Jennifer Slegg
jenstar.bsky.social
Jennifer Slegg
@jenstar.bsky.social
Writer about Search and Quality Rater Guidelines :)
Geez, what did Google do that I am suddenly getting a ton of push notifications from their app... and only one has been for something I would be remotely interested in. And worst, the snippet isn't even big enough to know if you'd be interested because most of the text is "See more on <keywords>"
October 18, 2025 at 3:41 AM
Aw, sad to see this little easter egg no longer exists in Google Maps. @methode.bsky.social you need to have a word with that team :)

Also a little confused why in Canada it is asking me to ensure the state and zip code are correct when we use provinces and postal codes here.
September 24, 2025 at 8:25 AM
Produce content with short, easily digested chunks… 2-3 lines per paragraph… liberal use of images and bulleted lists. Good for LLMs. @ericenge.bsky.social #pubcon
June 20, 2025 at 8:53 PM
The number of potential customers before chatGPT and after chatGPT are the same… you just need to figure out how to reach them. #pubcon @ericenge.bsky.social
June 20, 2025 at 8:27 PM
Upload your blog posts so AI has your voice, have it clone your voice, and then can write your tone. #pubcon @leascudamore.bsky.social
June 20, 2025 at 2:58 PM
You don’t need to rank for that query, you need to rank for what is retrieved. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:24 PM
You don’t need to optimize for what a user is searching, but you also need to rank for what AI is searching to show the results for the user’s query. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:24 PM
You need to optimize for people AND AI. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:21 PM
Think about how you can attribute sales via Overviews. If you show uo in AIO, people are buying your product - even if its not on your own site - then it is a win. But you also need to measure it and not all companies do, so they think AIO successes could be losses. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:19 PM
Stop thinking of silos and start looking at it as overall business successes. Unless your business is ad-supported, then you have a different problem LOL. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:16 PM
Stop thinking of keywords, think of semantic relevance. Stop thinking organic rankings, but think of share of voice and visibility. Stop thinking of the algorithm so much, start thinking of systems. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:12 PM
When people want to do something, they don’t want Overviews, they want the website… such as restaurants and entertainment. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:10 PM
Why does Sindar say you get more clicks from AI Overviews? Because 46% of sites in overviews are ranking in position 50 or higher for the same query, so yes, those sites are getting more clicks. @ryanjones.bsky.social #pubcon
June 20, 2025 at 2:08 PM
A lot of AI do not show referrers, so you don’t know where the traffic is coming from, such as Grok, Copilot, Perpexity. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:06 PM
GEN AI drives less than 1% of traffic across major brands #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:05 PM
Clients have a real problem, traffic is down, we can’tbjust say its SEO… We have to change how we think of what SEO is. #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:04 PM
You have to do real marketing today… not just straight SEO from a checklist #pubcon @ryanjones.bsky.social
June 20, 2025 at 2:02 PM
Bad SEO is dead… PBN, parasite SEO, barnacle SEO, buying guest posts, etc @ryanjones.bsky.social #pubcon
June 20, 2025 at 2:00 PM
We have @ryanjones.bsky.social for his first keynote at #pubcon…. And the topic is SEO is dead, long live SEO…
June 20, 2025 at 1:56 PM
You can add “-ai” to your search to hide Google’s AI overview in the search results. I bet it will become the next adding “reddit” to the search query trick (unless Google decides to break it?) Also, fun party trick: try searching “-ai” on Google Trends and watch it meltdown LOL
June 5, 2025 at 3:32 PM
Reposted by Jennifer Slegg
Wow: after 15 years, YouTube has taken down the original 'Rick Roll' video due to a "licensing issue," likely due to the acquisition of Astley's record lable.

The metadata remains, but if you click through it goes to 'video not found':

www.youtube.com/watch?v=dQw4...
Rick Astley - Never Gonna Give You Up (Official Music Video)
YouTube video by Rick Astley
www.youtube.com
May 19, 2025 at 6:45 PM
Does anyone have data on % of traffic that disable adblockers when presented with the "please support us" with or without the option to "view site without unblocking this time"? Lots of data on percentage of users with ad blockers, but not behavior when it is suggested to unblock on a site.
April 28, 2025 at 7:56 PM
Well that was the biggest #earthquake I have ever felt...
April 14, 2025 at 5:19 PM
I did a Google search for a Norwegian word and AI overviews told me it is the name of some random player character in World of Warcraft with their character name, level, guild and server, with a link to their WoW character page. And no, this isn't some world first raider profile either.
April 11, 2025 at 9:35 AM
I am shocked how many small regional news sites don't tell you where they are, especially small local affiliate TV stations. Watched a documentary and ended up here: www.wdhn.com and where is it? My only hints on the homepage were "for the wiregrass", a random city name for weather... and that's it.
WDHN - wdhn.com
For the Wiregrass
www.wdhn.com
March 25, 2025 at 7:18 AM