Ryan Webb
@ryanbwebb.bsky.social
#SEO Geek! | Husband and Father | 💛 Local SEO & Data
Continue to do "Good SEO"
This is too good. Founder of GEO platform is shutting it down because he says, "There is no such thing as GEO strategy" separate from brand building. More need to hear this. Share away. :)
www.linkedin.com/posts/benjam...
www.linkedin.com/posts/benjam...
Why I'm shutting down Lorelight and refocusing on French Together | Benjamin Houy posted on the topic | LinkedIn
I'm shutting down Lorelight. Here is why:
A few months ago, I launched Lorelight—a GEO (Generative Engine Optimization) platform to help businesses improve their visibility in ChatGPT, Claude, and Pe...
www.linkedin.com
November 3, 2025 at 8:12 AM
Continue to do "Good SEO"
October 31, 2025 at 7:11 AM
The quickest way to winning a Darwin Award right now is using a LLM for fact checking.
Without a doubt the very definition of natural selection.
#ai
Without a doubt the very definition of natural selection.
#ai
October 30, 2025 at 5:17 AM
The quickest way to winning a Darwin Award right now is using a LLM for fact checking.
Without a doubt the very definition of natural selection.
#ai
Without a doubt the very definition of natural selection.
#ai
#SEO audits can fail not because the analysis is wrong, but because it isn’t prioritised properly.
Explain why it matters in business terms, to get buyin.
Faster load speeds = lower bounce rates
Clean architecture = clearer crawl paths
Better internal links = stronger authority flow.
#seotips
Explain why it matters in business terms, to get buyin.
Faster load speeds = lower bounce rates
Clean architecture = clearer crawl paths
Better internal links = stronger authority flow.
#seotips
October 29, 2025 at 9:49 PM
Another great #brightonseo done and dusted. Lovely to catch up with people and meet new people. Great talks and really enjoyable. @greggifford.bsky.social, Tazmin Suleman and @sarahmcduk.bsky.social's Mindset For SEO was a great way to finish
October 24, 2025 at 5:15 PM
Another great #brightonseo done and dusted. Lovely to catch up with people and meet new people. Great talks and really enjoyable. @greggifford.bsky.social, Tazmin Suleman and @sarahmcduk.bsky.social's Mindset For SEO was a great way to finish
Hands down the best part of the #brightonseo merch!
October 23, 2025 at 10:08 AM
Hands down the best part of the #brightonseo merch!
Reposted by Ryan Webb
If you see me at @brightonseo.com, make sure you ask me for a sticker. We need to get this standard official 🐈
October 15, 2025 at 1:16 PM
If you see me at @brightonseo.com, make sure you ask me for a sticker. We need to get this standard official 🐈
Reposted by Ryan Webb
Find someone who doesn't know your business. Show them your homepage for exactly 5 seconds. Then ask:
"What does this company do?"
"Who do they do it for?"
If they hesitate, get it wrong, or give vague answers, you've found your problem. And it's costing you rankings, traffic, and customers.
"What does this company do?"
"Who do they do it for?"
If they hesitate, get it wrong, or give vague answers, you've found your problem. And it's costing you rankings, traffic, and customers.
October 22, 2025 at 2:06 PM
Find someone who doesn't know your business. Show them your homepage for exactly 5 seconds. Then ask:
"What does this company do?"
"Who do they do it for?"
If they hesitate, get it wrong, or give vague answers, you've found your problem. And it's costing you rankings, traffic, and customers.
"What does this company do?"
"Who do they do it for?"
If they hesitate, get it wrong, or give vague answers, you've found your problem. And it's costing you rankings, traffic, and customers.
It may look "tidier" but is it helping your users? Where applicable I prefer using my chosen images with a link, so not to have the auto generated one
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
www.searchenginejournal.com
April 17, 2025 at 9:58 AM
It may look "tidier" but is it helping your users? Where applicable I prefer using my chosen images with a link, so not to have the auto generated one
That's April's #brightonseo 2025 over with. My favourite one yet and massive thanks to @yordan-dimitrov.com @simoncox.com @greggifford.bsky.social and Steve "Chippy" Paine for making me feel so welcome
April 11, 2025 at 4:28 PM
That's April's #brightonseo 2025 over with. My favourite one yet and massive thanks to @yordan-dimitrov.com @simoncox.com @greggifford.bsky.social and Steve "Chippy" Paine for making me feel so welcome
Fantastic talk by Baruch Toledano and then Jon Earnshaw after. In relation to LLM and Google.
#brightonseo smashing it this year
#brightonseo smashing it this year
April 10, 2025 at 1:53 PM
Fantastic talk by Baruch Toledano and then Jon Earnshaw after. In relation to LLM and Google.
#brightonseo smashing it this year
#brightonseo smashing it this year
What a ride... Congratulations on finding the potential issue @simoncox.com
Reminds me I need to ensure I annotate all changes (no matter how small) better going forwards.
Reminds me I need to ensure I annotate all changes (no matter how small) better going forwards.
The awesome post from Simon www.simoncox.com/post/2025-04...
April 9, 2025 at 6:26 AM
What a ride... Congratulations on finding the potential issue @simoncox.com
Reminds me I need to ensure I annotate all changes (no matter how small) better going forwards.
Reminds me I need to ensure I annotate all changes (no matter how small) better going forwards.
Use Competitor Benchmarking for Content Gaps
Tools like Clearscope or Surfer SEO can help you compare your content with top-ranking competitors. By identifying content gaps—topics or keywords they cover but you don’t—you can add valuable, rich content to your pages and improve your visibility.
Tools like Clearscope or Surfer SEO can help you compare your content with top-ranking competitors. By identifying content gaps—topics or keywords they cover but you don’t—you can add valuable, rich content to your pages and improve your visibility.
March 25, 2025 at 6:00 AM
Use Competitor Benchmarking for Content Gaps
Tools like Clearscope or Surfer SEO can help you compare your content with top-ranking competitors. By identifying content gaps—topics or keywords they cover but you don’t—you can add valuable, rich content to your pages and improve your visibility.
Tools like Clearscope or Surfer SEO can help you compare your content with top-ranking competitors. By identifying content gaps—topics or keywords they cover but you don’t—you can add valuable, rich content to your pages and improve your visibility.
Reposted by Ryan Webb
Can these non-traditional businesses can have GBPs:
🔹 Food trucks
🔹 Kiosks
🔹 Virtual kitchens
🔹 Home-based, virtual service & seasonal businesses
🔹 Businesses located at co-working spaces
🔹 Virtual offices & P.O. boxes?
@miriamellis.bsky.social tells us in her new Whitespark article 👇
#localseo
🔹 Food trucks
🔹 Kiosks
🔹 Virtual kitchens
🔹 Home-based, virtual service & seasonal businesses
🔹 Businesses located at co-working spaces
🔹 Virtual offices & P.O. boxes?
@miriamellis.bsky.social tells us in her new Whitespark article 👇
#localseo
Can I List My Food Truck, Kiosk, Virtual Kitchen, or Other Special Business Model on Google?
If you run a food truck, a kiosk, a virtual business, or any other special business model and are wondering if you are eligible for a Google Business Profile, this article has the answers.
whitespark.ca
March 12, 2025 at 4:08 PM
Can these non-traditional businesses can have GBPs:
🔹 Food trucks
🔹 Kiosks
🔹 Virtual kitchens
🔹 Home-based, virtual service & seasonal businesses
🔹 Businesses located at co-working spaces
🔹 Virtual offices & P.O. boxes?
@miriamellis.bsky.social tells us in her new Whitespark article 👇
#localseo
🔹 Food trucks
🔹 Kiosks
🔹 Virtual kitchens
🔹 Home-based, virtual service & seasonal businesses
🔹 Businesses located at co-working spaces
🔹 Virtual offices & P.O. boxes?
@miriamellis.bsky.social tells us in her new Whitespark article 👇
#localseo
Reposted by Ryan Webb
🚨 New Google Update Alert: The March 2025 Core Update was just released.
March 13, 2025 at 4:54 PM
🚨 New Google Update Alert: The March 2025 Core Update was just released.
Great Maths @lilyray.nyc!! Look forward to catching you at #brightonseo next month!!
14 billion Google searches per day
Let’s assume 40% of responses show an AI Overview (5.6 billion)
Let’s also assume AI Overviews are wrong 5% of the time.
That’s 280 million incorrect Google responses per day 😅
Let’s assume 40% of responses show an AI Overview (5.6 billion)
Let’s also assume AI Overviews are wrong 5% of the time.
That’s 280 million incorrect Google responses per day 😅
March 11, 2025 at 9:09 PM
Great Maths @lilyray.nyc!! Look forward to catching you at #brightonseo next month!!
#seotips
Create Content Based on Search Trends
Google Trends is a great tool for spotting rising keywords and seasonal trends. By creating content around these trending topics, you can capture fresh, relevant traffic that is actively searching for the latest information.
Create Content Based on Search Trends
Google Trends is a great tool for spotting rising keywords and seasonal trends. By creating content around these trending topics, you can capture fresh, relevant traffic that is actively searching for the latest information.
March 4, 2025 at 6:00 AM
#seotips
Create Content Based on Search Trends
Google Trends is a great tool for spotting rising keywords and seasonal trends. By creating content around these trending topics, you can capture fresh, relevant traffic that is actively searching for the latest information.
Create Content Based on Search Trends
Google Trends is a great tool for spotting rising keywords and seasonal trends. By creating content around these trending topics, you can capture fresh, relevant traffic that is actively searching for the latest information.
#seotips
Use Schema Markup for Videos
If your website features video content, adding video schema markup helps search engines understand and index it better. This can make your videos eligible for rich snippets, video carousels, and video search results, driving more organic traffic to your site.
Use Schema Markup for Videos
If your website features video content, adding video schema markup helps search engines understand and index it better. This can make your videos eligible for rich snippets, video carousels, and video search results, driving more organic traffic to your site.
February 25, 2025 at 6:08 AM
#seotips
Use Schema Markup for Videos
If your website features video content, adding video schema markup helps search engines understand and index it better. This can make your videos eligible for rich snippets, video carousels, and video search results, driving more organic traffic to your site.
Use Schema Markup for Videos
If your website features video content, adding video schema markup helps search engines understand and index it better. This can make your videos eligible for rich snippets, video carousels, and video search results, driving more organic traffic to your site.
Wondering if the paywalled stuff will impact further rankings?
Though the fact Google ranks paywalled content is not only a bugbare of mine but I highly doubt this would be the case.
Though the fact Google ranks paywalled content is not only a bugbare of mine but I highly doubt this would be the case.
Several important Reddit notes from the recent AMA with CEO Steve Huffman -> First, a Reddit paywall coming this year for some subreddits
Me: Will Reddit still feed that paywalled content to Google via its partnership (so it can be indexed and rank)??
#reddit #seo #google
Me: Will Reddit still feed that paywalled content to Google via its partnership (so it can be indexed and rank)??
#reddit #seo #google
Reddit will lock some content behind a paywall this year, CEO says
How will Reddit generate content for paid-for subreddits?
arstechnica.com
February 15, 2025 at 10:09 PM
Wondering if the paywalled stuff will impact further rankings?
Though the fact Google ranks paywalled content is not only a bugbare of mine but I highly doubt this would be the case.
Though the fact Google ranks paywalled content is not only a bugbare of mine but I highly doubt this would be the case.
Reposted by Ryan Webb
This ChatGPT thing is starting to look like SERPs.
carcinization for search.
carcinization for search.
February 15, 2025 at 4:34 PM
This ChatGPT thing is starting to look like SERPs.
carcinization for search.
carcinization for search.
#seotips
Use UTM Parameters for Tracking Local Campaigns
By adding UTM parameters to URLs in local marketing campaigns (such as Google Business Profile posts), you can track how well these campaigns are performing in Google Analytics. This gives you insights into how you're driving traffic/leads.
Use UTM Parameters for Tracking Local Campaigns
By adding UTM parameters to URLs in local marketing campaigns (such as Google Business Profile posts), you can track how well these campaigns are performing in Google Analytics. This gives you insights into how you're driving traffic/leads.
February 11, 2025 at 6:00 AM
#seotips
Use UTM Parameters for Tracking Local Campaigns
By adding UTM parameters to URLs in local marketing campaigns (such as Google Business Profile posts), you can track how well these campaigns are performing in Google Analytics. This gives you insights into how you're driving traffic/leads.
Use UTM Parameters for Tracking Local Campaigns
By adding UTM parameters to URLs in local marketing campaigns (such as Google Business Profile posts), you can track how well these campaigns are performing in Google Analytics. This gives you insights into how you're driving traffic/leads.
#seotips
Use #Whitespark for Local Citation Building
Whitespark is a helpful tool for building local citations—mentions of your business on other websites. These citations are important for local SEO, as they help Google verify your business’s location and credibility.
Use #Whitespark for Local Citation Building
Whitespark is a helpful tool for building local citations—mentions of your business on other websites. These citations are important for local SEO, as they help Google verify your business’s location and credibility.
February 4, 2025 at 6:01 AM
#seotips
Use #Whitespark for Local Citation Building
Whitespark is a helpful tool for building local citations—mentions of your business on other websites. These citations are important for local SEO, as they help Google verify your business’s location and credibility.
Use #Whitespark for Local Citation Building
Whitespark is a helpful tool for building local citations—mentions of your business on other websites. These citations are important for local SEO, as they help Google verify your business’s location and credibility.
Another great article by @mattgsouthern.bsky.social
on Google’s latest Quality Rater Guidelines
Highlighting how Google define AI content rules and new spam types.
______
Bottom line
Focus on original, user-centric content!
www.searchenginejournal.com/google-updat...
#SEO #AIContent #google
on Google’s latest Quality Rater Guidelines
Highlighting how Google define AI content rules and new spam types.
______
Bottom line
Focus on original, user-centric content!
www.searchenginejournal.com/google-updat...
#SEO #AIContent #google
Google Updates Search Quality Rater Guidelines: What To Know
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types.
www.searchenginejournal.com
January 28, 2025 at 9:38 PM
Another great article by @mattgsouthern.bsky.social
on Google’s latest Quality Rater Guidelines
Highlighting how Google define AI content rules and new spam types.
______
Bottom line
Focus on original, user-centric content!
www.searchenginejournal.com/google-updat...
#SEO #AIContent #google
on Google’s latest Quality Rater Guidelines
Highlighting how Google define AI content rules and new spam types.
______
Bottom line
Focus on original, user-centric content!
www.searchenginejournal.com/google-updat...
#SEO #AIContent #google
Reposted by Ryan Webb
If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.
Feel like I’m going to post this for next 4 years. But….
#Accessibility is not woke. Stop this non sense.
Digital #A11y is needed to ensure everyone can use anything in digital space. But this admin won’t figure that out until it effects them.
#Accessibility is not woke. Stop this non sense.
Digital #A11y is needed to ensure everyone can use anything in digital space. But this admin won’t figure that out until it effects them.
January 23, 2025 at 9:38 AM
If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.
Reposted by Ryan Webb
You are going to get asked a lot of questions about Google Traffic & AI Traffic in 2025. Get ready with this Deep Dive on Tracking How ChatGPT + Search & Others Send Users To Your Site.
Deep Dive: Tracking How ChatGPT + Search & Others Send Users To Your Site
Deep Dive: How to track traffic from ChatGPT and other Gen AI sites?
www.seerinteractive.com
January 27, 2025 at 7:36 PM
You are going to get asked a lot of questions about Google Traffic & AI Traffic in 2025. Get ready with this Deep Dive on Tracking How ChatGPT + Search & Others Send Users To Your Site.