	8.2%
Total			24.9%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

66.0%

30.1 h

101

24.9%

Ranking score

0.11

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Mike Spangenberg

@mikespangenberg.bsky.social

When I was a kid, the super bowl ads were all beer, cola, and Doritos. Then it was dot-coms. A couple years ago it was all crypto. This year is all AI slop, surveillance, and online betting. What a grim reflection of the world the tech oligarchs have wrought.

February 9, 2026 at 3:04 AM

Reposted by Greg Linden, David R. Miller

20%

Scholar power: 20.9%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Greg Linden	35%	23	16.8%
🎓 David R. Miller	9%	21	4.1%
Total			20.9%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

54.0%

31.8 h

1232

20.9%

Ranking score

0.11

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Tim Onion

@bencollins.bsky.social

Kind of gives away the whole game that all the crypto ads this year have been replaced with gambling and AI ads.

February 9, 2026 at 1:17 AM

by Robert B. Reich

12%

Scholar power: 12.8%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Robert B. Reich	7%	37	12.8%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

60.0%

32.1 h

937

12.8%

Ranking score

0.096

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Robert Reich

@rbreich.bsky.social

As corporations shell out big bucks for Super Bowl commercials, remember that many have said they were forced to raise prices due to inflation.

Also remember that profit margins in nearly every sector in the S&P 500 are running near or above 10-year highs.

Hello???

February 9, 2026 at 1:01 AM

by Afl-Cio

14%

Scholar power: 14.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Afl-Cio	20%	6	14.7%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

69.0%

15.0 h

51

14.7%

Ranking score

0.08

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

AFL-CIO

@aflcio.org

It felt like every Super Bowl ad this year was for some AI company with tons of money and no accountability.

Working people need AI guardrails to protect our jobs, rights and freedoms so we can actually benefit from this tech, not just Big Tech CEOs.

A.I. Blitzes the Big Game

www.nytimes.com

February 9, 2026 at 6:10 PM

Reposted by Aaron Sojourner, Henry Farrell, Scott A. Imberman , and 1 more Aaron Sojourner, Henry Farrell, Scott A. Imberman, Brian Weatherson

18%

Scholar power: 18.0%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Aaron Sojourner	17%	23	8.2%
🎓 Henry Farrell	12%	33	6.9%
🎓 Scott A. Imberman	5%	23	2.4%
🎓 Brian Weatherson	1%	31	0.6%
Total			18.0%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

56.0%

33.5 h

463

18.0%

Ranking score

0.079

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Don Moynihan

@donmoyn.bsky.social

Reminder when you watch the Intuit Super Bowl ads, they have Super Bowl ad money because they are a successful rent seekers who have worked for decades to kill free, quality, public tax preparation services donmoynihan.substack.com/p/the-death-...

The Death of Direct File

Tech for good not welcome in the Trump administration

donmoynihan.substack.com

February 8, 2026 at 11:40 PM

Reposted by Mark Rice, Daniel W. Drezner, Jacob T. Levy

26%

Scholar power: 26.2%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Mark Rice	33%	26	16.8%
🎓 Daniel W. Drezner	14%	45	9.4%
🎓 Jacob T. Levy	0%	18	0.0%
Total			26.2%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

45.0%

32.4 h

625

26.2%

Ranking score

0.067

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

lauren

@lauren.rotatingsandwiches.com

i worry that a 5-year stretch of nothing but ads for NFTs, bitcoin, and AI is a long enough gap that this nation's once-great advertising industry will forget how to sell a product people actually want

February 9, 2026 at 12:45 AM

Reposted by Mark Rice

16%

Scholar power: 16.8%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Mark Rice	33%	26	16.8%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

62.0%

32.7 h

65

16.8%

Ranking score

0.049

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Bearded Stoner

@beardedstoner.bsky.social

In the past, Super Bowl commercials were snapshots of the cultural moment. The past few years they've felt like projections of a future elites want to force us into against our will.

February 9, 2026 at 12:25 AM

Reposted by Mel Ainscow

1%

Scholar power: 1.5%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Mel Ainscow	2%	56	1.5%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

47.0%

16.4 h

5777

1.5%

Ranking score

0.043

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Reposted by Daniel W. Drezner

9%

Scholar power: 9.4%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Daniel W. Drezner	14%	45	9.4%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

53.0%

30.7 h

790

9.4%

Ranking score

0.041

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Molly White

@molly.wiki

does anyone else remember when the 2022 Super Bowl had so many crypto ads people were calling it the Crypto Bowl and then crypto just absolutely fucking tanked?

anyway

The advertising during the game stood out for a high number of celebrity cameos and advertisements for futuristic technology, particularly for products like electric vehicles, virtual reality and cryptocurrency.[136][137][138][139] There were many cryptocurrency-related ads drawing comparisons to dot-com commercials during Super Bowl XXXIV in 2000,[140][141] leading some to refer to the game as the "Crypto Bowl".[142][143]

February 9, 2026 at 2:27 AM

Reposted by David Darmofal, Timothy D. McBride, Diane Ravitch

9%

Scholar power: 9.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 David Darmofal	14%	11	4.6%
🎓 Timothy D. McBride	8%	23	3.8%
🎓 Diane Ravitch	2%	36	1.2%
Total			9.7%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

46.0%

28.8 h

911

9.7%

Ranking score

0.037

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

PatriotTakes 🇺🇸

@patriottakes.bsky.social

Footage from inside Trump’s golf club Super Bowl party reveals the Bad Bunny half time show played on the big screens.

What a bunch of hypocrites.

February 9, 2026 at 4:17 AM

by Takanori Ida

25%

Scholar power: 25.9%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Takanori Ida	18%	23	25.9%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

52.0%

10.1 h

0

25.9%

Ranking score

0.035

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

by Nathan P. Kalmoe Reposted by David R. Miller, Tom Clark

15%

Scholar power: 15.0%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Nathan P. Kalmoe	6%	17	7.4%
🎓 David R. Miller	9%	21	4.1%
🎓 Tom Clark	9%	15	3.5%
Total			15.0%

Formula for scholar power: 3 × author's field match × √author's h-index + sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

57.0%

32.9 h

217

15.0%

Ranking score

0.033

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Nathan Kalmoe (he/him)

@nathankalmoe.bsky.social

Perfect, no notes: the OpenAI Super Bowl ad costing millions is AI slop. 👇🏻

Steven White @notstevenwhite.bsky.social · 1d

So close to setting up a chess board correctly, but the black king is on the wrong square

February 9, 2026 at 12:12 AM

by Cas Mudde

2%

Scholar power: 2.1%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Cas Mudde	1%	51	2.1%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

51.0%

16.2 h

63

2.1%

Ranking score

0.022

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Cas Mudde

@casmudde.bsky.social

I saw this advertisement yesterday and was blown away by how brazenly and openly they boast about their role in the surveillance state. And then saddened that people will be happy to collaborate in the 24/7 surveillance of society just in the off-chance that a lost puppy might be found one day.

Phil Lewis @phillewis.bsky.social · 1d

Here's that Ring #SuperBowl commercial:

February 9, 2026 at 4:54 PM

Reposted by Paul Fisher

8%

Scholar power: 8.4%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Paul Fisher	18%	22	8.4%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

48.0%

30.3 h

391

8.4%

Ranking score

0.022

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Joseph Cox

@josephcox.bsky.social

404 Media just had an ad during the #SuperBowl! We Googled "smallest TV markets in the United States" and bought an ad for $2,550 that only ran in Ottumwa, Iowa, population 25,000. That still counts

www.404media.co/watch-404-me...

Watch 404 Media’s Super Bowl Ad

WE BOUGHT A SUPER BOWL AD.

www.404media.co

February 9, 2026 at 2:48 AM

by Arvind Narayanan

2%

Scholar power: 2.2%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Arvind Narayanan	1%	54	2.2%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

46.0%

14.3 h

24

2.2%

Ranking score

0.021

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Reposted by Amy W. Ando, Nathan P. Kalmoe

6%

Scholar power: 6.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Amy W. Ando	8%	28	4.2%
🎓 Nathan P. Kalmoe	6%	17	2.5%
Total			6.7%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

55.0%

32.9 h

175

6.7%

Ranking score

0.019

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Kashana

@kashana.blacksky.app

This years Super Bowl ads are all sponsored by the buy nothing movement

February 9, 2026 at 12:14 AM

Reposted by Liza Bialy

2%

Scholar power: 2.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Liza Bialy	6%	21	2.7%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

54.0%

36.1 h

1822

2.7%

Ranking score

0.018

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Reposted by Liza Bialy

2%

Scholar power: 2.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Liza Bialy	6%	21	2.7%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

58.0%

18.0 h

115

2.7%

Ranking score

0.016

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

by Helen Thompson

15%

Scholar power: 15.1%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Helen Thompson	13%	15	15.1%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

56.0%

29.0 h

4

15.1%

Ranking score

0.015

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

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AI top Super Bowl advertisers

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AI top Super Bowl advertisers

Scholar power: 12.8%

Scholar power: 24.9%

Scholar power: 20.9%

Scholar power: 12.8%

Scholar power: 14.7%

Scholar power: 18.0%

Scholar power: 26.2%

Scholar power: 16.8%

Scholar power: 1.5%

Scholar power: 9.4%

Scholar power: 9.7%

Scholar power: 25.9%

Scholar power: 15.0%

Scholar power: 2.1%

Scholar power: 8.4%

Scholar power: 2.2%

Scholar power: 6.7%

Scholar power: 2.7%

Scholar power: 2.7%

Scholar power: 15.1%

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