Thank you!

it doesn't have to mean the bottom line is down.

in fact, a good amount of my clients sees an uptick in bottom line from seo.

we're moving towards a new baseline, clicks will be high signal, low noise.

now, that click volume is going down, I see an opportunity to update our metrics model and detach from false expectations.

2024 = peak traffic year. we're moving towards a new baseline, where we receive a fraction of clicks.

and that's ok (unless you're in the ad impressions business).

Watch @kevin-indig.bsky.social now talk about how users interact with AIO

“The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO

youtu.be/nFkM9Cy2mcg?...

Why?

Thanks, Wil!

Thanks for the shoutout :)

I think that's the billion dollar question.

A brand could be part of an answer when purchase intent is high. But outside of that, I don't see brands showing up a lot.

Below 1% for most, traffic is lower than bing. I wonder how much of the value comes from referral traffic vs being mentioned in an answer...

For Organic Growth, this isn't background noise—it's the regulatory seismic activity that could fundamentally alter traffic patterns for the next decade.

- Device manufacturers liberated to pre-install alternative engines

- Or paradoxically, Google becoming even more aggressive about AI and sending less traffic to websites