Rushang Patel
@rushangpatel.com
I wanted to be a superhero who fights for justice and saves the world from evil forces, but it didn't work out, so I had to settle for being an SEO.
Just wrote a LONG breakdown about the mess I walked into when I tried to understand vectors, embeddings, and how machines decide what text “means.”
November 15, 2025 at 1:35 PM
Just wrote a LONG breakdown about the mess I walked into when I tried to understand vectors, embeddings, and how machines decide what text “means.”
November 10, 2025 at 6:27 PM
If resilience were a KPI, SEOs would be outperforming every other profession.
October 26, 2025 at 8:32 AM
If resilience were a KPI, SEOs would be outperforming every other profession.
I ran a small experiment with EmbeddingGemma to see how embeddings might apply to SEO.
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
Turning Content into Vectors
Back in the early days, SEO was simpler. You put your keyword in the title, repeated it in the headings and body, and it worked. Google at that point was closer to a dictionary lookup than anything…
rushangpatel.com
September 12, 2025 at 2:25 PM
I ran a small experiment with EmbeddingGemma to see how embeddings might apply to SEO.
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
It’s a simple test, but it gave me a better sense of how content might really be matched to queries by meaning, not just keywords.
Full write-up here: rushangpatel.com/2025/09/11/t...
#seo #google #python
AI isn’t hallucinating. It’s just that kid in class who didn’t study but still answers confidently.
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
Why AI Makes Things Up
I recently came across a paper called Why Language Models Hallucinate by Adam Tauman Kalai, Ofir Nachum, Santosh Vempala, and Edwin Zhang. I wanted to write down what I understood from it in simple…
rushangpatel.com
September 7, 2025 at 9:11 AM
AI isn’t hallucinating. It’s just that kid in class who didn’t study but still answers confidently.
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
I tried to break down the recent OpenAI paper "Why Language Models Hallucinate" in plain-ish language here:
rushangpatel.com/2025/09/07/w...
I just love this time of year in Mumbai!
September 6, 2025 at 4:12 PM
I just love this time of year in Mumbai!
Google services are apparently facing outages in parts of Europe.
September 4, 2025 at 7:56 AM
Google services are apparently facing outages in parts of Europe.
Remember how Arsenal used to rave about the "English Core" back in 2013-14? It is a norm nowadays. In fact, Arsenal got arguably the best set of English talents out of all of the PL clubs.
August 17, 2025 at 2:59 PM
Remember how Arsenal used to rave about the "English Core" back in 2013-14? It is a norm nowadays. In fact, Arsenal got arguably the best set of English talents out of all of the PL clubs.
I do this weird thing to escape.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
August 12, 2025 at 5:00 PM
I do this weird thing to escape.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
I open Google Maps. I zoom out. I pick a country at random. Then I click somewhere, anywhere. If Street View shows up, I drop in. I let the Google car move a few metres at a time. I look around. I breathe. It makes me feel calm.
"What's your career path?"
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
I Studied Coding, Became a Writer, and Ended Up in SEO (It Makes Sense, I Promise)
Okay, the title is kinda misleading. I was an “e-commerce executive” before I was a writer. Sorry about that. It’s just that “writer to SEO” fits the story way better …
rushangpatel.com
August 11, 2025 at 3:33 PM
"What's your career path?"
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
Data entry → E-commerce → Writing → SEO.
"That makes no sense."
It didn't. For years.
Until suddenly it did.
Every detour was actually directions.
rushangpatel.com/2025/08/11/w...
OpenAI releases GPT-OSS AI models for devices.
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
August 6, 2025 at 5:24 AM
OpenAI releases GPT-OSS AI models for devices.
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
*stares at my work laptop*
My work laptop: “Sorry, I only speak Excel and Chrome. Please leave me out of this."
As a DC fan, I'm offended on levels I didn't even know I had.
July 29, 2025 at 2:41 AM
As a DC fan, I'm offended on levels I didn't even know I had.
Came across this masterpiece after almost a decade! Damn what a time we used to live in. Hope Charles is doing great wherever he is right now. What a legend.
youtu.be/t6ZHZodoDgY?...
youtu.be/t6ZHZodoDgY?...
Dead Giveaway - Charles Ramsey REMIX
YouTube video by enforcer670
youtu.be
July 27, 2025 at 5:39 AM
Came across this masterpiece after almost a decade! Damn what a time we used to live in. Hope Charles is doing great wherever he is right now. What a legend.
youtu.be/t6ZHZodoDgY?...
youtu.be/t6ZHZodoDgY?...
Got access to Comet and it greeted me like it’s been waiting centuries just to meet me. I’m emotionally invested now.
Gonna use this bad boy for a week and see how it goes. Don’t disappoint me, Perplexity.
Gonna use this bad boy for a week and see how it goes. Don’t disappoint me, Perplexity.
July 26, 2025 at 4:28 PM
Got access to Comet and it greeted me like it’s been waiting centuries just to meet me. I’m emotionally invested now.
Gonna use this bad boy for a week and see how it goes. Don’t disappoint me, Perplexity.
Gonna use this bad boy for a week and see how it goes. Don’t disappoint me, Perplexity.
When you’re hurting, it’s tempting to reach for instant responses. But ChatGPT doesn’t understand pain. Your secret might just end up as anonymized training data or more. Please don’t confuse automated replies with genuine care or professional counsel. Use it VERY cautiously.
July 25, 2025 at 5:58 PM
When you’re hurting, it’s tempting to reach for instant responses. But ChatGPT doesn’t understand pain. Your secret might just end up as anonymized training data or more. Please don’t confuse automated replies with genuine care or professional counsel. Use it VERY cautiously.
I think Claude has had enough of my shit.
June 19, 2025 at 6:30 PM
I think Claude has had enough of my shit.
Why is my OnePlus app store giving me a discount on MBs??
June 13, 2025 at 5:58 PM
Why is my OnePlus app store giving me a discount on MBs??
Honestly? Most of us are way more resilient than we give ourselves credit for.
June 6, 2025 at 8:14 PM
Honestly? Most of us are way more resilient than we give ourselves credit for.
Technical SEO is my villain origin story.
April 12, 2025 at 12:29 PM
Technical SEO is my villain origin story.
SEO is powerful, but it's only as good or evil as we choose to make it.
Some chose exploitation, short-term gains, and soulless quantity.
Some can choose something better, something more human, something more fucking sustainable.
Choose your player.
Some chose exploitation, short-term gains, and soulless quantity.
Some can choose something better, something more human, something more fucking sustainable.
Choose your player.
March 24, 2025 at 4:01 AM
SEO is powerful, but it's only as good or evil as we choose to make it.
Some chose exploitation, short-term gains, and soulless quantity.
Some can choose something better, something more human, something more fucking sustainable.
Choose your player.
Some chose exploitation, short-term gains, and soulless quantity.
Some can choose something better, something more human, something more fucking sustainable.
Choose your player.
You know what's sad?
Some of us are wired to chase the next big thing. Because hype is a hell of a drug. Because when they see everyone else running in one direction, it feels safer to follow than to stop and ask, “Wait… is this even the right direction?”
Some of us are wired to chase the next big thing. Because hype is a hell of a drug. Because when they see everyone else running in one direction, it feels safer to follow than to stop and ask, “Wait… is this even the right direction?”
March 12, 2025 at 6:08 PM
You know what's sad?
Some of us are wired to chase the next big thing. Because hype is a hell of a drug. Because when they see everyone else running in one direction, it feels safer to follow than to stop and ask, “Wait… is this even the right direction?”
Some of us are wired to chase the next big thing. Because hype is a hell of a drug. Because when they see everyone else running in one direction, it feels safer to follow than to stop and ask, “Wait… is this even the right direction?”
March 10, 2025 at 4:06 PM
I have problems communicating and putting my ideas across. So, I've decided to do something about it (about f'n time).
While I’m not entirely sure why this happens, I’ve come up with a few theories:
While I’m not entirely sure why this happens, I’ve come up with a few theories:
March 1, 2025 at 4:09 PM
I have problems communicating and putting my ideas across. So, I've decided to do something about it (about f'n time).
While I’m not entirely sure why this happens, I’ve come up with a few theories:
While I’m not entirely sure why this happens, I’ve come up with a few theories:
Really enjoyed @dr-pete.bsky.social’s take on Google’s volatility. IMO AI-generated content seems like a major factor in "Google warming" but there’s a lot going on. Definitely worth a read.
11 Years of Google Warming: Is Search Heating Up?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase ever...
moz.com
February 27, 2025 at 1:28 PM
Really enjoyed @dr-pete.bsky.social’s take on Google’s volatility. IMO AI-generated content seems like a major factor in "Google warming" but there’s a lot going on. Definitely worth a read.