This was the metric I have been looking for, but didn't realize it's here, sitting in Profound all along:
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
November 18, 2025 at 7:48 PM
This was the metric I have been looking for, but didn't realize it's here, sitting in Profound all along:
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
The number of "open-ended" LLM searches that rely on Web Search
For this banking company, it's 96%... sheesh.
Oh fantastic. Just what our industry needed.
November 18, 2025 at 5:51 AM
Oh fantastic. Just what our industry needed.
For brands sharing AI search case studies, def. go check out their organic visibility trend in a tool like @sistrix, @ahrefs, @Similarweb or @semrush.
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
November 15, 2025 at 4:43 PM
For brands sharing AI search case studies, def. go check out their organic visibility trend in a tool like @sistrix, @ahrefs, @Similarweb or @semrush.
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
And check it again over time.
Many tactics ppl are recommending for AI search are straight up detrimental for SEO.
(1/2)
Reposted by Lily Ray 😏
If you missed MozCon NYC, the marvellous @lilyray.nyc has released a virtual recording of her incredible show-opening talk.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 12, 2025 at 7:50 AM
If you missed MozCon NYC, the marvellous @lilyray.nyc has released a virtual recording of her incredible show-opening talk.
I think this is a key point about Google's "Web Guide" that isn't widely understood just yet -
Not only is Web Guide segmenting answers into different buckets based on specific intents…
Not only is Web Guide segmenting answers into different buckets based on specific intents…
November 11, 2025 at 8:57 PM
I think this is a key point about Google's "Web Guide" that isn't widely understood just yet -
Not only is Web Guide segmenting answers into different buckets based on specific intents…
Not only is Web Guide segmenting answers into different buckets based on specific intents…
Reposted by Lily Ray 😏
@lilyray.nyc a great job putting #AISearch #AEO #GEO into perspective.
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 11, 2025 at 3:49 PM
@lilyray.nyc a great job putting #AISearch #AEO #GEO into perspective.
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
I remember in my first month of #SEO listening to the CEO of my agency give a conference talk about how Voice Search was the future of SEO. It later became a running joke with my coworkers.
www.youtube.com/watch?v=2nJk...
🙏🏽🙏🏽🙏🏽
lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
November 11, 2025 at 3:49 PM
🙏🏽🙏🏽🙏🏽
❤️❤️❤️
I really appreciate you getting this out Lily, it's great for the industry. I love the brand AI questions sheet! docs.google.com/spreadsheets...
November 11, 2025 at 1:56 PM
❤️❤️❤️
🙏🏽🙏🏽🙏🏽
Moz webinar was fun. Being paired with @lilyray.nyc meant I was actively absorbing while trying to talk as well. I think we also set a new record with 2,700+ registrants 🔥🔥🔥
Chat was busy and fun, the hour flew by. Great questions on AI, DOJ, Google, browsers, trust, quality content and... "GEO" 🙃
Chat was busy and fun, the hour flew by. Great questions on AI, DOJ, Google, browsers, trust, quality content and... "GEO" 🙃
November 11, 2025 at 1:56 PM
🙏🏽🙏🏽🙏🏽
I read this 5 times and still don’t understand. But hey apparently it’s fine for Google Discover.
November 11, 2025 at 2:30 AM
I read this 5 times and still don’t understand. But hey apparently it’s fine for Google Discover.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 10, 2025 at 10:23 PM
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
❤️🙏🏽
November 10, 2025 at 7:22 PM
❤️🙏🏽
The feeling is mutual! ❤️
Me watching @lilyray.nyc saying exactly what I am thinking, but smarterer.
a stuffed animal of patrick star from spongebob squarepants is laying down on a table .
Alt: a stuffed animal of patrick star from spongebob squarepants is laying down on a table .
media.tenor.com
November 10, 2025 at 7:21 PM
The feeling is mutual! ❤️
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
November 10, 2025 at 1:59 PM
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
Reposted by Lily Ray 😏
Google says its AI Opal tool creates optimized content in a scalable way - which seems directly against Google's scaled content abuse policy www.seroundtable.com/google-opal-... via @natehake.bsky.social with quotes from @dias.social @lilyray.nyc @jeremyknauff.bsky.social
#google #opal #seo
#google #opal #seo
November 10, 2025 at 12:21 PM
Google says its AI Opal tool creates optimized content in a scalable way - which seems directly against Google's scaled content abuse policy www.seroundtable.com/google-opal-... via @natehake.bsky.social with quotes from @dias.social @lilyray.nyc @jeremyknauff.bsky.social
#google #opal #seo
#google #opal #seo
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
November 10, 2025 at 1:55 PM
Imagine if every portion of an LLM output that was factually incorrect was highlighted in color.
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
How much color would be floating around the internet right now? (And being treated by readers as “correct”?)
It finally happened 💀💀💀
I got hit up for “GEO expert advisory” for.. the “other kind” of GEO
(AKA, the *actual* meaning of GEO)
I got hit up for “GEO expert advisory” for.. the “other kind” of GEO
(AKA, the *actual* meaning of GEO)
November 6, 2025 at 9:13 PM
It finally happened 💀💀💀
I got hit up for “GEO expert advisory” for.. the “other kind” of GEO
(AKA, the *actual* meaning of GEO)
I got hit up for “GEO expert advisory” for.. the “other kind” of GEO
(AKA, the *actual* meaning of GEO)
@wilreynolds.bsky.social just went off on the SEO agencies putting themselves (and their people) at the top of “best SEO” lists 😂😂👏🏽👏🏽
It might work for visibility (for now) but it does NOT work for trust.
#mozcon
It might work for visibility (for now) but it does NOT work for trust.
#mozcon
November 6, 2025 at 5:34 PM
@wilreynolds.bsky.social just went off on the SEO agencies putting themselves (and their people) at the top of “best SEO” lists 😂😂👏🏽👏🏽
It might work for visibility (for now) but it does NOT work for trust.
#mozcon
It might work for visibility (for now) but it does NOT work for trust.
#mozcon
“I don’t care about how much content you produce or how quickly you can produce it, I care if people actually trust your brand.”
Being visible in AI / search doesn’t matter if “nobody believes you.”
@wilreynolds.bsky.social #mozcon
(Sorry for the rainbows)
Being visible in AI / search doesn’t matter if “nobody believes you.”
@wilreynolds.bsky.social #mozcon
(Sorry for the rainbows)
November 6, 2025 at 5:27 PM
“I don’t care about how much content you produce or how quickly you can produce it, I care if people actually trust your brand.”
Being visible in AI / search doesn’t matter if “nobody believes you.”
@wilreynolds.bsky.social #mozcon
(Sorry for the rainbows)
Being visible in AI / search doesn’t matter if “nobody believes you.”
@wilreynolds.bsky.social #mozcon
(Sorry for the rainbows)
Reposted by Lily Ray 😏
Now that's a cool start to #MozCon! @lilyray.nyc brings out the chatter about GEO with illustrations and insights!
November 6, 2025 at 2:26 PM
Now that's a cool start to #MozCon! @lilyray.nyc brings out the chatter about GEO with illustrations and insights!
Reposted by Lily Ray 😏
Time to make shirts that say “data goblin”. Who’s in? #Mozcon @lilyray.nyc
November 6, 2025 at 2:33 PM
Time to make shirts that say “data goblin”. Who’s in? #Mozcon @lilyray.nyc
Reposted by Lily Ray 😏
The buzz behind AI may be louder than actual traffic. @lilyray.nyc reiterates quoting @glenngabe.bsky.social!
#MozCon
#MozCon
November 6, 2025 at 2:50 PM
The buzz behind AI may be louder than actual traffic. @lilyray.nyc reiterates quoting @glenngabe.bsky.social!
#MozCon
#MozCon
Reposted by Lily Ray 😏
A masterclass in story telling from @lilyray.nyc #mozcon
November 6, 2025 at 2:56 PM
A masterclass in story telling from @lilyray.nyc #mozcon
Reposted by Lily Ray 😏
Another #MozCon, another killer keynote from @lilyray.nyc — demystifying #SEO vs. AI Search with the hilarious story of the SEO swamp 🐊💡 And of course, setting a new gold standard for keynote decks (again). 🎤
November 6, 2025 at 3:21 PM
Another #MozCon, another killer keynote from @lilyray.nyc — demystifying #SEO vs. AI Search with the hilarious story of the SEO swamp 🐊💡 And of course, setting a new gold standard for keynote decks (again). 🎤