Dawn Anderson
@dawnieando.bsky.social
SEO consultant, hobby baker, runner, fells, road, cross-country and marathon runner. IR, NLP, LLM intrigued. MSc digital strategy, now studying MSc computer science with data science (lifelong learner). Pomeranian pooch Mum. Search Awards Judge
Pinned
Dawn Anderson
@dawnieando.bsky.social
· Jan 5
This is my long list of 2025 New Years Resolutions. Putting them out there for accountability. Already taking action to achieve them. Written on 1st Jan 2025
Won my age category again in our Harriers Road Running Championship
January 24, 2026 at 9:17 PM
Won my age category again in our Harriers Road Running Championship
Posters should be tested 2 weeks later on the subject matter of their own LinkedIn posts without being able to look anything up. Suspect most won’t actually have a clue what they’re posting about 🤣🤣🤣
January 24, 2026 at 11:15 AM
Posters should be tested 2 weeks later on the subject matter of their own LinkedIn posts without being able to look anything up. Suspect most won’t actually have a clue what they’re posting about 🤣🤣🤣
Enjoyed presenting for Pubcon Pro SEO & AI Search conference and thanks to those who attended my session. Here is my deck speakerdeck.com/dawnieando/y...
You Can't Generate What You Can't Retrieve
In this talk, we explore why Large Language Models depend entirely on retrieval systems to produce grounded answers, and how Retrieval-Augmented Generat…
speakerdeck.com
January 19, 2026 at 9:24 AM
Enjoyed presenting for Pubcon Pro SEO & AI Search conference and thanks to those who attended my session. Here is my deck speakerdeck.com/dawnieando/y...
Big weekend of running again and all at Heaton Park, Manchester. Cross country gruel with my Harriers team mates and then a solo half marathon this morning in the pouring rain. Drenched.
January 18, 2026 at 1:18 PM
Big weekend of running again and all at Heaton Park, Manchester. Cross country gruel with my Harriers team mates and then a solo half marathon this morning in the pouring rain. Drenched.
Reposted by Dawn Anderson
Google integrates core search signals into Mode and AI Overviews www.seroundtable.com/google-core-...
Google Integrates Core Search Signals Into AI Overviews & AI Mode
Google's Robby Stein reiterated that Google's AI experience, such as AI Mode and AI Overviews, integrates Google's core search signals. This helps Google provide more useful and helpful responses to u...
www.seroundtable.com
January 12, 2026 at 12:51 PM
Google integrates core search signals into Mode and AI Overviews www.seroundtable.com/google-core-...
Less than a month to go before WTSFest 2026 and it just so happens some of the current SEO AI myths doing the rounds have been busted (looking at you chunking for a start), and perfect timing since they're in my deck. Looking forward to looking at more AI SEO dis and misinformation on Feb 5th
January 12, 2026 at 1:44 PM
Less than a month to go before WTSFest 2026 and it just so happens some of the current SEO AI myths doing the rounds have been busted (looking at you chunking for a start), and perfect timing since they're in my deck. Looking forward to looking at more AI SEO dis and misinformation on Feb 5th
Cross country at Tatton Park. Harder than I remember it being and I had already remembered it was a hard course. Tough running on frozen grass. Every step is graft then they throw a big hill at you.
January 10, 2026 at 4:46 PM
Cross country at Tatton Park. Harder than I remember it being and I had already remembered it was a hard course. Tough running on frozen grass. Every step is graft then they throw a big hill at you.
First cross country league race of the year at Tatton Park. Thinking this is going to be tough today :( 🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️
January 10, 2026 at 12:07 PM
First cross country league race of the year at Tatton Park. Thinking this is going to be tough today :( 🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️
Reposted by Dawn Anderson
Google's @dannysullivan.bsky.social says do not turn your content into bite-sized chunks for LLMs - Google does not want that www.seroundtable.com/google-conte...
#seo #google #googleseo #aeo #geo #content #llm
#seo #google #googleseo #aeo #geo #content #llm
January 9, 2026 at 12:41 PM
Google's @dannysullivan.bsky.social says do not turn your content into bite-sized chunks for LLMs - Google does not want that www.seroundtable.com/google-conte...
#seo #google #googleseo #aeo #geo #content #llm
#seo #google #googleseo #aeo #geo #content #llm
MSc assignment number 7 submitted. Only 3 more and a dissertation to go. Frustratingly fiddly data visualisation module but I now love Tableau at the end of it. Learned tons again.
January 4, 2026 at 4:27 PM
MSc assignment number 7 submitted. Only 3 more and a dissertation to go. Frustratingly fiddly data visualisation module but I now love Tableau at the end of it. Learned tons again.
Stocked up on NA drinks for Dry January and Tanquerey Sevilla 0.0 with mediterranean tonic is fabulously refreshing.
January 3, 2026 at 8:51 PM
Stocked up on NA drinks for Dry January and Tanquerey Sevilla 0.0 with mediterranean tonic is fabulously refreshing.
New Year’s resolutions include lots of running, Dry January extending to March at least, cut down on pretend meat and focus on nutrition (vegetarian here), RED January, my daily coding and Duolingo streak is now into its 4th year. Plan to complete my MSc this year and start exploring possible PhD.
January 1, 2026 at 1:16 PM
New Year’s resolutions include lots of running, Dry January extending to March at least, cut down on pretend meat and focus on nutrition (vegetarian here), RED January, my daily coding and Duolingo streak is now into its 4th year. Plan to complete my MSc this year and start exploring possible PhD.
The reindeer costume’s 2025 festive running tour is over. Much fun has been had, but normal clothing shall now resume, thankfully, albeit I have appreciated the toasty neck in it in this cold weather.
December 26, 2025 at 4:15 PM
The reindeer costume’s 2025 festive running tour is over. Much fun has been had, but normal clothing shall now resume, thankfully, albeit I have appreciated the toasty neck in it in this cold weather.
Merry Christmas from me and Mr Ando
December 25, 2025 at 2:41 PM
Merry Christmas from me and Mr Ando
ChatGPT, you charmer
December 24, 2025 at 8:52 AM
ChatGPT, you charmer
SEO is at peak ‘just make things up and everyone agrees’ by the looks of it as we end 2025. 🤣🤣🤣
December 24, 2025 at 7:21 AM
SEO is at peak ‘just make things up and everyone agrees’ by the looks of it as we end 2025. 🤣🤣🤣
The David Attenborough voiceover by my buddy has me in stitches
December 21, 2025 at 10:28 AM
The David Attenborough voiceover by my buddy has me in stitches
With sound on 🤣🤣🤣🤣🤣🤣
December 21, 2025 at 10:20 AM
With sound on 🤣🤣🤣🤣🤣🤣
Brilliant reindeer run with the lovely Sunday runners. Thanks for all the friendly, chatty runs over 2025 ladies xx
December 21, 2025 at 10:09 AM
Brilliant reindeer run with the lovely Sunday runners. Thanks for all the friendly, chatty runs over 2025 ladies xx
Reposted by Dawn Anderson
Google is taking legal action against SerpApi’s scraping blog.google/technology/s...
Why we’re taking legal action against SerpApi’s unlawful scraping
We filed a suit today against the scraping company SerpApi.
blog.google
December 19, 2025 at 6:48 PM
Google is taking legal action against SerpApi’s scraping blog.google/technology/s...
Parkrun number 154. Festive fancy dress Parkrun and I won first prize. The reindeer begins its festive run tour.
December 20, 2025 at 10:42 AM
Parkrun number 154. Festive fancy dress Parkrun and I won first prize. The reindeer begins its festive run tour.
Reposted by Dawn Anderson
The next #seocharity conference will be on March 25, 2026
If you want to speak - pitch us
@dawnieando.bsky.social @nataliavv.bsky.social
@fajela.bsky.social
www.seocharity.com/upcoming-con...
If you want to speak - pitch us
@dawnieando.bsky.social @nataliavv.bsky.social
@fajela.bsky.social
www.seocharity.com/upcoming-con...
December 20, 2025 at 8:32 AM
The next #seocharity conference will be on March 25, 2026
If you want to speak - pitch us
@dawnieando.bsky.social @nataliavv.bsky.social
@fajela.bsky.social
www.seocharity.com/upcoming-con...
If you want to speak - pitch us
@dawnieando.bsky.social @nataliavv.bsky.social
@fajela.bsky.social
www.seocharity.com/upcoming-con...
Reposted by Dawn Anderson
Google's @dannysullivan.bsky.social and @johnmu.com say AI SEO is the same as traditional SEO and they dive into what AI Search wants to rank well www.seroundtable.com/google-danny...
#google #ai #seo #geo #aio #googleseo
#google #ai #seo #geo #aio #googleseo
December 18, 2025 at 12:51 PM
Google's @dannysullivan.bsky.social and @johnmu.com say AI SEO is the same as traditional SEO and they dive into what AI Search wants to rank well www.seroundtable.com/google-danny...
#google #ai #seo #geo #aio #googleseo
#google #ai #seo #geo #aio #googleseo
In non-SEO news I ran the equivalent of 41 and a half marathons in 2025
December 19, 2025 at 12:34 PM
In non-SEO news I ran the equivalent of 41 and a half marathons in 2025
Reposted by Dawn Anderson
THEY. ARE. BACK. TOMORROW LIVE! We’ve got ⭐️ Dawn Anderson (@dawnieando.bsky.social) and ⭐️ Dixon Jones (@dixonjones.bsky.social) for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website. Everyone’s welcome ❤️
December 18, 2025 at 4:43 PM
THEY. ARE. BACK. TOMORROW LIVE! We’ve got ⭐️ Dawn Anderson (@dawnieando.bsky.social) and ⭐️ Dixon Jones (@dixonjones.bsky.social) for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website. Everyone’s welcome ❤️