Search Engine Roundtable
@seroundtable.bsky.social
The Pulse of the Search Marketing Community
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Google Search ranking volatility heating up 🔥 www.seroundtable.com/google-searc...
Google Search Ranking Volatility Heated On November 12th
We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I...
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November 13, 2025 at 12:51 PM
Google Search ranking volatility heating up 🔥 www.seroundtable.com/google-searc...
Google launches Ads Advisor and Analytics Advisor AI agents www.seroundtable.com/google-ads-a...
Google Rolling Out Ads Advisor and Analytics Advisor
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor i...
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November 13, 2025 at 12:41 PM
Google launches Ads Advisor and Analytics Advisor AI agents www.seroundtable.com/google-ads-a...
Google updated the review snippet documentation www.seroundtable.com/google-nesti...
Google Clarifies Nesting In Reviews & Aggregate Ratings
Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what's being reviewed, the search company announced. This is to make it c...
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November 13, 2025 at 12:35 PM
Google updated the review snippet documentation www.seroundtable.com/google-nesti...
Google-Pinpoint user agent www.seroundtable.com/google-pinpo...
Google Adds New User Agent For Google-Pinpoint
Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. "The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their person...
www.seroundtable.com
November 13, 2025 at 12:32 PM
Google-Pinpoint user agent www.seroundtable.com/google-pinpo...
Google Ads is experimenting with allowing you to import your X (and other social network) ad campaigns into Google Ads www.seroundtable.com/google-ads-i...
Google Ads Testing Importing X Ads & Other Social Campaigns
Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on Lin...
www.seroundtable.com
November 13, 2025 at 12:22 PM
Google Ads is experimenting with allowing you to import your X (and other social network) ad campaigns into Google Ads www.seroundtable.com/google-ads-i...
Google Ads unacceptable phone number policy update worries some advertisers www.seroundtable.com/google-ads-u...
Advertisers Concerned With Updated Google Ads Unacceptable Phone Number Policy
Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be ...
www.seroundtable.com
November 13, 2025 at 12:11 PM
Google Ads unacceptable phone number policy update worries some advertisers www.seroundtable.com/google-ads-u...
YouTube star and guitar www.seroundtable.com/photos/googl...
Google Creator Collective YouTube Guitar & Star
Google had an event celebrating the 20th year anniversary of YouTube and a bunch of YouTubers came out and posed with this Creator Collective YouTube guitar and star.
www.seroundtable.com
November 13, 2025 at 12:00 PM
YouTube star and guitar www.seroundtable.com/photos/googl...
Google Image Search ad carousel www.seroundtable.com/google-image...
Google Image Results New Text Ads Carousel
Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled fr...
www.seroundtable.com
November 12, 2025 at 12:52 PM
Google Image Search ad carousel www.seroundtable.com/google-image...
Google Discover fake AI spam issue will be fixed, says Google www.seroundtable.com/google-disco...
Google Discover AI Spam Problem Fix Coming
Google is reportedly working on a "fix" for the AI spam that routinely shows up within users' Google Discover feed. Google issued a statement to the Press Gazette saying, "We’re actively working on a ...
www.seroundtable.com
November 12, 2025 at 12:41 PM
Google Discover fake AI spam issue will be fixed, says Google www.seroundtable.com/google-disco...
Google Ads guide me AI chat www.seroundtable.com/google-ads-a...
Google Ads AI Guide Me Button In Policy Disapprovals
Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The "Guide me" button that triggers an AI chat feature was spotted in the policy dis...
www.seroundtable.com
November 12, 2025 at 12:32 PM
Google Ads guide me AI chat www.seroundtable.com/google-ads-a...
Google now lets you enter your shipping and returns information within Google Search Console, even without a Merchant Center account plus new structured data support www.seroundtable.com/google-searc...
Google Search Console Adds Shipping/Return Details Even Without Merchant Center Account
Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had...
www.seroundtable.com
November 12, 2025 at 12:27 PM
Google now lets you enter your shipping and returns information within Google Search Console, even without a Merchant Center account plus new structured data support www.seroundtable.com/google-searc...
Google Local Service Ads multiple message leads may result in higher discounts going forward www.seroundtable.com/google-local...
Google Local Service Ads Message Leads New Value-Based Pricing
Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the "Request multiple opinion...
www.seroundtable.com
November 12, 2025 at 12:22 PM
Google Local Service Ads multiple message leads may result in higher discounts going forward www.seroundtable.com/google-local...
Bing site favicons at top of the search results that anchor you to that specific search result www.seroundtable.com/bing-site-fa...
Microsoft Bing Testing Site Favicons Anchors At Top Of Search Results
Microsoft is testing placing site favicons at the top of the Bing search results page that when clicked on, anchor you down to the specific search result on the page. This is a test, it does not alway...
www.seroundtable.com
November 12, 2025 at 12:11 PM
Bing site favicons at top of the search results that anchor you to that specific search result www.seroundtable.com/bing-site-fa...
Google pool www.seroundtable.com/photos/large...
Large Google Pool
I believe we saw a photo of this pool before, but here is a wider angle showing the complete pool at the GooglePlex, the Google Mountain View, California office.
www.seroundtable.com
November 12, 2025 at 12:01 PM
Google pool www.seroundtable.com/photos/large...
Microsoft Clarity required for third-party publishers or they won't get paid for clicks/impressions through Microsoft Advertising www.seroundtable.com/microsoft-cl...
Microsoft Clarity Required For Third Party Publishers
Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising.
www.seroundtable.com
November 11, 2025 at 12:51 PM
Microsoft Clarity required for third-party publishers or they won't get paid for clicks/impressions through Microsoft Advertising www.seroundtable.com/microsoft-cl...
The Google negative review extortion scam form does seem to work www.seroundtable.com/google-negat...
Google Negative Review Extortion Scams Works
A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these exto...
www.seroundtable.com
November 11, 2025 at 12:41 PM
The Google negative review extortion scam form does seem to work www.seroundtable.com/google-negat...
Google Search is not killing off schema www.seroundtable.com/google-is-no...
Google Is Not Killing Schema
Google's John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google's announcement a...
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November 11, 2025 at 12:32 PM
Google Search is not killing off schema www.seroundtable.com/google-is-no...
More free product listings in the Google AI Overviews www.seroundtable.com/google-ai-ov...
Google AI Overviews Showing More Free Product Listings
There are reports that Google is showing more free product listings from Google Merchant Center in the Google AI Overview responses. I am told there are two variations of this AI Overview response: o...
www.seroundtable.com
November 11, 2025 at 12:21 PM
More free product listings in the Google AI Overviews www.seroundtable.com/google-ai-ov...
Google Ads budget summaries www.seroundtable.com/google-ads-b...
Google Ads Summaries In Budget & Bidding Optimization Settings
Google Ads is now showing summaries of your budget settings in the budget and bidding optimization setting. This will summarize what your settings are configured for, at a glance.
www.seroundtable.com
November 11, 2025 at 12:11 PM
Google Ads budget summaries www.seroundtable.com/google-ads-b...
Google Cardboards wall www.seroundtable.com/photos/googl...
Google Cardboard Wall
Here is a wall at the Google office with tons of Google Cardboard AR/VR glasses. They are mounted on the wall in the shape of the Google Cardboards.
www.seroundtable.com
November 11, 2025 at 12:01 PM
Google Cardboards wall www.seroundtable.com/photos/googl...
Copliot gets its own dedicated search interface with prominent and clickable links www.seroundtable.com/microsoft-co...
Microsoft Coplilot Adds AI Search With Better Links & Citations
Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations an...
www.seroundtable.com
November 10, 2025 at 12:53 PM
Copliot gets its own dedicated search interface with prominent and clickable links www.seroundtable.com/microsoft-co...
Google Ads AI Max underperforming all other match types www.seroundtable.com/google-ads-a...
Google Ads AI Max Underperforming Other Match Types
There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below ...
www.seroundtable.com
November 10, 2025 at 12:41 PM
Google Ads AI Max underperforming all other match types www.seroundtable.com/google-ads-a...
Google SEO advice on using two different TLDs for your company's website www.seroundtable.com/google-seo-d...
Google's SEO Advice On Using Two Different TLDs For Your Company
Google's John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TL...
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November 10, 2025 at 12:31 PM
Google SEO advice on using two different TLDs for your company's website www.seroundtable.com/google-seo-d...
Google Opal creates optimized content in a scalable way - seriously Google? www.seroundtable.com/google-opal-...
Google Opal Tool Encourages Creating Optimized Content In Scalable Way
Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way - consistently and q...
www.seroundtable.com
November 10, 2025 at 12:22 PM
Google Opal creates optimized content in a scalable way - seriously Google? www.seroundtable.com/google-opal-...
Google Ads access invitation system bug is now resolved www.seroundtable.com/google-ads-i...
Google Ads Invitation Access Bug Fixed
Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.
www.seroundtable.com
November 10, 2025 at 12:12 PM
Google Ads access invitation system bug is now resolved www.seroundtable.com/google-ads-i...