Melissa Popp ✊
@melissapopp.com
VP of Content Strategy & Innovation, RicketyRoo
Grammarly Ambassador
Speaker
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Grammarly Ambassador
Speaker
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Melissa Popp ✊
@melissapopp.com
· Oct 7
Literally just stepped off stage at #WTSFest Philly after my session on AI and content.
The key takeaway: Don't let the bots order your cheesesteak. They'll always sound like tourists.
The key takeaway: Don't let the bots order your cheesesteak. They'll always sound like tourists.
A good day yesterday, hitting up HTeaO, then Buc-cee's, and then pizza.
November 16, 2025 at 5:16 PM
A good day yesterday, hitting up HTeaO, then Buc-cee's, and then pizza.
Reposted by Melissa Popp ✊
Just leaving this here.
November 14, 2025 at 8:33 PM
Just leaving this here.
Welp. Hit my first Claude limit in 2 tasks today: on the first take (same workflow), it worked fine; on the second, it decided in Sonnet 4.5 to take 83 steps to do the same thing it did in less than 5 steps the first time. How on earth should I be penalized for that?
November 14, 2025 at 5:46 PM
Welp. Hit my first Claude limit in 2 tasks today: on the first take (same workflow), it worked fine; on the second, it decided in Sonnet 4.5 to take 83 steps to do the same thing it did in less than 5 steps the first time. How on earth should I be penalized for that?
Thrilled to be included in @mozseo.bsky.social's 2026 SEO Trends & Predictions.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
2026 SEO Trends: Top Predictions from 20 Industry Experts
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can't ignore.
moz.com
November 13, 2025 at 3:04 PM
Thrilled to be included in @mozseo.bsky.social's 2026 SEO Trends & Predictions.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
My take: top of funnel content is shifting from search to LLM discovery. As people turn to AI for early-stage questions, visibility will hinge on whether your brand shows up in those responses.
Fuck all the way off, you assholes. Go solve real problems. This isn't a real problem.
Popular THC-infused drinks and edibles may disappear from store shelves in the next year as Congress is on the verge of passing a ban on nearly all hemp-derived THC (tetrahydrocannabinol) products.
thehill.com
November 12, 2025 at 11:51 PM
Fuck all the way off, you assholes. Go solve real problems. This isn't a real problem.
Reposted by Melissa Popp ✊
Facts don’t care about your feelings
November 12, 2025 at 4:20 PM
Facts don’t care about your feelings
AI doesn't have to kill creativity. It can free it. In my new chat with Dane Saville for More Than You Can Chew from SearchLab Digital, I break down how I use AI to cut grunt work without losing heart. From Fortnite prompts to meal planning, here's how to make AI your creative sidekick.
How to Use AI Without Losing Your Creative Soul with Melissa Popp of RicketyRoo
AI is reshaping how content gets made, but does it have to take the creativity out of it? In this episode, Melissa Popp, Content Strategy Director at RicketyRoo, shares how she’s built AI workflows…
www.youtube.com
November 12, 2025 at 8:19 PM
AI doesn't have to kill creativity. It can free it. In my new chat with Dane Saville for More Than You Can Chew from SearchLab Digital, I break down how I use AI to cut grunt work without losing heart. From Fortnite prompts to meal planning, here's how to make AI your creative sidekick.
Reposted by Melissa Popp ✊
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 10, 2025 at 10:23 PM
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
Reposted by Melissa Popp ✊
Tonight was a very bad night.
November 10, 2025 at 3:09 AM
Tonight was a very bad night.
On repeat today: open.spotify.com/album/4ANSdh...
Confessions On A Dance Floor (Twenty Years Edition)
open.spotify.com
November 10, 2025 at 2:53 PM
On repeat today: open.spotify.com/album/4ANSdh...
Supreme Court won't overturn its landmark precedent recognizing a constitutional right to same-sex marriage https://cnn.it/4nGnEiN
November 10, 2025 at 2:48 PM
wtf?
November 7, 2025 at 3:58 PM
wtf?
Reposted by Melissa Popp ✊
We approve this message.
November 5, 2025 at 11:00 PM
We approve this message.
So proud of my home state standing up for democracy.
Tonight, California made it clear: we’re taking back our voice and democracy.
Here’s to proof that when we act together, we win.
Here’s to proof that when we act together, we win.
November 5, 2025 at 2:47 PM
So proud of my home state standing up for democracy.
Reposted by Melissa Popp ✊
Elected Democrats spending more time today praising Dick Cheney than Zohran Mamdani is a great case study in abject fucking moral failure.
November 4, 2025 at 10:52 PM
Elected Democrats spending more time today praising Dick Cheney than Zohran Mamdani is a great case study in abject fucking moral failure.
Grateful to live in a state with mail-in voting, making it easy for everyone living in Colorado to ensure their voice is heard.
November 4, 2025 at 4:49 PM
Grateful to live in a state with mail-in voting, making it easy for everyone living in Colorado to ensure their voice is heard.
Reposted by Melissa Popp ✊
if u do not have anything nice to say well sometimes u are not wrong
June 8, 2023 at 1:42 PM
if u do not have anything nice to say well sometimes u are not wrong
Reposted by Melissa Popp ✊
I have recently seen SO many questionable and misleading GEO "case studies," posts, and ads.
As usual, this post is meant to share some truths that can hopefully help people from falling for AI Search (GEO) scams.
www.linkedin.com/pulse/anothe...
As usual, this post is meant to share some truths that can hopefully help people from falling for AI Search (GEO) scams.
www.linkedin.com/pulse/anothe...
Another Way You're Being Lied to About GEO (AI Search)
Warning: this post will probably trigger some folks… but I have to share what I see as the truth. (Note: I strongly recommend reading the entire post for context before jumping to conclusions.
www.linkedin.com
October 30, 2025 at 10:58 AM
I have recently seen SO many questionable and misleading GEO "case studies," posts, and ads.
As usual, this post is meant to share some truths that can hopefully help people from falling for AI Search (GEO) scams.
www.linkedin.com/pulse/anothe...
As usual, this post is meant to share some truths that can hopefully help people from falling for AI Search (GEO) scams.
www.linkedin.com/pulse/anothe...
Reposted by Melissa Popp ✊
My favorite thing about the new AI search data studies coming out is how the takeaways always support obvious SEO best practices like “use the keywords in the URL” and “use bulleted lists and tables to clearly present information”
October 31, 2025 at 7:10 PM
My favorite thing about the new AI search data studies coming out is how the takeaways always support obvious SEO best practices like “use the keywords in the URL” and “use bulleted lists and tables to clearly present information”
Anything for Florence + the Machine. VIP night 2.
November 3, 2025 at 8:13 PM
Anything for Florence + the Machine. VIP night 2.
Happy Florence + the Machine album drop day to all those who celebrate. On repeat for rest of the year.
open.spotify.com/album/0z7l9V...
open.spotify.com/album/0z7l9V...
Everybody Scream
open.spotify.com
October 31, 2025 at 1:54 PM
Happy Florence + the Machine album drop day to all those who celebrate. On repeat for rest of the year.
open.spotify.com/album/0z7l9V...
open.spotify.com/album/0z7l9V...
Much needed keno night.
October 31, 2025 at 12:52 AM
Much needed keno night.
Anyone have any tips for dealing with roaches in a bathroom?
October 27, 2025 at 7:18 PM
Anyone have any tips for dealing with roaches in a bathroom?