come on, ebay! that's how you burn your brand.
July 9, 2025 at 5:04 AM
come on, ebay! that's how you burn your brand.
Reposted by Kevin Indig
Strategic and tactical guidance for marketplace success in the new (AI) SEO world, featuring a five-phase framework that goes beyond basic optimization. via @kevin-indig.bsky.social
Effective Marketplace SEO Is More Like Product Growth
Strategic and tactical guidance for marketplace success in the new (AI) SEO world, featuring a five-phase framework that goes beyond basic optimization. via @kevin-indig.bsky.social
www.searchenginejournal.com
June 5, 2025 at 1:33 PM
Strategic and tactical guidance for marketplace success in the new (AI) SEO world, featuring a five-phase framework that goes beyond basic optimization. via @kevin-indig.bsky.social
it's so critical to understand the role of clicks in SEO.
spoiler: we've always overestimated them!
useful as a leading indicator for conversions, but they set false expectations.
example: many teams struggle to show the impact of tofu content, in part because it attracts lots of noisy clicks.
spoiler: we've always overestimated them!
useful as a leading indicator for conversions, but they set false expectations.
example: many teams struggle to show the impact of tofu content, in part because it attracts lots of noisy clicks.
May 29, 2025 at 11:22 PM
it's so critical to understand the role of clicks in SEO.
spoiler: we've always overestimated them!
useful as a leading indicator for conversions, but they set false expectations.
example: many teams struggle to show the impact of tofu content, in part because it attracts lots of noisy clicks.
spoiler: we've always overestimated them!
useful as a leading indicator for conversions, but they set false expectations.
example: many teams struggle to show the impact of tofu content, in part because it attracts lots of noisy clicks.
Reposted by Kevin Indig
Something @kevin-indig.bsky.social broke down in a post yesterday, and brands still miss:
You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data.
Think of it like indexability, but for LLMs.
Relevance isn’t enough.
You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data.
Think of it like indexability, but for LLMs.
Relevance isn’t enough.
May 21, 2025 at 5:20 AM
Something @kevin-indig.bsky.social broke down in a post yesterday, and brands still miss:
You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data.
Think of it like indexability, but for LLMs.
Relevance isn’t enough.
You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data.
Think of it like indexability, but for LLMs.
Relevance isn’t enough.
Reposted by Kevin Indig
Watch @kevin-indig.bsky.social now talk about how users interact with AIO
“The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO
youtu.be/nFkM9Cy2mcg?...
“The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO
youtu.be/nFkM9Cy2mcg?...
Kevin Indig: How Users Interact With AIO - IMHO
YouTube video by Shelley Walsh
youtu.be
May 12, 2025 at 5:00 PM
Watch @kevin-indig.bsky.social now talk about how users interact with AIO
“The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO
youtu.be/nFkM9Cy2mcg?...
“The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO
youtu.be/nFkM9Cy2mcg?...
Reposted by Kevin Indig
Kevin Indig is about to release data on the first-ever study on AIO usability. And I managed to get an interview with him on IMHO about his findings.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
May 8, 2025 at 7:18 AM
Kevin Indig is about to release data on the first-ever study on AIO usability. And I managed to get an interview with him on IMHO about his findings.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
Reposted by Kevin Indig
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. via @kevin-indig.bsky.social
#Google
The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. via @kevin-indig.bsky.social
#Google
www.searchenginejournal.com
April 29, 2025 at 1:33 PM
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. via @kevin-indig.bsky.social
#Google
Tory gets it
This article tells me:
- “Good seo visibility” - however you define that - may well lead to good LLM visibility.
- but also… it’s not _inherently_ true. Like all things in life and business, digging into your OWN data to determine if it’s necessary for YOUR brand will matter.
(...)
- “Good seo visibility” - however you define that - may well lead to good LLM visibility.
- but also… it’s not _inherently_ true. Like all things in life and business, digging into your OWN data to determine if it’s necessary for YOUR brand will matter.
(...)
April 26, 2025 at 6:22 PM
Tory gets it
Reposted by Kevin Indig
Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it. via @kevin-indig.bsky.social
How Is Answer Engine Optimization Different From SEO?
Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it. via @kevin-indig.bsky.social
www.searchenginejournal.com
April 22, 2025 at 1:33 PM
Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it. via @kevin-indig.bsky.social
Reposted by Kevin Indig
If you are trying to figure out the balance of how to use AI in your writing while maintaining your authenticity and voice, this post by @kevin-indig.bsky.social is a good one: www.growth-memo.com/p/how-i-edit...
How I edit AI content
A workflow for the new age of content creation
www.growth-memo.com
April 21, 2025 at 12:08 PM
If you are trying to figure out the balance of how to use AI in your writing while maintaining your authenticity and voice, this post by @kevin-indig.bsky.social is a good one: www.growth-memo.com/p/how-i-edit...
Reposted by Kevin Indig
Writing with AI is like DJing: Without human editing, it’s just noise. Learn the human skills that turn generic output into memorable content. via @kevin-indig.bsky.social
Humans Are Better At Writing Than AI In These Tasks
Writing with AI is like DJing: Without human editing, it’s just noise. Learn the human skills that turn generic output into memorable content. via @kevin-indig.bsky.social
www.searchenginejournal.com
April 8, 2025 at 1:32 PM
Writing with AI is like DJing: Without human editing, it’s just noise. Learn the human skills that turn generic output into memorable content. via @kevin-indig.bsky.social
Reposted by Kevin Indig
Kevin Indig (@kevin-indig.bsky.social) recommends creating multiple AI-generated drafts based on your content strategy and then having writers refine them to add uniqueness and quality.
maj.to/3DuVG8S
maj.to/3DuVG8S
April 8, 2025 at 9:01 AM
Kevin Indig (@kevin-indig.bsky.social) recommends creating multiple AI-generated drafts based on your content strategy and then having writers refine them to add uniqueness and quality.
maj.to/3DuVG8S
maj.to/3DuVG8S
Reposted by Kevin Indig
Keyword rankings slipping? Your content might be competing against itself. This guide walks you through detection, solutions, and automation. via @kevin-indig.bsky.social
An AI-Powered Workflow To Solve Content Cannibalization
Keyword rankings slipping? Your content might be competing against itself. This guide walks you through detection, solutions, and automation. via @kevin-indig.bsky.social
www.searchenginejournal.com
April 1, 2025 at 1:33 PM
Keyword rankings slipping? Your content might be competing against itself. This guide walks you through detection, solutions, and automation. via @kevin-indig.bsky.social
Reposted by Kevin Indig
I've been having lots of different fun discussions around AI the last few weeks, but there's one that we simply have to shed more light on. In order to appear in AI, you can't build fancy headless websites. AI simply does not execute JavaScript when crawling your site. 1/2
March 26, 2025 at 9:29 AM
I've been having lots of different fun discussions around AI the last few weeks, but there's one that we simply have to shed more light on. In order to appear in AI, you can't build fancy headless websites. AI simply does not execute JavaScript when crawling your site. 1/2
While we fixate on AI's disruption of search, two landmark antitrust cases against Google are quietly approaching judgment day 👨⚖️
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
March 25, 2025 at 10:25 AM
While we fixate on AI's disruption of search, two landmark antitrust cases against Google are quietly approaching judgment day 👨⚖️
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
Reposted by Kevin Indig
Great post @kevin-indig.bsky.social
Brand search volume is a big part of LLM appearance
For momentum, start w. brand identity, move into positioning, then messaging, & integrate into marketing strategy
I'm currently taking clients @unifybranding.bsky.social
www.growth-memo.com/p/what-conte...
Brand search volume is a big part of LLM appearance
For momentum, start w. brand identity, move into positioning, then messaging, & integrate into marketing strategy
I'm currently taking clients @unifybranding.bsky.social
www.growth-memo.com/p/what-conte...
What content works well in LLMs?
A new study of brand mentions and citations in Chat GPT & Co
www.growth-memo.com
March 18, 2025 at 9:52 AM
Great post @kevin-indig.bsky.social
Brand search volume is a big part of LLM appearance
For momentum, start w. brand identity, move into positioning, then messaging, & integrate into marketing strategy
I'm currently taking clients @unifybranding.bsky.social
www.growth-memo.com/p/what-conte...
Brand search volume is a big part of LLM appearance
For momentum, start w. brand identity, move into positioning, then messaging, & integrate into marketing strategy
I'm currently taking clients @unifybranding.bsky.social
www.growth-memo.com/p/what-conte...
AI Chatbots lean heavily on search results, but traditional SEO metrics barely move the needle for AI Visibility!
🤔I analyzed 7,000+ citations across 1,600 URLs to decode what makes content perform in AI Chatbots like ChatGPT, Perplexity, and AI Overviews (all details in today's Growth Memo).
🤔I analyzed 7,000+ citations across 1,600 URLs to decode what makes content perform in AI Chatbots like ChatGPT, Perplexity, and AI Overviews (all details in today's Growth Memo).
March 17, 2025 at 1:23 PM
AI Chatbots lean heavily on search results, but traditional SEO metrics barely move the needle for AI Visibility!
🤔I analyzed 7,000+ citations across 1,600 URLs to decode what makes content perform in AI Chatbots like ChatGPT, Perplexity, and AI Overviews (all details in today's Growth Memo).
🤔I analyzed 7,000+ citations across 1,600 URLs to decode what makes content perform in AI Chatbots like ChatGPT, Perplexity, and AI Overviews (all details in today's Growth Memo).
Here's a perspective on AI disrupting search: what if Google is doing to challengers like ChatGPT what Meta has done to challengers like Snapchat or TikTok, which is to simply copy their leading features to disrupt themselves?
March 17, 2025 at 1:36 AM
Here's a perspective on AI disrupting search: what if Google is doing to challengers like ChatGPT what Meta has done to challengers like Snapchat or TikTok, which is to simply copy their leading features to disrupt themselves?
Reposted by Kevin Indig
AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers. via @kevin-indig.bsky.social
Deep SEO: The Potential Impact Of AI Mode And Deep Search Models
AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers. via @kevin-indig.bsky.social
www.searchenginejournal.com
March 11, 2025 at 1:33 PM
AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers. via @kevin-indig.bsky.social
The net impact of AI Overviews on the open web is as positive as Trump's tariffs on the US economy. Spoiler: not very positive. 📉
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
March 10, 2025 at 1:55 PM
The net impact of AI Overviews on the open web is as positive as Trump's tariffs on the US economy. Spoiler: not very positive. 📉
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
So, AI Mode in the Google app shows links to source but 0 classic organic results. 0 as in zero.
With GSC not showing data from AI Mode... how can we track this again?
With GSC not showing data from AI Mode... how can we track this again?
March 8, 2025 at 2:08 AM
So, AI Mode in the Google app shows links to source but 0 classic organic results. 0 as in zero.
With GSC not showing data from AI Mode... how can we track this again?
With GSC not showing data from AI Mode... how can we track this again?
"As we’ve rolled out AI Overviews, we’ve heard from power users that they want AI responses for even more of their searches."
Who said that?
Who said that?
March 6, 2025 at 2:38 AM
"As we’ve rolled out AI Overviews, we’ve heard from power users that they want AI responses for even more of their searches."
Who said that?
Who said that?
Congrats to the Ramp team 👏
Source: Ramp crossed $700M in annualized revenue in January 2025, up from $300M in August 2023; its CEO says it's not profitable by choice as it reinvests (Mary Ann Azevedo/TechCrunch)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
March 4, 2025 at 1:17 AM
Congrats to the Ramp team 👏
🔍 Here's what most people miss about the Chegg story
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
March 3, 2025 at 3:14 PM
🔍 Here's what most people miss about the Chegg story
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
I'm diving deep into the Chegg traffic drop and lawsuit.
Sharing more details in monday's memo, but here is where I am so far:
1/ Chegg's brand search volume and user engagement has been dropping before AI came on the scene. AI has likely accelerated the decline, but the product was shaky before.
Sharing more details in monday's memo, but here is where I am so far:
1/ Chegg's brand search volume and user engagement has been dropping before AI came on the scene. AI has likely accelerated the decline, but the product was shaky before.
March 1, 2025 at 3:02 PM
I'm diving deep into the Chegg traffic drop and lawsuit.
Sharing more details in monday's memo, but here is where I am so far:
1/ Chegg's brand search volume and user engagement has been dropping before AI came on the scene. AI has likely accelerated the decline, but the product was shaky before.
Sharing more details in monday's memo, but here is where I am so far:
1/ Chegg's brand search volume and user engagement has been dropping before AI came on the scene. AI has likely accelerated the decline, but the product was shaky before.