Matt Wright
@honed.co
Adventurer in search engine optimisation, web sustainability, & practical jokes! South London based, Dad, Hubby & MTB'r & surfer at any chance: https://honed.co (SEO) / https://green-clicks.com (Web Sustainability). He/Him
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Matt Wright
@honed.co
· 4d
💤 The London sleep out for Centrepoint is all done! Last night £75,000+ was raised for youth homelessness. I managed to raise £1,030 myself and there is still time to sponsor me - wink wink! Thank you for sponsoring me if you already have. It means a lot! www.justgiving.com/fundraising/...
Reposted by Matt Wright
Heads-up. Bing Webmaster Tools announced its new AI Performance reporting today. You can view total citations and cited pages. And then you can view "Grounding queries" and the number of citations per query. And there's a pages report broken down by citations.
blogs.bing.com/webmaster/Fe...
blogs.bing.com/webmaster/Fe...
February 10, 2026 at 5:49 PM
Heads-up. Bing Webmaster Tools announced its new AI Performance reporting today. You can view total citations and cited pages. And then you can view "Grounding queries" and the number of citations per query. And there's a pages report broken down by citations.
blogs.bing.com/webmaster/Fe...
blogs.bing.com/webmaster/Fe...
Reposted by Matt Wright
Marta Szmidt interviewed me about the biggest mistakes publishers make when it comes to SEO.
You may be surprised by what my answer was.
Hint: It has nothing to do with SEO tactics, and all about how you approach SEO strategically.
seobymarta.com/blog/news-se...
You may be surprised by what my answer was.
Hint: It has nothing to do with SEO tactics, and all about how you approach SEO strategically.
seobymarta.com/blog/news-se...
The Biggest Mistakes News Publishers Make in SEO
Barry Adams reveals the most common SEO mistakes news publishers make in 2026 and how to fix them
seobymarta.com
February 10, 2026 at 11:01 AM
Marta Szmidt interviewed me about the biggest mistakes publishers make when it comes to SEO.
You may be surprised by what my answer was.
Hint: It has nothing to do with SEO tactics, and all about how you approach SEO strategically.
seobymarta.com/blog/news-se...
You may be surprised by what my answer was.
Hint: It has nothing to do with SEO tactics, and all about how you approach SEO strategically.
seobymarta.com/blog/news-se...
Consistency the new AI search ranking position?! detailed.com/drift/ (Glen Allsopp)
February 8, 2026 at 12:26 PM
Consistency the new AI search ranking position?! detailed.com/drift/ (Glen Allsopp)
💤 The London sleep out for Centrepoint is all done! Last night £75,000+ was raised for youth homelessness. I managed to raise £1,030 myself and there is still time to sponsor me - wink wink! Thank you for sponsoring me if you already have. It means a lot! www.justgiving.com/fundraising/...
February 7, 2026 at 3:52 PM
💤 The London sleep out for Centrepoint is all done! Last night £75,000+ was raised for youth homelessness. I managed to raise £1,030 myself and there is still time to sponsor me - wink wink! Thank you for sponsoring me if you already have. It means a lot! www.justgiving.com/fundraising/...
ChatGPT, I feel, is more unethical than ever with crediting. @fedorovicius.bsky.social essentially answered a GA4 question for me in ChatGPT. But I would have never known it was him, and his hard work... When did the internet lose it's civility?
AI Mode immediate provides credit, for comparision
AI Mode immediate provides credit, for comparision
February 7, 2026 at 9:32 AM
ChatGPT, I feel, is more unethical than ever with crediting. @fedorovicius.bsky.social essentially answered a GA4 question for me in ChatGPT. But I would have never known it was him, and his hard work... When did the internet lose it's civility?
AI Mode immediate provides credit, for comparision
AI Mode immediate provides credit, for comparision
Judith Scott, the famed artist that literally had very little other ways to communicate to the world without the use of art. www.judithandjoyce.com/judith-scott
February 6, 2026 at 10:37 AM
Judith Scott, the famed artist that literally had very little other ways to communicate to the world without the use of art. www.judithandjoyce.com/judith-scott
Reposted by Matt Wright
The "semantic gap" between image and text is gone. Google’s Gemini 3 Flash uses reasoning to zoom, inspect, and perform visual math.
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
Introducing Agentic Vision in Gemini 3 Flash
Agentic Vision, a new capability introduced in Gemini 3 Flash, converts image understanding from a static act into an agentic process
blog.google
February 5, 2026 at 9:00 AM
The "semantic gap" between image and text is gone. Google’s Gemini 3 Flash uses reasoning to zoom, inspect, and perform visual math.
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
@cloudflare.social utilise 'Content Signals' in Robots.txt files, and it isn't clear if bots acknowledge this field. Or if protocols for Robots.txts even allow for this adaptation. But it's compelling.
February 5, 2026 at 9:33 AM
@cloudflare.social utilise 'Content Signals' in Robots.txt files, and it isn't clear if bots acknowledge this field. Or if protocols for Robots.txts even allow for this adaptation. But it's compelling.
Reposted by Matt Wright
As I was digging into companies affected by recent volatility on Google yesterday, I noticed a pretty major pattern I felt I had to share.
Is Google finally cracking down on self-promotional listicle content?
See for yourself & let me know what you think:
lilyraynyc.substack.com/p/is-google-...
Is Google finally cracking down on self-promotional listicle content?
See for yourself & let me know what you think:
lilyraynyc.substack.com/p/is-google-...
Is Google Finally Cracking Down on Self-Promotional Listicles?
The most popular 'GEO' tactic might indeed be risky for SEO purposes after all
lilyraynyc.substack.com
February 3, 2026 at 4:17 PM
As I was digging into companies affected by recent volatility on Google yesterday, I noticed a pretty major pattern I felt I had to share.
Is Google finally cracking down on self-promotional listicle content?
See for yourself & let me know what you think:
lilyraynyc.substack.com/p/is-google-...
Is Google finally cracking down on self-promotional listicle content?
See for yourself & let me know what you think:
lilyraynyc.substack.com/p/is-google-...
@climateadam.bsky.social 😅 on how Sam Altman has saved the earth from emissions of people driving to libraries
youtube.com/shorts/pqgJw...
youtube.com/shorts/pqgJw...
February 3, 2026 at 8:26 PM
@climateadam.bsky.social 😅 on how Sam Altman has saved the earth from emissions of people driving to libraries
youtube.com/shorts/pqgJw...
youtube.com/shorts/pqgJw...
I do hope information freshness will become the achilles heel after AI platforms have now stolen all the content, and as a result webmasters have put their guards up to future theft.
Watching clicks being dismantled as AI mode summaries of your content increases, really is rotten.
Watching clicks being dismantled as AI mode summaries of your content increases, really is rotten.
February 3, 2026 at 5:37 PM
I do hope information freshness will become the achilles heel after AI platforms have now stolen all the content, and as a result webmasters have put their guards up to future theft.
Watching clicks being dismantled as AI mode summaries of your content increases, really is rotten.
Watching clicks being dismantled as AI mode summaries of your content increases, really is rotten.
Reposted by Matt Wright
Think there might be some truth in this matrix...
(creator: unknown)
(creator: unknown)
February 2, 2026 at 5:55 PM
Think there might be some truth in this matrix...
(creator: unknown)
(creator: unknown)
Hi @johnmu.com, I had a GSC International SEO question for you if I may?!:
I use multilingual sitemap annotations, and they work well. But is it a fault in GSC that international URL annotations in sitemaps can be often stated as a URL with 'no referring sitemaps detected'?
I use multilingual sitemap annotations, and they work well. But is it a fault in GSC that international URL annotations in sitemaps can be often stated as a URL with 'no referring sitemaps detected'?
February 3, 2026 at 12:15 PM
Hi @johnmu.com, I had a GSC International SEO question for you if I may?!:
I use multilingual sitemap annotations, and they work well. But is it a fault in GSC that international URL annotations in sitemaps can be often stated as a URL with 'no referring sitemaps detected'?
I use multilingual sitemap annotations, and they work well. But is it a fault in GSC that international URL annotations in sitemaps can be often stated as a URL with 'no referring sitemaps detected'?
This small sample research on whether people trust AI is fascinating...
👍 70% say the advice from AI is helpful
👎 34% say they actually trust ChatGPT
🌍 14% think ChatGPT will benefit humanity
legalfundingjournal.com/34-of-americ...
👍 70% say the advice from AI is helpful
👎 34% say they actually trust ChatGPT
🌍 14% think ChatGPT will benefit humanity
legalfundingjournal.com/34-of-americ...
February 3, 2026 at 9:35 AM
This small sample research on whether people trust AI is fascinating...
👍 70% say the advice from AI is helpful
👎 34% say they actually trust ChatGPT
🌍 14% think ChatGPT will benefit humanity
legalfundingjournal.com/34-of-americ...
👍 70% say the advice from AI is helpful
👎 34% say they actually trust ChatGPT
🌍 14% think ChatGPT will benefit humanity
legalfundingjournal.com/34-of-americ...
Reposted by Matt Wright
Jump cuts are killing your AI search efforts. AI models sample video at ~1 frame per second. If your info flashes too fast, the AI misses it and "hallucinates" your brand details based on competitors. Slow down your roll, quite literally. Want video optimization tips that work in 2026? Read this
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
searchengineland.com
February 2, 2026 at 12:01 PM
Jump cuts are killing your AI search efforts. AI models sample video at ~1 frame per second. If your info flashes too fast, the AI misses it and "hallucinates" your brand details based on competitors. Slow down your roll, quite literally. Want video optimization tips that work in 2026? Read this
Reposted by Matt Wright
In 2026 how are your KPIs, especially those around GEO balancing not just visibility but also trust? It might be time to add a trust KPI to offset the visibility KPI, here's how I'm changing my thoughts around KPIs for myself and my clients.
www.seerinteractive.com/insights/do-...
www.seerinteractive.com/insights/do-...
January 31, 2026 at 12:38 PM
In 2026 how are your KPIs, especially those around GEO balancing not just visibility but also trust? It might be time to add a trust KPI to offset the visibility KPI, here's how I'm changing my thoughts around KPIs for myself and my clients.
www.seerinteractive.com/insights/do-...
www.seerinteractive.com/insights/do-...
Reposted by Matt Wright
Here it issssss:
I talk about keyword density and what Google thinks about it :)
youtube.com/shorts/37Gf-...
I talk about keyword density and what Google thinks about it :)
youtube.com/shorts/37Gf-...
January 31, 2026 at 3:38 PM
Here it issssss:
I talk about keyword density and what Google thinks about it :)
youtube.com/shorts/37Gf-...
I talk about keyword density and what Google thinks about it :)
youtube.com/shorts/37Gf-...
Reposted by Matt Wright
January 30, 2026 at 4:09 PM
Reposted by Matt Wright
📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates 💌
searchnorwich.org
Sign up for updates 💌
searchnorwich.org
January 30, 2026 at 12:55 PM
📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates 💌
searchnorwich.org
Sign up for updates 💌
searchnorwich.org
Interesting list... www.standard.co.uk/news/politic...
Who is on Keir Starmer's China trip, and why are they there?
A delegation of ministers, business leaders and cultural figures are part of the trip, as the Prime Minister seeks to improve relations
www.standard.co.uk
January 29, 2026 at 11:24 PM
Interesting list... www.standard.co.uk/news/politic...
Chrome Auto Browse is essentially pitched as an app of apps for the future then?
January 29, 2026 at 1:51 PM
Chrome Auto Browse is essentially pitched as an app of apps for the future then?
"AIs almost never give the same list of brands/recs in the same order"... from new research by @randfish.bsky.social "...any tool that gives a “ranking position in AI” is full of baloney": sparktoro.com/blog/new-res...
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility - SparkToro
The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.
sparktoro.com
January 28, 2026 at 2:46 PM
"AIs almost never give the same list of brands/recs in the same order"... from new research by @randfish.bsky.social "...any tool that gives a “ranking position in AI” is full of baloney": sparktoro.com/blog/new-res...
@viperchill.bsky.social has built a free keyword research tool via the Wikipedia API! detailed.com/wiki 😍
Keyword Research with Wikipedia (Free Tool) - Detailed.com
We’re a small bootstrapped team, trying to help anyone grow their search traffic. You may know us as the creators of the Detailed SEO Extension. Social sharing is much appreciated (and always noticed)...
detailed.com
January 28, 2026 at 2:38 PM
@viperchill.bsky.social has built a free keyword research tool via the Wikipedia API! detailed.com/wiki 😍
🧐 Know this guy? 😜... well, here I am in my 🥶 winters asking for those who know me to please sponsor me, as I promise I would to you...
I am sleeping-out in London next Friday for the youth homeless charity @centrepointuk.bsky.social
Here is my Just Giving page: www.justgiving.com/fundraising/...
I am sleeping-out in London next Friday for the youth homeless charity @centrepointuk.bsky.social
Here is my Just Giving page: www.justgiving.com/fundraising/...
January 28, 2026 at 1:01 PM
🧐 Know this guy? 😜... well, here I am in my 🥶 winters asking for those who know me to please sponsor me, as I promise I would to you...
I am sleeping-out in London next Friday for the youth homeless charity @centrepointuk.bsky.social
Here is my Just Giving page: www.justgiving.com/fundraising/...
I am sleeping-out in London next Friday for the youth homeless charity @centrepointuk.bsky.social
Here is my Just Giving page: www.justgiving.com/fundraising/...
If your website describes your product as "The AI Product for..." then do we suddenly trust you more, or less? 😜
January 26, 2026 at 9:24 PM
If your website describes your product as "The AI Product for..." then do we suddenly trust you more, or less? 😜