come on, ebay! that's how you burn your brand.
July 9, 2025 at 5:04 AM
come on, ebay! that's how you burn your brand.
While we fixate on AI's disruption of search, two landmark antitrust cases against Google are quietly approaching judgment day 👨⚖️
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
March 25, 2025 at 10:25 AM
While we fixate on AI's disruption of search, two landmark antitrust cases against Google are quietly approaching judgment day 👨⚖️
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
The stakes? Nothing less than the fundamental architecture of online customer acquisition.
The net impact of AI Overviews on the open web is as positive as Trump's tariffs on the US economy. Spoiler: not very positive. 📉
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
March 10, 2025 at 1:55 PM
The net impact of AI Overviews on the open web is as positive as Trump's tariffs on the US economy. Spoiler: not very positive. 📉
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
So, AI Mode in the Google app shows links to source but 0 classic organic results. 0 as in zero.
With GSC not showing data from AI Mode... how can we track this again?
With GSC not showing data from AI Mode... how can we track this again?
March 8, 2025 at 2:08 AM
So, AI Mode in the Google app shows links to source but 0 classic organic results. 0 as in zero.
With GSC not showing data from AI Mode... how can we track this again?
With GSC not showing data from AI Mode... how can we track this again?
🔍 Here's what most people miss about the Chegg story
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
March 3, 2025 at 3:14 PM
🔍 Here's what most people miss about the Chegg story
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
Google's AI Overviews only played a relatively small part in Chegg's traffic decline.
What I found interesting in my analysis (just published in today's Growth Memo):
oh hey, haven't seen a video answer from chat gpt search before
February 12, 2025 at 5:51 PM
oh hey, haven't seen a video answer from chat gpt search before
Just released the video version of my "death of the SEO keyword" Memo.
February 5, 2025 at 6:41 PM
Just released the video version of my "death of the SEO keyword" Memo.
The SEO keyword died, but no one noticed. 🪦
👎I'm not saying we should stop rank tracking, but how much sense does keyword obsession make when...
1. one page can rank for 1,000s of keywords?
2. more keywords result in zero clicks?
3. search moves from results to LLM answers?
👎I'm not saying we should stop rank tracking, but how much sense does keyword obsession make when...
1. one page can rank for 1,000s of keywords?
2. more keywords result in zero clicks?
3. search moves from results to LLM answers?
February 3, 2025 at 4:54 PM
The SEO keyword died, but no one noticed. 🪦
👎I'm not saying we should stop rank tracking, but how much sense does keyword obsession make when...
1. one page can rank for 1,000s of keywords?
2. more keywords result in zero clicks?
3. search moves from results to LLM answers?
👎I'm not saying we should stop rank tracking, but how much sense does keyword obsession make when...
1. one page can rank for 1,000s of keywords?
2. more keywords result in zero clicks?
3. search moves from results to LLM answers?
show me whatchu got
January 31, 2025 at 8:32 PM
show me whatchu got
Not necessarily the trend you want to see, but unavoidable.
January 29, 2025 at 5:29 PM
Not necessarily the trend you want to see, but unavoidable.
For today's Memo, I got deep insights from some of the most successful SEOs our industry has to offer.
Based on their and my experience of a combined +80 years of experience, I put together a framework of 5 core competencies you need to master for a fulfilling and sustained career in SEO.
Based on their and my experience of a combined +80 years of experience, I put together a framework of 5 core competencies you need to master for a fulfilling and sustained career in SEO.
January 20, 2025 at 6:55 PM
For today's Memo, I got deep insights from some of the most successful SEOs our industry has to offer.
Based on their and my experience of a combined +80 years of experience, I put together a framework of 5 core competencies you need to master for a fulfilling and sustained career in SEO.
Based on their and my experience of a combined +80 years of experience, I put together a framework of 5 core competencies you need to master for a fulfilling and sustained career in SEO.
I see this so often: Lots of touch points through organic search, but when users are ready to convert, they come directly.
Who gets the brownie points? Usually not SEO.
Who gets the brownie points? Usually not SEO.
January 13, 2025 at 9:50 PM
I see this so often: Lots of touch points through organic search, but when users are ready to convert, they come directly.
Who gets the brownie points? Usually not SEO.
Who gets the brownie points? Usually not SEO.
Just crossed the 500 member mark of my whatsapp community 🙌
January 3, 2025 at 3:16 PM
Just crossed the 500 member mark of my whatsapp community 🙌
Goodbye, 2024.
May you leave all the stuff that doesn't serve you and keep only the good things.
May you leave all the stuff that doesn't serve you and keep only the good things.
January 1, 2025 at 3:19 AM
Goodbye, 2024.
May you leave all the stuff that doesn't serve you and keep only the good things.
May you leave all the stuff that doesn't serve you and keep only the good things.
Everyone wants to know if and how fast traffic from LLMs is growing. And if their website is meeting industry averages.
I published a case study of 6 B2B SaaS, showing that referral traffic from AI Chatbots 5x’ed over the last 6 months.
I published a case study of 6 B2B SaaS, showing that referral traffic from AI Chatbots 5x’ed over the last 6 months.
December 20, 2024 at 2:44 PM
Everyone wants to know if and how fast traffic from LLMs is growing. And if their website is meeting industry averages.
I published a case study of 6 B2B SaaS, showing that referral traffic from AI Chatbots 5x’ed over the last 6 months.
I published a case study of 6 B2B SaaS, showing that referral traffic from AI Chatbots 5x’ed over the last 6 months.
Seems like AI automated posts have reached Substack :(
December 17, 2024 at 1:57 PM
Seems like AI automated posts have reached Substack :(
Over 300 people registered for the Annual Showdown tomorrow.
In 2h, I break down every trend of 2024, give predictions for next year and do Q&A for the remaining time.
Join me tomorrow at 10 AM EST.
In 2h, I break down every trend of 2024, give predictions for next year and do Q&A for the remaining time.
Join me tomorrow at 10 AM EST.
December 12, 2024 at 6:25 PM
Over 300 people registered for the Annual Showdown tomorrow.
In 2h, I break down every trend of 2024, give predictions for next year and do Q&A for the remaining time.
Join me tomorrow at 10 AM EST.
In 2h, I break down every trend of 2024, give predictions for next year and do Q&A for the remaining time.
Join me tomorrow at 10 AM EST.
Youtube just launched a series of new AI tools:
1/ AI created soundtracks / background music
2/ AI backgrounds and whole videos
3/ AI dubbed audio translations
4/ AI generated topic ideas
1/ AI created soundtracks / background music
2/ AI backgrounds and whole videos
3/ AI dubbed audio translations
4/ AI generated topic ideas
September 21, 2023 at 3:25 PM
Youtube just launched a series of new AI tools:
1/ AI created soundtracks / background music
2/ AI backgrounds and whole videos
3/ AI dubbed audio translations
4/ AI generated topic ideas
1/ AI created soundtracks / background music
2/ AI backgrounds and whole videos
3/ AI dubbed audio translations
4/ AI generated topic ideas