Matt Wright
@honed.co
Adventurer in search engine optimisation, web sustainability, & practical jokes! South London based, Dad, Hubby & MTB'r... or surfer at any chance: https://honed.co (SEO) / https://green-clicks.com (Web Sustainability). He/Him
It's fascinating to think that SEO's can make an impact in the basic tokenistic results of LLMs, but that is not guarenteed in answers from LRMs (Large Reasoning Models) that go beyond surface assessments. Is that where algorithmic leaps for AI in SEO will come from? www.youtube.com/watch?v=enLb...
November 17, 2025 at 2:20 PM
It's fascinating to think that SEO's can make an impact in the basic tokenistic results of LLMs, but that is not guarenteed in answers from LRMs (Large Reasoning Models) that go beyond surface assessments. Is that where algorithmic leaps for AI in SEO will come from? www.youtube.com/watch?v=enLb...
@brodieclark.bsky.social, have you ever seen this in SERPs before?...
November 11, 2025 at 11:53 AM
@brodieclark.bsky.social, have you ever seen this in SERPs before?...
Another cracking bit of intel from @lilyray.nyc (source profound), around the volatility and randomness of AI search result URL citations... 50%+ of citations tend to be new domains.
November 11, 2025 at 11:47 AM
Another cracking bit of intel from @lilyray.nyc (source profound), around the volatility and randomness of AI search result URL citations... 50%+ of citations tend to be new domains.
I really appreciate you getting this out Lily, it's great for the industry. I love the brand AI questions sheet! docs.google.com/spreadsheets...
November 11, 2025 at 10:36 AM
I really appreciate you getting this out Lily, it's great for the industry. I love the brand AI questions sheet! docs.google.com/spreadsheets...
This is frightening. It is the perfect storm of struggling local news providers, waning trust in outlets as they go bust, and uncredible citizen journalists with the free will to never disclose true agendas.
Friends... let us not outsource political opinion to social media. It is a dangerous game.
Friends... let us not outsource political opinion to social media. It is a dangerous game.
November 10, 2025 at 12:32 PM
This is frightening. It is the perfect storm of struggling local news providers, waning trust in outlets as they go bust, and uncredible citizen journalists with the free will to never disclose true agendas.
Friends... let us not outsource political opinion to social media. It is a dangerous game.
Friends... let us not outsource political opinion to social media. It is a dangerous game.
At what timescale though does the early majority of users decide that building their own SaaS, with AI, is easily available to them? Especially as AI usage may steady below what the hype suggests.
November 1, 2025 at 3:16 PM
At what timescale though does the early majority of users decide that building their own SaaS, with AI, is easily available to them? Especially as AI usage may steady below what the hype suggests.
What a slow chain that could be. Fine, I'll iFrame X in a window on Tweeeeter.com, surely then I can cause upset hehe
October 30, 2025 at 6:55 AM
What a slow chain that could be. Fine, I'll iFrame X in a window on Tweeeeter.com, surely then I can cause upset hehe
The perfect page checklist, by Kirsty McLellan at Brighton SEO 2025 (spotted by Ian McAleavy)
October 28, 2025 at 11:28 AM
The perfect page checklist, by Kirsty McLellan at Brighton SEO 2025 (spotted by Ian McAleavy)
Interesting prompt search volume estimation arithmetic from Samanyou Garg at 2025's #BrightonSEO. Credit: Marco Bonomo
October 24, 2025 at 9:43 AM
Interesting prompt search volume estimation arithmetic from Samanyou Garg at 2025's #BrightonSEO. Credit: Marco Bonomo
ChatGPT Atlas search results be like...
October 21, 2025 at 9:31 PM
ChatGPT Atlas search results be like...
ChatGPT Atlas's new traditional search result...
October 21, 2025 at 7:28 PM
ChatGPT Atlas's new traditional search result...
I did not realise the popularity of LLMs for local search until this graph popped up in the week, from Chris Long www.linkedin.com/posts/chris-...
October 16, 2025 at 8:02 AM
I did not realise the popularity of LLMs for local search until this graph popped up in the week, from Chris Long www.linkedin.com/posts/chris-...
E-E-A-T attributions broken down by elements in Google's API leak by @hoboweb.bsky.social, and originally shared by Chris Long on Linkedin
October 15, 2025 at 4:52 AM
E-E-A-T attributions broken down by elements in Google's API leak by @hoboweb.bsky.social, and originally shared by Chris Long on Linkedin
We're crying out for this, frankly...
October 14, 2025 at 2:14 PM
We're crying out for this, frankly...
I find this fascinating to play around with as an amateur: "For well-optimised pages, you want your longest contentful paint (LCP) resource request to start loading as early as it can... LCP resources should be preloaded with a high fetch priority, for example. web.dev/articles/opt...
October 13, 2025 at 9:47 PM
I find this fascinating to play around with as an amateur: "For well-optimised pages, you want your longest contentful paint (LCP) resource request to start loading as early as it can... LCP resources should be preloaded with a high fetch priority, for example. web.dev/articles/opt...
What's your Slack comedy emojis like? Show you mine if you show me yours hehe
October 10, 2025 at 6:24 PM
What's your Slack comedy emojis like? Show you mine if you show me yours hehe
I do agree, but then I also realise there's more to our online habits than we think: andymasley.substack.com/p/individual...
October 7, 2025 at 11:18 AM
I do agree, but then I also realise there's more to our online habits than we think: andymasley.substack.com/p/individual...
AI will not be taking the job away from rank tracking analysis experts!! If anything, more resources are required haha
October 3, 2025 at 12:38 PM
AI will not be taking the job away from rank tracking analysis experts!! If anything, more resources are required haha
Link building companies didn't waste any time pivoting to the new supposed gold rush of brand mentions for AI SEO. I'm just sad that trust slides with comms like this www.linkedin.com/feed/update/...
September 24, 2025 at 9:01 AM
Link building companies didn't waste any time pivoting to the new supposed gold rush of brand mentions for AI SEO. I'm just sad that trust slides with comms like this www.linkedin.com/feed/update/...
🦖 🦕 "Scientists create a cloned dinosaur theme park, but something goes wrong!!...".... A brilliant logline that I love. And it constantly reminds me that all good businesses start with a good logline. What's yours?
September 19, 2025 at 12:41 PM
🦖 🦕 "Scientists create a cloned dinosaur theme park, but something goes wrong!!...".... A brilliant logline that I love. And it constantly reminds me that all good businesses start with a good logline. What's yours?
😅 Hollybobs. Follow Matt Hunt for more sattire like this, he had me in stitches the other day!:
August 12, 2025 at 1:48 PM
😅 Hollybobs. Follow Matt Hunt for more sattire like this, he had me in stitches the other day!: