Cyrus Maxx
@zyppy.com
Founder of Zyppy: Marketing & SEO consultancy to help boost revenue of online businesses by increasing rankings + traffic across Google and new AI search engines
Learn more at: zyppy.com
Learn more at: zyppy.com
As it was announced today that Adobe is acquiring Semrush for 1.9B, here are some of the companies that Semrush owns — presumably now owned by Adobe:
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
November 19, 2025 at 9:30 PM
As it was announced today that Adobe is acquiring Semrush for 1.9B, here are some of the companies that Semrush owns — presumably now owned by Adobe:
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
If your small content team uses AI to scale to 500+ "human reviewed" articles/month, how much human reviewing is really taking place?
November 17, 2025 at 9:05 PM
If your small content team uses AI to scale to 500+ "human reviewed" articles/month, how much human reviewing is really taking place?
Off to Brazil for SEO Summit 2025
November 12, 2025 at 12:38 AM
Off to Brazil for SEO Summit 2025
Google's new deceptive ad layout not only tricks people into clicking more ads
It's costing businesses real money 💸
It's costing businesses real money 💸
November 4, 2025 at 8:29 PM
Google's new deceptive ad layout not only tricks people into clicking more ads
It's costing businesses real money 💸
It's costing businesses real money 💸
These Google sitelinks are getting out of hand
October 28, 2025 at 5:31 AM
These Google sitelinks are getting out of hand
Reposted by Cyrus Maxx
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
October 21, 2025 at 10:14 PM
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
More evidence that Google's August 2025 Spam Update was bigger than most SEOs realize
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
October 20, 2025 at 7:54 PM
More evidence that Google's August 2025 Spam Update was bigger than most SEOs realize
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
And we're off! Exciting time speaking today at Ahrefs Evolve in San Diego
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
October 14, 2025 at 7:45 PM
And we're off! Exciting time speaking today at Ahrefs Evolve in San Diego
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
Something tells me Google's August 2025 spam update—which lasted 26 days(!)—was more significant than we realize
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉
October 6, 2025 at 8:14 PM
Something tells me Google's August 2025 spam update—which lasted 26 days(!)—was more significant than we realize
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉
While there currently is no evidence that using a CYRUS.txt file can help you rank higher in Google + LLMs, @whitespark.ca is testing it so you don't have to 📈
October 3, 2025 at 8:57 PM
While there currently is no evidence that using a CYRUS.txt file can help you rank higher in Google + LLMs, @whitespark.ca is testing it so you don't have to 📈
Reposted by Cyrus Maxx
Open AI / Google: Please release a search console for your LLMs. Let us measure our content performance and search behavior to better serve the audience there without having to only rely on 3rd party data!
Thanks, SEOs around the world 🙏
...
Thanks, SEOs around the world 🙏
...
September 30, 2025 at 4:12 PM
Open AI / Google: Please release a search console for your LLMs. Let us measure our content performance and search behavior to better serve the audience there without having to only rely on 3rd party data!
Thanks, SEOs around the world 🙏
...
Thanks, SEOs around the world 🙏
...
One of the coolest small gigs I ever worked in Hollywood was with the Jimmy Kimmel Show. (I got to help Jimmy rehearse for an on-air bit.) Thank you for your service, sir, and may good things come in your future
September 18, 2025 at 8:19 PM
One of the coolest small gigs I ever worked in Hollywood was with the Jimmy Kimmel Show. (I got to help Jimmy rehearse for an on-air bit.) Thank you for your service, sir, and may good things come in your future
This week alone (and it's only Wednesday), I've received *three* different sponsored social requests for newly launched AI companies.
I've never said yes to any of these, but be slightly wary when you see an influencer talking about the latest AI tool
I've never said yes to any of these, but be slightly wary when you see an influencer talking about the latest AI tool
September 17, 2025 at 4:56 PM
This week alone (and it's only Wednesday), I've received *three* different sponsored social requests for newly launched AI companies.
I've never said yes to any of these, but be slightly wary when you see an influencer talking about the latest AI tool
I've never said yes to any of these, but be slightly wary when you see an influencer talking about the latest AI tool
RankEmbedBERT is a deep-learning model used by Google to rank web pages, relying on two primary sources of data
1) 70 days of search logs (user data/clicks, etc)
2) Scores generated by Quality Raters
Information is power. Do with this knowledge what you will
1) 70 days of search logs (user data/clicks, etc)
2) Scores generated by Quality Raters
Information is power. Do with this knowledge what you will
September 5, 2025 at 6:13 PM
RankEmbedBERT is a deep-learning model used by Google to rank web pages, relying on two primary sources of data
1) 70 days of search logs (user data/clicks, etc)
2) Scores generated by Quality Raters
Information is power. Do with this knowledge what you will
1) 70 days of search logs (user data/clicks, etc)
2) Scores generated by Quality Raters
Information is power. Do with this knowledge what you will
Reposted by Cyrus Maxx
So sorry to hear this. Alan could be a character, but he was there for a lot of people when it mattered. I'll never forget what he did for Dana during her last days.
SEO industry vet, Alan Bleiweiss has passed - he will be so deeply missed by our industry www.seroundtable.com/alan-bleiwei...
The Industry Mourns The Loss Of Alan Bleiweiss - Caring & Giving Search Marketer
I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend to the search marketing industry; he always had a witty and funny response to make everyone smile,...
www.seroundtable.com
September 4, 2025 at 1:06 AM
So sorry to hear this. Alan could be a character, but he was there for a lot of people when it mattered. I'll never forget what he did for Dana during her last days.
We have some (unpublished) data showing a positive correlation between <a>branded anchor text</a> and Google rankings 📈
So we changed the links on Zyppy List from a generic "Contact Company" to include your company's brand name
Hopefully, it helps your SEO a little!
So we changed the links on Zyppy List from a generic "Contact Company" to include your company's brand name
Hopefully, it helps your SEO a little!
September 3, 2025 at 10:52 PM
We have some (unpublished) data showing a positive correlation between <a>branded anchor text</a> and Google rankings 📈
So we changed the links on Zyppy List from a generic "Contact Company" to include your company's brand name
Hopefully, it helps your SEO a little!
So we changed the links on Zyppy List from a generic "Contact Company" to include your company's brand name
Hopefully, it helps your SEO a little!
Court rules Google must share data with competitors. Looks like they'll be forced to share:
1) Basic Search Index: URLs/first seen/last crawled/spam score/etc.
2) "Glue": uses click data to build SERPs
3) RankEmbed: deep learning to understand semantic meaning
www.courtlistener.com/docket/18552...
1) Basic Search Index: URLs/first seen/last crawled/spam score/etc.
2) "Glue": uses click data to build SERPs
3) RankEmbed: deep learning to understand semantic meaning
www.courtlistener.com/docket/18552...
September 2, 2025 at 9:12 PM
Court rules Google must share data with competitors. Looks like they'll be forced to share:
1) Basic Search Index: URLs/first seen/last crawled/spam score/etc.
2) "Glue": uses click data to build SERPs
3) RankEmbed: deep learning to understand semantic meaning
www.courtlistener.com/docket/18552...
1) Basic Search Index: URLs/first seen/last crawled/spam score/etc.
2) "Glue": uses click data to build SERPs
3) RankEmbed: deep learning to understand semantic meaning
www.courtlistener.com/docket/18552...
Terrific post by @wilreynolds.bsky.social on the frustrations + successes of AI Optimization
"AI Optimization Test: Footers are back like 2003"
www.seerinteractive.com/insights/ai-...
"AI Optimization Test: Footers are back like 2003"
www.seerinteractive.com/insights/ai-...
August 28, 2025 at 7:20 PM
Terrific post by @wilreynolds.bsky.social on the frustrations + successes of AI Optimization
"AI Optimization Test: Footers are back like 2003"
www.seerinteractive.com/insights/ai-...
"AI Optimization Test: Footers are back like 2003"
www.seerinteractive.com/insights/ai-...
Pro Tip for improving AI Search visibility 📈
YouTube often plays an outsized role across many AI platforms as a cited source, due to models reading *transcripts*
So if you've been waiting to upload those videos with positive brand mentions, now might be a good time to put it on your roadmap 🗺️
YouTube often plays an outsized role across many AI platforms as a cited source, due to models reading *transcripts*
So if you've been waiting to upload those videos with positive brand mentions, now might be a good time to put it on your roadmap 🗺️
August 26, 2025 at 6:56 PM
Pro Tip for improving AI Search visibility 📈
YouTube often plays an outsized role across many AI platforms as a cited source, due to models reading *transcripts*
So if you've been waiting to upload those videos with positive brand mentions, now might be a good time to put it on your roadmap 🗺️
YouTube often plays an outsized role across many AI platforms as a cited source, due to models reading *transcripts*
So if you've been waiting to upload those videos with positive brand mentions, now might be a good time to put it on your roadmap 🗺️
Easily one of the best articles I've seen on AI search
Explains how Structured Data influences AI answers, even if the models never sees it
"From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models" by Andrea Volpini
wordlift.io/blog/en/retr...
Explains how Structured Data influences AI answers, even if the models never sees it
"From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models" by Andrea Volpini
wordlift.io/blog/en/retr...
August 25, 2025 at 7:29 PM
Easily one of the best articles I've seen on AI search
Explains how Structured Data influences AI answers, even if the models never sees it
"From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models" by Andrea Volpini
wordlift.io/blog/en/retr...
Explains how Structured Data influences AI answers, even if the models never sees it
"From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models" by Andrea Volpini
wordlift.io/blog/en/retr...
Migrated 95% of the pages on this site to shorter URLs +closer to the homepage
You'll never guess what happened next
You'll never guess what happened next
August 20, 2025 at 8:45 PM
Migrated 95% of the pages on this site to shorter URLs +closer to the homepage
You'll never guess what happened next
You'll never guess what happened next
Chart of the Day: ChatGPT vs Google Traffic
Across 44,421 sites tracked by Ahrefs, traffic from..
• Google = 41.91%
• ChatGPT = 0.19%
While ChatGPT traffic is growing at a faster rate, Google still sends 220x more traffic.
What are you optimizing for today?
chatgpt-vs-google.com
Across 44,421 sites tracked by Ahrefs, traffic from..
• Google = 41.91%
• ChatGPT = 0.19%
While ChatGPT traffic is growing at a faster rate, Google still sends 220x more traffic.
What are you optimizing for today?
chatgpt-vs-google.com
August 19, 2025 at 6:09 PM
Chart of the Day: ChatGPT vs Google Traffic
Across 44,421 sites tracked by Ahrefs, traffic from..
• Google = 41.91%
• ChatGPT = 0.19%
While ChatGPT traffic is growing at a faster rate, Google still sends 220x more traffic.
What are you optimizing for today?
chatgpt-vs-google.com
Across 44,421 sites tracked by Ahrefs, traffic from..
• Google = 41.91%
• ChatGPT = 0.19%
While ChatGPT traffic is growing at a faster rate, Google still sends 220x more traffic.
What are you optimizing for today?
chatgpt-vs-google.com
Here's a free llms.txt file you can use that has proven to work with ChatGPT, Google Gemini, etc.
Edit to fit your site. Easiest way to higher AI rankings:
tinyurl.com/3u33tx8e
Edit to fit your site. Easiest way to higher AI rankings:
tinyurl.com/3u33tx8e
August 18, 2025 at 9:20 PM
Here's a free llms.txt file you can use that has proven to work with ChatGPT, Google Gemini, etc.
Edit to fit your site. Easiest way to higher AI rankings:
tinyurl.com/3u33tx8e
Edit to fit your site. Easiest way to higher AI rankings:
tinyurl.com/3u33tx8e
Current state of the SEO industry
August 16, 2025 at 11:00 PM
Current state of the SEO industry