Matt Wright
banner
honed.co
Matt Wright
@honed.co
Adventurer in search engine optimisation, web sustainability, & practical jokes! South London based, Dad, Hubby & MTB'r... or surfer at any chance: https://honed.co (SEO) / https://green-clicks.com (Web Sustainability). He/Him
The funny thing about this is that BBC shows aren't available in the US. So it becomes harder still to prove any reputation harm.
November 15, 2025 at 8:08 PM
I can't help but think 'zero click' is a very halloween theme 👻🪦🎃
November 15, 2025 at 4:51 PM
💯
November 15, 2025 at 4:49 PM
It's not nearly as fast as the GEO bros would desire.
November 14, 2025 at 8:51 PM
💪
November 14, 2025 at 1:30 PM
It really ought to be more like 'Generate Risks' (of signing!)
November 13, 2025 at 12:44 PM
💪
November 13, 2025 at 11:46 AM
Welcome! 🤘 Time to dethrone
X! Here's my starter pack, fellow Matt:

Https://go.bsky.app/UmZEYiY
November 12, 2025 at 4:51 AM
Sam Altman be like...
a man in a suit and tie says you 're amazing
ALT: a man in a suit and tie says you 're amazing
media.tenor.com
November 11, 2025 at 5:39 PM
I really appreciate you getting this out Lily, it's great for the industry. I love the brand AI questions sheet! docs.google.com/spreadsheets...
November 11, 2025 at 10:36 AM
I keep thinking the name Jarvis had nothing on Clippy www.seattlemet.com/news-and-cit...
The Twisted Life of Clippy
In the ’90s, Microsoft created a cartoon paperclip that it quickly retired. Its developers never imagined the virtual assistant would become a cultural icon.
www.seattlemet.com
November 10, 2025 at 7:22 PM
Great pointers. Interesting angle from Stein: "...you’re investing in PR not for people to see it, but for AI" searchengineland.com/seo-ai-searc...
Google VP: SEO and AI search optimization have 'a lot of overlap'
Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.
searchengineland.com
November 10, 2025 at 2:33 PM
What's next, deporting scientists who lay the facts out too frequently without being listened to?
November 10, 2025 at 1:45 PM
This is frightening. It is the perfect storm of struggling local news providers, waning trust in outlets as they go bust, and uncredible citizen journalists with the free will to never disclose true agendas.

Friends... let us not outsource political opinion to social media. It is a dangerous game.
November 10, 2025 at 12:32 PM
I would have loved to have had a natter with Bill! What a mind he had. Thanks Terry, great points! Another natter I would have loved was with Eric Ward, RIP. I find his advice even functional today. It's such a good point resource age wise. Thank god for platforms like this to keep us up to speed!
November 8, 2025 at 7:08 PM
Reposted by Matt Wright
PEOPLE! Lucky in that I met Bill Slawski, Ammon & top SEOs early on & was very careful in who I read, listened to & implemented.

Recent People:
Lily Ray (General SEO and Spam)
Barry Adams (Publishing/News & Tech SEO)
Mike King (Entities & embedding)
Darren Shaw (local)
Dan Petrovic (ML)
November 8, 2025 at 3:38 PM
Terry, I'm so curious. What SEO resources do you recommend for SEOs just starting out, and looking to better themselves?
November 8, 2025 at 2:12 PM