Rob MacKay
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rjm.bsky.social
Rob MacKay
@rjm.bsky.social
Words and pictures // Head of Creative at Fierce Beer // Design & branding at Tipple // Europe’s Greatest Master Cicerone® // Rebel. Maverick. Legend.
Since I turned forty I’ve started feeling like maybe I’m getting old.

Every time I hear about a new policy or review that is clearly designed to appease right wing oldies, it reminds me that I am, in fact, still relatively young.
October 8, 2025 at 8:12 AM
Off to Belfast next week - any food and drink recommendations greatly appreciated! We were hoping to find someone kid-friendly with live music if possible…
October 7, 2025 at 9:20 PM
About time I brought back the hero we all deserve, but the hero we didn’t need back then
October 6, 2025 at 6:22 PM
Fantastic piece on a takeaway I knew well during my first four years in Glasgow.
September 20, 2025 at 10:07 AM
Reposted by Rob MacKay
On the same day in the Telegraph:
September 5, 2025 at 7:55 AM
Reposted by Rob MacKay
One of the challenges we have as a publisher is balancing the narrative of supporting small independents with larger cultural impact stories that just feel ripe to be told. I think @rjm.bsky.social does a wonderful job with this long read on Tennent's Lager:

www.pelliclemag.com/home/2025/8/...
The Vertigo of Bliss — Scotland’s Inseparable Relationship with Tennent’s Lager — Pellicle
It’s a Sunday, nearly midnight, and I’m in 8 Ball–a dilapidated yet bustling pool hall above the Scotia, an out-of-the-way folk bar in Glasgow city centre. Occasionally a buzzer sounds, signalling som...
www.pelliclemag.com
August 27, 2025 at 9:32 AM
Honoured to be asked to revamp Tipple’s brand identity, and excited to use custom lettering, something that’s become a bigger part of my repertoire over the last few months.
It’s now been a whole year since Daisy joined as co-owner of Tipple, so we thought it was the perfect time to share our new brand identity!

What do you think of our new look?

tipplemarketing.com
July 2, 2025 at 12:05 PM
Bloody @northernmonk.bsky.social scooping up the best possible script font for their brand…
June 25, 2025 at 4:09 PM
Reposted by Rob MacKay
Here’s a story for Bluesky and thanks to @hazelsouthwell.bsky.social please attend her pride in solidarity tonight! Or RT
June 21, 2025 at 8:21 AM
Reposted by Rob MacKay
This is an amazing read from The Oatmeal. Well worth a look.

theoatmeal.com/comics/plane...
It's going to be okay. - The Oatmeal
This is a comic about a plane crash.
theoatmeal.com
June 19, 2025 at 12:07 PM
Reposted by Rob MacKay
Fresh batch of Butteries are online noo.

Sizes Medium to XXXL.

Link. In. Bio. ✊
June 19, 2025 at 6:38 PM
Reposted by Rob MacKay
It’s nearly the four-year anniversary of this article some say changed the narrative of the IPA. (Although breweries still shy away from the truth)

Sir Geoff Palmer died recently and he really inspired the article.

RIP Sir Geoff

www.goodbeerhunting.com/blog/2021/8/...
June 20, 2025 at 8:06 AM
Reposted by Rob MacKay
when i joined bluesky two years ago people joked that it was a posting retirement home for 38 year olds but this place has undergone such massive change since then, like the average age is now 40
June 5, 2025 at 12:10 PM
Enjoying the little individual right wing unofficial efficiency departments springing up. Super efficient.
Reform UK’s ‘British DOGE’

- Led by 28 year old entrepreneur Nathanial Fried
- There are 5 members
- Businessman Arron Banks is an adviser
- Launched at Kent County Council today with Zia Yusuf
- Team will visit all Reform UK led councils to identify ‘wasteful spending’

@lbc.co.uk
June 2, 2025 at 11:34 PM
Add a letter, ruin a movie.

Emission Impossible
Add a letter, ruin a movie.

Panic Broom
Add a letter, ruin a movie

Top Gurn
May 27, 2025 at 11:31 PM
Reposted by Rob MacKay
This tool is worth an estimated £30m and speaks on behalf of a company with assets of $223 billion. The average income of an author is £7000. But if he isn't allowed to steal our work, he won’t make enough money. Why can’t people like @teamlabouruk.bsky.social see how profoundly fucked up this is?
May 27, 2025 at 10:33 AM
Reposted by Rob MacKay
Bollocks that the ship has sailed on refusing to use AI.

The metaverse wasn’t inevitable. 3D films weren’t inevitable.

People have agency in this www.bbc.com/news/article...
The people refusing to use AI
Worried about the environment and the loss of skills, some people are resisting the rise of AI.
www.bbc.com
May 6, 2025 at 10:29 AM
🤔
May 5, 2025 at 7:55 PM
May 4, 2025 at 8:34 PM
Who made this? (It was me, I made this.)
May 4, 2025 at 6:58 PM
This has been bothering me for a while but I’m so used to it now that the idea of actually calling the anniversary of a brewery opening an “anniversary” sounds completely weird…
Okay, legit question: almost every brewery anniversary party I’ve been to in the UK has been coined a “birthday,” whereas that term is almost never used in the U.S. Why is that? (I’m on Team America here — nobody gives birth to a brewery.)
May 4, 2025 at 4:57 PM
Reposted by Rob MacKay
Say it after me: Chat GPT is not a search engine. It does not scan the web for information, it just generates statistically likely sentences. You cannot use it a search engine, or as a substitute for searching.

Now. Please never use an LLM for information searches ever again.
April 30, 2025 at 11:31 PM
Here for your brewery design needs! 🖊️🎨🍻
There’s something we’ve been missing for a while: branding and graphic design.

So we’re over the moon to announce that Rob MacKay has joined us on a freelance ad hoc basis to allow us to offer our clients even more!
May 1, 2025 at 8:07 PM
Reposted by Rob MacKay
There’s something we’ve been missing for a while: branding and graphic design.

So we’re over the moon to announce that Rob MacKay has joined us on a freelance ad hoc basis to allow us to offer our clients even more!
May 1, 2025 at 8:16 AM
Reposted by Rob MacKay
Gonna be real with you, this feels like an advertisement for spiritual death
April 22, 2025 at 9:26 PM