The only thing we know for certain about Google is that we cannot rely on it exclusively to build our brands/company/websites

I wrote in yesterdays #SEOForLunch about 6 companies utilizing alternate organic platforms to get in front of their audience.

www.seoforlunch.com/p/beyond-goo...

I just sent out this week's #SEOForLunch a day earlier than normal... that whole Turkey day thing. 🦃🍗

- SEO consulting tips that make a difference
- Official search updates
- Curated Industry content
- New SEO job listings

I would love to see you at the lunch table! SEOFORLUNCH.COM

The Web Is Going Dark: What Happens to Google’s AI When Content Hides?

I see the path for how they switch to training via Gmail content. 🤮

This week's #SEOForLunch shows just how easy this would be for Google.

www.seoforlunch.com/p/dark-web-ai

This week's #SEOForLunch is gonna ruffle some feathers.

"Google Doesn't Owe You 💩"

Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.

www.seoforlunch.com/p/free-clicks

🔥 SEO Loser Mindset 🔥

What separates winners from whiners?
Mindset.

Winners ship.
Losers hide behind audits.
Winners adapt.
Losers blame Google.

This week’s #SEOForLunch breaks it down 👇

www.seoforlunch.com/p/losers-vs-...

Which one are you?

Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google.

The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.

This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"

Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.

🔗👇
www.seoforlunch.com/p/ai-shortcut

I'm not going to lie.

I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy!

I wrote a post that goes with it, but that's secondary.🤣

Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...

Old hat SEO is finally dead.

✅ Just publishing? Not strategy.
✅ Traffic without conversions? Useless.
✅ SEO without brand? Invisible.

Google changed the rules.
You in or out?

Full breakdown in today's #SEOForLunch 👉 www.seoforlunch.com/p/old-hat-seo

This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent.

www.seoforlunch.com/p/junior-tal...

The post SEOs don't want to read

"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"

This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...

“Guaranteed ChatGPT rankings” for $499/month?

Yeah… no.

I wrote about the next wave of SEO scams, the tools actually worth testing, and why citations > links in AI/LLM land.

🧵 Read today's #SEOForLunch

"AI Optimization: The Next Generational Scam"
www.seoforlunch.com/p/ai-guarant...

8 years of #SEOForLunch... down the toilet.

It's gone but replaced with something MUCH better.

If you liked "Nick's Take," you're gonna love this pivot.

www.seoforlunch.com/p/ai-wont-re...