Kelsey Libert
@kelseylibert.bsky.social
Frac.tl Co-Founder, Clutch Leaders Matrix for "Top Content Marketing Agencies," 30k listed firms. SMX Advanced, brightonSEO, MozCon, Pubcon, global speaker. Harvard Business Review, Inc, Search Engine Land columns. Beta testing mktg agents: Agents.Frac.tl
Pinned
Kelsey Libert
@kelseylibert.bsky.social
· Jan 29
This beauty is coming together and I couldn't be more excited to launch and "build in public" in 2025 🚀 Covid took out childcare and delayed progress the last two weeks, but we're in a 🏃♀️🏃♀️🏃♀️ to achieve our Jan soft launch goal! #ai #marketing #growth #seo #digitalpr #aitools
TIL I'm in the first 1% of ChatGPT users, and the top 1% of msgs sent. AI isn't a shortcut; it’s a Matrix(movie)-like efficiency gain. If you're not using it every single day, you shouldn't be talking about how it'll impact the SEO industry.
January 12, 2026 at 7:37 PM
TIL I'm in the first 1% of ChatGPT users, and the top 1% of msgs sent. AI isn't a shortcut; it’s a Matrix(movie)-like efficiency gain. If you're not using it every single day, you shouldn't be talking about how it'll impact the SEO industry.
Going to need all of your cable organization tips so my office (& general sanity) have a fighting chance against my daughter’s Christmas gift 😅
January 6, 2026 at 5:17 PM
Going to need all of your cable organization tips so my office (& general sanity) have a fighting chance against my daughter’s Christmas gift 😅
In #TIL "When AI Overviews appear, clicks on Reddit and YouTube grow from 18% to 30% because users seek social proof" via @kevin-indig.bsky.social www.growth-memo.com/p/the-first-...
The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For
We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.
www.growth-memo.com
January 6, 2026 at 5:11 PM
In #TIL "When AI Overviews appear, clicks on Reddit and YouTube grow from 18% to 30% because users seek social proof" via @kevin-indig.bsky.social www.growth-memo.com/p/the-first-...
Reposted by Kelsey Libert
How do you plan your SEO strategy for the coming year?
That’s what David Bain will be discussing with Georgia James, @kelseylibert.bsky.social, Sabine Ljunggren and Sukhjinder Singh on Wednesday, January 7th at 2pm (GMT)!
maj.to/3MJIJMD
That’s what David Bain will be discussing with Georgia James, @kelseylibert.bsky.social, Sabine Ljunggren and Sukhjinder Singh on Wednesday, January 7th at 2pm (GMT)!
maj.to/3MJIJMD
December 19, 2025 at 10:30 AM
How do you plan your SEO strategy for the coming year?
That’s what David Bain will be discussing with Georgia James, @kelseylibert.bsky.social, Sabine Ljunggren and Sukhjinder Singh on Wednesday, January 7th at 2pm (GMT)!
maj.to/3MJIJMD
That’s what David Bain will be discussing with Georgia James, @kelseylibert.bsky.social, Sabine Ljunggren and Sukhjinder Singh on Wednesday, January 7th at 2pm (GMT)!
maj.to/3MJIJMD
Frac.tl just ranked #108 out of 350,000+ vendors on Clutch’s "Top 1000 Business Service Providers of 2025," landing us in the top 0.03% globally! 🤯👏 Here's a tiny sample of some of my favorite client reviews over the years. 🤘 clutch.co/press-releas...
December 15, 2025 at 6:25 PM
Frac.tl just ranked #108 out of 350,000+ vendors on Clutch’s "Top 1000 Business Service Providers of 2025," landing us in the top 0.03% globally! 🤯👏 Here's a tiny sample of some of my favorite client reviews over the years. 🤘 clutch.co/press-releas...
“It’s called GEO!” “No, it's AEO!” 🥴 The acronym war is loud, which is why I wanted to explore the data for @searchengineland.bsky.social:
• GEO leads awareness (84%) and adoption (42%)
• AI Search Optimization leads hiring (11k+ jobs)
PSA: SEO rules them all 💍 searchengineland.com/seo-geo-aso-...
• GEO leads awareness (84%) and adoption (42%)
• AI Search Optimization leads hiring (11k+ jobs)
PSA: SEO rules them all 💍 searchengineland.com/seo-geo-aso-...
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
searchengineland.com
December 8, 2025 at 5:31 PM
“It’s called GEO!” “No, it's AEO!” 🥴 The acronym war is loud, which is why I wanted to explore the data for @searchengineland.bsky.social:
• GEO leads awareness (84%) and adoption (42%)
• AI Search Optimization leads hiring (11k+ jobs)
PSA: SEO rules them all 💍 searchengineland.com/seo-geo-aso-...
• GEO leads awareness (84%) and adoption (42%)
• AI Search Optimization leads hiring (11k+ jobs)
PSA: SEO rules them all 💍 searchengineland.com/seo-geo-aso-...
Circa ’24–’25 felt like a decade packed into a year. Logging off today, I saw the email that Piper’s ashes were finally sent off to sea, almost a year after losing Gator, my first dog after college, adopted the same year my mom passed in ’11. Dogs heal us in ways nothing else can. Hug yours for me ♥️
November 18, 2025 at 10:48 PM
Circa ’24–’25 felt like a decade packed into a year. Logging off today, I saw the email that Piper’s ashes were finally sent off to sea, almost a year after losing Gator, my first dog after college, adopted the same year my mom passed in ’11. Dogs heal us in ways nothing else can. Hug yours for me ♥️
The Cloudflare jokes on LinkedIn are the exact type of humor I needed to break up this pre-holiday sprint week
November 18, 2025 at 2:47 PM
The Cloudflare jokes on LinkedIn are the exact type of humor I needed to break up this pre-holiday sprint week
I'm so tempted to do a Newsjacking campaign on this for Fractl 👀 But I'm finishing several other studies before the holidays, sooo someone else in the SEO industry should have at it! 🤓 📊 📰 #digitalpr
November 18, 2025 at 2:27 PM
I'm so tempted to do a Newsjacking campaign on this for Fractl 👀 But I'm finishing several other studies before the holidays, sooo someone else in the SEO industry should have at it! 🤓 📊 📰 #digitalpr
When publishers see your research in the wild and book a meeting to cover the story, you're doing it right! #digitalPR #ftw
November 18, 2025 at 1:58 PM
When publishers see your research in the wild and book a meeting to cover the story, you're doing it right! #digitalPR #ftw
Scoping out my LinkedIn analytics when I came across this great data + CTA 👀 It was fun dipping my toe back into 5 speaking gigs this year, mostly bc it brought some of you back into my orbit at a fascinating time in our industry. Maybe 2026 is the year I actually… get social again? 🙈
November 11, 2025 at 6:09 PM
Scoping out my LinkedIn analytics when I came across this great data + CTA 👀 It was fun dipping my toe back into 5 speaking gigs this year, mostly bc it brought some of you back into my orbit at a fascinating time in our industry. Maybe 2026 is the year I actually… get social again? 🙈
lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 11, 2025 at 3:22 PM
lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
After making it a point to re-engage the SEO stage this year, it felt great to reconnect with my first cobranded research partner and favorite Digital PR CRM, BuzzStream. Check out my podcast with @vincenero.bsky.social where we talk all things PR+AI+GEO. www.buzzstream.com/blog/digital...
How to Survive and Thrive in Digital PR in the GEO Era with Fractl's Kelsey Libert
I finally had a chance to interview one of my favorite voices in the digital PR game, Fractl's co-founder, Kelsey Libert.
www.buzzstream.com
November 11, 2025 at 3:02 PM
After making it a point to re-engage the SEO stage this year, it felt great to reconnect with my first cobranded research partner and favorite Digital PR CRM, BuzzStream. Check out my podcast with @vincenero.bsky.social where we talk all things PR+AI+GEO. www.buzzstream.com/blog/digital...
My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...
November 10, 2025 at 4:08 PM
My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...
Love starting Monday with some positive news in US politics 🌈 www.usatoday.com/story/news/p...
Supreme Court rejects challenge to landmark same-sex marriage decision
Kim Davis asked the Supreme Court to overturn Obergefell v. Hodges appealing damages she owed a gay couple after she denied them a marriage license.
www.usatoday.com
November 10, 2025 at 3:27 PM
Love starting Monday with some positive news in US politics 🌈 www.usatoday.com/story/news/p...
Reposted by Kelsey Libert
📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
November 6, 2025 at 1:00 PM
📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
Reposted by Kelsey Libert
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
October 21, 2025 at 10:14 PM
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Reposted by Kelsey Libert
Danny kindly replied on LinkedIn and said "A big one was Google finally taking action against site reputation abusers across the entire product review space."
October 8, 2025 at 9:13 PM
Danny kindly replied on LinkedIn and said "A big one was Google finally taking action against site reputation abusers across the entire product review space."
Reposted by Kelsey Libert
After the very rancorous online debate, it looks like housefresh.com more than made their recovery post-HCU decimation.
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
October 8, 2025 at 8:13 PM
After the very rancorous online debate, it looks like housefresh.com more than made their recovery post-HCU decimation.
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
I also dropped an epic new resource at #brightonSEO on the media partnerships powering ChatGPT, Gemini, Copilot & Perplexity. More on that research here: www.frac.tl/ai-media-par...
September 25, 2025 at 2:40 PM
I also dropped an epic new resource at #brightonSEO on the media partnerships powering ChatGPT, Gemini, Copilot & Perplexity. More on that research here: www.frac.tl/ai-media-par...
Shared at #brightonSEO how Fractl uses AI as a velocity engine for earned media 🚀 From prompt engineering to newsjacking + case studies w/ Reuters & PBS. If you’re not scaling PR w/ AI, you’re losing brand mentions. Learn more here: www.slideshare.net/slideshow/ke...
Kelsey Libert - Mastering AI Prompts to Scale Earned Media in Digital PR (brightonSEO 2025)
In this talk, Kelsey Libert will share actionable AI prompts and PR expertise that will help Digital PR teams revolutionize their earned media strategies for scale and increased ROI in the age of AI.
You'll Learn:
1. The Importance of Digital PR for AI Rankings: Questioning the importance of Digital PR for AI rankings? Kelsey reveal exclusive data on the publishers who are part of OpenAI's training data, and why these media conglomerates need to be at the forefront of your Digital PR strategy.
2. Actionable PR Prompting Techniques: Learn how to design prompts that align with the needs of journalists and your brand's objectives, covering a library of prompts for everything from subject line writing to pitch crafting.
3. Prompts for Streamlining Newsjacking Ideation: Learn how to use AI to quickly analyze breaking news trends, identify media angles, and craft data-driven pitches that scale earned media through AI-assisted ideation.
4. Case Studies & Research: Discover real-life applications where AI-enhanced PR strategies delivered brand coverage in top-tier outlets such as Reuters, CNBC, Go Banking Rates, Seeking Alpha, and more. - Download as a PDF or view online for free
www.slideshare.net
September 25, 2025 at 2:37 PM
Shared at #brightonSEO how Fractl uses AI as a velocity engine for earned media 🚀 From prompt engineering to newsjacking + case studies w/ Reuters & PBS. If you’re not scaling PR w/ AI, you’re losing brand mentions. Learn more here: www.slideshare.net/slideshow/ke...
Reposted by Kelsey Libert
We never thought a masterclass about AI prompts could be so engaging. Kudos to @kelseylibert.bsky.social!
#BrightonSEO #SEO #SanDiego #Events
#BrightonSEO #SEO #SanDiego #Events
September 24, 2025 at 11:02 PM
We never thought a masterclass about AI prompts could be so engaging. Kudos to @kelseylibert.bsky.social!
#BrightonSEO #SEO #SanDiego #Events
#BrightonSEO #SEO #SanDiego #Events
Sometimes conference mealtime can feel like your first day at a new school, so I absolutely *love* this #brightonSEO dinner networking idea! Who's going where?
New to #brightonSEO San Diego...
Meet-up Meals!
Don’t spend your evenings dining solo - join a group dinner and connect with other attendees you haven’t had a chance to meet yet.
brightonseo.com/events/san-d...
Meet-up Meals!
Don’t spend your evenings dining solo - join a group dinner and connect with other attendees you haven’t had a chance to meet yet.
brightonseo.com/events/san-d...
September 17, 2025 at 3:57 PM
Sometimes conference mealtime can feel like your first day at a new school, so I absolutely *love* this #brightonSEO dinner networking idea! Who's going where?
Reposted by Kelsey Libert
SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.
September 13, 2025 at 1:36 PM
SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.