Erin Casali
@folletto.bsky.social
Musings on design, product, psychology, society and business. Often discussing good leadership and (remote) orgs. With a side of randomness.
she/her 🏳️🌈🏳️⚧️
Now: Sr. Director, Product Design, Xero
Ex: VP Product & Design, Jetpack / WordPress / WooCommerce
she/her 🏳️🌈🏳️⚧️
Now: Sr. Director, Product Design, Xero
Ex: VP Product & Design, Jetpack / WordPress / WooCommerce
Pinned
Erin Casali
@folletto.bsky.social
· Oct 8
Intense Minimalism Newsletter
This is the newsletter by Erin Casali on design, psychology, business, and tech.
intenseminimalism.ck.page
I just restarted sending my newsletter after... 3 years?
Why am I saying this after I sent instead of before to get more followers? I kinda like at this point to do things a bit randomly and not following "growth" patterns.
Anyhow, here it is:
intenseminimalism.ck.page/newsletter
Why am I saying this after I sent instead of before to get more followers? I kinda like at this point to do things a bit randomly and not following "growth" patterns.
Anyhow, here it is:
intenseminimalism.ck.page/newsletter
Reposted by Erin Casali
Got to chat with @folletto.bsky.social for the 26th episode of the ux matto show.
My favorite part was Erin correcting me (correctly!) about my US-centric mentality. Noted! :)
My favorite part was Erin correcting me (correctly!) about my US-centric mentality. Noted! :)
Design is a Spectrum — A conversation with Erin Casali — E26
YouTube video by Matthew Oliphant
www.youtube.com
November 14, 2025 at 6:03 PM
Got to chat with @folletto.bsky.social for the 26th episode of the ux matto show.
My favorite part was Erin correcting me (correctly!) about my US-centric mentality. Noted! :)
My favorite part was Erin correcting me (correctly!) about my US-centric mentality. Noted! :)
Reposted by Erin Casali
Seems like a good time to make my first post here. Yes, it’s all true.
Insider fact: we (and Jack) should all be thanking @hannahdonovan.bsky.social for Vine’s archive.
It was *her* idea to archive Vine when she was told to shut it down, and she took the initiative, on behalf of the internet, to figure out how and then build and ship the archive
It was *her* idea to archive Vine when she was told to shut it down, and she took the initiative, on behalf of the internet, to figure out how and then build and ship the archive
November 14, 2025 at 2:48 AM
Seems like a good time to make my first post here. Yes, it’s all true.
Reposted by Erin Casali
the internet would not be what it is today without porn. porn was the biggest money maker on the internet for years before the big corps took over.
furthermore, sex work is real work. Sex Workers created the content for the above. Pay them.
furthermore, sex work is real work. Sex Workers created the content for the above. Pay them.
I swear. I don’t care if you watch or use porn. If you are in the Internet you need to support porn. Without porn most of the Internet you love wouldn’t have happened and wouldn’t be happening. Porn makes the wheels go round. Not that enough ppl pay for theirs but that’s a diff issue. (Cont)
November 14, 2025 at 1:01 AM
the internet would not be what it is today without porn. porn was the biggest money maker on the internet for years before the big corps took over.
furthermore, sex work is real work. Sex Workers created the content for the above. Pay them.
furthermore, sex work is real work. Sex Workers created the content for the above. Pay them.
Reposted by Erin Casali
If your company has work that can be done from home but requires people to come in, that's a failure of leadership, not proximity.
November 13, 2025 at 5:15 PM
If your company has work that can be done from home but requires people to come in, that's a failure of leadership, not proximity.
Reposted by Erin Casali
BREAKING: Starbucks workers have launched a massive, nationwide strike.
Baristas in 40 cities have walked off the job on the busiest day of Starbucks' year.
Upwards of 12,000 @sbworkersunited.org members could ultimately go on strike as the union escalates.
Baristas in 40 cities have walked off the job on the busiest day of Starbucks' year.
Upwards of 12,000 @sbworkersunited.org members could ultimately go on strike as the union escalates.
November 13, 2025 at 1:31 PM
BREAKING: Starbucks workers have launched a massive, nationwide strike.
Baristas in 40 cities have walked off the job on the busiest day of Starbucks' year.
Upwards of 12,000 @sbworkersunited.org members could ultimately go on strike as the union escalates.
Baristas in 40 cities have walked off the job on the busiest day of Starbucks' year.
Upwards of 12,000 @sbworkersunited.org members could ultimately go on strike as the union escalates.
Reposted by Erin Casali
Workers with @kickstarterunited.org end their six-week strike victorious, enshrining 4-day work weeks and salary floors while also adding protections against gen AI replacing human labor.
Kickstarter United ends six-week strike with a resounding victory
Workers secure a 4-day work week, minimum salary floor, and protection against AI.
www.rascal.news
November 13, 2025 at 10:47 AM
Workers with @kickstarterunited.org end their six-week strike victorious, enshrining 4-day work weeks and salary floors while also adding protections against gen AI replacing human labor.
I wonder why all these lines flex down in the very last bit except 45+ women?
(…also “younger” being up to 44… 😅)
(…also “younger” being up to 44… 😅)
November 13, 2025 at 3:42 PM
I wonder why all these lines flex down in the very last bit except 45+ women?
(…also “younger” being up to 44… 😅)
(…also “younger” being up to 44… 😅)
Reposted by Erin Casali
As all this disgusting Epstein shit starts surfacing more and more, I hope we don't lose sight of the fact that apparently every major media outlet knew everything and instead spent their time money and energy attacking the trans community.
November 13, 2025 at 1:07 AM
As all this disgusting Epstein shit starts surfacing more and more, I hope we don't lose sight of the fact that apparently every major media outlet knew everything and instead spent their time money and energy attacking the trans community.
This is exactly why my mantra for years uses been:
single source of truth.
Doesn’t even have to be the best tool. Just the tool where everything converges.
single source of truth.
Doesn’t even have to be the best tool. Just the tool where everything converges.
it's on miro. it's literally on figma. you have to log into okta. it's in jira. it's on zoom. it's on pureref. it's on flow. it's on perforce. it's on slack. you can find it on slack. you can go to slack and find it. log onto slack right now. you can slack it. slack has it for you. it's on slack.
November 12, 2025 at 10:59 PM
This is exactly why my mantra for years uses been:
single source of truth.
Doesn’t even have to be the best tool. Just the tool where everything converges.
single source of truth.
Doesn’t even have to be the best tool. Just the tool where everything converges.
Yup. The people shoveling money to hit trans people don’t just narrowly hate trans people, it’s part of a much wider strategy to make society regress to a stronger caste and oligarchic system, heavily beneficial to white cis men.
Their wins against trans people set precedent to much worse to come.
Their wins against trans people set precedent to much worse to come.
This is how transphobia's right wing fuckery blew open basic respect in the UK, there is absolutely no reason to expect now that being "women critical" is not also a protected belief, if you truly do not believe that women should just be reproductive slaves for cis men.
This will be used to abuse.
This will be used to abuse.
November 9, 2025 at 12:22 PM
Yup. The people shoveling money to hit trans people don’t just narrowly hate trans people, it’s part of a much wider strategy to make society regress to a stronger caste and oligarchic system, heavily beneficial to white cis men.
Their wins against trans people set precedent to much worse to come.
Their wins against trans people set precedent to much worse to come.
Reposted by Erin Casali
If someone is warning you about fascism and they’re on Substack they’re asking you to do something they’re not willing to do.
November 8, 2025 at 4:32 PM
If someone is warning you about fascism and they’re on Substack they’re asking you to do something they’re not willing to do.
Yes but you see in the Monopoly game they are playing “B$” is an abstract unit.
It doesn’t mean anything anymore in terms of food or housing. It’s just a quantity to play the “Buy a company” card or the “Make a deal” card.
It doesn’t mean anything anymore in terms of food or housing. It’s just a quantity to play the “Buy a company” card or the “Make a deal” card.
Twelve billion dollars would feed a lot of hungry people, shelter a lot of unhoused, and erase a lot of medical debt. www.wsj.com/livecoverage...
OpenAI Made a $12 Billion Loss Last Quarter, Microsoft Results Indicate
Inside Microsoft’s earnings was a charge that caught analysts by surprise: a $4.1 billion hit on its investment in OpenAI.
The figure was up 490% from a year earlier. It implies a more than $12 billio...
www.wsj.com
November 8, 2025 at 7:10 PM
Yes but you see in the Monopoly game they are playing “B$” is an abstract unit.
It doesn’t mean anything anymore in terms of food or housing. It’s just a quantity to play the “Buy a company” card or the “Make a deal” card.
It doesn’t mean anything anymore in terms of food or housing. It’s just a quantity to play the “Buy a company” card or the “Make a deal” card.
Reposted by Erin Casali
Did you know the tech industry has:
- 10% higher turnover rate
- 2 x the national average of neurodivergent people
And - 53% of tech workers when directly asked will say they're neurodivergent
-
- 10% higher turnover rate
- 2 x the national average of neurodivergent people
And - 53% of tech workers when directly asked will say they're neurodivergent
-
November 8, 2025 at 10:15 AM
Did you know the tech industry has:
- 10% higher turnover rate
- 2 x the national average of neurodivergent people
And - 53% of tech workers when directly asked will say they're neurodivergent
-
- 10% higher turnover rate
- 2 x the national average of neurodivergent people
And - 53% of tech workers when directly asked will say they're neurodivergent
-
Reposted by Erin Casali
New York millionaires: threatening to flee the city since 2009
November 7, 2025 at 9:36 PM
New York millionaires: threatening to flee the city since 2009
Superb summary of some key points on AI.
what race? race to where? the race metaphor is almost as bad as the intelligence metaphor.
Even if I thought this stuff was real, there's no network effect, there's no lock-in, there's no first-mover advantage, even if you have a super magical efficient model, that doesn't mean you have a product.
Even if I thought this stuff was real, there's no network effect, there's no lock-in, there's no first-mover advantage, even if you have a super magical efficient model, that doesn't mean you have a product.
FT Exclusive: Jensen Huang has warned that China will beat the US in the artificial intelligence race, thanks to lower energy costs and looser regulations.
Read more from his interview with the Financial Times: on.ft.com/4oQbYuP
Read more from his interview with the Financial Times: on.ft.com/4oQbYuP
November 6, 2025 at 8:24 AM
Superb summary of some key points on AI.
This.
No notes.
No notes.
This needs more attention: Zohran SPLIT the straights with Cuomo. ALL of his margin was from LGBTQ+ voters. Every Dem who ever said “we should abandon the transes” needs this shoved down their fucking throat with a ramrod.
November 5, 2025 at 1:36 PM
This.
No notes.
No notes.
Reposted by Erin Casali
Worth pointing out the biggest supporters of trans people (which is who bigots mean by “gender ideology”) are bisexual & lesbian women. All the public “concerns” about trans people (phase, indoctrination, regret, etc) are recycled forms of homophobia. This is why LGB solidarity with the T is strong.
November 2, 2025 at 6:15 PM
Worth pointing out the biggest supporters of trans people (which is who bigots mean by “gender ideology”) are bisexual & lesbian women. All the public “concerns” about trans people (phase, indoctrination, regret, etc) are recycled forms of homophobia. This is why LGB solidarity with the T is strong.
Reposted by Erin Casali
remember this: tyrrany requires constant effort. it breaks. it leaks. authority is brittle.
remember this: try.
remember this: try.
We're all going to write pieces about what you can learn from tonight but it's actually pretty simple: The frontier of the Rebellion is everywhere. And even the smallest act of insurrection pushes our lines forward.
November 5, 2025 at 5:03 AM
remember this: tyrrany requires constant effort. it breaks. it leaks. authority is brittle.
remember this: try.
remember this: try.
Reposted by Erin Casali
Mamdani going so hard for trans right and winning is some juicy proof that every dem that abandoned us didn’t do it for politically advantageous reasons. They did it because they’re transphobes and they will lose for it
November 5, 2025 at 5:33 AM
Mamdani going so hard for trans right and winning is some juicy proof that every dem that abandoned us didn’t do it for politically advantageous reasons. They did it because they’re transphobes and they will lose for it
Reposted by Erin Casali
Looking forward to learning all about how the right should move left to win elections tomorrow. They should maybe dye their hair pink, learn to love pronouns.
November 5, 2025 at 1:48 AM
Looking forward to learning all about how the right should move left to win elections tomorrow. They should maybe dye their hair pink, learn to love pronouns.
“The path already walked is the best. We won’t move, maybe we even take a few steps back” states one group.
“Let’s keep walking forward” argues the other group “we need to talk to agree where to go”.
The first group shakes their head “We are obviously the best choice, as we know where we stand”.
“Let’s keep walking forward” argues the other group “we need to talk to agree where to go”.
The first group shakes their head “We are obviously the best choice, as we know where we stand”.
"purity tests" "circular firing squad" "the left eat their own" are such bullshit phrases.
people disagree on politics! that's how it works.
deal with it instead of whining about marginalized people correctly pointing out that certain "compromises" only strengthens fascism
people disagree on politics! that's how it works.
deal with it instead of whining about marginalized people correctly pointing out that certain "compromises" only strengthens fascism
November 4, 2025 at 5:28 PM
“The path already walked is the best. We won’t move, maybe we even take a few steps back” states one group.
“Let’s keep walking forward” argues the other group “we need to talk to agree where to go”.
The first group shakes their head “We are obviously the best choice, as we know where we stand”.
“Let’s keep walking forward” argues the other group “we need to talk to agree where to go”.
The first group shakes their head “We are obviously the best choice, as we know where we stand”.
Reposted by Erin Casali
Reposted by Erin Casali
They gutted the Washington Post. CBS. NYT. Now Teen Vogue.
The point isn't to bring in more conservatives. They've reached that saturation point.
They are killing the fourth estate and buying up the social media to control the messages we see. These were all targeted to disarm the left of truth.
The point isn't to bring in more conservatives. They've reached that saturation point.
They are killing the fourth estate and buying up the social media to control the messages we see. These were all targeted to disarm the left of truth.
November 4, 2025 at 12:29 AM
They gutted the Washington Post. CBS. NYT. Now Teen Vogue.
The point isn't to bring in more conservatives. They've reached that saturation point.
They are killing the fourth estate and buying up the social media to control the messages we see. These were all targeted to disarm the left of truth.
The point isn't to bring in more conservatives. They've reached that saturation point.
They are killing the fourth estate and buying up the social media to control the messages we see. These were all targeted to disarm the left of truth.