My favorite quote from the presentation -> "GEO, now sporting designer sunglasses and a boa, performs his hit single, chunk it like it's hot to a crowd of mesmerized tech reporters and confused aunties trying to understand what their nephew does for a living." 🔥🤣

www.youtube.com/watch?v=2nJk...

From Lily: "I share an allegory about the "SEO Swamp" & its alligator family (including the new golden-scaled GEO), illustrating how each member represents a significant chapter in our industry's history. I explain what I believe has truly changed with AI search..."

www.youtube.com/watch?v=2nJk...

And second, yep, he's talking about Jarvis. It's what I've been talking about (and writing about) since ChatGPT launched. Same talks about a 'personal AI agent that can do stuff on your behalf' and how he 'wants to create a new type of computer with a new type of interface that's meant for AI.'

BTW, I'm sure Google would point people to this doc:
Q: Should I use AI to generate content?
A: If you see AI as an essential way to help you produce content that is helpful & original, it might be useful to consider. If you see AI as an inexpensive, easy way to game search engine rankings, then no"

Barry: "A Google spokesperson told me this is not the end of all structured data/rich results. Google will deprecate the practice problems structured data and that Dataset structured data is only used by Dataset Search, and not Google Search. Plus, Google undeprecated the book actions as the..."

And Perplexity's response: "Bullying is Not Innovation. User agents are exactly that: agents of the user. They're distinct from crawlers, scrapers, or bots. A user agent is your AI assistant—it has exactly the same permissions you have, works only at your specific request, and acts on your behalf."

And People Inc. shared info about the impact of AIOs on Google traffic: "The erosion of referral traffic as a result of Google AIOs continued. Currently, 24% of traffic comes via Google search, down from 60% at the time it announced its merger in 2021, while AIO penetration steadily increased."

"Vogel described the Microsoft marketplace as an “a la carte” pay-per-use model, in contrast to the “all you can eat” lump sum deal it has with AI rival OpenAI. “We are very happy with either model — both can be viable as long as our content is respected and paid for,” said Vogel."