Nikki Pilkington
@nikkipilkington.bsky.social
Non-wanky SEO and SEO Content.
Pinned
Small Business SEO - Your Guide To Not Getting Ripped Off
I don't want you to be ripped off, YOU don't want you to be ripped off, let's take a look at how to spot the wanky SEO salespeople trying to take you for a mug
nikki-pilkington.com
See, the thing is, SEO isn’t really all that complicated. But there’s an entire industry built around making you think it is. Why? Because confused people are easier to sell to.
My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...
November 19, 2025 at 2:03 PM
My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...
November 19, 2025 at 7:02 AM
Loadsa SEOs out there cheering for annotations in Google Search Console.
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
November 18, 2025 at 7:34 PM
Loadsa SEOs out there cheering for annotations in Google Search Console.
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
Premature illumination, bundling your skills, and what people really search for on Google - this week's newsletter
https://f.mtr.cool/hjddzpjmhy
https://f.mtr.cool/hjddzpjmhy
November 18, 2025 at 6:31 PM
Premature illumination, bundling your skills, and what people really search for on Google - this week's newsletter
https://f.mtr.cool/hjddzpjmhy
https://f.mtr.cool/hjddzpjmhy
I'm launching something new for copywriters who are sick of competing with AI.
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 17, 2025 at 12:39 PM
I'm launching something new for copywriters who are sick of competing with AI.
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."
Today I'm telling you why I'm tired, why you're probably tired too, and why that exhaustion might be the only thing keeping this industry from turning into a complete dumpster fire.
I'm SEO Fucking Tired... - SEO F**king What - Get Found on Google, make money from your website
Fed up with watching charlatans and self-proclaimed “AI SEO gurus” rake in cash and followers by selling absolute bollocks? Yeah, me too. This is ...
f.mtr.cool
November 17, 2025 at 12:16 PM
Today I'm telling you why I'm tired, why you're probably tired too, and why that exhaustion might be the only thing keeping this industry from turning into a complete dumpster fire.
Haha I love that you think we give a fuck...
November 11, 2025 at 10:20 AM
Haha I love that you think we give a fuck...
November 9, 2025 at 11:25 AM
Google’s spam policies target anything designed to deceive users or manipulate search rankings. The key thing to understand is they’re specifically going after manipulation, not legitimate businesses following best practice SEO and doing things properly.
November 8, 2025 at 9:05 AM
Google’s spam policies target anything designed to deceive users or manipulate search rankings. The key thing to understand is they’re specifically going after manipulation, not legitimate businesses following best practice SEO and doing things properly.
Reposted by Nikki Pilkington
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
November 3, 2025 at 9:42 AM
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
Things that can catch out website owners who think they’re being clever about SEO:
Using AI tools to create 100s of location-based pages
Buying fake reviews/working with services that promise to “boost your review count”
Hiring SEO “experts” who guarantee quick results through automated techniques
Using AI tools to create 100s of location-based pages
Buying fake reviews/working with services that promise to “boost your review count”
Hiring SEO “experts” who guarantee quick results through automated techniques
November 7, 2025 at 8:30 AM
Things that can catch out website owners who think they’re being clever about SEO:
Using AI tools to create 100s of location-based pages
Buying fake reviews/working with services that promise to “boost your review count”
Hiring SEO “experts” who guarantee quick results through automated techniques
Using AI tools to create 100s of location-based pages
Buying fake reviews/working with services that promise to “boost your review count”
Hiring SEO “experts” who guarantee quick results through automated techniques
"RIP all of traditional SEO.
We’re now getting more clicks from LLMs than Google."
No, no you're not.
We’re now getting more clicks from LLMs than Google."
No, no you're not.
November 6, 2025 at 8:31 PM
"RIP all of traditional SEO.
We’re now getting more clicks from LLMs than Google."
No, no you're not.
We’re now getting more clicks from LLMs than Google."
No, no you're not.
"I ran an analysis on 1,832 keyword rankings across multiple AI platforms. The results will shock traditional SEO consultants:"
£20 on 'like bollocks did you'
£20 on 'like bollocks did you'
November 6, 2025 at 5:31 PM
"I ran an analysis on 1,832 keyword rankings across multiple AI platforms. The results will shock traditional SEO consultants:"
£20 on 'like bollocks did you'
£20 on 'like bollocks did you'
You can have your "vibecoding"
But there is no way in hell you're taking my "LOL"
lol
Signed
Gen X
But there is no way in hell you're taking my "LOL"
lol
Signed
Gen X
November 6, 2025 at 2:39 PM
You can have your "vibecoding"
But there is no way in hell you're taking my "LOL"
lol
Signed
Gen X
But there is no way in hell you're taking my "LOL"
lol
Signed
Gen X
Your website isn’t a CV. It’s not a company brochure. It’s a sales tool. And sales tools need to connect features to benefits in a way that makes people think “yes, that’s exactly what I need.”
November 5, 2025 at 6:01 PM
Your website isn’t a CV. It’s not a company brochure. It’s a sales tool. And sales tools need to connect features to benefits in a way that makes people think “yes, that’s exactly what I need.”
Look at your homepage, your service pages, your about page. Read each sentence and ask “so what?”
If you can’t immediately explain why that information matters to your potential client, delete it or rewrite it.
If you can’t immediately explain why that information matters to your potential client, delete it or rewrite it.
November 5, 2025 at 3:04 PM
Look at your homepage, your service pages, your about page. Read each sentence and ask “so what?”
If you can’t immediately explain why that information matters to your potential client, delete it or rewrite it.
If you can’t immediately explain why that information matters to your potential client, delete it or rewrite it.
Internet users have evolved into an army of no-attention-span frantic back-clickers. When they get to your site it’s only a couple of clicks or swipes back and they have instant access to your competitors.
And if your competitors are answering “so what?” better than you are, you’re missing out
And if your competitors are answering “so what?” better than you are, you’re missing out
November 5, 2025 at 12:01 PM
Internet users have evolved into an army of no-attention-span frantic back-clickers. When they get to your site it’s only a couple of clicks or swipes back and they have instant access to your competitors.
And if your competitors are answering “so what?” better than you are, you’re missing out
And if your competitors are answering “so what?” better than you are, you’re missing out
Your potential clients don’t care about your company history, your team size, or your fancy office. They care about whether you can solve their problem. And if your website doesn’t make that connection immediately, they’re gone.
November 5, 2025 at 9:02 AM
Your potential clients don’t care about your company history, your team size, or your fancy office. They care about whether you can solve their problem. And if your website doesn’t make that connection immediately, they’re gone.
“Empowering organisational growth via seamless integration of next-generation business intelligence platforms.”
Huh?
Business jargon that sounds impressive but means nothing will send visitors straight to your competitors who can explain themselves clearly.
Huh?
Business jargon that sounds impressive but means nothing will send visitors straight to your competitors who can explain themselves clearly.
November 4, 2025 at 3:30 PM
“Empowering organisational growth via seamless integration of next-generation business intelligence platforms.”
Huh?
Business jargon that sounds impressive but means nothing will send visitors straight to your competitors who can explain themselves clearly.
Huh?
Business jargon that sounds impressive but means nothing will send visitors straight to your competitors who can explain themselves clearly.
“Welcome to ABC Consulting Ltd - Established 1998”
Zzzzz… Nobody cares about your company name or when you started. They want to know if you can solve their problem. Leading with your company credentials instead of what you do for clients is backwards.
Zzzzz… Nobody cares about your company name or when you started. They want to know if you can solve their problem. Leading with your company credentials instead of what you do for clients is backwards.
November 4, 2025 at 12:03 PM
“Welcome to ABC Consulting Ltd - Established 1998”
Zzzzz… Nobody cares about your company name or when you started. They want to know if you can solve their problem. Leading with your company credentials instead of what you do for clients is backwards.
Zzzzz… Nobody cares about your company name or when you started. They want to know if you can solve their problem. Leading with your company credentials instead of what you do for clients is backwards.
“We’re a forward-thinking consultancy providing innovative solutions for tomorrow’s challenges.”
Awesome! Are you management consultants? IT support? Nobody has a clue. Vague mission statements that could describe any business in any industry tell visitors absolutely bugger all
Awesome! Are you management consultants? IT support? Nobody has a clue. Vague mission statements that could describe any business in any industry tell visitors absolutely bugger all
November 4, 2025 at 9:02 AM
“We’re a forward-thinking consultancy providing innovative solutions for tomorrow’s challenges.”
Awesome! Are you management consultants? IT support? Nobody has a clue. Vague mission statements that could describe any business in any industry tell visitors absolutely bugger all
Awesome! Are you management consultants? IT support? Nobody has a clue. Vague mission statements that could describe any business in any industry tell visitors absolutely bugger all
Frequency doesn't matter if you're answering questions nobody's asking. One blog post per quarter that serves buyer intent will bring in more business than fifty posts about industry trends.
November 3, 2025 at 4:03 PM
Frequency doesn't matter if you're answering questions nobody's asking. One blog post per quarter that serves buyer intent will bring in more business than fifty posts about industry trends.
Educational content has its place, but if that’s all you’re creating, you’re positioning yourself as a free resource, not a service provider worth paying.
November 3, 2025 at 2:30 PM
Educational content has its place, but if that’s all you’re creating, you’re positioning yourself as a free resource, not a service provider worth paying.
You write a detailed guide about solving a problem your service solves. It ranks well. People love it. But nobody books a call.
That’s because you’ve just taught them how to do it themselves.
That’s because you’ve just taught them how to do it themselves.
November 3, 2025 at 1:02 PM
You write a detailed guide about solving a problem your service solves. It ranks well. People love it. But nobody books a call.
That’s because you’ve just taught them how to do it themselves.
That’s because you’ve just taught them how to do it themselves.