Shelley Walsh
@shelleywalsh.bsky.social
SEO Content Strategist @sejournal.bsky.social and others
👉 Watch The SEO Pioneers series: http://youtube.com/@shelleywalsh
👉 Read more at shelleywalsh.com
👉 Watch The SEO Pioneers series: http://youtube.com/@shelleywalsh
👉 Read more at shelleywalsh.com
1% of a trillion is ten billion. AI traffic is a bigger market than you think and is the future of Search. Like it or not.
The latest episode of IMHO asked principal SEO at Yoast and 30-year veteran Carolyn Shelby, Is AI Search overhyped?
The latest episode of IMHO asked principal SEO at Yoast and 30-year veteran Carolyn Shelby, Is AI Search overhyped?
October 9, 2025 at 7:08 AM
1% of a trillion is ten billion. AI traffic is a bigger market than you think and is the future of Search. Like it or not.
The latest episode of IMHO asked principal SEO at Yoast and 30-year veteran Carolyn Shelby, Is AI Search overhyped?
The latest episode of IMHO asked principal SEO at Yoast and 30-year veteran Carolyn Shelby, Is AI Search overhyped?
(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior.
“Human behavior is the constant; experiences evolve.”
Watch the latest IMHO now
“Human behavior is the constant; experiences evolve.”
Watch the latest IMHO now
September 18, 2025 at 8:28 AM
(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior.
“Human behavior is the constant; experiences evolve.”
Watch the latest IMHO now
“Human behavior is the constant; experiences evolve.”
Watch the latest IMHO now
AI's biggest threat to SEO isn't what you think.
I spoke to SEO Pioneer Duane Forrester to discuss the shift from traditional SEO and the impact on how SEO roles are changing and adapting.
Watch the full IMHO with Duane now, link in the comments 👇
I spoke to SEO Pioneer Duane Forrester to discuss the shift from traditional SEO and the impact on how SEO roles are changing and adapting.
Watch the full IMHO with Duane now, link in the comments 👇
August 14, 2025 at 8:35 AM
AI's biggest threat to SEO isn't what you think.
I spoke to SEO Pioneer Duane Forrester to discuss the shift from traditional SEO and the impact on how SEO roles are changing and adapting.
Watch the full IMHO with Duane now, link in the comments 👇
I spoke to SEO Pioneer Duane Forrester to discuss the shift from traditional SEO and the impact on how SEO roles are changing and adapting.
Watch the full IMHO with Duane now, link in the comments 👇
SEO isn't broken. Your approach is.
And if anyone knows what they're talking about, it's Bill Hunt on the latest IMHO.
And if anyone knows what they're talking about, it's Bill Hunt on the latest IMHO.
July 31, 2025 at 9:06 AM
SEO isn't broken. Your approach is.
And if anyone knows what they're talking about, it's Bill Hunt on the latest IMHO.
And if anyone knows what they're talking about, it's Bill Hunt on the latest IMHO.
Google favours brands because users trust brands. It's a basic primal survival instinct to connect with what you recognise
I talk to Stephen Kenwright about how brand bias influences visibility in both Google Search and AI-driven platforms like LLMs
Link to video below👇
I talk to Stephen Kenwright about how brand bias influences visibility in both Google Search and AI-driven platforms like LLMs
Link to video below👇
July 17, 2025 at 8:24 AM
Google favours brands because users trust brands. It's a basic primal survival instinct to connect with what you recognise
I talk to Stephen Kenwright about how brand bias influences visibility in both Google Search and AI-driven platforms like LLMs
Link to video below👇
I talk to Stephen Kenwright about how brand bias influences visibility in both Google Search and AI-driven platforms like LLMs
Link to video below👇
I spoke to Cindy Krum about her theory that Google might merge AI Overviews, Discover, and international results to build the next-gen search engine.
“The future of search is understanding the entire journey, not just the keyword or the query.” Cindy Krum
Watch the new IMHO
“The future of search is understanding the entire journey, not just the keyword or the query.” Cindy Krum
Watch the new IMHO
June 26, 2025 at 9:07 AM
I spoke to Cindy Krum about her theory that Google might merge AI Overviews, Discover, and international results to build the next-gen search engine.
“The future of search is understanding the entire journey, not just the keyword or the query.” Cindy Krum
Watch the new IMHO
“The future of search is understanding the entire journey, not just the keyword or the query.” Cindy Krum
Watch the new IMHO
Jill Whalen leaves behind a legacy as a trailblazer in the early industry when she pioneered the 'white hat' approach to SEO and succeeded against the 'not-so-white-hats' of the time.
I spoke to her 2 years ago as part of the SEO Pioneers series
#jillwhalen #seopioneer
youtu.be/DD5D5YtUdWY?...
I spoke to her 2 years ago as part of the SEO Pioneers series
#jillwhalen #seopioneer
youtu.be/DD5D5YtUdWY?...
Jill Whalen SEO Pioneers (The History of SEO)
YouTube video by Shelley Walsh
youtu.be
June 23, 2025 at 7:51 AM
Jill Whalen leaves behind a legacy as a trailblazer in the early industry when she pioneered the 'white hat' approach to SEO and succeeded against the 'not-so-white-hats' of the time.
I spoke to her 2 years ago as part of the SEO Pioneers series
#jillwhalen #seopioneer
youtu.be/DD5D5YtUdWY?...
I spoke to her 2 years ago as part of the SEO Pioneers series
#jillwhalen #seopioneer
youtu.be/DD5D5YtUdWY?...
Not long ago, news publishers survived by moving offline to online. With Google clicks in freefall, news publishers face threats to survival yet again.
I've seen publishing change A LOT over 25 years.
Watch me speak to Barry Adams about what publishers can do to survive 👇
I've seen publishing change A LOT over 25 years.
Watch me speak to Barry Adams about what publishers can do to survive 👇
June 19, 2025 at 7:50 AM
Not long ago, news publishers survived by moving offline to online. With Google clicks in freefall, news publishers face threats to survival yet again.
I've seen publishing change A LOT over 25 years.
Watch me speak to Barry Adams about what publishers can do to survive 👇
I've seen publishing change A LOT over 25 years.
Watch me speak to Barry Adams about what publishers can do to survive 👇
Barry Adams has strong views on LLM hallucinations and what the industry needs to understand about AI's limitations.
“They’re not intelligent. They’re just very advanced word predictors”
I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇
“They’re not intelligent. They’re just very advanced word predictors”
I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇
June 12, 2025 at 10:06 AM
Barry Adams has strong views on LLM hallucinations and what the industry needs to understand about AI's limitations.
“They’re not intelligent. They’re just very advanced word predictors”
I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇
“They’re not intelligent. They’re just very advanced word predictors”
I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇
In Leeds, we're blessed with world class talent in striking distance. At the @sistrix.com local Leeds event we were spoiled with 3 of the best.
Good to see @alexmoss.bsky.social @nicholastott.bsky.social @jono.id @stephenkenwright.co.uk @malcolmslade.bsky.social
Thank you Steve Paine
Good to see @alexmoss.bsky.social @nicholastott.bsky.social @jono.id @stephenkenwright.co.uk @malcolmslade.bsky.social
Thank you Steve Paine
June 12, 2025 at 7:54 AM
In Leeds, we're blessed with world class talent in striking distance. At the @sistrix.com local Leeds event we were spoiled with 3 of the best.
Good to see @alexmoss.bsky.social @nicholastott.bsky.social @jono.id @stephenkenwright.co.uk @malcolmslade.bsky.social
Thank you Steve Paine
Good to see @alexmoss.bsky.social @nicholastott.bsky.social @jono.id @stephenkenwright.co.uk @malcolmslade.bsky.social
Thank you Steve Paine
John Shehata gave me his opinion on Discover, AI Mode and what this all means for publishers as their traffic disappears
"In the new world we will get less traffic. So for publishers that solely depend on traffic, this is going to be a problem." John Shehata
Video below 👇
"In the new world we will get less traffic. So for publishers that solely depend on traffic, this is going to be a problem." John Shehata
Video below 👇
May 29, 2025 at 7:43 AM
John Shehata gave me his opinion on Discover, AI Mode and what this all means for publishers as their traffic disappears
"In the new world we will get less traffic. So for publishers that solely depend on traffic, this is going to be a problem." John Shehata
Video below 👇
"In the new world we will get less traffic. So for publishers that solely depend on traffic, this is going to be a problem." John Shehata
Video below 👇
Barry Adams for IMHO just recorded and will be live in a few weeks.
One of my favourite humans with so much to say.
One of my favourite humans with so much to say.
May 20, 2025 at 11:11 AM
Barry Adams for IMHO just recorded and will be live in a few weeks.
One of my favourite humans with so much to say.
One of my favourite humans with so much to say.
ICYMI. This is the 1st study into how users are checking out AIO and it threw up some surprising insights
Watch my interview with Kevin about his findings, link in the comments
Watch my interview with Kevin about his findings, link in the comments
Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
May 15, 2025 at 10:03 AM
ICYMI. This is the 1st study into how users are checking out AIO and it threw up some surprising insights
Watch my interview with Kevin about his findings, link in the comments
Watch my interview with Kevin about his findings, link in the comments
Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
May 12, 2025 at 5:00 PM
Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
Kevin Indig is about to release data on the first-ever study on AIO usability. And I managed to get an interview with him on IMHO about his findings.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
May 8, 2025 at 7:18 AM
Kevin Indig is about to release data on the first-ever study on AIO usability. And I managed to get an interview with him on IMHO about his findings.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
@kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
I spoke to Lily Ray for IMHO fresh from her talk at Brighton SEO.
"Searchers want to see real people talking about real things" Lily Ray
Watch the interview now - link in the comments 👇
"Searchers want to see real people talking about real things" Lily Ray
Watch the interview now - link in the comments 👇
April 17, 2025 at 10:06 AM
I spoke to Lily Ray for IMHO fresh from her talk at Brighton SEO.
"Searchers want to see real people talking about real things" Lily Ray
Watch the interview now - link in the comments 👇
"Searchers want to see real people talking about real things" Lily Ray
Watch the interview now - link in the comments 👇
Coming in the next few days, don't miss Lily Ray fresh from her talk at Brighton SEO talking to me on IMHO about SEO in 2025. Just recorded a few minutes ago.
Follow me on YouTube to get the first play: www.youtube.com/@shelleywalsh
Follow me on YouTube to get the first play: www.youtube.com/@shelleywalsh
April 15, 2025 at 2:59 PM
Coming in the next few days, don't miss Lily Ray fresh from her talk at Brighton SEO talking to me on IMHO about SEO in 2025. Just recorded a few minutes ago.
Follow me on YouTube to get the first play: www.youtube.com/@shelleywalsh
Follow me on YouTube to get the first play: www.youtube.com/@shelleywalsh
I spoke to Kaspar Szymanski about the current state of SEO in the latest episode of IMHO.
“Google is indeed at a crossroads and has to internally figure out whether to redefine itself—or to embrace what made it successful in the first place: user loyalty.”
“Google is indeed at a crossroads and has to internally figure out whether to redefine itself—or to embrace what made it successful in the first place: user loyalty.”
April 4, 2025 at 10:12 AM
I spoke to Kaspar Szymanski about the current state of SEO in the latest episode of IMHO.
“Google is indeed at a crossroads and has to internally figure out whether to redefine itself—or to embrace what made it successful in the first place: user loyalty.”
“Google is indeed at a crossroads and has to internally figure out whether to redefine itself—or to embrace what made it successful in the first place: user loyalty.”
So excited to speak to Crystal Carter on IMHO about the current state of search and gaining visibility in LLMs.
“LLM search is not the same as SEO. The goal is different, the tactics are different, and the visibility outcomes are different.”
— Crystal Carter
“LLM search is not the same as SEO. The goal is different, the tactics are different, and the visibility outcomes are different.”
— Crystal Carter
March 21, 2025 at 8:49 AM
So excited to speak to Crystal Carter on IMHO about the current state of search and gaining visibility in LLMs.
“LLM search is not the same as SEO. The goal is different, the tactics are different, and the visibility outcomes are different.”
— Crystal Carter
“LLM search is not the same as SEO. The goal is different, the tactics are different, and the visibility outcomes are different.”
— Crystal Carter
On a high after the Leeds Majestic Dinner 2025 with Me and @dixonjones.bsky.social – a great success. A HUGE thanks you to Steven at @majestic.com for co-hosting and more importantly, generously footing the bill.
Plenty of good conversations with old friends and meeting some new ones.
Plenty of good conversations with old friends and meeting some new ones.
March 7, 2025 at 11:36 AM
On a high after the Leeds Majestic Dinner 2025 with Me and @dixonjones.bsky.social – a great success. A HUGE thanks you to Steven at @majestic.com for co-hosting and more importantly, generously footing the bill.
Plenty of good conversations with old friends and meeting some new ones.
Plenty of good conversations with old friends and meeting some new ones.
Dawn Anderson talked to me on IMHO about information retrieval, where search is going, and how SEOs are misunderstood heroes.
In this interview Dawn talks about how the Future of Search Will Be Hybrid as search engines are evolving into a blend of search and AI
In this interview Dawn talks about how the Future of Search Will Be Hybrid as search engines are evolving into a blend of search and AI
March 6, 2025 at 12:31 PM
Dawn Anderson talked to me on IMHO about information retrieval, where search is going, and how SEOs are misunderstood heroes.
In this interview Dawn talks about how the Future of Search Will Be Hybrid as search engines are evolving into a blend of search and AI
In this interview Dawn talks about how the Future of Search Will Be Hybrid as search engines are evolving into a blend of search and AI
Comedy gold as mid IMHO recording Mr Anderson reaches across the screen with a cup of tea for Dawn.
Full recording with @dawnieando.bsky.social coming soon.
Full recording with @dawnieando.bsky.social coming soon.
February 24, 2025 at 12:30 PM
Comedy gold as mid IMHO recording Mr Anderson reaches across the screen with a cup of tea for Dawn.
Full recording with @dawnieando.bsky.social coming soon.
Full recording with @dawnieando.bsky.social coming soon.
IMHO is back with Alex Moss from Yoast & Firecask talking about how search might change this year
In this episode Alex talks about how SEO is no longer just about search rankings—it’s about discovery across multiple platforms.
In this episode Alex talks about how SEO is no longer just about search rankings—it’s about discovery across multiple platforms.
February 21, 2025 at 11:21 AM
IMHO is back with Alex Moss from Yoast & Firecask talking about how search might change this year
In this episode Alex talks about how SEO is no longer just about search rankings—it’s about discovery across multiple platforms.
In this episode Alex talks about how SEO is no longer just about search rankings—it’s about discovery across multiple platforms.
Reposted by Shelley Walsh
Tomorrow, Jan 23, live!
@duda.co 's MegaWebinar
5 hours of #SEO and #Content
@crestodina.bsky.social @purnavirji.bsky.social @shelleywalsh.bsky.social @santiclarke.bsky.social @danaditomaso.bsky.social
www.duda.co/webinars/5-h...
@duda.co 's MegaWebinar
5 hours of #SEO and #Content
@crestodina.bsky.social @purnavirji.bsky.social @shelleywalsh.bsky.social @santiclarke.bsky.social @danaditomaso.bsky.social
www.duda.co/webinars/5-h...
January 22, 2025 at 2:16 PM
Tomorrow, Jan 23, live!
@duda.co 's MegaWebinar
5 hours of #SEO and #Content
@crestodina.bsky.social @purnavirji.bsky.social @shelleywalsh.bsky.social @santiclarke.bsky.social @danaditomaso.bsky.social
www.duda.co/webinars/5-h...
@duda.co 's MegaWebinar
5 hours of #SEO and #Content
@crestodina.bsky.social @purnavirji.bsky.social @shelleywalsh.bsky.social @santiclarke.bsky.social @danaditomaso.bsky.social
www.duda.co/webinars/5-h...
Has SEO really changed in the last 25 years, or just some of the tactics of the game that changed?
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025
January 14, 2025 at 9:54 AM
Has SEO really changed in the last 25 years, or just some of the tactics of the game that changed?
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025