Nikki Pilkington
nikkipilkington.bsky.social
Nikki Pilkington
@nikkipilkington.bsky.social
Non-wanky SEO and SEO Content.
My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...
November 19, 2025 at 2:03 PM
November 19, 2025 at 7:02 AM
Loadsa SEOs out there cheering for annotations in Google Search Console.

Meanwhile some of us have been adding annotations for eons with GSC Guardian...

It's about time Google caught up
November 18, 2025 at 7:34 PM
Premature illumination, bundling your skills, and what people really search for on Google - this week's newsletter 
https://f.mtr.cool/hjddzpjmhy
November 18, 2025 at 6:31 PM
Haha I love that you think we give a fuck...
November 11, 2025 at 10:20 AM
My thoughts are "No. No you didn't." 

https://f.mtr.cool/nfhxwleodc
November 9, 2025 at 11:25 AM
November 6, 2025 at 4:31 PM
There are three critical Google services that you - yes, YOU, the business owner - need to control:

♦️ Google Search Console
♦️ Google Analytics (GA4)
♦️ Google Business Profile

Seems obvious? You’d be surprised how many businesses don’t have direct admin access to any of these.
October 30, 2025 at 8:12 AM
£20 on "like fuck you did"...
October 25, 2025 at 12:51 PM
October 24, 2025 at 1:37 PM
I like big bats and I cannot lie...
October 22, 2025 at 2:37 PM
"SEO is dead" hot takes? Covered it mate...

Go find it wherever you get your podcasts.

Thanks to Neal Veglio for everything, especially letting me launch on a Sunday, no matter what the data says.

11 minutes. You know it'll be worth it, right?
October 19, 2025 at 7:28 AM
Almost, Home Bargains, almost...
October 13, 2025 at 11:04 AM
I don't wanna brag, but while you lot are all banging on about personal branding and how difficult it is, in the meantime I got this email from someone I don't know saying "I saw this sheep and thought of you".
October 10, 2025 at 8:36 AM
No.
October 9, 2025 at 2:45 PM
I feel as if Netflix doesn't really know me at all...
October 9, 2025 at 12:53 PM
October 7, 2025 at 6:35 AM
Almost last call to register (it's free) https://websitesmadesimple.co.uk/webinar/
October 6, 2025 at 8:29 AM
October 5, 2025 at 2:02 PM
October 4, 2025 at 11:02 AM
Oh did I mention I'm doing a webinar on Tuesday with Holly from Websites Made Simple? Register here https://websitesmadesimple.co.uk/webinar/
October 3, 2025 at 3:43 PM
I don't know about you,. but I'd rather not put all my marketing eggs into a basket that not even the target platform knows is a basket...
September 23, 2025 at 2:27 PM
I'm a big believer in "owning a search" (where all the top results are your websites or places you contribute), but this isn't quite what I meant...

Oh well, practice what you preach, I guess.
September 22, 2025 at 5:31 PM
Because everyone loves a download they can save and never look at again, I created you a GEO infographic. Hope it helps.
September 22, 2025 at 3:30 PM