Nick LeRoy
@nickleroy.com
Enterprise SEO Consultant, NickLeRoy.com
Helping digital marketing find work and hire talent, SEOjobs.com + PPCjobs.com
Helping digital marketing find work and hire talent, SEOjobs.com + PPCjobs.com
Reposted by Nick LeRoy
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation.
SEO isn’t a checklist game. What once moved mountains now barely moves the needle. Critical thinking, storytelling, and cross-discipline skills win. Templates don’t.
bit.ly
November 1, 2025 at 3:54 PM
Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo
This is why we can’t measure “success” by standard attribution.
read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.”
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
October 12, 2025 at 7:46 PM
This is why we can’t measure “success” by standard attribution.
Reposted by Nick LeRoy
Should you create "best X" articles to influence LLMs?
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
Should You Create “Best X” Articles? A Debate w/ Nick LeRoy
YouTube video by Content and Conversation
www.youtube.com
October 8, 2025 at 3:37 PM
Should you create "best X" articles to influence LLMs?
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
The short answer: it's complicated.
There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.
www.youtube.com/watch?v=frbO...
Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google.
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
The Long Tail Search Has Died. It's All Happening Outside of Google.
SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.
www.seoforlunch.com
October 7, 2025 at 4:01 PM
Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google.
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.
This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...
@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
September 25, 2025 at 5:03 PM
@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.
I'll bring the 🔥You bring the 🍿
Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT
lp.semrush.com/Are-All-LLMs...
This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent.
www.seoforlunch.com/p/junior-tal...
www.seoforlunch.com/p/junior-tal...
What AI Can’t Replace: Your SEO Talent Pipeline
AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.
www.seoforlunch.com
September 2, 2025 at 8:14 PM
This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent.
www.seoforlunch.com/p/junior-tal...
www.seoforlunch.com/p/junior-tal...
Reposted by Nick LeRoy
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
www.seoforlunch.com
August 27, 2025 at 3:30 PM
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
www.seoforlunch.com
August 27, 2025 at 3:30 PM
Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.
🔗👇
www.seoforlunch.com/p/ai-shortcut
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
August 26, 2025 at 4:56 PM
"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
I wrote the post most won’t touch...but it needs to be said.
👉https://www.seoforlunch.com/p/ai-shortcut
The post SEOs don't want to read
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
It's Time to Quantify the "Halo Effect"
Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
www.seoforlunch.com
August 12, 2025 at 6:59 PM
The post SEOs don't want to read
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"
This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...
With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular.
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
August 6, 2025 at 4:39 PM
With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular.
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
What laptop do you recommend? I'm a PC guy currently using XPS 15 7590
Running a SAMSUNG 49" Odyssey G9 monitor
Today, I added a TL;DR option for my own damn newsletter.
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
How I’m Using AI Without Replacing Myself
"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your replacement.
www.seoforlunch.com
August 5, 2025 at 3:31 PM
Today, I added a TL;DR option for my own damn newsletter.
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
Good? Bad? Wasn't going to read the post anyway?
www.seoforlunch.com/p/dont-repla...
Reposted by Nick LeRoy
Which queries will be grounded with search?
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
August 3, 2025 at 5:26 AM
Which queries will be grounded with search?
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.
Reposted by Nick LeRoy
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
July 31, 2025 at 2:38 PM
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
July 31, 2025 at 2:38 PM
A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
Job description/application details 👉 www.ppcjobs.com/job/senior-p...
Tag someone if you know they are looking for a grand senior paid media position!
Yes. Exactly.
oh, and making money. 🤑
oh, and making money. 🤑
Oh, ok. So snark and shitposting is pretty much your brand.
July 29, 2025 at 2:19 PM
Yes. Exactly.
oh, and making money. 🤑
oh, and making money. 🤑
I'm not going to lie.
I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy!
I wrote a post that goes with it, but that's secondary.🤣
Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...
I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy!
I wrote a post that goes with it, but that's secondary.🤣
Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...
Your | Title | Tags | Are | Embarrassing
If you're still jamming keyword variations targeting plural/singular and synonyms, you likely are struggling to find the first page of Google.
www.seoforlunch.com
July 29, 2025 at 1:48 PM
I'm not going to lie.
I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy!
I wrote a post that goes with it, but that's secondary.🤣
Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...
I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy!
I wrote a post that goes with it, but that's secondary.🤣
Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...
@harrycb23.bsky.social wrote a great post that you should read before kicking off your work week.
leadershipinseo.substack.com/p/becoming-a...
leadershipinseo.substack.com/p/becoming-a...
Becoming a commercially minded SEO (make more money)
Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.
leadershipinseo.substack.com
July 28, 2025 at 1:29 PM
@harrycb23.bsky.social wrote a great post that you should read before kicking off your work week.
leadershipinseo.substack.com/p/becoming-a...
leadershipinseo.substack.com/p/becoming-a...
@jamram33.bsky.social tell me the Hulk Hogan passing news is fake. 😢
a man is holding a guitar in front of an american flag .
ALT: a man is holding a guitar in front of an american flag .
media.tenor.com
July 24, 2025 at 4:01 PM
@jamram33.bsky.social tell me the Hulk Hogan passing news is fake. 😢
SEOJobs.com is too limiting for paid search marketers.
So I acquired the domain and launched PPCJobs.com today.
Paid media folks, you now have your own safe place for hiring (and getting hired).
Some think search is dead. I'm doubling down!
So I acquired the domain and launched PPCJobs.com today.
Paid media folks, you now have your own safe place for hiring (and getting hired).
Some think search is dead. I'm doubling down!
July 22, 2025 at 7:45 PM
SEOJobs.com is too limiting for paid search marketers.
So I acquired the domain and launched PPCJobs.com today.
Paid media folks, you now have your own safe place for hiring (and getting hired).
Some think search is dead. I'm doubling down!
So I acquired the domain and launched PPCJobs.com today.
Paid media folks, you now have your own safe place for hiring (and getting hired).
Some think search is dead. I'm doubling down!
Thoughts on whether or not I should send him this blog post I wrote?
"AI Optimization: The Next Generational Scam"
seoforlunch.com/p/ai-guarant...
"AI Optimization: The Next Generational Scam"
seoforlunch.com/p/ai-guarant...
July 18, 2025 at 2:18 PM
Thoughts on whether or not I should send him this blog post I wrote?
"AI Optimization: The Next Generational Scam"
seoforlunch.com/p/ai-guarant...
"AI Optimization: The Next Generational Scam"
seoforlunch.com/p/ai-guarant...
🫣
So much for Google Discover being the one place that was safe from AI Overviews stealing traffic.
It will be interesting to see how this impacts Discover traffic.. guessing we'll start to see the "great decoupling" there too, especially for news topics
techcrunch.com/2025/07/15/g...
It will be interesting to see how this impacts Discover traffic.. guessing we'll start to see the "great decoupling" there too, especially for news topics
techcrunch.com/2025/07/15/g...
Google Discover adds AI summaries, threatening publishers with further traffic declines | TechCrunch
As publishers fret about decreased traffic from Google, the search giant has begun rolling out AI summaries in Discover, the main news feed inside
techcrunch.com
July 15, 2025 at 8:19 PM
🫣
Reposted by Nick LeRoy
This is the way. Google, LLMs, social media, etc., nobody owes you a single visitor and the sooner people realize this and start focusing on eggs in more than one basket, they'll be better off.
This week's #SEOForLunch is gonna ruffle some feathers.
"Google Doesn't Owe You 💩"
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com/p/free-clicks
"Google Doesn't Owe You 💩"
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com/p/free-clicks
The SEO Loser Mindset, Part II: Google Doesn’t Owe You 💩
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com
July 9, 2025 at 1:28 PM
This is the way. Google, LLMs, social media, etc., nobody owes you a single visitor and the sooner people realize this and start focusing on eggs in more than one basket, they'll be better off.
This week's #SEOForLunch is gonna ruffle some feathers.
"Google Doesn't Owe You 💩"
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com/p/free-clicks
"Google Doesn't Owe You 💩"
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com/p/free-clicks
The SEO Loser Mindset, Part II: Google Doesn’t Owe You 💩
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com
July 8, 2025 at 8:38 PM
This week's #SEOForLunch is gonna ruffle some feathers.
"Google Doesn't Owe You 💩"
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com/p/free-clicks
"Google Doesn't Owe You 💩"
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
www.seoforlunch.com/p/free-clicks
Celebrated my birthday in Maui with my family. Also treated myself to a deep sea fishing adventure.
… 323 pound blue marlin! A 3 hour fight with four of us rotating reeling this sucker in.
Once in a lifetime trophy fish!
… 323 pound blue marlin! A 3 hour fight with four of us rotating reeling this sucker in.
Once in a lifetime trophy fish!
July 4, 2025 at 11:35 PM
Celebrated my birthday in Maui with my family. Also treated myself to a deep sea fishing adventure.
… 323 pound blue marlin! A 3 hour fight with four of us rotating reeling this sucker in.
Once in a lifetime trophy fish!
… 323 pound blue marlin! A 3 hour fight with four of us rotating reeling this sucker in.
Once in a lifetime trophy fish!