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sam.thegray.co
sam torres 🧜🏼‍♀️
@sam.thegray.co
840 followers 220 following 72 posts
CDO for Gray Dot Co – SEO Consulting & Digital Strategy.

Total data nerd, as well as video and board game nerd.

#workingmom she/her
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sam.thegray.co
Time to make shirts that say “data goblin”. Who’s in? #Mozcon @lilyray.nyc
Lily Ray presenting at Mozcon 2025 NYC
November 6, 2025 at 2:33 PM
Reposted by sam torres 🧜🏼‍♀️
thegray.company
ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️
Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.
July 1, 2025 at 6:40 PM
Reposted by sam torres 🧜🏼‍♀️
tory.thegray.co
PSA for JavaScript SEO: "Replace" is not a real redirect.

Looking at you, Nuxt router Replace() method! 👀

(But also, ya'll, it's "not recommended" in their documentation for a reason.)
Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called &quot;replace()&quot; which is not recommended in the documentation.
June 3, 2025 at 2:03 PM
sam.thegray.co
Love, love, love @areejabuali.bsky.social and @womenintechseo.bsky.social 💙 💙 💙 Happy 6th birthday!!! 🎂 🎉 🥳
womenintechseo.bsky.social Women in Tech SEO Community @womenintechseo.bsky.social · May 28
Happy 6th birthday to all of us 🎂
Screenshot from Areej AbuAli's post on LinkedIn: Women in Tech SEO turns 6 years old today! What started as a passion project of mine, when I was struggling to feel a sense of belonging in our industry, has evolved into a community of over 10,000 members from around the world, connecting through our online groups and initiatives on a daily basis, and meeting in person at our conferences held in London, Berlin, Philadelphia, Portland, and Melbourne. & we do it all whilst maintaining The WTS Way: our values, rules, and code of conduct. Thank you to every single community member, partner, sponsor, exhibitor, supplier, volunteer, speaker, author, mentor, and mentee — the list is endless. There would be no community without you all. Thank you 🙏🏽
May 28, 2025 at 3:52 PM
sam.thegray.co
🥳 🥰 💙
thegray.company Gray Dot Co @thegray.company · May 21
Congratulations to @womenintechseo.bsky.social on their 100th newsletter! 🎉 If you're not subscribed, you're definitely missing out. And we're not just saying that because @tory.thegray.co and @sam.thegray.co both authored articles included in the 100 most clicked posts from 99 newsletters 👀 💙 🙌
womenintechseo.bsky.social Women in Tech SEO Community @womenintechseo.bsky.social · May 21
📧 We just sent our 100th edition of #WTSNewsletter!

🎉 To celebrate - we resurfaced our 100 most clicked posts

🙏 THANK YOU to all the brilliant folks who put free, helpful content out to our industry day after day!

⬇️ Read, share, subscribe below!

mailchi.mp/womenintechs...
May 21, 2025 at 4:27 PM
sam.thegray.co
📣 This Wednesday! 📣 Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!
‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC
- Learn when to worry and how to respond.
www.mkedmc.org
May 19, 2025 at 2:43 PM
sam.thegray.co
📣 Next week! Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!
‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC
- Learn when to worry and how to respond.
www.mkedmc.org
May 14, 2025 at 3:14 PM
sam.thegray.co
Do you know how to tell when a drop in organic traffic signals technical issues vs. content problems? I break down how to identify these patterns and more with @previsibleseo.bsky.social COO Tyson Stockton.

Listen to “How to Approach Traffic Drops” on the Voices of Search podcast here: ⬇️
More Sudden Traffic Drops Caused By Technical Issues Or Content-related Problems? | Voices Of Search
voicesofsearch.com
May 12, 2025 at 6:48 PM
Reposted by sam torres 🧜🏼‍♀️
womenintechseo.bsky.social
📧 Today's 98th ( 😮 ) edition of #WTSNewsletter featured:

✔️ 5 brilliant pieces by brilliant members

✔️ WTSInterview: Nicole Lee

✔️ [Webinar] SEO for LLMs: Adapting to the AI-First Web by @sitebulb.com

✔️ 3 days of connection & growth in Berlin

& more

-
Catch up here ⬇
mailchi.mp/womenintechs...
May 7, 2025 at 1:18 PM
Reposted by sam torres 🧜🏼‍♀️
sitebulb.com
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
May 5, 2025 at 6:00 AM
Reposted by sam torres 🧜🏼‍♀️
thegray.company
#SEOFOMO surveyed over 200 SEOs about the state of ecommerce SEO. The results are now in, with commentary from top SEO professionals! Check out question 21 for insights from our founder and CEO, @tory.thegray.co (Thank you @aleyda.bsky.social for including us!) Check out the results here ⬇️
SEOFOMO Ecommerce SEO in 2025 Survey - Stats & Trends
+200 SEOs working with Ecommerce sites took the survey and the results are now in! What's the state of Ecommerce SEO? Let's go through them.
hub.seofomo.co
April 28, 2025 at 3:04 PM
sam.thegray.co
🚨The free SEO Product Management survey from @thegray.company and @sitebulb.com is closing end of day today🚨 This is your last chance to get instant, actionable steps to take your SEO product management program to the next level! 🚀

Take the survey now! Survey link in the comments ⬇️
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement.
April 23, 2025 at 2:55 PM
Reposted by sam torres 🧜🏼‍♀️
thegray.company
🚨Our SEO Product Management survey with @sitebulb.com is closing tomorrow! Don't miss your chance to identify gaps in your SEO product management program and take it to the next level 🌟

Take the survey now! Survey link in the comments ⬇️
Top image: Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." Bottom image: One person sitting in an office thinking with the text "What we actually look like."
April 22, 2025 at 1:29 PM
Reposted by sam torres 🧜🏼‍♀️
oncrawl.bsky.social
🤩 Revolutionizing Online Shopping with AI Search & Agentic Intelligence
In our latest blog, guest writer Valentina Izzo explores how this dynamic duo is redefining online shopping experiences, from smarter product discovery to more intuitive user journeys.

Read the full article here bit.ly/43FsczK
Revolutionizing online shopping: AI search meets agentic intelligence
AI impacts the way we do a lot of things in the SEO industry. Valentina Izzo explains what impact agentic AI is having on e-commerce sites.
www.oncrawl.com
April 8, 2025 at 2:16 PM
sam.thegray.co
🚨 Less than 25% of people who have taken the free SEO Product Management survey from @thegray.company and @sitebulb.com so far say that the SEO tickets in their backlog are fully groomed. How ready-to-go is your backlog?

Take the survey yourself and find out now! Survey link in the comments ⬇️
Top image: Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." Bottom image: One person sitting in an office thinking with the text "What we actually look like."
April 15, 2025 at 3:05 PM
Reposted by sam torres 🧜🏼‍♀️
thegray.company
As always, Chima Mmeje brings the facts 🔥 💙🔥 💙
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025
moz.com
April 10, 2025 at 2:10 PM
sam.thegray.co
Not sure if you even need an SEO Product Management program? This survey is for you too!
thegray.company Gray Dot Co @thegray.company · Mar 31
Is your SEO Product Management program keeping up with your competition? 🤔 Take this comprehensive survey to find out!

Take the survey now! Survey link in the comments ⬇️
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement
April 8, 2025 at 3:00 PM
sam.thegray.co
How does your SEO Product Management program measure up to your competition? 🤔 This comprehensive survey from @sitebulb.com and @thegray.company will help you find out and give you tips for improvement if needed!

Take the survey now! Link in comments ⬇️
Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." One person sitting in an office thinking with the text "What we actually look like."
April 1, 2025 at 2:29 PM
Reposted by sam torres 🧜🏼‍♀️
thegray.company
In this article for @sejournal.bsky.social ,
@tory.thegray.co and @sam.thegray.co show you how to track marketing performance effectively and gain the clarity to track progress, scale insights, and make informed decisions with confidence. Read the article here ⬇️
How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.
www.searchenginejournal.com
March 26, 2025 at 1:31 PM
sam.thegray.co
How does your SEO Product Management program measure up to your competition? 🤔 Take this comprehensive survey from @sitebulb.com and @thegray.company to find out!

Take the survey now! ⬇️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement.
March 26, 2025 at 3:54 PM
Reposted by sam torres 🧜🏼‍♀️
thegray.company
Is your SEO Product Management program the best it can be? 🤔 Are you sure? 👀

Take this comprehensive survey to:
✅ Self-assess your current program's performance
✅ Define key gaps for improvement
✅ Take your program to the next level 🌟

Take the survey now! ➡️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." One person sitting in an office thinking with the text "What we actually look like."
March 24, 2025 at 1:24 PM
Reposted by sam torres 🧜🏼‍♀️
womenintechseo.bsky.social
📧 This week's #WTSNewsletter went out yesterday, featuring:

✔️ 5 Brilliant pieces we loved this week
✔️ A free webinar STAT
✔️ Our latest WTSKnowledge piece
✔️ Updates on all WTSFests plus pitching opportunities for Philadelphia & Melbourne

mailchi.mp/womenintechs...
March 20, 2025 at 8:28 AM
Reposted by sam torres 🧜🏼‍♀️
thegray.company
This Wednesday, @semrushofficial.bsky.social's Women in Tech meetup will discuss all things SEO, ORM & Sales. Reserve your spot for free!
Mastering SEO, ORM & Sales
Our Women in Tech meetup will discuss all things related to women's experiences by leading professionals in the industry.
www.eventbrite.com
March 17, 2025 at 7:49 PM
Reposted by sam torres 🧜🏼‍♀️
jlwchambers.bsky.social
If you want to get into technical SEO, here are some wise words of advice from @sam.thegray.co & @tory.thegray.co from @thegray.company on this week's episode of Search with Candour ⬇️

The full episode is out now on YouTube, Spotify, Apple Podcasts and everywhere you listen to podcasts.
March 12, 2025 at 5:38 PM
Reposted by sam torres 🧜🏼‍♀️
womenintechseo.bsky.social
📧 This week's #WTSNewsletter went out yesterday, featuring:

✔️ 5 Brilliant pieces we loved this week
✔️ Our latest WTSInterview with Louisa Clark
✔️ Different ways to help support our community
✔️ Updates on all WTSFests

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Catch up on this week's edition here ⬇
mailchi.mp/womenintechs...
March 13, 2025 at 9:08 AM