Ian Booth [SEO]
@ibdigi.bsky.social
SEO Specialist Ireland. Occasional DJ.
https://ianbooth.ie/
https://ianbooth.ie/
Reposted by Ian Booth [SEO]
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...
Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
June 2, 2025 at 6:00 AM
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...
Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Reposted by Ian Booth [SEO]
What can SEOs learn from smelly farts on a Monday?
* it's fine not having results for internal searches
* empty search results pages should return 404
* you can also just block internal search from indexing with robots.txt or noindex
* it's fine not having results for internal searches
* empty search results pages should return 404
* you can also just block internal search from indexing with robots.txt or noindex
June 2, 2025 at 6:18 AM
What can SEOs learn from smelly farts on a Monday?
* it's fine not having results for internal searches
* empty search results pages should return 404
* you can also just block internal search from indexing with robots.txt or noindex
* it's fine not having results for internal searches
* empty search results pages should return 404
* you can also just block internal search from indexing with robots.txt or noindex
Reposted by Ian Booth [SEO]
Researched Google's New AI Mode So You Don't Have To 🚀
Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:
🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!
Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:
🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!
March 19, 2025 at 4:45 PM
Researched Google's New AI Mode So You Don't Have To 🚀
Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:
🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!
Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:
🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!
Reposted by Ian Booth [SEO]
Reposted by Ian Booth [SEO]
Little tip - You can compare crawls of staging to a live website by using 'URL Mapping' in crawl comparison.
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
March 12, 2025 at 1:52 PM
Little tip - You can compare crawls of staging to a live website by using 'URL Mapping' in crawl comparison.
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
Reposted by Ian Booth [SEO]
Seeking metaphor
This is how we learn. An apple is a lot like an orange, but you can eat the skin and it's not as sweet. If you know what an orange is, you're most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and…
This is how we learn. An apple is a lot like an orange, but you can eat the skin and it's not as sweet. If you know what an orange is, you're most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and…
Seeking metaphor
This is how we learn. An apple is a lot like an orange, but you can eat the skin and it's not as sweet. If you know what an orange is, you're most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and oranges, good students imagine that they're talking about apples and oranges.
seths.blog
March 2, 2025 at 9:17 AM
Seeking metaphor
This is how we learn. An apple is a lot like an orange, but you can eat the skin and it's not as sweet. If you know what an orange is, you're most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and…
This is how we learn. An apple is a lot like an orange, but you can eat the skin and it's not as sweet. If you know what an orange is, you're most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and…
Reposted by Ian Booth [SEO]
Mark Williams-Cook: AI Overviews & The Impact On search – #IMHO @markwilliamscook.com
interviewed by Shelley Walsh @shelleywalsh.bsky.social
Watch it and subscribe to Shelley's YouTube channel!
www.youtube.com/watch?v=YYS-...
interviewed by Shelley Walsh @shelleywalsh.bsky.social
Watch it and subscribe to Shelley's YouTube channel!
www.youtube.com/watch?v=YYS-...
February 28, 2025 at 1:51 PM
Mark Williams-Cook: AI Overviews & The Impact On search – #IMHO @markwilliamscook.com
interviewed by Shelley Walsh @shelleywalsh.bsky.social
Watch it and subscribe to Shelley's YouTube channel!
www.youtube.com/watch?v=YYS-...
interviewed by Shelley Walsh @shelleywalsh.bsky.social
Watch it and subscribe to Shelley's YouTube channel!
www.youtube.com/watch?v=YYS-...
Reposted by Ian Booth [SEO]
Generative AI has made content creation easy, but the web is flooded with low-quality content.
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
Creating Unique Content That Ranks in the Age of AI
Creating Unique Content That Ranks in the Age of AI
www.wolfgangdigital.com
February 20, 2025 at 8:48 PM
Generative AI has made content creation easy, but the web is flooded with low-quality content.
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
Reposted by Ian Booth [SEO]
Holy cow a lot happened this week.
Just sent out Marie's Notes and Search News You Can Use
Just sent out Marie's Notes and Search News You Can Use
February 21, 2025 at 4:39 PM
Holy cow a lot happened this week.
Just sent out Marie's Notes and Search News You Can Use
Just sent out Marie's Notes and Search News You Can Use
Generative AI has made content creation easy, but the web is flooded with low-quality content.
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
Creating Unique Content That Ranks in the Age of AI
Creating Unique Content That Ranks in the Age of AI
www.wolfgangdigital.com
February 20, 2025 at 8:48 PM
Generative AI has made content creation easy, but the web is flooded with low-quality content.
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
How do we cut through and create better content... Uniqueness. Originality. Information Gain.
Read more here:
www.wolfgangdigital.com/blog/creatin...
#seo #ContentMarketing #DigitalMarketing
Reposted by Ian Booth [SEO]
Currently analyzing a site where most organic URLs contain the srsltid= parameter in Google's results (context in the link below), which is also seemingly causing ChatGPT to link to srsltid= URLs as well 😅
searchengineland.com/google-srslt...
searchengineland.com/google-srslt...
Google's srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
searchengineland.com
February 17, 2025 at 6:51 PM
Currently analyzing a site where most organic URLs contain the srsltid= parameter in Google's results (context in the link below), which is also seemingly causing ChatGPT to link to srsltid= URLs as well 😅
searchengineland.com/google-srslt...
searchengineland.com/google-srslt...
Reposted by Ian Booth [SEO]
If anyone wants a nice quick audio breakdown with this patent, we covered it on the SEO Patent Podcast a few weeks ago open.spotify.com/episode/7K4e...
Systems and Methods for Improving the Ranking of News Articles
The SEO Patent Podcast · Episode
open.spotify.com
February 16, 2025 at 3:10 PM
If anyone wants a nice quick audio breakdown with this patent, we covered it on the SEO Patent Podcast a few weeks ago open.spotify.com/episode/7K4e...
Reposted by Ian Booth [SEO]
Just read this Costco exchange. Fabulous!
February 16, 2025 at 9:37 PM
Just read this Costco exchange. Fabulous!
Reposted by Ian Booth [SEO]
Now's a particularly good time to donate to Internet Archive & your favorite DEI groups. ❤️
February 1, 2025 at 10:41 AM
Now's a particularly good time to donate to Internet Archive & your favorite DEI groups. ❤️
Reposted by Ian Booth [SEO]
I fine-tuned a DistilBERT model based on 4.8M real queries which can now accurately predict the rq_semantic_query_class of any search term. 😍
It's free to use at rqpredictor.streamlit.app
It's free to use at rqpredictor.streamlit.app
January 26, 2025 at 11:19 AM
I fine-tuned a DistilBERT model based on 4.8M real queries which can now accurately predict the rq_semantic_query_class of any search term. 😍
It's free to use at rqpredictor.streamlit.app
It's free to use at rqpredictor.streamlit.app
Reposted by Ian Booth [SEO]
Big news. Looks like manual actions have been applied in Europe for site reputation abuse (at least for coupons). Laura Chiocciora provided some information on X this morning, and I just checked a number of sites I had documented. Yep, all seeing big drops starting yesterday into today. Deindexed.
January 22, 2025 at 1:39 PM
Big news. Looks like manual actions have been applied in Europe for site reputation abuse (at least for coupons). Laura Chiocciora provided some information on X this morning, and I just checked a number of sites I had documented. Yep, all seeing big drops starting yesterday into today. Deindexed.
Reposted by Ian Booth [SEO]
Missed Kneecap in the cinema first time round? Lucky you - it's coming back! 🔥 variety.com/2025/film/gl...
‘Kneecap’ Getting Irish Re-Release Following BAFTA Nomination Success (EXCLUSIVE)
Wildcard Distribution is hoping to capitalise on Kneecap's BAFTA and — hopefully — Oscar success by re-releasing the hit biopic in Irish cinemas
variety.com
January 20, 2025 at 9:30 PM
Missed Kneecap in the cinema first time round? Lucky you - it's coming back! 🔥 variety.com/2025/film/gl...
Reposted by Ian Booth [SEO]
Google has partnered with The Associated Press to gain real-time access to its content for Gemini www.seroundtable.com/google-partn...
January 16, 2025 at 12:51 PM
Google has partnered with The Associated Press to gain real-time access to its content for Gemini www.seroundtable.com/google-partn...
Reposted by Ian Booth [SEO]
Find our latest article in @aleyda.bsky.social 's #SEOFOMO and then explain it to your clients😄
Thanks to Koozai's Kelly-Anne for writing it!
#seo
Thanks to Koozai's Kelly-Anne for writing it!
#seo
January 13, 2025 at 9:16 AM
Find our latest article in @aleyda.bsky.social 's #SEOFOMO and then explain it to your clients😄
Thanks to Koozai's Kelly-Anne for writing it!
#seo
Thanks to Koozai's Kelly-Anne for writing it!
#seo
Reposted by Ian Booth [SEO]
In April of 2020, right in the thick of COVID's first onslaught, Naomi Wolf was getting pelters from me and others for saying that non-5G Belfast had the “calm” of the 1970s.
(This despite Belfast *having* 5G and the 70s not being the calmest of times for Belfast).
It was really... something.
(This despite Belfast *having* 5G and the 70s not being the calmest of times for Belfast).
It was really... something.
November 20, 2023 at 11:52 AM
In April of 2020, right in the thick of COVID's first onslaught, Naomi Wolf was getting pelters from me and others for saying that non-5G Belfast had the “calm” of the 1970s.
(This despite Belfast *having* 5G and the 70s not being the calmest of times for Belfast).
It was really... something.
(This despite Belfast *having* 5G and the 70s not being the calmest of times for Belfast).
It was really... something.
Reposted by Ian Booth [SEO]
SEO for Brand Recognition and Visibility: Why is So Important & How to Start?
Learn about SEO for Branding Recognition and Visibility from my latest Crawling Mondays with guests: @mordyoberstein.bsky.social and @gfiorelli1.bsky.social - watch now: www.youtube.com/watch?v=bqvV...
Learn about SEO for Branding Recognition and Visibility from my latest Crawling Mondays with guests: @mordyoberstein.bsky.social and @gfiorelli1.bsky.social - watch now: www.youtube.com/watch?v=bqvV...
January 11, 2025 at 10:40 AM
SEO for Brand Recognition and Visibility: Why is So Important & How to Start?
Learn about SEO for Branding Recognition and Visibility from my latest Crawling Mondays with guests: @mordyoberstein.bsky.social and @gfiorelli1.bsky.social - watch now: www.youtube.com/watch?v=bqvV...
Learn about SEO for Branding Recognition and Visibility from my latest Crawling Mondays with guests: @mordyoberstein.bsky.social and @gfiorelli1.bsky.social - watch now: www.youtube.com/watch?v=bqvV...
Reposted by Ian Booth [SEO]
English speakers that accept the pronunciation of names like Anaïs and Thibault because they know that despite using a similar alphabet they're French language names but can't grasp the same logic for Irish language names like Siobhán or Eoghan or Caoilfhionn are the worst type of willful eejits.
January 11, 2025 at 10:00 AM
English speakers that accept the pronunciation of names like Anaïs and Thibault because they know that despite using a similar alphabet they're French language names but can't grasp the same logic for Irish language names like Siobhán or Eoghan or Caoilfhionn are the worst type of willful eejits.
Reposted by Ian Booth [SEO]
Wikipedia is the last major, visible platform for facts that they can’t buy. The attacks are going to be merciless.
Scoop: I obtained a confidential presentation outlining how a major conservative think tanks plans to go after volunteer editors on Wikipedia who it says are "abusing their position" and promoting antisemitism
forward.com/news/686797/...
forward.com/news/686797/...
Scoop: Heritage Foundation plans to ‘identify and target’ Wikipedia editors
The conservative think tank told prospective donors that the project was part of its work to combat antisemitism.
forward.com
January 7, 2025 at 11:12 PM
Wikipedia is the last major, visible platform for facts that they can’t buy. The attacks are going to be merciless.
Reposted by Ian Booth [SEO]
Reposted by Ian Booth [SEO]
Art should be funded like science. To properly fund art, you fund failure. Funding failure will give you occasional excellence. Creating any art with the aim of it being popular enough to make money, will give you consistent mediocrity. Arists need funding to play and fail because that's the process
Let me tell you about the weird business that delivers art into our lives, and the impact it has on the long-term careers of artists. This is a thread prompted by yet another article on authors' incomes, and the inevitable reactions from the 'people-would-pay-if-it-was-worth-it-to-them' brigade. 1/
January 7, 2025 at 12:08 PM
Art should be funded like science. To properly fund art, you fund failure. Funding failure will give you occasional excellence. Creating any art with the aim of it being popular enough to make money, will give you consistent mediocrity. Arists need funding to play and fail because that's the process