Ryan Webb
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ryanbwebb.bsky.social
Ryan Webb
@ryanbwebb.bsky.social
#SEO Geek! | Husband and Father | 💛 Local SEO & Data
Happy #halloween

To date my best costume I've ever worn.
October 31, 2025 at 7:11 AM
Another great #brightonseo done and dusted. Lovely to catch up with people and meet new people. Great talks and really enjoyable. @greggifford.bsky.social, Tazmin Suleman and @sarahmcduk.bsky.social's Mindset For SEO was a great way to finish
October 24, 2025 at 5:15 PM
Hands down the best part of the #brightonseo merch!
October 23, 2025 at 10:08 AM
That's April's #brightonseo 2025 over with. My favourite one yet and massive thanks to @yordan-dimitrov.com @simoncox.com @greggifford.bsky.social and Steve "Chippy" Paine for making me feel so welcome
April 11, 2025 at 4:28 PM
Fantastic talk by Baruch Toledano and then Jon Earnshaw after. In relation to LLM and Google.

#brightonseo smashing it this year
April 10, 2025 at 1:53 PM
Hahaha I have mine that GLO gave out last year.
April 9, 2025 at 7:23 AM
Use Competitor Benchmarking for Content Gaps

Tools like Clearscope or Surfer SEO can help you compare your content with top-ranking competitors. By identifying content gaps—topics or keywords they cover but you don’t—you can add valuable, rich content to your pages and improve your visibility.
March 25, 2025 at 6:00 AM
#seotips

Create Content Based on Search Trends

Google Trends is a great tool for spotting rising keywords and seasonal trends. By creating content around these trending topics, you can capture fresh, relevant traffic that is actively searching for the latest information.
March 4, 2025 at 6:00 AM
#seotips

Use Schema Markup for Videos

If your website features video content, adding video schema markup helps search engines understand and index it better. This can make your videos eligible for rich snippets, video carousels, and video search results, driving more organic traffic to your site.
February 25, 2025 at 6:08 AM
#seotips

Use UTM Parameters for Tracking Local Campaigns

By adding UTM parameters to URLs in local marketing campaigns (such as Google Business Profile posts), you can track how well these campaigns are performing in Google Analytics. This gives you insights into how you're driving traffic/leads.
February 11, 2025 at 6:00 AM
#seotips

Use #Whitespark for Local Citation Building

Whitespark is a helpful tool for building local citations—mentions of your business on other websites. These citations are important for local SEO, as they help Google verify your business’s location and credibility.
February 4, 2025 at 6:01 AM
#seotips

Optimise for “Near Me” Searches with Conversational Keywords

When people search for services “near me,” they often use conversational language. Make sure your local content targets geo-specific keywords and sounds natural, so you can rank for these local searches.
January 28, 2025 at 6:08 AM
Don't write thin unveiled content purely for vanity metrics like clicks and impressions. Perhaps sites and content are ranked and if the content has poor quality score and written purely for clicks then that site is penalised
Look at this from 2024
January 23, 2025 at 10:37 PM
HubSpot’s blog traffic drop is hard to ignore. They’re publishing articles like "How to Use Facebook in 2024," and it feels off.

This is a reminder: vanity metrics like traffic and impressions don’t pay the bills. As SEOs we need to focus on what drives real results and revenue. #SEO #hubspot
January 23, 2025 at 10:18 PM
#seotips

The URL Inspection Tool in Google Search Console lets you check how Googlebot views and renders specific pages on your site. This is particularly helpful for pages with JavaScript content. Make sure all your important content is crawlable and visible to search engines.

#seoforbeginners
January 21, 2025 at 6:00 AM
Launching or migrating a website? Don’t wait on SEO! A strong SEO foundation ensures search engines can find you, users stay engaged, and your rankings thrive. From structured URLs to crawlable pages, starting early saves time, money, and headaches later.

#seo #seoforbeginners
January 15, 2025 at 11:55 PM
You're onto a winner.....
January 8, 2025 at 8:11 AM
📊 Mobile CTRs are rising for branded & informational searches, while commercial content is losing clicks. Science (+4.16%) & Shopping (+1.94%) lead, while Arts & Politics struggle.

Prioritise mobile-friendly, educational content to stay ahead!

Credit: @mattgsouthern.bsky.social

#SEO
December 14, 2024 at 6:59 AM
#seotips

Optimise for “Near Me” Searches with Conversational Keywords

When people search for services “near me,” they often use conversational language. Make sure your local content targets geo-specific keywords and sounds natural, so you can rank for these local searches.
December 5, 2024 at 6:36 AM
#seotips

Optimise Your Sitemap Using Screaming Frog

After auditing your website, you can use Screaming Frog to create a fresh, clean XML sitemap. This ensures that only high-priority pages are included and that the sitemap accurately reflects your website’s structure.
December 3, 2024 at 6:30 AM
#seotips

Optimise Your Website’s Speed

A fast website makes a big difference for your users and helps improve your search engine rankings. To speed up your site, compress large images so they load quicker and use caching to store copies of your site’s pages.
November 28, 2024 at 7:35 AM
#seotips

Fix Redirect Chains Using Screaming Frog

Redirect chains happen when one page redirects to another, which then redirects to another. These chains slow down your site and waste crawl budget. With Screaming Frog, you can find and fix these unnecessary redirect chains.
November 26, 2024 at 6:30 AM
When #Google CPC is too high, get a #PPC manager who has got your back!
November 23, 2024 at 9:28 AM
Well played Nothing, Well played!

This is brilliant following the #JAGUAR rebrand they updated their socials with the slogan - Copy Nothing.

Except Nothing is a phone brand and they responded perfectly. 🙌
November 22, 2024 at 3:45 AM
This is so messed up and upsetting. Why would anyone thing this is acceptable??

I'm sure I've already reported an account with Bills face before. Now this has popped up! @bsky.app @support.bsky.team - sort this out. I'm not the only #seo report this
November 21, 2024 at 9:35 PM