Jesús Vera Zorita
@verazorita.bsky.social
Service Designer at IKEA. Hi.
Bilbao / Madrid
Bilbao / Madrid
Pinned
Jesús Vera Zorita
@verazorita.bsky.social
· Oct 27
The outcome of every design is a compromise.
Reposted by Jesús Vera Zorita
It's funny how many of the questions I get when talking about designing AI functionality are some form of "How do we convince our users to trust something that will likely fail them and is essentially untrustworthy?"
December 13, 2025 at 3:20 PM
It's funny how many of the questions I get when talking about designing AI functionality are some form of "How do we convince our users to trust something that will likely fail them and is essentially untrustworthy?"
Reposted by Jesús Vera Zorita
this is similar to what I've come to think of as the "reverse turing test"
when people find synthetic text is "good enough" to complete a task (homework, business report, email) it doesn't mean the machine is smart. it means they were asked to produce something that didn't matter
it's diagnostic
when people find synthetic text is "good enough" to complete a task (homework, business report, email) it doesn't mean the machine is smart. it means they were asked to produce something that didn't matter
it's diagnostic
So similarly, when we see people who prefer ChatGPT or a similar synthetic text extruding machine as a source of medical information, that means those are people who are under-served in the current system.
December 9, 2025 at 3:57 PM
this is similar to what I've come to think of as the "reverse turing test"
when people find synthetic text is "good enough" to complete a task (homework, business report, email) it doesn't mean the machine is smart. it means they were asked to produce something that didn't matter
it's diagnostic
when people find synthetic text is "good enough" to complete a task (homework, business report, email) it doesn't mean the machine is smart. it means they were asked to produce something that didn't matter
it's diagnostic
Reposted by Jesús Vera Zorita
"prioritization" is often given as a checklist task but really what it represents is potentially an enormously involved empirical process attached to a computation (the prioritization itself) that runs factorial
December 1, 2025 at 5:55 PM
"prioritization" is often given as a checklist task but really what it represents is potentially an enormously involved empirical process attached to a computation (the prioritization itself) that runs factorial
Reposted by Jesús Vera Zorita
Always love to see great talent using their platform for unabashed good.
'F*** Off And Let People Be': David Tennant Doubles Down On Support For Trans People
"People are trying to create division... and it's so f***ing unnecessary."
www.huffingtonpost.co.uk
November 29, 2025 at 4:50 AM
Always love to see great talent using their platform for unabashed good.
Reposted by Jesús Vera Zorita
Critical theory is no longer enough. It is time for critical practice.
November 22, 2025 at 3:08 PM
Critical theory is no longer enough. It is time for critical practice.
Reposted by Jesús Vera Zorita
I really hate it when scientists keep saying that “we need to rebuild trust in science,” because it implies that scientists are to blame for the mistrust rather than the millions of dollars of dark money that have funded political attacks on science in order to advance a far right agenda.
November 19, 2025 at 9:48 PM
I really hate it when scientists keep saying that “we need to rebuild trust in science,” because it implies that scientists are to blame for the mistrust rather than the millions of dollars of dark money that have funded political attacks on science in order to advance a far right agenda.
Reposted by Jesús Vera Zorita
When I review design concepts, I look for the hypothesis on the behavior. Some designers can’t articulate the hypothesis but their explorations show this. And then there are some people who just move things around. There is always a hypothesis whether it’s optimization or differentiation.
November 7, 2025 at 3:42 PM
When I review design concepts, I look for the hypothesis on the behavior. Some designers can’t articulate the hypothesis but their explorations show this. And then there are some people who just move things around. There is always a hypothesis whether it’s optimization or differentiation.
Reposted by Jesús Vera Zorita
It's easy to blame ignorant people for their lack of knowledge, but the people with the knowledge have the responsibility to be better communicators, or at least to partner with skilled communicators. Because communication is a skill.
Otherwise, why bother knowing things.
Otherwise, why bother knowing things.
October 28, 2025 at 5:50 PM
It's easy to blame ignorant people for their lack of knowledge, but the people with the knowledge have the responsibility to be better communicators, or at least to partner with skilled communicators. Because communication is a skill.
Otherwise, why bother knowing things.
Otherwise, why bother knowing things.
Reposted by Jesús Vera Zorita
Systems design: you have two cows. one of the cows dies; it drops 25 xp, 2x leather, 1x meat.
Narrative design: you have two cows. one of the cows dies; the other cow uses a salience-based storylet system to react with an appropriate bark ("moooo")
3c design: you have two cows. they can airdash
Narrative design: you have two cows. one of the cows dies; the other cow uses a salience-based storylet system to react with an appropriate bark ("moooo")
3c design: you have two cows. they can airdash
October 23, 2025 at 2:31 AM
Systems design: you have two cows. one of the cows dies; it drops 25 xp, 2x leather, 1x meat.
Narrative design: you have two cows. one of the cows dies; the other cow uses a salience-based storylet system to react with an appropriate bark ("moooo")
3c design: you have two cows. they can airdash
Narrative design: you have two cows. one of the cows dies; the other cow uses a salience-based storylet system to react with an appropriate bark ("moooo")
3c design: you have two cows. they can airdash
Reposted by Jesús Vera Zorita
It took me years to learn the importance of repetition.
If you’re communicating across disciplines or levels of expertise or with people you don’t already have a strong relationship with, “but I told them already” doesn’t cut it.
The art is in not being tedious about it.
If you’re communicating across disciplines or levels of expertise or with people you don’t already have a strong relationship with, “but I told them already” doesn’t cut it.
The art is in not being tedious about it.
1) Know your values, frame the debate
2) Repetition is key to persuasion
3) Communication, public speaking, and on-camera performance are skills you need to train at to be good at bsky.app/profile/theb...
2) Repetition is key to persuasion
3) Communication, public speaking, and on-camera performance are skills you need to train at to be good at bsky.app/profile/theb...
October 17, 2025 at 2:54 PM
It took me years to learn the importance of repetition.
If you’re communicating across disciplines or levels of expertise or with people you don’t already have a strong relationship with, “but I told them already” doesn’t cut it.
The art is in not being tedious about it.
If you’re communicating across disciplines or levels of expertise or with people you don’t already have a strong relationship with, “but I told them already” doesn’t cut it.
The art is in not being tedious about it.
Reposted by Jesús Vera Zorita
As I get older I’ve concluded, ‘everything is basically either a cult or a database’. I will not be explaining
October 11, 2025 at 7:40 PM
As I get older I’ve concluded, ‘everything is basically either a cult or a database’. I will not be explaining
Reposted by Jesús Vera Zorita
Reposted by Jesús Vera Zorita
The 2 key workplace skills:
- doing something without making it obvious that you are doing it
- making it seem like you are doing something without actually doing it
- doing something without making it obvious that you are doing it
- making it seem like you are doing something without actually doing it
September 5, 2025 at 3:05 AM
The 2 key workplace skills:
- doing something without making it obvious that you are doing it
- making it seem like you are doing something without actually doing it
- doing something without making it obvious that you are doing it
- making it seem like you are doing something without actually doing it
Reposted by Jesús Vera Zorita
Two words: Epistemic Trespassing.
philpapers.org/archive/BALE...
philpapers.org/archive/BALE...
September 3, 2025 at 5:27 AM
Two words: Epistemic Trespassing.
philpapers.org/archive/BALE...
philpapers.org/archive/BALE...
Reposted by Jesús Vera Zorita
When faced with a large initiative w/a ton of ambiguity and unclear POV, I tend to write a UX Brief as a way to put down the initial experiential goals, approaches, behavioral hypotheses, known constraints that presumably will drive the biz goals. It is kind of a straw man to shape the UX POC.
September 2, 2025 at 4:29 PM
When faced with a large initiative w/a ton of ambiguity and unclear POV, I tend to write a UX Brief as a way to put down the initial experiential goals, approaches, behavioral hypotheses, known constraints that presumably will drive the biz goals. It is kind of a straw man to shape the UX POC.
Reposted by Jesús Vera Zorita
Knowledge is not power. Power is power.
August 12, 2025 at 4:33 PM
Knowledge is not power. Power is power.
Reposted by Jesús Vera Zorita
arguably the job of design is to come up with creative ways of exhausting the space of mistakes, and doing it on the cheap
August 10, 2025 at 3:22 PM
arguably the job of design is to come up with creative ways of exhausting the space of mistakes, and doing it on the cheap
Reposted by Jesús Vera Zorita
The "double square" is much less well-known than the "double diamond" methodology, but much more frequently practiced
August 13, 2024 at 12:27 PM
The "double square" is much less well-known than the "double diamond" methodology, but much more frequently practiced
Reposted by Jesús Vera Zorita
two things can simultaneously be true:
1) the double diamond is a cliche, oversimplified process
2) pulling new stages for the double diamond out of your ass is not going to improve that process
1) the double diamond is a cliche, oversimplified process
2) pulling new stages for the double diamond out of your ass is not going to improve that process
August 4, 2025 at 1:52 PM
two things can simultaneously be true:
1) the double diamond is a cliche, oversimplified process
2) pulling new stages for the double diamond out of your ass is not going to improve that process
1) the double diamond is a cliche, oversimplified process
2) pulling new stages for the double diamond out of your ass is not going to improve that process
Reposted by Jesús Vera Zorita
Despite my best efforts I'm writing about AI again. Tomorrow's issue of Product Picnic is channeling Ed Zitron.
AI is no longer optional: it's forced into every product you use and scraping every word you write. If the past decades were the age of user centered design, now is the age of no consent.
AI is no longer optional: it's forced into every product you use and scraping every word you write. If the past decades were the age of user centered design, now is the age of no consent.
August 1, 2025 at 1:23 AM
Despite my best efforts I'm writing about AI again. Tomorrow's issue of Product Picnic is channeling Ed Zitron.
AI is no longer optional: it's forced into every product you use and scraping every word you write. If the past decades were the age of user centered design, now is the age of no consent.
AI is no longer optional: it's forced into every product you use and scraping every word you write. If the past decades were the age of user centered design, now is the age of no consent.
Reposted by Jesús Vera Zorita
1962: we do it not because it is easy, but because it is hard.
2025: we choose to do nothing, because doing nothing is easy, and doing something is hard.
2025: we choose to do nothing, because doing nothing is easy, and doing something is hard.
It's really interesting that this has been a key talking point for Cuomo as he continues his mayoral run. He keeps saying (obviously paraphrasing), "young progressive voters think solutions are easy, but they're not, and they need to give up any hope of change."
July 31, 2025 at 2:55 AM
1962: we do it not because it is easy, but because it is hard.
2025: we choose to do nothing, because doing nothing is easy, and doing something is hard.
2025: we choose to do nothing, because doing nothing is easy, and doing something is hard.
Reposted by Jesús Vera Zorita
no, software is getting aggressively worse and affordances that have always been there have been silently disappearing overnight bc most of our software isn’t versioned any more
I have been feeling like I was turning into my parents as my experiences with new apps is “why is this not intuitive”
But maybe it’s not me!
But maybe it’s not me!
July 30, 2025 at 11:24 PM
no, software is getting aggressively worse and affordances that have always been there have been silently disappearing overnight bc most of our software isn’t versioned any more
Reposted by Jesús Vera Zorita
Reposted by Jesús Vera Zorita
Someone took issue with me saying that American male Protestants are unique in how they've removed themselves from aesthetics. I thought it was obvs that I'm talking about fashion and interior decor, which today are coded as "gay interests," not paintings or architecture.
But let me elaborate. 🧵
But let me elaborate. 🧵
July 19, 2025 at 11:53 PM
Someone took issue with me saying that American male Protestants are unique in how they've removed themselves from aesthetics. I thought it was obvs that I'm talking about fashion and interior decor, which today are coded as "gay interests," not paintings or architecture.
But let me elaborate. 🧵
But let me elaborate. 🧵