Mordy Oberstein
@mordyoberstein.bsky.social
Founder: @unifybranding.bsky.social
https://www.unifybrandmarketing.com/brand-marketing-services
Brand Strategy | Brand Development | SEO
Former Head of Comms at Semrush
Husband/Dad - Steelers/Yankees Fan
Co-host of "Its New"
https://www.unifybrandmarketing.com/brand-marketing-services
Brand Strategy | Brand Development | SEO
Former Head of Comms at Semrush
Husband/Dad - Steelers/Yankees Fan
Co-host of "Its New"
Reposted by Mordy Oberstein
It’s New 11/26: @mordyoberstein.bsky.social got a GEO-detox, Google local to places bug, @themarketinganu.bsky.social tried to make sense of the new Google Ads metrics and @gregfinn.bsky.social spoiled some Thanksgiving recipes www.youtube.com/watch?v=BhYp...
It’s New 11/26: GEO-Detox, Google local bug, Google Ads metrics and Spoiled Thanksgiving recipes
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 26, 2025 at 2:59 PM
It’s New 11/26: @mordyoberstein.bsky.social got a GEO-detox, Google local to places bug, @themarketinganu.bsky.social tried to make sense of the new Google Ads metrics and @gregfinn.bsky.social spoiled some Thanksgiving recipes www.youtube.com/watch?v=BhYp...
Reposted by Mordy Oberstein
It’s New 11/25: ChatGPT shopping research @mordyoberstein.bsky.social found a new robe, Beware of Google Ads account hijacks warns @gregfinn.bsky.social and then @themarketinganu.bsky.social auto-links YouTube and Ads and scheduling Google Posts is live www.youtube.com/watch?v=Eee4...
It’s New 11/25: ChatGPT shopping research, Google Ads account hijacks and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 25, 2025 at 3:00 PM
It’s New 11/25: ChatGPT shopping research @mordyoberstein.bsky.social found a new robe, Beware of Google Ads account hijacks warns @gregfinn.bsky.social and then @themarketinganu.bsky.social auto-links YouTube and Ads and scheduling Google Posts is live www.youtube.com/watch?v=Eee4...
Reposted by Mordy Oberstein
It’s New 11/20: Google Search Console brand filters, AI control proposals, anonymous reviews and gray Google Ads and AI Max to the max - this one got a bit spicy thanks to @gregfinn.bsky.social @mordyoberstein.bsky.social @themarketinganu.bsky.social www.youtube.com/watch?v=uxp9...
It’s New 11/20: Search Console brand filter, AI control proposal, anonymous reviews, gray Google Ads
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 20, 2025 at 2:59 PM
It’s New 11/20: Google Search Console brand filters, AI control proposals, anonymous reviews and gray Google Ads and AI Max to the max - this one got a bit spicy thanks to @gregfinn.bsky.social @mordyoberstein.bsky.social @themarketinganu.bsky.social www.youtube.com/watch?v=uxp9...
Reposted by Mordy Oberstein
It’s New 11/19: Google Gemini 3 powers AI Mode, @mordyoberstein.bsky.social on the GEO rush, Google Ads original conversion value metric from @themarketinganu.bsky.social Microsoft Advertising new features as @gregfinn.bsky.social explained & us on the Semrush news www.youtube.com/watch?v=iv8j...
It’s New 11/19: Google Gemini 3 powers AI Mode, GEO rush, Google Ads, Microsoft Ads & Semrush News
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 19, 2025 at 3:04 PM
It’s New 11/19: Google Gemini 3 powers AI Mode, @mordyoberstein.bsky.social on the GEO rush, Google Ads original conversion value metric from @themarketinganu.bsky.social Microsoft Advertising new features as @gregfinn.bsky.social explained & us on the Semrush news www.youtube.com/watch?v=iv8j...
One step closer to AI Mode entering the main search results
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
November 19, 2025 at 2:56 PM
One step closer to AI Mode entering the main search results
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
Gemini 3 offering a more diverse display "take" on the topic is where this is headed.
Reposted by Mordy Oberstein
It’s New 11/18: Cloudflare outage’s impact on SEO, most important technical SEO factor @gregfinn.bsky.social goes off, @mordyoberstein.bsky.social AI Mode travel & next gen weather, people also search for ads and @themarketinganu.bsky.social on Google’s EU ad tech www.youtube.com/watch?v=yglz...
It’s New 11/18: Cloudflare outage’s impact on SEO, AI Mode travel features and Google’s EU woes
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 18, 2025 at 3:00 PM
It’s New 11/18: Cloudflare outage’s impact on SEO, most important technical SEO factor @gregfinn.bsky.social goes off, @mordyoberstein.bsky.social AI Mode travel & next gen weather, people also search for ads and @themarketinganu.bsky.social on Google’s EU ad tech www.youtube.com/watch?v=yglz...
The narrative has shifted. And the LLM visibility tools have not caught up.
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
November 18, 2025 at 3:37 PM
The narrative has shifted. And the LLM visibility tools have not caught up.
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."
Why Brand Is the Future of SEO (and AI Won’t Replace It)
YouTube video by Edward Sturm
www.youtube.com
November 17, 2025 at 2:25 PM
Reposted by Mordy Oberstein
It’s New 11/17: Google custom annotations in Search Console, @mordyoberstein.bsky.social was insulted by Google Search snippets and @themarketinganu.bsky.social got into total campaign budgets for Google Ads PMax campaigns @gregfinn.bsky.social goes on a journey www.youtube.com/watch?v=dw4H...
It’s New 11/17: Custom Google Search Console annotations, insulting search snippets & total budgets
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 17, 2025 at 1:56 PM
It’s New 11/17: Google custom annotations in Search Console, @mordyoberstein.bsky.social was insulted by Google Search snippets and @themarketinganu.bsky.social got into total campaign budgets for Google Ads PMax campaigns @gregfinn.bsky.social goes on a journey www.youtube.com/watch?v=dw4H...
Reposted by Mordy Oberstein
It’s New 11/12: @mordyoberstein.bsky.social loves his Google Discover fake AI spam, Google adds more shipping/return policy methods, @gregfinn.bsky.social discusses LSA value-based lead pricing & @themarketinganu.bsky.social on the Microsoft Clarity www.youtube.com/watch?v=cDxb...
It’s New 11/12: Google Discover Fake AI Spam, Shipping/Return Updates, LSA Lead Pricing & Clarity
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 12, 2025 at 3:00 PM
It’s New 11/12: @mordyoberstein.bsky.social loves his Google Discover fake AI spam, Google adds more shipping/return policy methods, @gregfinn.bsky.social discusses LSA value-based lead pricing & @themarketinganu.bsky.social on the Microsoft Clarity www.youtube.com/watch?v=cDxb...
Reposted by Mordy Oberstein
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
#llms
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
www.searchenginejournal.com
November 11, 2025 at 1:34 PM
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
#llms
#llms
Reposted by Mordy Oberstein
It’s New 11/11: Where @gregfinn.bsky.social covers the carousel ads on Google image search and Waze PMax ads, @themarketinganu.bsky.social on asset-level reporting for display campaigns, I cover schema and review extortion and @lilyray.nyc awesome presentation www.youtube.com/watch?v=_eNI...
It’s New 11/11: Google Image carousel ads, Schema still alive, fight review extortion and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 11, 2025 at 3:00 PM
It’s New 11/11: Where @gregfinn.bsky.social covers the carousel ads on Google image search and Waze PMax ads, @themarketinganu.bsky.social on asset-level reporting for display campaigns, I cover schema and review extortion and @lilyray.nyc awesome presentation www.youtube.com/watch?v=_eNI...
Reposted by Mordy Oberstein
It’s New 11/10: Movember Google search movement, Opal scaled content abuse is confusing @gregfinn.bsky.social on AI Max performance @mordyoberstein.bsky.social on Google AI finance advice and @themarketinganu.bsky.social on ChatGPT ads coming www.youtube.com/watch?v=74SX...
It’s New 11/10: Movember Google search movement, Opal scaled content abuse & AI Max underperforming
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 10, 2025 at 2:59 PM
It’s New 11/10: Movember Google search movement, Opal scaled content abuse is confusing @gregfinn.bsky.social on AI Max performance @mordyoberstein.bsky.social on Google AI finance advice and @themarketinganu.bsky.social on ChatGPT ads coming www.youtube.com/watch?v=74SX...
This post is a banger.
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
searchengineland.com
November 10, 2025 at 2:20 PM
This post is a banger.
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
How we got here...Why an LLM marketing correction is inevitable.
searchengineland.com/evolution-of...
Reposted by Mordy Oberstein
It’s New 11/6: Google removes search features & adds crust, @mordyoberstein.bsky.social on AI definitions & Google Maps Gemini update @themarketinganu.bsky.social gets creative with content and @gregfinn.bsky.social gets confused by the Google Ads Editor update www.youtube.com/watch?v=ule2...
It’s New 11/6: Google Removes Search Features, Google Maps Gemini, Creative Content & Ads Editor
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 6, 2025 at 3:00 PM
It’s New 11/6: Google removes search features & adds crust, @mordyoberstein.bsky.social on AI definitions & Google Maps Gemini update @themarketinganu.bsky.social gets creative with content and @gregfinn.bsky.social gets confused by the Google Ads Editor update www.youtube.com/watch?v=ule2...
Reposted by Mordy Oberstein
@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis.
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
November 6, 2025 at 5:15 PM
@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis.
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
Are LLMs top-of-the-funnel?
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
November 6, 2025 at 2:56 PM
Are LLMs top-of-the-funnel?
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet).
Search is (sorta, maybe, sometimes).
Reposted by Mordy Oberstein
It’s New 11/4: @themarketinganu.bsky.social gets into smart cropping in Merchant Center, Grokipedia gets indexed by Google and Bing, @gregfinn.bsky.social goes on and on about Google Discover and @mordyoberstein.bsky.social is sick (in more than one way) www.youtube.com/watch?v=2KOA...
It’s New 11/4: Smart Cropping in Merchant Center, Grokipedia In Search & Endless Google Discover
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
November 4, 2025 at 3:00 PM
It’s New 11/4: @themarketinganu.bsky.social gets into smart cropping in Merchant Center, Grokipedia gets indexed by Google and Bing, @gregfinn.bsky.social goes on and on about Google Discover and @mordyoberstein.bsky.social is sick (in more than one way) www.youtube.com/watch?v=2KOA...
Reposted by Mordy Oberstein
It’s New 10/30: Google & Microsoft earnings, Disney SEO hack & promotion analytics with @gregfinn.bsky.social and myself - @themarketinganu.bsky.social is celebrating her birthday week and @mordyoberstein.bsky.social needs more meat juice www.youtube.com/watch?v=ZdB_...
It’s New 10/30: Google & Microsoft earnings, Disney SEO hack & promotion analytics
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 30, 2025 at 2:00 PM
It’s New 10/30: Google & Microsoft earnings, Disney SEO hack & promotion analytics with @gregfinn.bsky.social and myself - @themarketinganu.bsky.social is celebrating her birthday week and @mordyoberstein.bsky.social needs more meat juice www.youtube.com/watch?v=ZdB_...
Reposted by Mordy Oberstein
It’s New 10/28: Google reviews disappearing, Google Search Console Queries groups, Google Ads exclusions and investment strategy tab with @gregfinn.bsky.social and myself, @themarketinganu.bsky.social and @mordyoberstein.bsky.social went “whale watching” so they say www.youtube.com/watch?v=kKt1...
It’s New 10/28: Google reviews disappearing, Queries groups, Ads exclusions & investment strategy
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 28, 2025 at 2:10 PM
It’s New 10/28: Google reviews disappearing, Google Search Console Queries groups, Google Ads exclusions and investment strategy tab with @gregfinn.bsky.social and myself, @themarketinganu.bsky.social and @mordyoberstein.bsky.social went “whale watching” so they say www.youtube.com/watch?v=kKt1...
Reposted by Mordy Oberstein
It’s New 10/23: Google Ads turned 25 years old with @themarketinganu.bsky.social Google Search Console and Business Profiles are missing data, @mordyoberstein.bsky.social gets into AI fantasy sports and @gregfinn.bsky.social covers Reddit’s data being stolen by AI www.youtube.com/watch?v=ZOVN...
It’s New 10/23: Google Ads Is 25, Google Is Missing Data, fantasy sports AI Mode and more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 23, 2025 at 1:59 PM
It’s New 10/23: Google Ads turned 25 years old with @themarketinganu.bsky.social Google Search Console and Business Profiles are missing data, @mordyoberstein.bsky.social gets into AI fantasy sports and @gregfinn.bsky.social covers Reddit’s data being stolen by AI www.youtube.com/watch?v=ZOVN...
Reposted by Mordy Oberstein
It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google) and @mordyoberstein.bsky.social and I dig into it while enjoying not having @gregfinn.bsky.social and @themarketinganu.bsky.social on the show www.youtube.com/watch?v=WEfW...
It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google)
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 22, 2025 at 2:06 PM
It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google) and @mordyoberstein.bsky.social and I dig into it while enjoying not having @gregfinn.bsky.social and @themarketinganu.bsky.social on the show www.youtube.com/watch?v=WEfW...
Reposted by Mordy Oberstein
It’s New 10/16: @gregfinn.bsky.social tries to hide the new Google ad grouping, @themarketinganu.bsky.social goes peanuts over drugs, @mordyoberstein.bsky.social loves robotic people also ask and Bing finally adopts the data-nosnippet attribute www.youtube.com/watch?v=4Rxw...
It’s New 10/16: Google Grouping Ads, People Also Ask AI & Bing Data No Snippet
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 16, 2025 at 2:00 PM
It’s New 10/16: @gregfinn.bsky.social tries to hide the new Google ad grouping, @themarketinganu.bsky.social goes peanuts over drugs, @mordyoberstein.bsky.social loves robotic people also ask and Bing finally adopts the data-nosnippet attribute www.youtube.com/watch?v=4Rxw...
I am officially looking for a full-time role!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
October 15, 2025 at 2:40 PM
I am officially looking for a full-time role!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.
I would love to talk with you & explore how I can help your company grow!
Reposted by Mordy Oberstein
It’s New 10/13: We covered fake Google Search traffic, review extortion scam help, then @mordyoberstein.bsky.social on Google’s AI Search interview, @themarketinganu.bsky.social on Google strategic market status and @gregfinn.bsky.social YouTube brand pulse report www.youtube.com/watch?v=sS3N...
It’s New 10/13: Google Fake Traffic Surge, Review Extortion Help, AI and UK
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
October 13, 2025 at 2:04 PM
It’s New 10/13: We covered fake Google Search traffic, review extortion scam help, then @mordyoberstein.bsky.social on Google’s AI Search interview, @themarketinganu.bsky.social on Google strategic market status and @gregfinn.bsky.social YouTube brand pulse report www.youtube.com/watch?v=sS3N...