Moz
@mozseo.bsky.social
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
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Moz
@mozseo.bsky.social
· Dec 2
224 sleeps until MozCon NYC 2026!
(Our last event sold out in record time so don’t say we didn’t warn you 😉)
(Our last event sold out in record time so don’t say we didn’t warn you 😉)
Are your SEO dev tickets stuck in the backlog? It's time to start:
👨💻 Shifting from "Fix 404s" to a value-driven "Site Health Project."
🏗️ Building the MVP to prove value first.
Watch Gus Pelugia's Whiteboard Friday to learn more on how outcomes beat output!
https://mz.cm/4sWCOEs
👨💻 Shifting from "Fix 404s" to a value-driven "Site Health Project."
🏗️ Building the MVP to prove value first.
Watch Gus Pelugia's Whiteboard Friday to learn more on how outcomes beat output!
https://mz.cm/4sWCOEs
January 26, 2026 at 2:14 PM
Are your SEO dev tickets stuck in the backlog? It's time to start:
👨💻 Shifting from "Fix 404s" to a value-driven "Site Health Project."
🏗️ Building the MVP to prove value first.
Watch Gus Pelugia's Whiteboard Friday to learn more on how outcomes beat output!
https://mz.cm/4sWCOEs
👨💻 Shifting from "Fix 404s" to a value-driven "Site Health Project."
🏗️ Building the MVP to prove value first.
Watch Gus Pelugia's Whiteboard Friday to learn more on how outcomes beat output!
https://mz.cm/4sWCOEs
What is ChatGPT Atlas? And why is Charlie holding an owl??
Learn more in this week's Whiteboard Friday hosted by the incredible Charlie Marchant.
https://mz.cm/49BZoL2
Learn more in this week's Whiteboard Friday hosted by the incredible Charlie Marchant.
https://mz.cm/49BZoL2
January 23, 2026 at 3:39 PM
What is ChatGPT Atlas? And why is Charlie holding an owl??
Learn more in this week's Whiteboard Friday hosted by the incredible Charlie Marchant.
https://mz.cm/49BZoL2
Learn more in this week's Whiteboard Friday hosted by the incredible Charlie Marchant.
https://mz.cm/49BZoL2
If you want to make every click count, you need to look past the tip of the iceberg and monitor:
🛑 Rage Clicks (Frustration)
📵 Dead Clicks (Friction)
↩️ Quick Backs (Mismatch)
SEO gets them there. SXO keeps them there.
Check out the full article on the Moz Blog:
https://mz.cm/3LYzGaw
🛑 Rage Clicks (Frustration)
📵 Dead Clicks (Friction)
↩️ Quick Backs (Mismatch)
SEO gets them there. SXO keeps them there.
Check out the full article on the Moz Blog:
https://mz.cm/3LYzGaw
January 22, 2026 at 6:41 PM
If you want to make every click count, you need to look past the tip of the iceberg and monitor:
🛑 Rage Clicks (Frustration)
📵 Dead Clicks (Friction)
↩️ Quick Backs (Mismatch)
SEO gets them there. SXO keeps them there.
Check out the full article on the Moz Blog:
https://mz.cm/3LYzGaw
🛑 Rage Clicks (Frustration)
📵 Dead Clicks (Friction)
↩️ Quick Backs (Mismatch)
SEO gets them there. SXO keeps them there.
Check out the full article on the Moz Blog:
https://mz.cm/3LYzGaw
Stop doing the "boring work" and start building utilities that do it for you. 🚀
Gus Pelogia is on the whiteboard to show you how to use LLMs to create custom Python scripts for high-volume SEO tasks. From tag matching to content decay, level up your technical toolkit.
https://mz.cm/458lvWY
Gus Pelogia is on the whiteboard to show you how to use LLMs to create custom Python scripts for high-volume SEO tasks. From tag matching to content decay, level up your technical toolkit.
https://mz.cm/458lvWY
January 16, 2026 at 8:17 PM
Stop doing the "boring work" and start building utilities that do it for you. 🚀
Gus Pelogia is on the whiteboard to show you how to use LLMs to create custom Python scripts for high-volume SEO tasks. From tag matching to content decay, level up your technical toolkit.
https://mz.cm/458lvWY
Gus Pelogia is on the whiteboard to show you how to use LLMs to create custom Python scripts for high-volume SEO tasks. From tag matching to content decay, level up your technical toolkit.
https://mz.cm/458lvWY
We're excited to release the Moz Top Creators of 2025!
A masterclass in quality over quantity—Everett’s deep dive into vector embeddings is a must-read for any technical SEO. 🥂
A masterclass in quality over quantity—Everett’s deep dive into vector embeddings is a must-read for any technical SEO. 🥂
December 30, 2025 at 5:30 PM
We're excited to release the Moz Top Creators of 2025!
A masterclass in quality over quantity—Everett’s deep dive into vector embeddings is a must-read for any technical SEO. 🥂
A masterclass in quality over quantity—Everett’s deep dive into vector embeddings is a must-read for any technical SEO. 🥂
Google Web Guide is a hybrid search result that combines Google’s organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...
moz.com
December 29, 2025 at 1:36 PM
Google Web Guide is a hybrid search result that combines Google’s organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
🗑️ Tired of "stale crumb" AI content?
If your content brief doesn't start with SEO data, how can it perform?
We built the AI Content Brief using Moz's proprietary keyword data to combat generic LLM outputs.
Read the blog post by @dr-pete.bsky.social
https://mz.cm/4pGsJcI
If your content brief doesn't start with SEO data, how can it perform?
We built the AI Content Brief using Moz's proprietary keyword data to combat generic LLM outputs.
Read the blog post by @dr-pete.bsky.social
https://mz.cm/4pGsJcI
December 26, 2025 at 4:55 PM
🗑️ Tired of "stale crumb" AI content?
If your content brief doesn't start with SEO data, how can it perform?
We built the AI Content Brief using Moz's proprietary keyword data to combat generic LLM outputs.
Read the blog post by @dr-pete.bsky.social
https://mz.cm/4pGsJcI
If your content brief doesn't start with SEO data, how can it perform?
We built the AI Content Brief using Moz's proprietary keyword data to combat generic LLM outputs.
Read the blog post by @dr-pete.bsky.social
https://mz.cm/4pGsJcI
We're excited to release the Moz Top Creators of 2025!
From MozCon London to Practical Marketer webinars and the Moz blog, Charlie Marchant is the ultimate guide to navigating the future of search now and in the future. Keep an eye out for more from Charlie in 2026! 🥂
From MozCon London to Practical Marketer webinars and the Moz blog, Charlie Marchant is the ultimate guide to navigating the future of search now and in the future. Keep an eye out for more from Charlie in 2026! 🥂
December 24, 2025 at 6:21 PM
We're excited to release the Moz Top Creators of 2025!
From MozCon London to Practical Marketer webinars and the Moz blog, Charlie Marchant is the ultimate guide to navigating the future of search now and in the future. Keep an eye out for more from Charlie in 2026! 🥂
From MozCon London to Practical Marketer webinars and the Moz blog, Charlie Marchant is the ultimate guide to navigating the future of search now and in the future. Keep an eye out for more from Charlie in 2026! 🥂
🔮 Will search results be Pure AI vs. Organic? @dr-pete.bsky.social explores the hybrid results of the future. Google’s Web Guide uses "query fan-out" to surface sub-topics while keeping users grounded in traditional web results.
https://mz.cm/4jctZlx
https://mz.cm/4jctZlx
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers need to prepare for a more conversational search style.
moz.com
December 23, 2025 at 5:49 PM
🔮 Will search results be Pure AI vs. Organic? @dr-pete.bsky.social explores the hybrid results of the future. Google’s Web Guide uses "query fan-out" to surface sub-topics while keeping users grounded in traditional web results.
https://mz.cm/4jctZlx
https://mz.cm/4jctZlx
We had such a blast in NYC, we're doing it again in 2026!
📆 July 14th 2026
📍 The Glasshouse 660 12th Ave
🔮 Our prediction is that tickets will sell out, so don't miss out!
https://mz.cm/43WTalz
📆 July 14th 2026
📍 The Glasshouse 660 12th Ave
🔮 Our prediction is that tickets will sell out, so don't miss out!
https://mz.cm/43WTalz
December 22, 2025 at 3:37 PM
We had such a blast in NYC, we're doing it again in 2026!
📆 July 14th 2026
📍 The Glasshouse 660 12th Ave
🔮 Our prediction is that tickets will sell out, so don't miss out!
https://mz.cm/43WTalz
📆 July 14th 2026
📍 The Glasshouse 660 12th Ave
🔮 Our prediction is that tickets will sell out, so don't miss out!
https://mz.cm/43WTalz
If your SEO strategy is focused solely on traffic volume, you're leaving revenue on the table.
Rebecca Jackson's proven 5-step strategy helped a luxury brand see +160% YoY revenue growth in key categories.
Want all the tips? Check out the full post on Instagram https://mz.cm/49iERLd
Rebecca Jackson's proven 5-step strategy helped a luxury brand see +160% YoY revenue growth in key categories.
Want all the tips? Check out the full post on Instagram https://mz.cm/49iERLd
December 22, 2025 at 1:45 PM
If your SEO strategy is focused solely on traffic volume, you're leaving revenue on the table.
Rebecca Jackson's proven 5-step strategy helped a luxury brand see +160% YoY revenue growth in key categories.
Want all the tips? Check out the full post on Instagram https://mz.cm/49iERLd
Rebecca Jackson's proven 5-step strategy helped a luxury brand see +160% YoY revenue growth in key categories.
Want all the tips? Check out the full post on Instagram https://mz.cm/49iERLd
Looking for SEO and Dev team harmony in 2026? 🤝
Gus Pelogia joined us for our final Whiteboard Friday of the year to share his framework for getting SEO work actually shipped. 🚀
Stop pointing fingers—start aligning! 🚀
https://mz.cm/4pLtNw8
Gus Pelogia joined us for our final Whiteboard Friday of the year to share his framework for getting SEO work actually shipped. 🚀
Stop pointing fingers—start aligning! 🚀
https://mz.cm/4pLtNw8
December 19, 2025 at 9:07 PM
Looking for SEO and Dev team harmony in 2026? 🤝
Gus Pelogia joined us for our final Whiteboard Friday of the year to share his framework for getting SEO work actually shipped. 🚀
Stop pointing fingers—start aligning! 🚀
https://mz.cm/4pLtNw8
Gus Pelogia joined us for our final Whiteboard Friday of the year to share his framework for getting SEO work actually shipped. 🚀
Stop pointing fingers—start aligning! 🚀
https://mz.cm/4pLtNw8
Happy Holidays! 🎁 Our Social Media Team will be hibernating over the next few weeks and will answer your messages when we return on January 5. 😴 If you need urgent support, please email Help@Moz.com to connect with our Help Team.
December 19, 2025 at 2:07 PM
Happy Holidays! 🎁 Our Social Media Team will be hibernating over the next few weeks and will answer your messages when we return on January 5. 😴 If you need urgent support, please email Help@Moz.com to connect with our Help Team.
Is GEO just SEO by another name? 🏷️
Not quite. While tactics like content structuring overlap, the goal is shifting from winning a blue link to becoming the authoritative source an LLM cites.
@tcapper.co.uk explains why low traffic doesn't mean low priority for 2026.
https://mz.cm/4qktQ1T
Not quite. While tactics like content structuring overlap, the goal is shifting from winning a blue link to becoming the authoritative source an LLM cites.
@tcapper.co.uk explains why low traffic doesn't mean low priority for 2026.
https://mz.cm/4qktQ1T
SEOs Should Not Dismiss Geo for Being Low-Traffic
Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in 2025. Learn how you can reframe your existing tactics, why your off-site content strategy is critical, and w...
mz.cm
December 18, 2025 at 10:55 AM
Is GEO just SEO by another name? 🏷️
Not quite. While tactics like content structuring overlap, the goal is shifting from winning a blue link to becoming the authoritative source an LLM cites.
@tcapper.co.uk explains why low traffic doesn't mean low priority for 2026.
https://mz.cm/4qktQ1T
Not quite. While tactics like content structuring overlap, the goal is shifting from winning a blue link to becoming the authoritative source an LLM cites.
@tcapper.co.uk explains why low traffic doesn't mean low priority for 2026.
https://mz.cm/4qktQ1T
Google Web Guide is a hybrid search result that combines Google’s organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...
moz.com
December 17, 2025 at 4:53 PM
Google Web Guide is a hybrid search result that combines Google’s organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
Learn about what’s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
Reposted by Moz
A rare work post -- For the past few months, I've been digging into how Google Web Guide works, because I strongly believe that hybrid AI/organic search (and not AI Mode) is our most likely future: moz.com/blog/guide-t...
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...
moz.com
December 16, 2025 at 4:22 PM
A rare work post -- For the past few months, I've been digging into how Google Web Guide works, because I strongly believe that hybrid AI/organic search (and not AI Mode) is our most likely future: moz.com/blog/guide-t...
Approximately 14% of AIOs are now found in Position 2 or lower.
“...what we’re seeing here is that this is about Google’s confidence in the intent of the search, and [for] navigational, that would typically be quite a high confidence.”
Watch the full episode to learn more mz.cm/3Mi0Vgf
“...what we’re seeing here is that this is about Google’s confidence in the intent of the search, and [for] navigational, that would typically be quite a high confidence.”
Watch the full episode to learn more mz.cm/3Mi0Vgf
December 12, 2025 at 12:40 PM
Approximately 14% of AIOs are now found in Position 2 or lower.
“...what we’re seeing here is that this is about Google’s confidence in the intent of the search, and [for] navigational, that would typically be quite a high confidence.”
Watch the full episode to learn more mz.cm/3Mi0Vgf
“...what we’re seeing here is that this is about Google’s confidence in the intent of the search, and [for] navigational, that would typically be quite a high confidence.”
Watch the full episode to learn more mz.cm/3Mi0Vgf
224 sleeps until MozCon NYC 2026!
(Our last event sold out in record time so don’t say we didn’t warn you 😉)
(Our last event sold out in record time so don’t say we didn’t warn you 😉)
December 2, 2025 at 4:51 PM
224 sleeps until MozCon NYC 2026!
(Our last event sold out in record time so don’t say we didn’t warn you 😉)
(Our last event sold out in record time so don’t say we didn’t warn you 😉)
Reposted by Moz
Thrilled to be included in @mozseo.bsky.social's 2026 SEO Trends & Predictions.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
2026 SEO Trends: Top Predictions from 20 Industry Experts
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can't ignore.
moz.com
November 13, 2025 at 3:04 PM
Thrilled to be included in @mozseo.bsky.social's 2026 SEO Trends & Predictions.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
If you missed MozCon NYC, the marvellous @lilyray.nyc has released a virtual recording of her incredible show-opening talk.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 12, 2025 at 7:50 AM
If you missed MozCon NYC, the marvellous @lilyray.nyc has released a virtual recording of her incredible show-opening talk.
@chimammeje.bsky.social does not mince words. She’s giving her playbook away for free #mozcon
November 6, 2025 at 9:26 PM
@chimammeje.bsky.social does not mince words. She’s giving her playbook away for free #mozcon
Use log files to see how chatbots are interacting with your site @sam.thegray.co #mozcon
November 6, 2025 at 7:44 PM
Use log files to see how chatbots are interacting with your site @sam.thegray.co #mozcon