AI top Super Bowl advertisers

10h

AI companies, including rivals OpenAI and Anthropic, dominated Super Bowl advertising, outspending traditional film marketers and underscoring fierce tech competition during the broadcast.

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The Guardian

From Spielberg to Tarantino: the year’s big Super Bowl movie trailers

This year’s set of $8m TV spots gave us new looks at alien conspiracy thriller Disclosure Day, slasher sequel Scream 7 and an unlikely new David Fincher film Bad Bunny’s Super Bowl half-time show review - a thrilling ode to Boricua joy With Super Bowl spots now up to a reported $8-10m, the market has grown a little less welcoming to Hollywood, an industry still not quite up to pre-pandemic numbers (the global box office for 2025 was down almost $10bn on 2019). So while last night saw us assaulted with ads for beer and, depressingly, AI, there was a continued decrease in the number of major film ads, a harder spend to justify in this weakened climate. But the biggest of guns still came out, from Spielberg to Ghostface to the Minions. . . Continue reading. . .

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New York Times

This Year’s Super Bowl Ads Were Dominated by AI Companies

Ads pitching artificial intelligence companies dominated the Super Bowl broadcast. Their huge cost probably didn’t ease investor worries about spending.

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To Vima

Super Bowl 2026: Ο Λάνθιμος και οι άλλες διαφημίσεις που ξεχωρίσαμε

Οι δέκα διαφημιστικές καμπάνιες που προβλήθηκαν στην διάρκεια του Super Bowl και απολαύσαμε, συμπεριλαμβανομένων των δύο που σκηνοθέτησε ο Γιώργος Λάνθιμος με πρωταγωνιστές την Έμα Στόουν και τον Τζορτζ Κλούνεϊ.