Glenn Gabe
@glenngabe.bsky.social
SEO Consultant at G-Squared Interactive.
Providing reviews content & comparing products? Heads-up based on Google's recent announcement. Using AI Mode to compare products is live and it provides a ton of information. And since Google leverages its Shopping Graph, you can find a lot of info, videos, reviews, and more.
November 14, 2025 at 2:03 PM
Providing reviews content & comparing products? Heads-up based on Google's recent announcement. Using AI Mode to compare products is live and it provides a ton of information. And since Google leverages its Shopping Graph, you can find a lot of info, videos, reviews, and more.
Heads-up, with ChatGPT 5.1 (released yesterday), if ChatGPT uses its 'Thinking' model, you will see that in the upper right corner along with sources there. You can expand all the sources in the 'Thinking' area as well. Then you can see the full list of sources in the right panel like always.
November 13, 2025 at 6:36 PM
Heads-up, with ChatGPT 5.1 (released yesterday), if ChatGPT uses its 'Thinking' model, you will see that in the upper right corner along with sources there. You can expand all the sources in the 'Thinking' area as well. Then you can see the full list of sources in the right panel like always.
Heads-up! Google is rolling out a bunch of AI shopping features. This is a big deal. And right as the holiday shopping season kicks in...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
November 13, 2025 at 2:48 PM
Heads-up! Google is rolling out a bunch of AI shopping features. This is a big deal. And right as the holiday shopping season kicks in...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
*Agentic checkout is rolling out.
*Shop conversationally in Search.
*Use agentic AI to find products in stock nearby.
And more...
blog.google/products/sho...
More about Pandu's blog post about 'Site reputation abuse'. The following part covers "a fair and rigorous review process, including a path for appeal". So he is referencing manual actions and not algorithmic actions... AKA, Google's 'Starkly different' algorithm/system. Just an interesting note. :)
November 13, 2025 at 2:04 PM
More about Pandu's blog post about 'Site reputation abuse'. The following part covers "a fair and rigorous review process, including a path for appeal". So he is referencing manual actions and not algorithmic actions... AKA, Google's 'Starkly different' algorithm/system. Just an interesting note. :)
And more: "So in March 2024, we updated our anti-spam policy based on a longstanding principle: A site can’t pay or use deceptive measures to improve its ranking in Search. If we allowed this behavior — letting sites use sketchy tactics to boost their ranking, instead of investing in creating..."
November 13, 2025 at 11:50 AM
And more: "So in March 2024, we updated our anti-spam policy based on a longstanding principle: A site can’t pay or use deceptive measures to improve its ranking in Search. If we allowed this behavior — letting sites use sketchy tactics to boost their ranking, instead of investing in creating..."
Wikipedia recently noted that AI bots had been scraping its website while trying to appear human -> Wikipedia urges AI companies to use its paid API, and stop scraping
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
November 11, 2025 at 5:36 PM
Wikipedia recently noted that AI bots had been scraping its website while trying to appear human -> Wikipedia urges AI companies to use its paid API, and stop scraping
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
Well, I get to use one of my favorite gifs again... :)
techcrunch.com/2025/11/10/w...
My favorite quote from the presentation -> "GEO, now sporting designer sunglasses and a boa, performs his hit single, chunk it like it's hot to a crowd of mesmerized tech reporters and confused aunties trying to understand what their nephew does for a living." 🔥🤣
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
November 11, 2025 at 2:05 PM
My favorite quote from the presentation -> "GEO, now sporting designer sunglasses and a boa, performs his hit single, chunk it like it's hot to a crowd of mesmerized tech reporters and confused aunties trying to understand what their nephew does for a living." 🔥🤣
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
From Lily: "I share an allegory about the "SEO Swamp" & its alligator family (including the new golden-scaled GEO), illustrating how each member represents a significant chapter in our industry's history. I explain what I believe has truly changed with AI search..."
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
November 11, 2025 at 2:05 PM
From Lily: "I share an allegory about the "SEO Swamp" & its alligator family (including the new golden-scaled GEO), illustrating how each member represents a significant chapter in our industry's history. I explain what I believe has truly changed with AI search..."
www.youtube.com/watch?v=2nJk...
www.youtube.com/watch?v=2nJk...
Classic example of one part of an organization not working w/the other. They clearly did not speak with anyone on the Search team about this. Don't take the blog post and run with it blindly... That could end up very badly for you and your site. Beware.
www.seroundtable.com/google-opal-...
www.seroundtable.com/google-opal-...
November 10, 2025 at 2:06 PM
Classic example of one part of an organization not working w/the other. They clearly did not speak with anyone on the Search team about this. Don't take the blog post and run with it blindly... That could end up very badly for you and your site. Beware.
www.seroundtable.com/google-opal-...
www.seroundtable.com/google-opal-...
As reported by Barry, there has been a lot of volatility over the past month. On top of surges & drops ~10/18 and then over the past week, I've seen some sites heavily impacted by the June core update surge back. Google can always update a core system, or several, outside of broad core updates.
November 9, 2025 at 2:12 PM
As reported by Barry, there has been a lot of volatility over the past month. On top of surges & drops ~10/18 and then over the past week, I've seen some sites heavily impacted by the June core update surge back. Google can always update a core system, or several, outside of broad core updates.
Barry: "A Google spokesperson told me this is not the end of all structured data/rich results. Google will deprecate the practice problems structured data and that Dataset structured data is only used by Dataset Search, and not Google Search. Plus, Google undeprecated the book actions as the..."
November 5, 2025 at 6:19 PM
Barry: "A Google spokesperson told me this is not the end of all structured data/rich results. Google will deprecate the practice problems structured data and that Dataset structured data is only used by Dataset Search, and not Google Search. Plus, Google undeprecated the book actions as the..."
And People Inc. shared info about the impact of AIOs on Google traffic: "The erosion of referral traffic as a result of Google AIOs continued. Currently, 24% of traffic comes via Google search, down from 60% at the time it announced its merger in 2021, while AIO penetration steadily increased."
November 4, 2025 at 5:08 PM
And People Inc. shared info about the impact of AIOs on Google traffic: "The erosion of referral traffic as a result of Google AIOs continued. Currently, 24% of traffic comes via Google search, down from 60% at the time it announced its merger in 2021, while AIO penetration steadily increased."
"Vogel described the Microsoft marketplace as an “a la carte” pay-per-use model, in contrast to the “all you can eat” lump sum deal it has with AI rival OpenAI. “We are very happy with either model — both can be viable as long as our content is respected and paid for,” said Vogel."
November 4, 2025 at 5:08 PM
"Vogel described the Microsoft marketplace as an “a la carte” pay-per-use model, in contrast to the “all you can eat” lump sum deal it has with AI rival OpenAI. “We are very happy with either model — both can be viable as long as our content is respected and paid for,” said Vogel."
Interesting Google patent I came across published 5/8/25. Btw whatever happened to Google Perspectives? I think AI Mode and AIOs ran it out of town :) I have not analyzed this patent heavily but it talks about gathering 'independent content' and then providing a feed
ppubs.uspto.gov/api/pdf/down...
ppubs.uspto.gov/api/pdf/down...
November 3, 2025 at 6:15 PM
Interesting Google patent I came across published 5/8/25. Btw whatever happened to Google Perspectives? I think AI Mode and AIOs ran it out of town :) I have not analyzed this patent heavily but it talks about gathering 'independent content' and then providing a feed
ppubs.uspto.gov/api/pdf/down...
ppubs.uspto.gov/api/pdf/down...
We saw link icons in the SERPs last week & now I'm seeing "Jump to" in the SERPs which link to highlighted text on the page. Those links only show up on desktop in the test window I have open. Mobile doesn't have them. Also, for links that don't lead to highlighting, "Jump to" is not there either.
November 3, 2025 at 2:16 PM
We saw link icons in the SERPs last week & now I'm seeing "Jump to" in the SERPs which link to highlighted text on the page. Those links only show up on desktop in the test window I have open. Mobile doesn't have them. Also, for links that don't lead to highlighting, "Jump to" is not there either.
"For instance, when we asked Atlas and Comet to retrieve the full text of a nine-thousand-word subscriber-exclusive article in the MIT Technology Review, the browsers were able to do it. When we issued the same prompt in ChatGPT’s and Perplexity’s standard interfaces, both responded that they..."
November 2, 2025 at 3:17 PM
"For instance, when we asked Atlas and Comet to retrieve the full text of a nine-thousand-word subscriber-exclusive article in the MIT Technology Review, the browsers were able to do it. When we issued the same prompt in ChatGPT’s and Perplexity’s standard interfaces, both responded that they..."
Google has rolled out several Pinterest-like tools and features recently. Mixboard is another -> Google Mixboard Expands to 180+ Countries After User Surge
www.techbuzz.ai/articles/goo...
www.techbuzz.ai/articles/goo...
November 1, 2025 at 2:07 PM
Google has rolled out several Pinterest-like tools and features recently. Mixboard is another -> Google Mixboard Expands to 180+ Countries After User Surge
www.techbuzz.ai/articles/goo...
www.techbuzz.ai/articles/goo...
Like I've always said, it works until it doesn't. Here's a spammy site I've been keeping an eye on since it recently surged in both Search and Discover. It started tanking the other day. Now doesn't rank for any of those core queries anymore. Actually, it's deindexed. Poof.
October 31, 2025 at 1:04 PM
Like I've always said, it works until it doesn't. Here's a spammy site I've been keeping an eye on since it recently surged in both Search and Discover. It started tanking the other day. Now doesn't rank for any of those core queries anymore. Actually, it's deindexed. Poof.
*We built controlled site and apps that serves different pages to regular browsers vs AI crawlers (OpenAI’s Atlas, ChatGPT, Perplexity), and showed this can lead to context poisoning.
*This opens new attack vectors. Some immediate examples include manipulation of hiring..."
splx.ai/blog/ai-targ...
*This opens new attack vectors. Some immediate examples include manipulation of hiring..."
splx.ai/blog/ai-targ...
October 30, 2025 at 5:39 PM
*We built controlled site and apps that serves different pages to regular browsers vs AI crawlers (OpenAI’s Atlas, ChatGPT, Perplexity), and showed this can lead to context poisoning.
*This opens new attack vectors. Some immediate examples include manipulation of hiring..."
splx.ai/blog/ai-targ...
*This opens new attack vectors. Some immediate examples include manipulation of hiring..."
splx.ai/blog/ai-targ...
In my post, I explain how after running my blog for nearly two decades, I suddenly starting getting overage notices for traffic. After digging in with Kinsta (which is awesome btw), it was clear the 'visits' were BS automated traffic from AI tools and scrapers. I explain how I set up Cloudflare..."
October 30, 2025 at 12:53 PM
In my post, I explain how after running my blog for nearly two decades, I suddenly starting getting overage notices for traffic. After digging in with Kinsta (which is awesome btw), it was clear the 'visits' were BS automated traffic from AI tools and scrapers. I explain how I set up Cloudflare..."
This is still showing. LOL. Doesn't mean it's impacting rankings (nothing changed) but clearly a system is using that anchor text when populating sitelinks -> Disney's sitelinks still showing Black hat SEO packages
www.searchengineworld.com/negative-and...
www.searchengineworld.com/negative-and...
October 29, 2025 at 3:47 PM
This is still showing. LOL. Doesn't mean it's impacting rankings (nothing changed) but clearly a system is using that anchor text when populating sitelinks -> Disney's sitelinks still showing Black hat SEO packages
www.searchengineworld.com/negative-and...
www.searchengineworld.com/negative-and...
Yep, it surged out of nowhere (which can happen). I'm sure it will drop quickly but it's ranking in the SERPs & Discover as of now. And DO NOT click the link from the SERPs if you do end up searching for it. It's a dangerous site -> Google promotes fake content to millions on Discover news platform
October 28, 2025 at 7:51 PM
Yep, it surged out of nowhere (which can happen). I'm sure it will drop quickly but it's ranking in the SERPs & Discover as of now. And DO NOT click the link from the SERPs if you do end up searching for it. It's a dangerous site -> Google promotes fake content to millions on Discover news platform
"The research — “ChatGPT Referrals to E-Commerce Websites: Do LLMs Outperform Traditional Channels?” — was conducted by Professor Maximilian Kaiser of the University of Hamburg and Professor Christian Schulze of the Frankfurt School of Finance & Management. It represents one of the first..."
October 28, 2025 at 1:07 PM
"The research — “ChatGPT Referrals to E-Commerce Websites: Do LLMs Outperform Traditional Channels?” — was conducted by Professor Maximilian Kaiser of the University of Hamburg and Professor Christian Schulze of the Frankfurt School of Finance & Management. It represents one of the first..."
The AI browser wars are insane. Comet -> Chrome (starting with agentic) -> ATLAS!!! -> Oh wait, now Copilot Mode in Edge (announced today). What will launch tomorrow? Claude's Chromium Buddy? 😂
www.microsoft.com/en-us/edge/c...
www.microsoft.com/en-us/edge/c...
October 23, 2025 at 4:53 PM
The AI browser wars are insane. Comet -> Chrome (starting with agentic) -> ATLAS!!! -> Oh wait, now Copilot Mode in Edge (announced today). What will launch tomorrow? Claude's Chromium Buddy? 😂
www.microsoft.com/en-us/edge/c...
www.microsoft.com/en-us/edge/c...
Instead, it's about quality overall for the site (And Google's systems take a number of things into account including content, the user experience, and more).
www.seroundtable.com/google-links...
www.seroundtable.com/google-links...
October 23, 2025 at 1:17 PM
Instead, it's about quality overall for the site (And Google's systems take a number of things into account including content, the user experience, and more).
www.seroundtable.com/google-links...
www.seroundtable.com/google-links...