Ian Lurie
@ianlurie.bsky.social
Cynical idealist. Digital marketer. Dungeons & Dragons player. Writes over at ianlurie.com. he/him
Reposted by Ian Lurie
DONATE here: www.sleepout.org/participants...
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
November 11, 2025 at 5:01 PM
DONATE here: www.sleepout.org/participants...
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
Need recommendations, folks: I'm looking for an eye-level web conferencing camera - one that makes it so I'm not staring into the void when I talk. Anyone had good luck w/ a particular product/setup?
November 10, 2025 at 3:59 PM
Need recommendations, folks: I'm looking for an eye-level web conferencing camera - one that makes it so I'm not staring into the void when I talk. Anyone had good luck w/ a particular product/setup?
I have yet to see a single GEO/AI optimization "blueprint" that would actually work.
November 3, 2025 at 6:03 PM
I have yet to see a single GEO/AI optimization "blueprint" that would actually work.
@not-a-robot.com just launched an AI Transparency page. You can learn about the system prompts for each of the major AIs and win your next argument with know-it-all family members. not-a-robot.com/ai-transpare...
When AI transparency is not given, it must be taken.
We deserve AI transparency. This is a collection of summaries based on AI Prompt Leak Repo created by Gemini 2.5 Pro. Each doc gives you a summary of assertions and functionalities for the model, al...
not-a-robot.com
October 24, 2025 at 4:55 PM
@not-a-robot.com just launched an AI Transparency page. You can learn about the system prompts for each of the major AIs and win your next argument with know-it-all family members. not-a-robot.com/ai-transpare...
Advanced SEO stuff gets me inspired. Then I work on a client site and have to persuade their developers that no, 302-redirecting all broken links back to the home page is not a good idea.
October 23, 2025 at 5:47 PM
Advanced SEO stuff gets me inspired. Then I work on a client site and have to persuade their developers that no, 302-redirecting all broken links back to the home page is not a good idea.
Love this piece about knowledge graphs and ecommerce by @gfiorelli1.bsky.social, except that he slandered me: I, too, love dioramas and beautiful minis. www.iloveseo.net/transforming...
How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents
Explore Ecommerce Agentic Search and its real-world applications in niche markets like tabletop miniature painting.
www.iloveseo.net
October 16, 2025 at 9:28 PM
Love this piece about knowledge graphs and ecommerce by @gfiorelli1.bsky.social, except that he slandered me: I, too, love dioramas and beautiful minis. www.iloveseo.net/transforming...
Me, putting Claude Code to good use.
October 15, 2025 at 5:27 PM
Me, putting Claude Code to good use.
AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: www.ianlurie.com/content/audi...
How to: Audit existing content using ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it...
www.ianlurie.com
October 14, 2025 at 7:38 PM
AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: www.ianlurie.com/content/audi...
AI is an assistant. Not a practitioner.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
October 14, 2025 at 6:36 PM
AI is an assistant. Not a practitioner.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
That moment I edit functions.php and my site doesn't crap out.
a man wearing glasses and a suit is making a face
ALT: a man wearing glasses and a suit is making a face
media.tenor.com
October 6, 2025 at 6:05 PM
That moment I edit functions.php and my site doesn't crap out.
I still get the best blog comments:
October 6, 2025 at 5:27 PM
I still get the best blog comments:
I sincerely, truly, really want to say, "AIs use LLMs.txt for grounded results."
I've seen no evidence. And if I ask the AIs, they say...
I've seen no evidence. And if I ask the AIs, they say...
October 2, 2025 at 5:12 PM
I sincerely, truly, really want to say, "AIs use LLMs.txt for grounded results."
I've seen no evidence. And if I ask the AIs, they say...
I've seen no evidence. And if I ask the AIs, they say...
Thirty years ago, I started in marketing. AMA
an elderly woman in a blue jacket is holding her chest and saying `` old but still lit '' .
ALT: an elderly woman in a blue jacket is holding her chest and saying `` old but still lit '' .
media.tenor.com
September 30, 2025 at 4:27 PM
Thirty years ago, I started in marketing. AMA
That feeling when a client adopts your messaging suggestions...
a cat is laying on a dog bed in front of a fireplace
ALT: a cat is laying on a dog bed in front of a fireplace
media.tenor.com
September 30, 2025 at 4:24 PM
That feeling when a client adopts your messaging suggestions...
I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
SEO Post-AI: Build Value, Measure Lift | Ian Lurie
Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.
www.advancedwebranking.com
September 22, 2025 at 5:15 PM
I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
If removing ?num=100 really generated this swing, scrapers were hitting Google a LOT harder than I thought. This is aggregate clicks and impressions data for some of my biggest clients. Look at the drop starting September 9:
September 18, 2025 at 10:16 PM
If removing ?num=100 really generated this swing, scrapers were hitting Google a LOT harder than I thought. This is aggregate clicks and impressions data for some of my biggest clients. Look at the drop starting September 9:
Reposted by Ian Lurie
@archive.org preserved the original study, which you can find here. web.archive.org/web/20250911...
September 16, 2025 at 5:07 PM
@archive.org preserved the original study, which you can find here. web.archive.org/web/20250911...
Uhm. Sure you’re all gonna tell me this isn’t a big deal, but history says otherwise. www.foxnews.com/politics/nat...
National Guard mobilizing in 19 states amid immigration, crime crackdown
Up to 1,700 National Guard troops will mobilize across 19 states to support Trump's immigration crackdown, with Texas hosting the largest presence.
www.foxnews.com
August 23, 2025 at 1:53 AM
Uhm. Sure you’re all gonna tell me this isn’t a big deal, but history says otherwise. www.foxnews.com/politics/nat...
This piece by the iPullRank team is a must-read guide. It's also a great example of good typography, so if you're designer w/ zero interest in AI, you should at least take a look: ipullrank.com/ai-search-ma...
The Evolution of Information Retrieval: From Lexical to Neural
From keywords to neural retrieval, covering embeddings, transformers, and multimodal models shaping modern search optimization.
ipullrank.com
August 15, 2025 at 10:18 PM
This piece by the iPullRank team is a must-read guide. It's also a great example of good typography, so if you're designer w/ zero interest in AI, you should at least take a look: ipullrank.com/ai-search-ma...
I wrote a whole post about content audits and massive AI models. I'm a huge believer and adopter, particularly for content assessments.
Add it to your workflow. Don't REPLACE your workflow.
BTW: This is my "stop it" face.
www.ianlurie.com/content/use-...
Add it to your workflow. Don't REPLACE your workflow.
BTW: This is my "stop it" face.
www.ianlurie.com/content/use-...
Use AI to Improve Content Audits (not perform them)
General-purpose AI can't perform content audits. It can, however, improve them. Here's how.
www.ianlurie.com
August 12, 2025 at 12:12 AM
I wrote a whole post about content audits and massive AI models. I'm a huge believer and adopter, particularly for content assessments.
Add it to your workflow. Don't REPLACE your workflow.
BTW: This is my "stop it" face.
www.ianlurie.com/content/use-...
Add it to your workflow. Don't REPLACE your workflow.
BTW: This is my "stop it" face.
www.ianlurie.com/content/use-...
Gianluca Fiorelli gives us yet another super-detailed AI and SEO walkthrough. Love this stuff: www.iloveseo.net/what-framewo...
What framework to use for increasing visibility in AI Search
Discover how to boost your visibility. Align content for search engines and AI to captivate audiences and grow your brand.
www.iloveseo.net
August 11, 2025 at 5:47 PM
Gianluca Fiorelli gives us yet another super-detailed AI and SEO walkthrough. Love this stuff: www.iloveseo.net/what-framewo...
Finally getting around to playing with @screamingfrog.co.uk's LLM API integration. My goodness, that's cool.
August 6, 2025 at 10:59 PM
Finally getting around to playing with @screamingfrog.co.uk's LLM API integration. My goodness, that's cool.
Ah, yes, the first "GEO" toolset where the key feature is... generation of llms-full.txt.
August 1, 2025 at 3:02 PM
Ah, yes, the first "GEO" toolset where the key feature is... generation of llms-full.txt.
If you're looking for fast, easy image compression with a really cool name, try Squoosh. I recorded a quick how-to: www.ianlurie.com/digital-mark...
How to: Compress Images With Squoosh
5 megabyte images kill kittens. And capybara pups. And your users’ will to live. Fortunately, there’s an easy image compressor: Squoosh.app. The name alone makes it worth a try, right?! You can compr...
www.ianlurie.com
July 31, 2025 at 6:26 PM
If you're looking for fast, easy image compression with a really cool name, try Squoosh. I recorded a quick how-to: www.ianlurie.com/digital-mark...