Tory Gray
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tory.thegray.co
Tory Gray
@tory.thegray.co
1K followers 330 following 330 posts
Mostly just doomscrolling about the downfall of democracy.

CEO of #SEO things @thegray.company.

With @colinta.bsky.social, in Stratford, Ontario.

Mom • BLM • She/Her • Absolutely one of those women
Posts Replies Media Videos
Reposted by Tory Gray
zyppy.com
SEO Tool of the Day: Rendering Difference Engine

Need to spot the difference between your HTML and JavaScript rendered content?

"Identify SEO signals added, removed, or altered during JavaScript rendering — without digging into the code."

Very nice! 👏

thegray.company/resources/js...
August 13, 2025 at 6:12 PM
tory.thegray.co
Looks like maybe Perplexity wants in on that sweet sweet user data - and Rendering insights, too 👀

>> www.wsj.com/tech/perplex...
Exclusive | Perplexity Makes Longshot $34.5 Billion Offer for Chrome
In mounting an unsolicited bid for Google’s browser, the AI startup seeks to take advantage of uncertainty over a pending antitrust ruling.
www.wsj.com
August 12, 2025 at 8:30 PM
Reposted by Tory Gray
sitebulb.com
JavaScript SEO in AI Search training session NEXT WEEK! 👉https://sitebulb.com/resources/guides/webinar-javascript-seo-for-ai-search-training-with-gray-dot-co/

@sam.thegray.co @tory.thegray.co @womenintechseo.bsky.social - this training is free and OPEN TO ALL!
August 11, 2025 at 9:06 AM
Reposted by Tory Gray
aleyda.bsky.social
🤖 Want to easily troubleshoot CSR JS Reliance and Differences with raw HTML easily? There's a new Free Chrome Extension You can use! The Rendering Difference Engine by Gray Dot Company (aka, @tory.thegray.co & team)

Check it out: chromewebstore.google.com/detail/rende...
July 21, 2025 at 1:40 PM
tory.thegray.co
New report, who dis?
Screenshot of GSC's new crawl budget efficiency score Screenshot of the new Crawl Stats Analytics report in GSC
July 16, 2025 at 1:54 PM
Reposted by Tory Gray
aleyda.bsky.social
Is SearchGPT is currently using Google’s search results rather than Bing's? Alexis Rylko researched it, identifying patterns across:

1. Ranked pages ranking with a high overlap with Google search results

...
July 6, 2025 at 7:48 PM
tory.thegray.co
Never once in my life have I received a marketing email from the Social Security Administration.

Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."
Screenshot of a marketing email from the SSA, with the text: "Social Security Applauds Passage of Legislation Providing Historic Tax Relief for Seniors The Social Security Administration (SSA) is celebrating the passage of the One Big, Beautiful Bill, a landmark piece of legislation that delivers long-awaited tax relief to millions of older Americans."
July 4, 2025 at 1:01 PM
Reposted by Tory Gray
thegray.company
ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️
Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.
July 1, 2025 at 6:40 PM
Reposted by Tory Gray
marktraphagen.bsky.social
Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position.

Thanks to @sengineland for asking me for the data and insights!

searchengineland.com/google-ai-ov...
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
searchengineland.com
June 25, 2025 at 7:15 PM
Reposted by Tory Gray
sitebulb.com
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
June 23, 2025 at 6:00 AM
tory.thegray.co
Well hello AIO *in position 4* - treated like any other SERP feature.

(Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!)

Anyone else seeing this? 👀 👀 👀
Screenshot of a Google query with the AIO in position 4 after a featured snippet and 2 organic listings
June 16, 2025 at 4:27 PM
tory.thegray.co
Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts.
Help your users by letting them help you! Check out the article here ⬇️
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
searchengineland.com
June 11, 2025 at 1:44 PM
Reposted by Tory Gray
womenintechseo.bsky.social
This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers!

Catch up here ⬇️
mailchi.mp/womenintechs...
June 4, 2025 at 12:17 PM
Reposted by Tory Gray
sitebulb.com
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
June 2, 2025 at 6:00 AM
tory.thegray.co
PSA for JavaScript SEO: "Replace" is not a real redirect.

Looking at you, Nuxt router Replace() method! 👀

(But also, ya'll, it's "not recommended" in their documentation for a reason.)
Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called &quot;replace()&quot; which is not recommended in the documentation.
June 3, 2025 at 2:03 PM
Reposted by Tory Gray
justinwolfers.bsky.social
Trade policy update.
May 28, 2025 at 9:41 PM
tory.thegray.co
Valuable advice from ‪@ilovechoclates.bsky.social in her post for ‪@sitebulb.com‬! Especially with so much evidence showing LLMs are pulling from a wide range of sources. Check out the full article ⬇️
Why SMBs Must Think Beyond Google & Build Brand | Sitebulb
Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.
sitebulb.com
May 29, 2025 at 2:25 PM
tory.thegray.co
So grateful for @areejabuali.bsky.social and @womenintechseo.bsky.social 🫶 💙 🫶 Happy 6th birthday!!! 🎂 🎉
womenintechseo.bsky.social Women in Tech SEO Community @womenintechseo.bsky.social · May 28
Happy 6th birthday to all of us 🎂
Screenshot from Areej AbuAli's post on LinkedIn: Women in Tech SEO turns 6 years old today! What started as a passion project of mine, when I was struggling to feel a sense of belonging in our industry, has evolved into a community of over 10,000 members from around the world, connecting through our online groups and initiatives on a daily basis, and meeting in person at our conferences held in London, Berlin, Philadelphia, Portland, and Melbourne. & we do it all whilst maintaining The WTS Way: our values, rules, and code of conduct. Thank you to every single community member, partner, sponsor, exhibitor, supplier, volunteer, speaker, author, mentor, and mentee — the list is endless. There would be no community without you all. Thank you 🙏🏽
May 28, 2025 at 2:26 PM
tory.thegray.co
Interesting reading: Generative AI isn't driving any measurable economic value?

🤯

www.theregister.com/2025/04/29/g...
Generative AI is not replacing jobs or hurting wages at all
: 'When we look at the outcomes, it really has not moved the needle'
www.theregister.com
May 22, 2025 at 1:25 PM
Reposted by Tory Gray
sitebulb.com
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
May 19, 2025 at 6:00 AM
tory.thegray.co
🫶 💙 🫶
thegray.company Gray Dot Co @thegray.company · May 21
Congratulations to @womenintechseo.bsky.social on their 100th newsletter! 🎉 If you're not subscribed, you're definitely missing out. And we're not just saying that because @tory.thegray.co and @sam.thegray.co both authored articles included in the 100 most clicked posts from 99 newsletters 👀 💙 🙌
womenintechseo.bsky.social Women in Tech SEO Community @womenintechseo.bsky.social · May 21
📧 We just sent our 100th edition of #WTSNewsletter!

🎉 To celebrate - we resurfaced our 100 most clicked posts

🙏 THANK YOU to all the brilliant folks who put free, helpful content out to our industry day after day!

⬇️ Read, share, subscribe below!

mailchi.mp/womenintechs...
May 21, 2025 at 3:59 PM
Reposted by Tory Gray
sam.thegray.co
📣 This Wednesday! 📣 Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!
‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC
- Learn when to worry and how to respond.
www.mkedmc.org
May 19, 2025 at 2:43 PM
tory.thegray.co
Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions"

Part of achieving "great visibility" on LLMs is ensuring that these bots:
1) Can connect the dots on existing brand mentions - to *your brand*

(...)
Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comments cover 1) ChatGPT is connecting the entity &quot;Gray Dot Co&quot; with &quot;The Gray Dot Company&quot;, 2) that the referenced bio is dated, and 3) that there's a Gray Dot illustration included that has nothing to do with our company. Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comment covers that the Services section is pretty decent as is. Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comments cover that the Clientele section doesn't list any specific clients or industries, which is a missed opportunity. Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comments cover that ChatGPT is referring to Tory's title as &quot;principal SEO consultant&quot; which is at least 4 years old.
May 15, 2025 at 4:32 PM
tory.thegray.co
Let's play a game!

AI-generation, or bad photoshop job?!

(As spotted on the homepage of a major bank in the US.)
Bobblehead Peyton Manning?!
May 14, 2025 at 3:31 PM
Reposted by Tory Gray
sam.thegray.co
Do you know how to tell when a drop in organic traffic signals technical issues vs. content problems? I break down how to identify these patterns and more with @previsibleseo.bsky.social COO Tyson Stockton.

Listen to “How to Approach Traffic Drops” on the Voices of Search podcast here: ⬇️
More Sudden Traffic Drops Caused By Technical Issues Or Content-related Problems? | Voices Of Search
voicesofsearch.com
May 12, 2025 at 6:48 PM