Rob MacKay
@rjm.bsky.social
Words and pictures // Head of Creative at Fierce Beer // Design & branding at Tipple // Europe’s Greatest Master Cicerone® // Rebel. Maverick. Legend.
About time I brought back the hero we all deserve, but the hero we didn’t need back then
October 6, 2025 at 6:22 PM
About time I brought back the hero we all deserve, but the hero we didn’t need back then
If it’s generated by genAI it’s not evidence. We’re hurtling way past parody into farce…
May 7, 2025 at 9:00 PM
If it’s generated by genAI it’s not evidence. We’re hurtling way past parody into farce…
Me looking at your vast Batman collection
May 6, 2025 at 1:25 PM
Me looking at your vast Batman collection
Who made this? (It was me, I made this.)
May 4, 2025 at 6:58 PM
Who made this? (It was me, I made this.)
Coming soon - beer designer action figures!
Features the grumpy face of a man who’s already seen too much genAI bullshit! Plus bad posture!
Features the grumpy face of a man who’s already seen too much genAI bullshit! Plus bad posture!
April 11, 2025 at 11:42 AM
Coming soon - beer designer action figures!
Features the grumpy face of a man who’s already seen too much genAI bullshit! Plus bad posture!
Features the grumpy face of a man who’s already seen too much genAI bullshit! Plus bad posture!
A beer that will surely appeal to young and old, taking elements from both demographics:
March 28, 2025 at 12:14 PM
A beer that will surely appeal to young and old, taking elements from both demographics:
When you’re trying to drive sales though your online shop but also focus on landing a really important national listing
March 13, 2025 at 10:06 AM
When you’re trying to drive sales though your online shop but also focus on landing a really important national listing
If you’re ever struggling for budget-friendly images, I can highly recommend pexels.com, which has loads of beautiful royalty-free photography, like this:
February 21, 2025 at 11:13 AM
If you’re ever struggling for budget-friendly images, I can highly recommend pexels.com, which has loads of beautiful royalty-free photography, like this:
I can’t add music here like on Instagram, so you’ll just need to sing the theme tune to The Raccoons by yourself instead.
Late Shift, out tomorrow!
Late Shift, out tomorrow!
February 19, 2025 at 5:35 PM
I can’t add music here like on Instagram, so you’ll just need to sing the theme tune to The Raccoons by yourself instead.
Late Shift, out tomorrow!
Late Shift, out tomorrow!
“I’m excited to take the next step!”
February 1, 2025 at 1:11 AM
“I’m excited to take the next step!”
Worth a read: www.muddycolors.com/2024/04/the-...
January 21, 2025 at 10:29 AM
Worth a read: www.muddycolors.com/2024/04/the-...
A big one for me is the claim that it’s no different to the response when digital cameras became widely available, and that genAI is just a new tool. Here’s my favourite passage from the Muddy Colors article - it fundamentally changed the way I refer to genAI.
January 20, 2025 at 12:50 PM
A big one for me is the claim that it’s no different to the response when digital cameras became widely available, and that genAI is just a new tool. Here’s my favourite passage from the Muddy Colors article - it fundamentally changed the way I refer to genAI.
Oldest selfie on your phone.
September 2014.
September 2014.
January 12, 2025 at 9:34 PM
Oldest selfie on your phone.
September 2014.
September 2014.
Well would you look at that.
January 10, 2025 at 7:21 PM
Well would you look at that.
New Belgium actually give the mascot a different costume every time. Little tip there.
January 6, 2025 at 4:33 PM
New Belgium actually give the mascot a different costume every time. Little tip there.
Post a PERFECT album from the 90s that isn’t Nirvana or Pearl Jam
December 11, 2024 at 9:44 AM
Post a PERFECT album from the 90s that isn’t Nirvana or Pearl Jam
December 2, 2024 at 7:51 PM