Search Engine Roundtable
@seroundtable.bsky.social
The Pulse of the Search Marketing Community
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The Google December 2025 core update is done rolling out www.seroundtable.com/google-decem...
Google December 2025 Core Update Done Rolling Out
Google's December 2025 core update is now done rolling out, it took XXX days and XXX hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 20...
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December 29, 2025 at 7:14 PM
The Google December 2025 core update is done rolling out www.seroundtable.com/google-decem...
Experienced SEO Andy Drinkwater has passed away :( www.seroundtable.com/andy-drinkwa...
December 29, 2025 at 5:21 PM
Experienced SEO Andy Drinkwater has passed away :( www.seroundtable.com/andy-drinkwa...
Google's John Mueller calls some SEO content "digital mulch" www.seroundtable.com/google-seo-c...
Google Calls Some SEO Content, Digital Mulch
Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And let’s be honest—most of that SEO content is just digital mulch. (...) ...
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December 29, 2025 at 12:51 PM
Google's John Mueller calls some SEO content "digital mulch" www.seroundtable.com/google-seo-c...
Microsoft Advertising adds custom columns www.seroundtable.com/microsoft-ad...
Microsoft Advertising Adds Custom Columns
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversio...
www.seroundtable.com
December 29, 2025 at 12:41 PM
Microsoft Advertising adds custom columns www.seroundtable.com/microsoft-ad...
Google AI Overviews speaker icon in the US www.seroundtable.com/google-ai-ov...
Google AI Overviews Testing Speaker Play Button In US
Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.
www.seroundtable.com
December 29, 2025 at 12:32 PM
Google AI Overviews speaker icon in the US www.seroundtable.com/google-ai-ov...
Google tests colorful Browse with AI button instead of Gemini button in Chrome www.seroundtable.com/google-chrom...
Google Testing Replacing Gemini Button With Browse With AI In Chrome
Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a "Browse with AI" button. The button is more colorful and in your face, which probably gets more users t...
www.seroundtable.com
December 29, 2025 at 12:21 PM
Google tests colorful Browse with AI button instead of Gemini button in Chrome www.seroundtable.com/google-chrom...
Google questions the need to use ccTLDs for SEO internationalization www.seroundtable.com/google-seo-c...
Google Questions Need For ccTLDs For Websites To Go International
Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on yourself, but...
www.seroundtable.com
December 29, 2025 at 12:11 PM
Google questions the need to use ccTLDs for SEO internationalization www.seroundtable.com/google-seo-c...
Google cake pops for store opening www.seroundtable.com/photos/googl...
Google Cake Pops
Google had these pretty delicious looking cake pops at the Google office in Washington, D.C. It was for the Google Store grand opening in Georgetown. There were 400 of these given out.
www.seroundtable.com
December 29, 2025 at 12:00 PM
Google cake pops for store opening www.seroundtable.com/photos/googl...
SEO Video Recap: Google search traffic is vanishing for news publishers, a core update status check, ads in AI Overviews expand, ChatGPT ads are coming and Christmas topics www.youtube.com/watch?v=Krwr...
Google Core Update, News Publishers Traffic, Ads In AI Overviews Expand, ChatGPT Ads & Christmas
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
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December 26, 2025 at 1:02 PM
SEO Video Recap: Google search traffic is vanishing for news publishers, a core update status check, ads in AI Overviews expand, ChatGPT ads are coming and Christmas topics www.youtube.com/watch?v=Krwr...
ChatGPT ads may be sponsored content within AI responses www.seroundtable.com/openai-chatg...
OpenAI ChatGPT Ads May Prioritize Sponsored Content In AI Responses
A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored c...
www.seroundtable.com
December 26, 2025 at 12:52 PM
ChatGPT ads may be sponsored content within AI responses www.seroundtable.com/openai-chatg...
Number one Google Ads launch of 2025 according to Google's Ads Liaison www.seroundtable.com/best-google-...
Google On The Biggest Google Ads Launches Of 2025
Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel perform...
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December 26, 2025 at 12:43 PM
Number one Google Ads launch of 2025 according to Google's Ads Liaison www.seroundtable.com/best-google-...
Google centering search results www.seroundtable.com/google-cente...
Google Continues Testing Centering Search Results
Google is testing placing the search results in the center of the screen, instead of aligning it more to the left of the screen. This is an ongoing test we have seen on and off over many many years an...
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December 26, 2025 at 12:31 PM
Google centering search results www.seroundtable.com/google-cente...
Google suggests you pick a reasonable site name to rank for in Search www.seroundtable.com/google-reaso...
Google SEO Advice: Pick A Reasonable Site Name To Rank For
Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don't go online and complain that your site is na...
www.seroundtable.com
December 26, 2025 at 12:23 PM
Google suggests you pick a reasonable site name to rank for in Search www.seroundtable.com/google-reaso...
Microsoft Advertising exact match trumps Ad Rank www.seroundtable.com/microsoft-ad...
Microsoft Advertiser Exact Match Trumps Ad Rank
Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, "Exact match will get the prio...
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December 26, 2025 at 12:13 PM
Microsoft Advertising exact match trumps Ad Rank www.seroundtable.com/microsoft-ad...
Yahoo neon sign www.seroundtable.com/photos/yahoo...
Yahoo Bangalore Office
Here is a Yahoo neon light up sign at the Yahoo office in Bangalore. I found it on Instagram and it caught my eye.
www.seroundtable.com
December 26, 2025 at 12:01 PM
Yahoo neon sign www.seroundtable.com/photos/yahoo...
Google's John Mueller responding to Google Search and SEO support questions on Christmas www.seroundtable.com/google-john-...
Google's John Mueller Working On Christmas 2025
Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns. This year is ...
www.seroundtable.com
December 25, 2025 at 12:44 PM
Google's John Mueller responding to Google Search and SEO support questions on Christmas www.seroundtable.com/google-john-...
Reposted by Search Engine Roundtable
Just made some updates to the Search Engine Roundtable Android app (there is an iOS app also) it is free and super easy to read on - check it out at seroundtable.com/app
December 24, 2025 at 2:09 PM
Just made some updates to the Search Engine Roundtable Android app (there is an iOS app also) it is free and super easy to read on - check it out at seroundtable.com/app
Google Ads working on fixing a bug with dynamic remarketing tracking www.seroundtable.com/google-ads-d...
Google Ads Dynamic Remarketing Data Tracking Bug
Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are act...
www.seroundtable.com
December 24, 2025 at 12:51 PM
Google Ads working on fixing a bug with dynamic remarketing tracking www.seroundtable.com/google-ads-d...
Google Search holiday decorations for Christmas, Hanukkah or Kwanzaa did not go live this year www.seroundtable.com/google-searc...
Google Search Did Not Post Holiday Decorations In 2025
For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Ea...
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December 24, 2025 at 12:44 PM
Google Search holiday decorations for Christmas, Hanukkah or Kwanzaa did not go live this year www.seroundtable.com/google-searc...
Google Ads working on fixing a bug with dynamic remarketing tracking www.seroundtable.com/google-ads-d...
Google Ads Dynamic Remarketing Data Tracking Bug
Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are act...
www.seroundtable.com
December 24, 2025 at 12:42 PM
Google Ads working on fixing a bug with dynamic remarketing tracking www.seroundtable.com/google-ads-d...
Google Ads Advisor prompts at top of the Google Ads reporting www.seroundtable.com/google-ads-a...
Google Ads Advisor Prompts Within Google Ad Reporting
Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you w...
www.seroundtable.com
December 24, 2025 at 12:21 PM
Google Ads Advisor prompts at top of the Google Ads reporting www.seroundtable.com/google-ads-a...
Bing Search tests "More sources" section www.seroundtable.com/bing-search-...
Bing Search Testing More Sources Section
Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carou...
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December 24, 2025 at 12:11 PM
Bing Search tests "More sources" section www.seroundtable.com/bing-search-...
Google Bangalore Christmas tree www.seroundtable.com/photos/googl...
Google Bangalore Christmas Tree
Here is the pretty tall Christmas tree set up in the lobby of the Google office in Bangalore. Merry Christmas to all those who celebrate.
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December 24, 2025 at 12:01 PM
Google Bangalore Christmas tree www.seroundtable.com/photos/googl...
Google Ads channel performance reporting on the MCC level www.seroundtable.com/google-ads-m...
Google Ads MCC Accounts Gaining Channel Performance Reporting
Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of ...
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December 23, 2025 at 12:51 PM
Google Ads channel performance reporting on the MCC level www.seroundtable.com/google-ads-m...
Google Ads Maps channel control for Demand Gen www.seroundtable.com/google-ads-d...
Google Ads New Demand Gen Maps Channel
Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen.
www.seroundtable.com
December 23, 2025 at 12:42 PM
Google Ads Maps channel control for Demand Gen www.seroundtable.com/google-ads-d...