Glenn Gabe
@glenngabe.bsky.social
SEO Consultant at G-Squared Interactive.
No matter what your plans are today, take 40 minutes & watch Lily Ray's presentation about the rise of GEO. She covers how it closely relates to SEO (evolved from it), she debunks the GEO hype, and provides a great overview of what companies should actually focus on.
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 11, 2025 at 2:05 PM
No matter what your plans are today, take 40 minutes & watch Lily Ray's presentation about the rise of GEO. She covers how it closely relates to SEO (evolved from it), she debunks the GEO hype, and provides a great overview of what companies should actually focus on.
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
Two interesting clips from Tyler Cowen's podcast with Sam Altman. First, they discuss when the first AI CEO could appear. Predictions: Within the next 2-3 years (at least for the decision making process). The public facing piece would still need to be human for now.
Sam Altman on Trust, Persuasion, and the Future of Intelligence - Live at the Progress Conference
YouTube video by Conversations with Tyler
www.youtube.com
November 10, 2025 at 6:35 PM
Two interesting clips from Tyler Cowen's podcast with Sam Altman. First, they discuss when the first AI CEO could appear. Predictions: Within the next 2-3 years (at least for the decision making process). The public facing piece would still need to be human for now.
Classic example of one part of an organization not working w/the other. They clearly did not speak with anyone on the Search team about this. Don't take the blog post and run with it blindly... That could end up very badly for you and your site. Beware.
www.seroundtable.com/google-opal-...
www.seroundtable.com/google-opal-...
November 10, 2025 at 2:06 PM
Classic example of one part of an organization not working w/the other. They clearly did not speak with anyone on the Search team about this. Don't take the blog post and run with it blindly... That could end up very badly for you and your site. Beware.
www.seroundtable.com/google-opal-...
www.seroundtable.com/google-opal-...
As reported by Barry, there has been a lot of volatility over the past month. On top of surges & drops ~10/18 and then over the past week, I've seen some sites heavily impacted by the June core update surge back. Google can always update a core system, or several, outside of broad core updates.
November 9, 2025 at 2:12 PM
As reported by Barry, there has been a lot of volatility over the past month. On top of surges & drops ~10/18 and then over the past week, I've seen some sites heavily impacted by the June core update surge back. Google can always update a core system, or several, outside of broad core updates.
I think Google may have overlooked this. I think we could see changes there... SOON :) -> Google’s Preferred Sources Tool Is Jammed With Spam
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
Google's Preferred Sources Tool Is Jammed With Spam
Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites?
www.searchenginejournal.com
November 7, 2025 at 4:18 PM
I think Google may have overlooked this. I think we could see changes there... SOON :) -> Google’s Preferred Sources Tool Is Jammed With Spam
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
"Google is surfacing copycat spam sites, random sites, and parked domains. Some are so low quality that only their home pages are indexed."
Discover can send tons of traffic to publishers, but it's also the Wild West for testing new features, treatments, & more. Check out the exs in Barry's post. And remember, broad core updates (and other major algorithm updates) can impact your Discover visibility. Discover is an extension of Search.
Google Discover Numerous Experiments
As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting with various approaches to X in Discover." Google has been super busy with testing various approaches to G...
www.seroundtable.com
November 7, 2025 at 2:11 PM
Discover can send tons of traffic to publishers, but it's also the Wild West for testing new features, treatments, & more. Check out the exs in Barry's post. And remember, broad core updates (and other major algorithm updates) can impact your Discover visibility. Discover is an extension of Search.
Focus on finance? -> Google adds Gemini's Deep Search to Google Finance, which will also have prediction market data from Kalshi and Polymarket for event analysis, first in the US (rolling out in the coming weeks)
Google Finance adds AI features for research, earnings and more
Learn more about the new Google Finance, including new features like Deep Search and prediction markets data.
blog.google
November 6, 2025 at 8:40 PM
Focus on finance? -> Google adds Gemini's Deep Search to Google Finance, which will also have prediction market data from Kalshi and Polymarket for event analysis, first in the US (rolling out in the coming weeks)
Sundar Pichai about how AIOs, AI Mode, & traditional search could work together for users in the future. i.e. Will the system choose which model or results are shown?
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
Alphabet 2025 Q3 Earnings Call
YouTube video by Alphabet Investor Relations
www.youtube.com
November 6, 2025 at 6:06 PM
Sundar Pichai about how AIOs, AI Mode, & traditional search could work together for users in the future. i.e. Will the system choose which model or results are shown?
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
We have a number now. It's ~$1B that Apple will pay Google for Gemini -> Apple plans to use a custom 1.2T-parameter Google Gemini model to help power the new Siri next year and will be paying Google ~$1B annually for it
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
Apple nears deal to pay Google $1B annually to power new Siri, report says | TechCrunch
Apple is turning to Google's technology to help revamp Siri and power a slate of upcoming features for the voice assistant.
techcrunch.com
November 6, 2025 at 2:15 PM
We have a number now. It's ~$1B that Apple will pay Google for Gemini -> Apple plans to use a custom 1.2T-parameter Google Gemini model to help power the new Siri next year and will be paying Google ~$1B annually for it
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
New from Google -> Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
searchengineland.com
November 5, 2025 at 6:19 PM
New from Google -> Google to remove more search features including practice problems, nutrition facts, nearby offers and more
More AI legal action, this time for agents -> Amazon sends a cease-and-desist letter to Perplexity, demanding it to stop letting Comet make purchases on users' behalf and accusing it of computer fraud
Amazon sends legal threats to Perplexity over agentic browsing | TechCrunch
Amazon won't allow agents on its site that don't identify themselves as such. Perplexity is not pleased.
techcrunch.com
November 5, 2025 at 2:11 PM
More AI legal action, this time for agents -> Amazon sends a cease-and-desist letter to Perplexity, demanding it to stop letting Comet make purchases on users' behalf and accusing it of computer fraud
More AI deals. And it's a pay-per-use model. Interesting... -> People Inc. (formerly DotDash) strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.
digiday.com
November 4, 2025 at 5:08 PM
More AI deals. And it's a pay-per-use model. Interesting... -> People Inc. (formerly DotDash) strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
Interesting Google patent I came across published 5/8/25. Btw whatever happened to Google Perspectives? I think AI Mode and AIOs ran it out of town :) I have not analyzed this patent heavily but it talks about gathering 'independent content' and then providing a feed
ppubs.uspto.gov/api/pdf/down...
ppubs.uspto.gov/api/pdf/down...
November 3, 2025 at 6:15 PM
Interesting Google patent I came across published 5/8/25. Btw whatever happened to Google Perspectives? I think AI Mode and AIOs ran it out of town :) I have not analyzed this patent heavily but it talks about gathering 'independent content' and then providing a feed
ppubs.uspto.gov/api/pdf/down...
ppubs.uspto.gov/api/pdf/down...
If you found my blog post about AI Search platforms developing anti-spam systems and core visibility systems interesting, then you might like the most recent video. I cover those topics in detail and explain why we could very well see the AI Search platforms' version of Panda or Penguin soon.
AI Search platforms and the need for anti-spam systems, core systems, and site-level quality scoring
YouTube video by Glenn Gabe
www.youtube.com
November 3, 2025 at 3:00 PM
If you found my blog post about AI Search platforms developing anti-spam systems and core visibility systems interesting, then you might like the most recent video. I cover those topics in detail and explain why we could very well see the AI Search platforms' version of Panda or Penguin soon.
We saw link icons in the SERPs last week & now I'm seeing "Jump to" in the SERPs which link to highlighted text on the page. Those links only show up on desktop in the test window I have open. Mobile doesn't have them. Also, for links that don't lead to highlighting, "Jump to" is not there either.
November 3, 2025 at 2:16 PM
We saw link icons in the SERPs last week & now I'm seeing "Jump to" in the SERPs which link to highlighted text on the page. Those links only show up on desktop in the test window I have open. Mobile doesn't have them. Also, for links that don't lead to highlighting, "Jump to" is not there either.
This is too good. Founder of GEO platform is shutting it down because he says, "There is no such thing as GEO strategy" separate from brand building. More need to hear this. Share away. :)
www.linkedin.com/posts/benjam...
www.linkedin.com/posts/benjam...
Why I'm shutting down Lorelight and refocusing on French Together | Benjamin Houy posted on the topic | LinkedIn
I'm shutting down Lorelight. Here is why:
A few months ago, I launched Lorelight—a GEO (Generative Engine Optimization) platform to help businesses improve their visibility in ChatGPT, Claude, and Pe...
www.linkedin.com
November 2, 2025 at 8:54 PM
This is too good. Founder of GEO platform is shutting it down because he says, "There is no such thing as GEO strategy" separate from brand building. More need to hear this. Share away. :)
www.linkedin.com/posts/benjam...
www.linkedin.com/posts/benjam...
Again, the AI Search platforms are in their infancy... They will need to figure this out (and soon) -> AI browsers can bypass some paywalls and OpenAI's Atlas seems to avoid content from companies suing OpenAI, providing summaries or alternate reporting instead
How AI browsers sneak past blockers and paywalls.
OpenAI’s Atlas and Perplexity’s Comet present a new challenge for media companies that want to limit AI access.
www.cjr.org
November 2, 2025 at 3:17 PM
Again, the AI Search platforms are in their infancy... They will need to figure this out (and soon) -> AI browsers can bypass some paywalls and OpenAI's Atlas seems to avoid content from companies suing OpenAI, providing summaries or alternate reporting instead
Raptive sues Google for ad tech monopolization seeking billions in damages
"According to the 93-page filing, Raptive contends that "Google has carried out a sophisticated, anticompetitive, and deceptive scheme for well over a decade" by "manipulating auctions for ad space across the Internet."
"According to the 93-page filing, Raptive contends that "Google has carried out a sophisticated, anticompetitive, and deceptive scheme for well over a decade" by "manipulating auctions for ad space across the Internet."
Raptive sues Google for ad tech monopolization seeking billions in damages
Creator media company files 93-page complaint on October 17, alleging Google's decade-long scheme manipulated ad auctions across thousands of websites nationwide.
ppc.land
November 2, 2025 at 1:45 PM
Raptive sues Google for ad tech monopolization seeking billions in damages
"According to the 93-page filing, Raptive contends that "Google has carried out a sophisticated, anticompetitive, and deceptive scheme for well over a decade" by "manipulating auctions for ad space across the Internet."
"According to the 93-page filing, Raptive contends that "Google has carried out a sophisticated, anticompetitive, and deceptive scheme for well over a decade" by "manipulating auctions for ad space across the Internet."
Google has rolled out several Pinterest-like tools and features recently. Mixboard is another -> Google Mixboard Expands to 180+ Countries After User Surge
www.techbuzz.ai/articles/goo...
www.techbuzz.ai/articles/goo...
November 1, 2025 at 2:07 PM
Google has rolled out several Pinterest-like tools and features recently. Mixboard is another -> Google Mixboard Expands to 180+ Countries After User Surge
www.techbuzz.ai/articles/goo...
www.techbuzz.ai/articles/goo...
Ah, the Google partnership still paying off big-time :) But they revealed that ~50% of Reddit's traffic is from Google. That's a huge risk for them IMO. If Google tweaks anything algorithmically, Reddit could pay a heavy price -> Reddit reports Q3 revenue up 68% YoY to $585M
Reddit CEO says chatbots are not a traffic driver | TechCrunch
Reddit doesn't see a lot of traffic coming from chatbot answers
techcrunch.com
October 31, 2025 at 2:21 PM
Ah, the Google partnership still paying off big-time :) But they revealed that ~50% of Reddit's traffic is from Google. That's a huge risk for them IMO. If Google tweaks anything algorithmically, Reddit could pay a heavy price -> Reddit reports Q3 revenue up 68% YoY to $585M
Like I've always said, it works until it doesn't. Here's a spammy site I've been keeping an eye on since it recently surged in both Search and Discover. It started tanking the other day. Now doesn't rank for any of those core queries anymore. Actually, it's deindexed. Poof.
October 31, 2025 at 1:04 PM
Like I've always said, it works until it doesn't. Here's a spammy site I've been keeping an eye on since it recently surged in both Search and Discover. It started tanking the other day. Now doesn't rank for any of those core queries anymore. Actually, it's deindexed. Poof.
Wait, you mean the AI Search platforms need anti-spam systems? I think someone just wrote about that :) -> OpenAI’s new browser Atlas and Perplexity fall for AI-targeted Cloaking Attack
*Agent-aware cloaking reliably changes what AI search tools read… a very simplistic, but powerful exploit.
*Agent-aware cloaking reliably changes what AI search tools read… a very simplistic, but powerful exploit.
OpenAI’s Atlas browser falls for AI-targeted Cloaking Attack
SPLX researchers show how OpenAI’s Atlas and other AI browsers can be deceived by cloaked content, poisoning AI context and decisions.
splx.ai
October 30, 2025 at 5:39 PM
Wait, you mean the AI Search platforms need anti-spam systems? I think someone just wrote about that :) -> OpenAI’s new browser Atlas and Perplexity fall for AI-targeted Cloaking Attack
*Agent-aware cloaking reliably changes what AI search tools read… a very simplistic, but powerful exploit.
*Agent-aware cloaking reliably changes what AI search tools read… a very simplistic, but powerful exploit.
My latest post is for all the site owners out there getting hammered by AI tools, scrapers, and bots over the past several months -> Stop the AI Tool and scraper madness – Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]
Stop the AI Tool and scraper madness - Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]
Glenn Gabe explains how to block automated traffic from AI tools, scrapers, and bots using Cloudflare (which can save site owners money).
www.gsqi.com
October 30, 2025 at 12:53 PM
My latest post is for all the site owners out there getting hammered by AI tools, scrapers, and bots over the past several months -> Stop the AI Tool and scraper madness – Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]
Good to see this on Fast Company... And it matches what my recent post outlined about the danger of spamming AI Search platforms -> Here’s why you don’t need a magic GEO hack
"But herein lies the danger. If SEO’s past is any teacher, we’re headed toward a new playground of snake-oil & shortcuts."
"But herein lies the danger. If SEO’s past is any teacher, we’re headed toward a new playground of snake-oil & shortcuts."
Here’s why you don’t need a magic GEO hack
GEO, AEO, and AIO are the next frontier—but they don’t require shortcuts.
www.fastcompany.com
October 29, 2025 at 7:56 PM
Good to see this on Fast Company... And it matches what my recent post outlined about the danger of spamming AI Search platforms -> Here’s why you don’t need a magic GEO hack
"But herein lies the danger. If SEO’s past is any teacher, we’re headed toward a new playground of snake-oil & shortcuts."
"But herein lies the danger. If SEO’s past is any teacher, we’re headed toward a new playground of snake-oil & shortcuts."
This is still showing. LOL. Doesn't mean it's impacting rankings (nothing changed) but clearly a system is using that anchor text when populating sitelinks -> Disney's sitelinks still showing Black hat SEO packages
www.searchengineworld.com/negative-and...
www.searchengineworld.com/negative-and...
October 29, 2025 at 3:47 PM
This is still showing. LOL. Doesn't mean it's impacting rankings (nothing changed) but clearly a system is using that anchor text when populating sitelinks -> Disney's sitelinks still showing Black hat SEO packages
www.searchengineworld.com/negative-and...
www.searchengineworld.com/negative-and...