Preeti Gupta
@ilovechoclates.bsky.social
Started in SEO and am now diving deep into product-led growth. I love chocolates, food, and cats. Founder and Growth Consultant at Packted.
I don't know how I feel about having Web Guide in the main search results and completely changing the way SERPs look
November 21, 2025 at 1:38 PM
I don't know how I feel about having Web Guide in the main search results and completely changing the way SERPs look
So how was AI cheese @johnmu.com? And do you recommend it?
November 19, 2025 at 9:54 AM
So how was AI cheese @johnmu.com? And do you recommend it?
I disappear from the internet for a bit, and the entire (most of it) is down.
What a lovely way to come back to the web lol
What a lovely way to come back to the web lol
November 18, 2025 at 2:16 PM
I disappear from the internet for a bit, and the entire (most of it) is down.
What a lovely way to come back to the web lol
What a lovely way to come back to the web lol
Reposted by Preeti Gupta
Joining Yordan Dimitrov (@yordan-dimitrov.com) and Jo Juliana Turnbull (@seojoblogs.bsky.social) this morning on SEO Office Hours...
⭐ DAVID Sayce (@dsayce.bsky.social)
⭐ Oludare Victoria Ibukun
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals.
⭐ DAVID Sayce (@dsayce.bsky.social)
⭐ Oludare Victoria Ibukun
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals.
November 14, 2025 at 7:07 AM
Joining Yordan Dimitrov (@yordan-dimitrov.com) and Jo Juliana Turnbull (@seojoblogs.bsky.social) this morning on SEO Office Hours...
⭐ DAVID Sayce (@dsayce.bsky.social)
⭐ Oludare Victoria Ibukun
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals.
⭐ DAVID Sayce (@dsayce.bsky.social)
⭐ Oludare Victoria Ibukun
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals.
Reposted by Preeti Gupta
🚨 YouTube drop alert! Two SEO legends - Preeti Gupta (@ilovechoclates.bsky.social) and Ramon Eijkemans (@eikhart.com) - joined Michael Chidzey and Jo Juliana Turnbull for #SeoOfficeHours.
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
November 11, 2025 at 11:19 AM
🚨 YouTube drop alert! Two SEO legends - Preeti Gupta (@ilovechoclates.bsky.social) and Ramon Eijkemans (@eikhart.com) - joined Michael Chidzey and Jo Juliana Turnbull for #SeoOfficeHours.
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
I recently signed up for an app, and something about it made me realize how important communication is.
So this is a finance-related app, and whenever I am doing something (like completing KYC or creating an account), they're not properly communicating that I have completed a step.
So this is a finance-related app, and whenever I am doing something (like completing KYC or creating an account), they're not properly communicating that I have completed a step.
November 10, 2025 at 4:15 PM
I recently signed up for an app, and something about it made me realize how important communication is.
So this is a finance-related app, and whenever I am doing something (like completing KYC or creating an account), they're not properly communicating that I have completed a step.
So this is a finance-related app, and whenever I am doing something (like completing KYC or creating an account), they're not properly communicating that I have completed a step.
Why oh why do websites still implement slow scrolling on their normal ass websites, especially their blog section?
I want to understand who this is helping? Users? Search Engines? Anything in between? Nothing?
As an internet user, I would love it if this could be stopped lol.
*rant finished*
I want to understand who this is helping? Users? Search Engines? Anything in between? Nothing?
As an internet user, I would love it if this could be stopped lol.
*rant finished*
November 10, 2025 at 9:54 AM
Why oh why do websites still implement slow scrolling on their normal ass websites, especially their blog section?
I want to understand who this is helping? Users? Search Engines? Anything in between? Nothing?
As an internet user, I would love it if this could be stopped lol.
*rant finished*
I want to understand who this is helping? Users? Search Engines? Anything in between? Nothing?
As an internet user, I would love it if this could be stopped lol.
*rant finished*
Reposted by Preeti Gupta
SEO Salt, when a client asks you to just add some SEO.
Saw this out the corner of my eye and just for a moment, thought it said SEO salt. In other news, learnt a little bit about typeface anatomy as a result.
November 7, 2025 at 8:19 AM
SEO Salt, when a client asks you to just add some SEO.
I am seeing an absurd amount of posts that talk about an interesting thing, and instead of just giving you the info, they ask you to comment on a word and then they'll send you via direct message.
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
November 4, 2025 at 3:10 PM
I am seeing an absurd amount of posts that talk about an interesting thing, and instead of just giving you the info, they ask you to comment on a word and then they'll send you via direct message.
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
I was reading this newsletter edition by this person, a guide on a topic, and they had an insane amount of headings.
They were using headings to make text bold. So the headings were not dividing sections properly. They were only used for styling purposes.
I was pulling my hair when I saw this lol
They were using headings to make text bold. So the headings were not dividing sections properly. They were only used for styling purposes.
I was pulling my hair when I saw this lol
November 3, 2025 at 2:27 PM
I was reading this newsletter edition by this person, a guide on a topic, and they had an insane amount of headings.
They were using headings to make text bold. So the headings were not dividing sections properly. They were only used for styling purposes.
I was pulling my hair when I saw this lol
They were using headings to make text bold. So the headings were not dividing sections properly. They were only used for styling purposes.
I was pulling my hair when I saw this lol
I came across this new phrase today: "The map is not the territory".
From what I understood so far, our mental models/plans/theories are compressed versions of reality. At the same time, the reality (territory) is often different and messy.
From what I understood so far, our mental models/plans/theories are compressed versions of reality. At the same time, the reality (territory) is often different and messy.
October 28, 2025 at 5:26 PM
I came across this new phrase today: "The map is not the territory".
From what I understood so far, our mental models/plans/theories are compressed versions of reality. At the same time, the reality (territory) is often different and messy.
From what I understood so far, our mental models/plans/theories are compressed versions of reality. At the same time, the reality (territory) is often different and messy.
Reposted by Preeti Gupta
New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers
developers.google.com
October 27, 2025 at 2:44 PM
New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Reposted by Preeti Gupta
I've started exploring Atproto outside of bluesky a bit and there's a reddit-like thing called nooki. So I made an SEO community. Let's see what happens!
nooki.me/c/searchengi...
nooki.me/c/searchengi...
SEO
For all things search engine optimisation! Content technical, tools, etc!
nooki.me
October 28, 2025 at 6:45 AM
I've started exploring Atproto outside of bluesky a bit and there's a reddit-like thing called nooki. So I made an SEO community. Let's see what happens!
nooki.me/c/searchengi...
nooki.me/c/searchengi...
Our family used to have two cats, and now they're no longer with us. Those experiences made us so affectionate to them that whenever we see cats, our first instinct is to get closer to them, pet them, and give them some food.
October 27, 2025 at 1:05 PM
Our family used to have two cats, and now they're no longer with us. Those experiences made us so affectionate to them that whenever we see cats, our first instinct is to get closer to them, pet them, and give them some food.
I was reading about customer service and how customers often choose a company not because of its products, pricing, or features but because of its amazing customer service.
October 25, 2025 at 6:11 PM
I was reading about customer service and how customers often choose a company not because of its products, pricing, or features but because of its amazing customer service.
This could go either ways but hear me out:
I find it weird that the chatbots/AI assistants are making their own web browser and they're going to be everywhere in the browser.
Take ChatGPT Atlas or Comet by Perplexity for example.
I find it weird that the chatbots/AI assistants are making their own web browser and they're going to be everywhere in the browser.
Take ChatGPT Atlas or Comet by Perplexity for example.
October 23, 2025 at 8:33 AM
This could go either ways but hear me out:
I find it weird that the chatbots/AI assistants are making their own web browser and they're going to be everywhere in the browser.
Take ChatGPT Atlas or Comet by Perplexity for example.
I find it weird that the chatbots/AI assistants are making their own web browser and they're going to be everywhere in the browser.
Take ChatGPT Atlas or Comet by Perplexity for example.
I tested Scribe’s signup flow to understand its user experience
In my quest to do more opinionated posts, I am tearing down onboarding of different SaaS tools to understand them from a user's perspective.
I then shared some fixes that could have improved the experience.
In my quest to do more opinionated posts, I am tearing down onboarding of different SaaS tools to understand them from a user's perspective.
I then shared some fixes that could have improved the experience.
October 22, 2025 at 1:31 PM
I tested Scribe’s signup flow to understand its user experience
In my quest to do more opinionated posts, I am tearing down onboarding of different SaaS tools to understand them from a user's perspective.
I then shared some fixes that could have improved the experience.
In my quest to do more opinionated posts, I am tearing down onboarding of different SaaS tools to understand them from a user's perspective.
I then shared some fixes that could have improved the experience.
Happy Diwali! We had so much fun enjoying the day and also had fun editing the video :)
October 20, 2025 at 4:06 PM
Happy Diwali! We had so much fun enjoying the day and also had fun editing the video :)
If this year has done something amazing to me, it's my newest obsession- F1. I would have never thought that I would be obsessed with cars going in circles lol.
October 18, 2025 at 1:43 PM
If this year has done something amazing to me, it's my newest obsession- F1. I would have never thought that I would be obsessed with cars going in circles lol.
Saturday side quests: applying mehndi on my sister's hand. It took two hours but it was worth it :)
October 18, 2025 at 12:46 PM
Saturday side quests: applying mehndi on my sister's hand. It took two hours but it was worth it :)
What have you done in your early career that you won't recommend doing now?
I would say making low-quality backlinks and content (partly because it was part of my job lol)
I would say making low-quality backlinks and content (partly because it was part of my job lol)
October 17, 2025 at 2:27 PM
What have you done in your early career that you won't recommend doing now?
I would say making low-quality backlinks and content (partly because it was part of my job lol)
I would say making low-quality backlinks and content (partly because it was part of my job lol)
When I started my freelancing journey, I did a few projects for free because I learned that that's what I gotta do for building reviews.
But this is not something I would do if I were starting all over again. I guess we all learn from our mistakes.
But this is not something I would do if I were starting all over again. I guess we all learn from our mistakes.
October 16, 2025 at 10:35 AM
When I started my freelancing journey, I did a few projects for free because I learned that that's what I gotta do for building reviews.
But this is not something I would do if I were starting all over again. I guess we all learn from our mistakes.
But this is not something I would do if I were starting all over again. I guess we all learn from our mistakes.
I was going through my Reddit feed and saw that this guy said they need to know about fresh SEO strategies. Right now, their "SEO is guest posts, social bookmarking, and image submissions".
And if you thought this was crazy, the replies are even crazier.
Reddit is weird sometimes.
And if you thought this was crazy, the replies are even crazier.
Reddit is weird sometimes.
October 14, 2025 at 6:59 AM
I was going through my Reddit feed and saw that this guy said they need to know about fresh SEO strategies. Right now, their "SEO is guest posts, social bookmarking, and image submissions".
And if you thought this was crazy, the replies are even crazier.
Reddit is weird sometimes.
And if you thought this was crazy, the replies are even crazier.
Reddit is weird sometimes.
Since Diwali is coming, my sister and I decided to paint some diyas.
It was a great experience and the end result is so worth it ❤️
It was a great experience and the end result is so worth it ❤️
October 12, 2025 at 9:38 AM
Since Diwali is coming, my sister and I decided to paint some diyas.
It was a great experience and the end result is so worth it ❤️
It was a great experience and the end result is so worth it ❤️
I just saw someone say that AI visibility should become a KPI. This makes me wonder if any or every metric should be considered a KPI?
Like you can't possibly make every metric a KPI.
Or am I missing something here?
Like you can't possibly make every metric a KPI.
Or am I missing something here?
October 9, 2025 at 5:16 PM
I just saw someone say that AI visibility should become a KPI. This makes me wonder if any or every metric should be considered a KPI?
Like you can't possibly make every metric a KPI.
Or am I missing something here?
Like you can't possibly make every metric a KPI.
Or am I missing something here?