Nikki Pilkington
@nikkipilkington.bsky.social
Non-wanky SEO and SEO Content.
Pinned
SEO F&cking What? SEO Newsletter From Nikki Pilkington
Yes, it's a bit sweary on occasion.
f.mtr.cool
Someone just unsubscribed from my newsletter and said "too much swearing" - I mean, the clue is in the fucking title!
Gus Bhandal on LinkedIn content. Mel Barfield on winning better work. Heather Murray on scaling with AI. Just 3 of the 14 workshops at Freelancer Live.
Freelancer Masterclass Live Could Be The Best Freelancer Event Of 2026
I've been a Freelancer Magazine member for a while now, and honestly, the community aspect alone is worth it. The co-working sessions, the support, the
f.mtr.cool
February 18, 2026 at 1:02 PM
Gus Bhandal on LinkedIn content. Mel Barfield on winning better work. Heather Murray on scaling with AI. Just 3 of the 14 workshops at Freelancer Live.
I mean, no wonder clients are confused when we can't even agree... 😅
(From Search Engine Roundtable - shared because it made me smile)
(From Search Engine Roundtable - shared because it made me smile)
February 18, 2026 at 11:10 AM
I mean, no wonder clients are confused when we can't even agree... 😅
(From Search Engine Roundtable - shared because it made me smile)
(From Search Engine Roundtable - shared because it made me smile)
My talk is called "SEO, innit?" and honestly I think the title tells you everything you need to know about where I stand on the whole GEO/AEO/AISEO thing. March 18th, Northampton. Free tickets. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy
February 17, 2026 at 9:30 PM
My talk is called "SEO, innit?" and honestly I think the title tells you everything you need to know about where I stand on the whole GEO/AEO/AISEO thing. March 18th, Northampton. Free tickets. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy
Ascend has been running for a month. Five copywriters learning proper SEO services. Every one of them thought they were behind. None are. Audits done. Proposals sent. Retainer work landed. Goal was a paying client by Month 4. Some are already there. Next cohort starts July.
February 17, 2026 at 2:59 PM
Ascend has been running for a month. Five copywriters learning proper SEO services. Every one of them thought they were behind. None are. Audits done. Proposals sent. Retainer work landed. Goal was a paying client by Month 4. Some are already there. Next cohort starts July.
Someone just unsubscribed from my newsletter and said "too much swearing" - I mean, the clue is in the fucking title!
SEO F&cking What? SEO Newsletter From Nikki Pilkington
Yes, it's a bit sweary on occasion.
f.mtr.cool
February 17, 2026 at 11:06 AM
Someone just unsubscribed from my newsletter and said "too much swearing" - I mean, the clue is in the fucking title!
What I said about markdown
Vs
What Googles AI overview says I think about markdown
FFS
Vs
What Googles AI overview says I think about markdown
FFS
February 17, 2026 at 9:28 AM
What I said about markdown
Vs
What Googles AI overview says I think about markdown
FFS
Vs
What Googles AI overview says I think about markdown
FFS
Free event in Northampton on March 18th. A full day of search marketing talks, a buffet lunch, and me closing out the day by reminding everyone that the fundamentals still work. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy
February 15, 2026 at 1:30 PM
Free event in Northampton on March 18th. A full day of search marketing talks, a buffet lunch, and me closing out the day by reminding everyone that the fundamentals still work. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy
"Make sites that work well for users."
My work here is done...
My work here is done...
It's documented here: developers.google.com/search/docs/...
My feeling is you're overthinking it. You don't need to optimize every tiny aspect. Make sites that work well for users. make things they'll consider awesome, and you'll go further than by stuffing keywords into every nook and cranny.
My feeling is you're overthinking it. You don't need to optimize every tiny aspect. Make sites that work well for users. make things they'll consider awesome, and you'll go further than by stuffing keywords into every nook and cranny.
SEO Link Best Practices for Google | Google Search Central | Documentation | Google for Developers
Google uses links as a signal when determining the relevancy of pages and to find new pages to crawl. Learn how to make your links are crawlable and improve your anchor text.
developers.google.com
February 13, 2026 at 8:10 PM
"Make sites that work well for users."
My work here is done...
My work here is done...
Two days working ON your freelance business instead of just IN it. Virtual, so no travel costs or awkward icebreakers.
Freelancer Masterclass Live Could Be The Best Freelancer Event Of 2026
I've been a Freelancer Magazine member for a while now, and honestly, the community aspect alone is worth it. The co-working sessions, the support, the
f.mtr.cool
February 13, 2026 at 1:31 PM
Two days working ON your freelance business instead of just IN it. Virtual, so no travel costs or awkward icebreakers.
Not gonna lie, emails like this still make me glad I rewrote my T&Cs in Nikki-speak...
February 12, 2026 at 1:07 PM
Not gonna lie, emails like this still make me glad I rewrote my T&Cs in Nikki-speak...
Copywriters: AI is eating your lunch.
Your clients think ChatGPT can replace you.
You’re competing on price with people charging £50 for copy.
The Ascend Programme is here to change all of that.
Next intake July 2026:
Your clients think ChatGPT can replace you.
You’re competing on price with people charging £50 for copy.
The Ascend Programme is here to change all of that.
Next intake July 2026:
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
February 12, 2026 at 10:31 AM
Copywriters: AI is eating your lunch.
Your clients think ChatGPT can replace you.
You’re competing on price with people charging £50 for copy.
The Ascend Programme is here to change all of that.
Next intake July 2026:
Your clients think ChatGPT can replace you.
You’re competing on price with people charging £50 for copy.
The Ascend Programme is here to change all of that.
Next intake July 2026:
I'm speaking at Digital Northants on March 18th. The other speakers are talking about GEO, AI search, and conversational search. I'm talking about SEO. Just SEO. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy
February 11, 2026 at 3:30 PM
I'm speaking at Digital Northants on March 18th. The other speakers are talking about GEO, AI search, and conversational search. I'm talking about SEO. Just SEO. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy
Do you know what's worse than people claiming Wordpress is outdated and shit?
People who are making money as affiliates of the tied-in system they're now recommending saying Wordpress is outdated and shit...
People who are making money as affiliates of the tied-in system they're now recommending saying Wordpress is outdated and shit...
February 11, 2026 at 12:07 PM
Do you know what's worse than people claiming Wordpress is outdated and shit?
People who are making money as affiliates of the tied-in system they're now recommending saying Wordpress is outdated and shit...
People who are making money as affiliates of the tied-in system they're now recommending saying Wordpress is outdated and shit...
Google Search Console : We've given users a new favicon and custom citations.
Bing Webmaster Tools: Hold my beer...
Bing Webmaster Tools: Hold my beer...
February 11, 2026 at 11:07 AM
Google Search Console : We've given users a new favicon and custom citations.
Bing Webmaster Tools: Hold my beer...
Bing Webmaster Tools: Hold my beer...
February 10, 2026 at 9:08 PM
Want to see me speak after loads of other people, a boatload of AI stuff, and lunch? Join me here (it's free)
Future-proof your SEO: AI, content and strategy — Digital Northants
Join us for a free event at Vulcan Works on Wednesday 18 March 2026 designed for marketers, business owners and content creators who want to stay ahead in the ever-changing world of search engine optimisation.
f.mtr.cool
February 9, 2026 at 1:02 PM
Want to see me speak after loads of other people, a boatload of AI stuff, and lunch? Join me here (it's free)
Stop treating your blog like a bloody diary.
https://f.mtr.cool/klcdbhnaoi or where you get your podcasts
https://f.mtr.cool/klcdbhnaoi or where you get your podcasts
February 9, 2026 at 11:41 AM
Stop treating your blog like a bloody diary.
https://f.mtr.cool/klcdbhnaoi or where you get your podcasts
https://f.mtr.cool/klcdbhnaoi or where you get your podcasts
Think spammy listicles is the way to AI glory? Think again, says @lilyraynyc
Is Google Finally Cracking Down on Self-Promotional Listicles?
The most popular 'GEO' tactic might indeed be risky for SEO purposes after all
f.mtr.cool
February 9, 2026 at 11:04 AM
Think spammy listicles is the way to AI glory? Think again, says @lilyraynyc
Stop treating your blog like a diary for your business - no-one cares about your company news except you
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Want good SEO? Stop Blogging Like it's a Diary FFS! - SEO F**king What - Get Found on Google, make money from your website
Most businesses aren’t bad at blogging because they’re lazy.They’re bad at blogging because no one ever told them what blogs are actually for.Hi, ...
f.mtr.cool
February 9, 2026 at 8:10 AM
Stop treating your blog like a diary for your business - no-one cares about your company news except you
🎧
🎧
If someone tells you SEO is dead, check whether they're selling you something. The answer is almost always yes.
February 8, 2026 at 2:05 PM
If someone tells you SEO is dead, check whether they're selling you something. The answer is almost always yes.
Every time an SEO adds GEO to their LinkedIn headline, a grifter gets their wings.
February 8, 2026 at 1:06 PM
Every time an SEO adds GEO to their LinkedIn headline, a grifter gets their wings.
The median mobile home page uses just 22KB of HTML. That’s 0.022MB. To hit Google’s 2MB crawl limit, you’d need a page about 90 times larger than a typical web page.
February 8, 2026 at 10:38 AM
The median mobile home page uses just 22KB of HTML. That’s 0.022MB. To hit Google’s 2MB crawl limit, you’d need a page about 90 times larger than a typical web page.
Google’s February 2026 Discover core update is not a search update – don’t let anyone tell you otherwise
Google's February 2026 Discover Core Update Isn't A Search Update
Google dropped something unexpected today. The SEO world has been watching SERP volatility for days, bracing for a standard core update. Instead, Google
f.mtr.cool
February 5, 2026 at 11:07 PM
Google’s February 2026 Discover core update is not a search update – don’t let anyone tell you otherwise
If your services page is somehow longer than the latest Mills & Boon, you’ve got bigger problems than Google’s crawl limits. https://f.mtr.cool/gtomkozgzs
Don't let anyone charge you for problems you don't have.
Don't let anyone charge you for problems you don't have.
February 5, 2026 at 3:04 PM
If your services page is somehow longer than the latest Mills & Boon, you’ve got bigger problems than Google’s crawl limits. https://f.mtr.cool/gtomkozgzs
Don't let anyone charge you for problems you don't have.
Don't let anyone charge you for problems you don't have.
Northamptonshire based businesses - I'm speaking here on 18th March - it's free to attend - see you there?
Future-proof your SEO: AI, content and strategy — Digital Northants
Join us for a free event at Vulcan Works on Wednesday 18 March 2026 designed for marketers, business owners and content creators who want to stay ahead in the ever-changing world of search engine optimisation.
f.mtr.cool
February 5, 2026 at 2:54 PM
Northamptonshire based businesses - I'm speaking here on 18th March - it's free to attend - see you there?