Mordy Oberstein
@mordyoberstein.bsky.social
Founder: @unifybranding.bsky.social
https://www.unifybrandmarketing.com/brand-marketing-services
Brand Strategy | Brand Development | SEO
Former Head of Comms at Semrush
Husband/Dad - Steelers/Yankees Fan
Co-host of "Its New"
https://www.unifybrandmarketing.com/brand-marketing-services
Brand Strategy | Brand Development | SEO
Former Head of Comms at Semrush
Husband/Dad - Steelers/Yankees Fan
Co-host of "Its New"
Reposted by Mordy Oberstein
It’s New 11/12: @mordyoberstein.bsky.social loves his Google Discover fake AI spam, Google adds more shipping/return policy methods, @gregfinn.bsky.social discusses LSA value-based lead pricing & @themarketinganu.bsky.social on the Microsoft Clarity www.youtube.com/watch?v=cDxb...
It’s New 11/12: Google Discover Fake AI Spam, Shipping/Return Updates, LSA Lead Pricing & Clarity
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 12, 2025 at 3:00 PM
It’s New 11/12: @mordyoberstein.bsky.social loves his Google Discover fake AI spam, Google adds more shipping/return policy methods, @gregfinn.bsky.social discusses LSA value-based lead pricing & @themarketinganu.bsky.social on the Microsoft Clarity www.youtube.com/watch?v=cDxb...
Reposted by Mordy Oberstein
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
#llms
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
www.searchenginejournal.com
November 11, 2025 at 1:34 PM
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
#llms
Reposted by Mordy Oberstein
It’s New 11/11: Where @gregfinn.bsky.social covers the carousel ads on Google image search and Waze PMax ads, @themarketinganu.bsky.social on asset-level reporting for display campaigns, I cover schema and review extortion and @lilyray.nyc awesome presentation www.youtube.com/watch?v=_eNI...
It’s New 11/11: Google Image carousel ads, Schema still alive, fight review extortion and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 11, 2025 at 3:00 PM
It’s New 11/11: Where @gregfinn.bsky.social covers the carousel ads on Google image search and Waze PMax ads, @themarketinganu.bsky.social on asset-level reporting for display campaigns, I cover schema and review extortion and @lilyray.nyc awesome presentation www.youtube.com/watch?v=_eNI...
Reposted by Mordy Oberstein
It’s New 11/10: Movember Google search movement, Opal scaled content abuse is confusing @gregfinn.bsky.social on AI Max performance @mordyoberstein.bsky.social on Google AI finance advice and @themarketinganu.bsky.social on ChatGPT ads coming www.youtube.com/watch?v=74SX...
It’s New 11/10: Movember Google search movement, Opal scaled content abuse & AI Max underperforming
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 10, 2025 at 2:59 PM
It’s New 11/10: Movember Google search movement, Opal scaled content abuse is confusing @gregfinn.bsky.social on AI Max performance @mordyoberstein.bsky.social on Google AI finance advice and @themarketinganu.bsky.social on ChatGPT ads coming www.youtube.com/watch?v=74SX...
This post is a banger.
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
searchengineland.com
November 10, 2025 at 2:20 PM
This post is a banger.
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
Reposted by Mordy Oberstein
It’s New 11/6: Google removes search features & adds crust, @mordyoberstein.bsky.social on AI definitions & Google Maps Gemini update @themarketinganu.bsky.social gets creative with content and @gregfinn.bsky.social gets confused by the Google Ads Editor update www.youtube.com/watch?v=ule2...
It’s New 11/6: Google Removes Search Features, Google Maps Gemini, Creative Content & Ads Editor
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 6, 2025 at 3:00 PM
It’s New 11/6: Google removes search features & adds crust, @mordyoberstein.bsky.social on AI definitions & Google Maps Gemini update @themarketinganu.bsky.social gets creative with content and @gregfinn.bsky.social gets confused by the Google Ads Editor update www.youtube.com/watch?v=ule2...
Reposted by Mordy Oberstein
@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis.
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
November 6, 2025 at 5:15 PM
@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis.
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
Are LLMs top-of-the-funnel?
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
November 6, 2025 at 2:56 PM
Are LLMs top-of-the-funnel?
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
Reposted by Mordy Oberstein
It’s New 11/4: @themarketinganu.bsky.social gets into smart cropping in Merchant Center, Grokipedia gets indexed by Google and Bing, @gregfinn.bsky.social goes on and on about Google Discover and @mordyoberstein.bsky.social is sick (in more than one way) www.youtube.com/watch?v=2KOA...
It’s New 11/4: Smart Cropping in Merchant Center, Grokipedia In Search & Endless Google Discover
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 4, 2025 at 3:00 PM
It’s New 11/4: @themarketinganu.bsky.social gets into smart cropping in Merchant Center, Grokipedia gets indexed by Google and Bing, @gregfinn.bsky.social goes on and on about Google Discover and @mordyoberstein.bsky.social is sick (in more than one way) www.youtube.com/watch?v=2KOA...
Reposted by Mordy Oberstein
It’s New 10/30: Google & Microsoft earnings, Disney SEO hack & promotion analytics with @gregfinn.bsky.social and myself - @themarketinganu.bsky.social is celebrating her birthday week and @mordyoberstein.bsky.social needs more meat juice www.youtube.com/watch?v=ZdB_...
It’s New 10/30: Google & Microsoft earnings, Disney SEO hack & promotion analytics
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 30, 2025 at 2:00 PM
It’s New 10/30: Google & Microsoft earnings, Disney SEO hack & promotion analytics with @gregfinn.bsky.social and myself - @themarketinganu.bsky.social is celebrating her birthday week and @mordyoberstein.bsky.social needs more meat juice www.youtube.com/watch?v=ZdB_...
Reposted by Mordy Oberstein
It’s New 10/28: Google reviews disappearing, Google Search Console Queries groups, Google Ads exclusions and investment strategy tab with @gregfinn.bsky.social and myself, @themarketinganu.bsky.social and @mordyoberstein.bsky.social went “whale watching” so they say www.youtube.com/watch?v=kKt1...
It’s New 10/28: Google reviews disappearing, Queries groups, Ads exclusions & investment strategy
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 28, 2025 at 2:10 PM
It’s New 10/28: Google reviews disappearing, Google Search Console Queries groups, Google Ads exclusions and investment strategy tab with @gregfinn.bsky.social and myself, @themarketinganu.bsky.social and @mordyoberstein.bsky.social went “whale watching” so they say www.youtube.com/watch?v=kKt1...
Reposted by Mordy Oberstein
It’s New 10/23: Google Ads turned 25 years old with @themarketinganu.bsky.social Google Search Console and Business Profiles are missing data, @mordyoberstein.bsky.social gets into AI fantasy sports and @gregfinn.bsky.social covers Reddit’s data being stolen by AI www.youtube.com/watch?v=ZOVN...
It’s New 10/23: Google Ads Is 25, Google Is Missing Data, fantasy sports AI Mode and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 23, 2025 at 1:59 PM
It’s New 10/23: Google Ads turned 25 years old with @themarketinganu.bsky.social Google Search Console and Business Profiles are missing data, @mordyoberstein.bsky.social gets into AI fantasy sports and @gregfinn.bsky.social covers Reddit’s data being stolen by AI www.youtube.com/watch?v=ZOVN...
Reposted by Mordy Oberstein
It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google) and @mordyoberstein.bsky.social and I dig into it while enjoying not having @gregfinn.bsky.social and @themarketinganu.bsky.social on the show www.youtube.com/watch?v=WEfW...
It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google)
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 22, 2025 at 2:06 PM
It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google) and @mordyoberstein.bsky.social and I dig into it while enjoying not having @gregfinn.bsky.social and @themarketinganu.bsky.social on the show www.youtube.com/watch?v=WEfW...
Reposted by Mordy Oberstein
It’s New 10/16: @gregfinn.bsky.social tries to hide the new Google ad grouping, @themarketinganu.bsky.social goes peanuts over drugs, @mordyoberstein.bsky.social loves robotic people also ask and Bing finally adopts the data-nosnippet attribute www.youtube.com/watch?v=4Rxw...
It’s New 10/16: Google Grouping Ads, People Also Ask AI & Bing Data No Snippet
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 16, 2025 at 2:00 PM
It’s New 10/16: @gregfinn.bsky.social tries to hide the new Google ad grouping, @themarketinganu.bsky.social goes peanuts over drugs, @mordyoberstein.bsky.social loves robotic people also ask and Bing finally adopts the data-nosnippet attribute www.youtube.com/watch?v=4Rxw...
I am officially looking for a full-time role!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
October 15, 2025 at 2:40 PM
I am officially looking for a full-time role!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
Reposted by Mordy Oberstein
It’s New 10/13: We covered fake Google Search traffic, review extortion scam help, then @mordyoberstein.bsky.social on Google’s AI Search interview, @themarketinganu.bsky.social on Google strategic market status and @gregfinn.bsky.social YouTube brand pulse report www.youtube.com/watch?v=sS3N...
It’s New 10/13: Google Fake Traffic Surge, Review Extortion Help, AI and UK
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 13, 2025 at 2:04 PM
It’s New 10/13: We covered fake Google Search traffic, review extortion scam help, then @mordyoberstein.bsky.social on Google’s AI Search interview, @themarketinganu.bsky.social on Google strategic market status and @gregfinn.bsky.social YouTube brand pulse report www.youtube.com/watch?v=sS3N...
This was a whale of an episode
It’s New 10/9: Google volatility, business insights, then @mordyoberstein.bsky.social likes AI recipes and speaks AI Mode, @themarketinganu.bsky.social covers campaign types and @gregfinn.bsky.social on missed opportunities - we also go whale watching www.youtube.com/watch?v=fGFt...
It’s New 10/9: Google volatility, business insights, AI Mode and Google Ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 9, 2025 at 7:59 PM
This was a whale of an episode
Reposted by Mordy Oberstein
It’s New 9/30: ChatGPT Instant Checkout helps @mordyoberstein.bsky.social buy vests, Google Ads num 100 doesn't impact @gregfinn.bsky.social AdSense traffic source reporting & @themarketinganu.bsky.social covers @menachemani.bsky.social Google Ads AI Max piece www.youtube.com/watch?v=ZvNN...
It’s New 9/30: ChatGPT Instant Checkout, Google Ads num 100 and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
September 30, 2025 at 2:00 PM
It’s New 9/30: ChatGPT Instant Checkout helps @mordyoberstein.bsky.social buy vests, Google Ads num 100 doesn't impact @gregfinn.bsky.social AdSense traffic source reporting & @themarketinganu.bsky.social covers @menachemani.bsky.social Google Ads AI Max piece www.youtube.com/watch?v=ZvNN...
I'll give you an example.
If your audience targeting is not the result of defining who your brand/company is and why you do what you do (i.e., brand identity), then there's about a % chance you're wasting time & $ targeting an audience that will never be interested in actually paying
Ask me why.
If your audience targeting is not the result of defining who your brand/company is and why you do what you do (i.e., brand identity), then there's about a % chance you're wasting time & $ targeting an audience that will never be interested in actually paying
Ask me why.
September 30, 2025 at 1:01 PM
I'll give you an example.
If your audience targeting is not the result of defining who your brand/company is and why you do what you do (i.e., brand identity), then there's about a % chance you're wasting time & $ targeting an audience that will never be interested in actually paying
Ask me why.
If your audience targeting is not the result of defining who your brand/company is and why you do what you do (i.e., brand identity), then there's about a % chance you're wasting time & $ targeting an audience that will never be interested in actually paying
Ask me why.
Reposted by Mordy Oberstein
On today's @marketingoclock.bsky.social:
- I was robbed (literally) (kinda)
- The new Google Ads units are a big deal
- A great interview with @mordyoberstein.bsky.social on tracking tools & more
+ all the #digitalmarketing news from the week!
- I was robbed (literally) (kinda)
- The new Google Ads units are a big deal
- A great interview with @mordyoberstein.bsky.social on tracking tools & more
+ all the #digitalmarketing news from the week!
September 29, 2025 at 1:45 PM
On today's @marketingoclock.bsky.social:
- I was robbed (literally) (kinda)
- The new Google Ads units are a big deal
- A great interview with @mordyoberstein.bsky.social on tracking tools & more
+ all the #digitalmarketing news from the week!
- I was robbed (literally) (kinda)
- The new Google Ads units are a big deal
- A great interview with @mordyoberstein.bsky.social on tracking tools & more
+ all the #digitalmarketing news from the week!
Do citations really matter as much as mentions do?
Are the LLMs really all the same sort of thing?
It is messier than everyone makes it out to be.
Which is why @nickleroy.com 👩💻 @jessjoyce.bsky.social Joyce, and I are teaming up with @semrushofficial.bsky.social to have an eye-level chat!
Are the LLMs really all the same sort of thing?
It is messier than everyone makes it out to be.
Which is why @nickleroy.com 👩💻 @jessjoyce.bsky.social Joyce, and I are teaming up with @semrushofficial.bsky.social to have an eye-level chat!
September 26, 2025 at 8:22 AM
Do citations really matter as much as mentions do?
Are the LLMs really all the same sort of thing?
It is messier than everyone makes it out to be.
Which is why @nickleroy.com 👩💻 @jessjoyce.bsky.social Joyce, and I are teaming up with @semrushofficial.bsky.social to have an eye-level chat!
Are the LLMs really all the same sort of thing?
It is messier than everyone makes it out to be.
Which is why @nickleroy.com 👩💻 @jessjoyce.bsky.social Joyce, and I are teaming up with @semrushofficial.bsky.social to have an eye-level chat!
Why is your marketing team’s strategy not getting traction?
If you’re marketing strategy isn’t meeting expectations let’s chat.
Chances are we can find something in just 30 minutes
Money back guarantee.
For the record it’s a free consult.
www.unifybrandmarketing.com/brand-consul...
If you’re marketing strategy isn’t meeting expectations let’s chat.
Chances are we can find something in just 30 minutes
Money back guarantee.
For the record it’s a free consult.
www.unifybrandmarketing.com/brand-consul...
Free Brand Consultation | Unify
Register for a free brand stategy consultation. Get a sense of direction as we explore ways you can make your brand more meaningful so you can start resonating with your audience in new ways. We'll he...
www.unifybrandmarketing.com
September 25, 2025 at 7:33 PM
Why is your marketing team’s strategy not getting traction?
If you’re marketing strategy isn’t meeting expectations let’s chat.
Chances are we can find something in just 30 minutes
Money back guarantee.
For the record it’s a free consult.
www.unifybrandmarketing.com/brand-consul...
If you’re marketing strategy isn’t meeting expectations let’s chat.
Chances are we can find something in just 30 minutes
Money back guarantee.
For the record it’s a free consult.
www.unifybrandmarketing.com/brand-consul...
Reposted by Mordy Oberstein
It’s New 9/25: Post spam update Google volatility, @mordyoberstein.bsky.social on Google Search Live and @gregfinn.bsky.social catches us up on a bunch of Google Ads changes www.youtube.com/watch?v=tgAz...
It’s New 9/25: Post spam update Google volatility, Search Live and Google Ads changes
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
September 25, 2025 at 2:01 PM
It’s New 9/25: Post spam update Google volatility, @mordyoberstein.bsky.social on Google Search Live and @gregfinn.bsky.social catches us up on a bunch of Google Ads changes www.youtube.com/watch?v=tgAz...
Reposted by Mordy Oberstein
@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
September 25, 2025 at 5:03 PM
@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
Reposted by Mordy Oberstein
It’s New 9/18: Google Search Console impression dip no-comment from @mordyoberstein.bsky.social AI Max to the max by @themarketinganu.bsky.social Google anti-scraper job and new website badges by @gregfinn.bsky.social and I cover the new Discover rollout www.youtube.com/watch?v=J4AS...
It’s New 9/18: Google Search Console impression dip real, AI Max to the max and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
September 18, 2025 at 1:59 PM
It’s New 9/18: Google Search Console impression dip no-comment from @mordyoberstein.bsky.social AI Max to the max by @themarketinganu.bsky.social Google anti-scraper job and new website badges by @gregfinn.bsky.social and I cover the new Discover rollout www.youtube.com/watch?v=J4AS...