Rushang Patel
@rushangpatel.com
I wanted to be a superhero who fights for justice and saves the world from evil forces, but it didn't work out, so I had to settle for being an SEO.
The Stranger was a very unsettling read. You know you’re fucked when the protagonist(?) starts making sense in some way.
January 2, 2026 at 3:25 PM
The Stranger was a very unsettling read. You know you’re fucked when the protagonist(?) starts making sense in some way.
You ever just be standing in an elevator thinking 'what if the cable snaps right now'
no?
well I did and it turned into this whole thing about control and chaos
rushangpatel.com/2025/12/20/i...
no?
well I did and it turned into this whole thing about control and chaos
rushangpatel.com/2025/12/20/i...
I Survived an Elevator Ride
I was standing in an elevator about twenty minutes ago listening to the Black Eyed Peas. 22nd floor going down. And I had this thought: what if this thing just… stops working? What if right now, mi…
rushangpatel.com
December 20, 2025 at 1:52 PM
You ever just be standing in an elevator thinking 'what if the cable snaps right now'
no?
well I did and it turned into this whole thing about control and chaos
rushangpatel.com/2025/12/20/i...
no?
well I did and it turned into this whole thing about control and chaos
rushangpatel.com/2025/12/20/i...
Quote of the day: "Pretty websites don't sell things. Words sell things." - Donald Miller
December 20, 2025 at 7:55 AM
Quote of the day: "Pretty websites don't sell things. Words sell things." - Donald Miller
Something interesting is happening at the IETF, far from the usual AI headlines.
A new working group is exploring standardized signals that let publishers say how their content can be used by AI systems.
Subtle work, but worth paying attention to.
rushangpatel.com/2025/12/15/i...
A new working group is exploring standardized signals that let publishers say how their content can be used by AI systems.
Subtle work, but worth paying attention to.
rushangpatel.com/2025/12/15/i...
The IETF Is Quietly Working on AI Content Preferences, and It’s More Subtle Than It Sounds
I’ve started tracking the IETF’s work on AI content preferences recently, and I’m honestly surprised it hasn’t drawn more attention. Amid the noise of regulation proposals and courtroom battles, th…
rushangpatel.com
December 16, 2025 at 4:13 AM
Something interesting is happening at the IETF, far from the usual AI headlines.
A new working group is exploring standardized signals that let publishers say how their content can be used by AI systems.
Subtle work, but worth paying attention to.
rushangpatel.com/2025/12/15/i...
A new working group is exploring standardized signals that let publishers say how their content can be used by AI systems.
Subtle work, but worth paying attention to.
rushangpatel.com/2025/12/15/i...
It’s comforting to know even lexicographers have reached their limit.
December 15, 2025 at 6:15 PM
It’s comforting to know even lexicographers have reached their limit.
Ever notice how smokers disappear in pairs and come back best friends? Meanwhile I refill my water bottle alone and return spiritually unchanged. Wrote about the quietly genius social advantage of people with lighters.
rushangpatel.com/2025/12/13/h...
rushangpatel.com/2025/12/13/h...
Humanity’s Most Efficient Networking Tool
I am not a smoker. This matters, because it places me permanently on the inside of buildings, staring through glass doors like a house cat while an entire parallel society flourishes just outside. …
rushangpatel.com
December 13, 2025 at 1:05 PM
Ever notice how smokers disappear in pairs and come back best friends? Meanwhile I refill my water bottle alone and return spiritually unchanged. Wrote about the quietly genius social advantage of people with lighters.
rushangpatel.com/2025/12/13/h...
rushangpatel.com/2025/12/13/h...
Gemini 3 scores 37.5% on Humanity’s Last Exam. I got 56% in 12th. But nobody called me a frontier AI model.
November 18, 2025 at 4:52 PM
Gemini 3 scores 37.5% on Humanity’s Last Exam. I got 56% in 12th. But nobody called me a frontier AI model.
Gemini 3 is here! 🔥
November 18, 2025 at 3:28 PM
Gemini 3 is here! 🔥
ChatGPT is down. X is down. Spotify is down. I think I'm gonna go touch some grass.
November 18, 2025 at 12:08 PM
ChatGPT is down. X is down. Spotify is down. I think I'm gonna go touch some grass.
Love the new GSC annotation feature!
November 17, 2025 at 2:05 PM
Love the new GSC annotation feature!
Just wrote a LONG breakdown about the mess I walked into when I tried to understand vectors, embeddings, and how machines decide what text “means.”
November 15, 2025 at 1:35 PM
Just wrote a LONG breakdown about the mess I walked into when I tried to understand vectors, embeddings, and how machines decide what text “means.”
November 10, 2025 at 6:27 PM
If resilience were a KPI, SEOs would be outperforming every other profession.
October 26, 2025 at 8:32 AM
If resilience were a KPI, SEOs would be outperforming every other profession.
I ran a small experiment with EmbeddingGemma to see how embeddings might apply to SEO.
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
Turning Content into Vectors
Back in the early days, SEO was simpler. You put your keyword in the title, repeated it in the headings and body, and it worked. Google at that point was closer to a dictionary lookup than anything…
rushangpatel.com
September 12, 2025 at 2:25 PM
I ran a small experiment with EmbeddingGemma to see how embeddings might apply to SEO.
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
AI isn’t hallucinating. It’s just that kid in class who didn’t study but still answers confidently.
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
Why AI Makes Things Up
I recently came across a paper called Why Language Models Hallucinate by Adam Tauman Kalai, Ofir Nachum, Santosh Vempala, and Edwin Zhang. I wanted to write down what I understood from it in simple…
rushangpatel.com
September 7, 2025 at 9:11 AM
AI isn’t hallucinating. It’s just that kid in class who didn’t study but still answers confidently.
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
I just love this time of year in Mumbai!
September 6, 2025 at 4:12 PM
I just love this time of year in Mumbai!
Google services are apparently facing outages in parts of Europe.
September 4, 2025 at 7:56 AM
Google services are apparently facing outages in parts of Europe.
Remember how Arsenal used to rave about the "English Core" back in 2013-14? It is a norm nowadays. In fact, Arsenal got arguably the best set of English talents out of all of the PL clubs.
August 17, 2025 at 2:59 PM
Remember how Arsenal used to rave about the "English Core" back in 2013-14? It is a norm nowadays. In fact, Arsenal got arguably the best set of English talents out of all of the PL clubs.
I do this weird thing to escape.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
August 12, 2025 at 5:00 PM
I do this weird thing to escape.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
"What's your career path?"
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
I Studied Coding, Became a Writer, and Ended Up in SEO (It Makes Sense, I Promise)
Okay, the title is kinda misleading. I was an “e-commerce executive” before I was a writer. Sorry about that. It’s just that “writer to SEO” fits the story way better …
rushangpatel.com
August 11, 2025 at 3:33 PM
"What's your career path?"
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
OpenAI releases GPT-OSS AI models for devices.
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
August 6, 2025 at 5:24 AM
OpenAI releases GPT-OSS AI models for devices.
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
As a DC fan, I'm offended on levels I didn't even know I had.
July 29, 2025 at 2:41 AM
As a DC fan, I'm offended on levels I didn't even know I had.