Mordy Oberstein
@mordyoberstein.bsky.social
Founder: @unifybranding.bsky.social
https://www.unifybrandmarketing.com/brand-marketing-services
Brand Strategy | Brand Development | SEO
Former Head of Comms at Semrush
Husband/Dad - Steelers/Yankees Fan
Co-host of "Its New"
https://www.unifybrandmarketing.com/brand-marketing-services
Brand Strategy | Brand Development | SEO
Former Head of Comms at Semrush
Husband/Dad - Steelers/Yankees Fan
Co-host of "Its New"
What you have to realize is there is no metric
a bald child with the words there is no spoon written below him
ALT: a bald child with the words there is no spoon written below him
media.tenor.com
November 12, 2025 at 8:15 PM
What you have to realize is there is no metric
Somebody agrees with me!!!!!!
November 10, 2025 at 3:38 PM
Somebody agrees with me!!!!!!
I also take a look at how to deal with the coming changes!
Big thanks to the @searchengineland.bsky.social & @semrushofficial.bsky.social teams for helping me put this monster of a piece together
Big thanks to the @searchengineland.bsky.social & @semrushofficial.bsky.social teams for helping me put this monster of a piece together
November 10, 2025 at 2:20 PM
I also take a look at how to deal with the coming changes!
Big thanks to the @searchengineland.bsky.social & @semrushofficial.bsky.social teams for helping me put this monster of a piece together
Big thanks to the @searchengineland.bsky.social & @semrushofficial.bsky.social teams for helping me put this monster of a piece together
🚩 The hype will decrease, and that will lead to a decreased ability for Google to drive stock prices with AI announcements - that means models need to earn cash.
🚩 LLMs will become less summative and more explorative (particularly AI Mode).
🚩 LLMs will become less summative and more explorative (particularly AI Mode).
November 10, 2025 at 2:20 PM
🚩 The hype will decrease, and that will lead to a decreased ability for Google to drive stock prices with AI announcements - that means models need to earn cash.
🚩 LLMs will become less summative and more explorative (particularly AI Mode).
🚩 LLMs will become less summative and more explorative (particularly AI Mode).
But wait, there's more. Because it's not a history lesson, it's set up for the AI market corrections that I definitely think are coming:
November 10, 2025 at 2:20 PM
But wait, there's more. Because it's not a history lesson, it's set up for the AI market corrections that I definitely think are coming:
Basically, if you want to know how we ended up in the current LLM ecosystem that we're in (spoiler: it was Google feeling inferior to Bing & then a lot of stock chasing)... this article is for you.
November 10, 2025 at 2:20 PM
Basically, if you want to know how we ended up in the current LLM ecosystem that we're in (spoiler: it was Google feeling inferior to Bing & then a lot of stock chasing)... this article is for you.
Reposted by Mordy Oberstein
@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis.
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
November 6, 2025 at 5:15 PM
@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis.
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
FanDuel had neutral, expected questions.
DraftKings had negative ones like:
“Do they pay out?”
“Should I trust them?”
That tone likely reflects repeated user sentiment across public content
Does that mean LLMs are not a valuable commodity to leverage? Heck no!
But I think having a conversation about what LLMs are (in this case, a mainly top-of-the-funnel sort of asset) is a huge part of being able to make the adjustments we are constantly being asked to make!
But I think having a conversation about what LLMs are (in this case, a mainly top-of-the-funnel sort of asset) is a huge part of being able to make the adjustments we are constantly being asked to make!
November 6, 2025 at 2:56 PM
Does that mean LLMs are not a valuable commodity to leverage? Heck no!
But I think having a conversation about what LLMs are (in this case, a mainly top-of-the-funnel sort of asset) is a huge part of being able to make the adjustments we are constantly being asked to make!
But I think having a conversation about what LLMs are (in this case, a mainly top-of-the-funnel sort of asset) is a huge part of being able to make the adjustments we are constantly being asked to make!
You see this in every data study that says folks verify what the LLMs spit back. If we're saying there's verification after the LLM interaction, then we're also saying they are more top-of-funnel than anything.
November 6, 2025 at 2:56 PM
You see this in every data study that says folks verify what the LLMs spit back. If we're saying there's verification after the LLM interaction, then we're also saying they are more top-of-funnel than anything.
Someone Googles something, hits your website, & there is at least a chance you could push them through your funnel.
LLMs aren't that. I was talking about this in the @semrushofficial.bsky.social Ambassador group & w. the great Crystal Carter....
LLMs, are not fundamentally a conversion channel.
LLMs aren't that. I was talking about this in the @semrushofficial.bsky.social Ambassador group & w. the great Crystal Carter....
LLMs, are not fundamentally a conversion channel.
November 6, 2025 at 2:56 PM
Someone Googles something, hits your website, & there is at least a chance you could push them through your funnel.
LLMs aren't that. I was talking about this in the @semrushofficial.bsky.social Ambassador group & w. the great Crystal Carter....
LLMs, are not fundamentally a conversion channel.
LLMs aren't that. I was talking about this in the @semrushofficial.bsky.social Ambassador group & w. the great Crystal Carter....
LLMs, are not fundamentally a conversion channel.
Nothing could go wrong here
October 23, 2025 at 8:52 PM
Nothing could go wrong here
It is 100% not about spend. My experience is that when brands get caught up in spend it doesn't end well long-term. I think some of the new AI tracking tools should scale back some of that spend mentality.
October 16, 2025 at 6:59 AM
It is 100% not about spend. My experience is that when brands get caught up in spend it doesn't end well long-term. I think some of the new AI tracking tools should scale back some of that spend mentality.