Sasha Boersma
sashaboersma.bsky.social
Sasha Boersma
@sashaboersma.bsky.social
Games producer & entrepreneur trained in film/tv.

Co-Founder/Producer, Sticky Brain Studios.

Board of the Disability Screen Office.

Diversity & inclusion, autism/adhd/anxiety.
Reposted by Sasha Boersma
The people who are terrified of DEI (diversity, equity, and inclusion) are desperate for a return to systems based on PENIS (privilege, exclusion, nepotism, insecurity, and the status quo).
May 16, 2025 at 12:44 PM
Had the same thought when I saw the list...
Minister of AI: ✅
Minister of Disability: 🚫

Explain this to me like I’m five.

Make it make sense.

I dare you.
May 13, 2025 at 4:32 PM
Reposted by Sasha Boersma
I've been researching allegations regarding the founder and leadership of AbleGamers. From alleged abuse and harassment, financial mismanagement, and failure of leadership to protect employees, sources recount a hostile environment. Read my latest @ign.com story here: www.ign.com/articles/for...
Former Employees, Community Members Allege AbleGamers Founder Fostered Abuse Behind Closed Doors - IGN
Over 20 years, AbleGamers has become synonymous with the accessibility movement as its presence and influence grew across the industry. However, new reports from former employees and members of the ac...
www.ign.com
May 13, 2025 at 2:01 PM
Reposted by Sasha Boersma
The lesson to be learned from the development of Clair Obscur: Expedition 33 is very similar to the thing you can learn from Baldur's Gate 3, which is that if you were exactly that group of people at exactly that moment in time doing exactly that specific thing, it'll work out for you.
May 6, 2025 at 2:38 PM
Congratulations, friends! The game art looks amazing, can't wait to play it 😍
Today is the day!! On behalf of the team at Bloom, we are proud to announce Disney Villains Cursed Cafe launched today! Available on Nintendo Switch, Xbox Series X and S, Playstation 5, Steam and GOG. Get your copy today: games.disney.com/disney-villa...

www.youtube.com/watch?v=pHst...
Disney Villains Cursed Café - Launch Trailer
YouTube video by Disney
www.youtube.com
March 28, 2025 at 5:01 PM
Reposted by Sasha Boersma
Stuff like this is perfect because it shows how utterly devoid of creativity genAI evangelists are.

Great you recreated a photo that already exists in a drawing style that only has currency because of who you're stealing it from giving the world something with absolutely no value or meaning.
OpenAI released a new version of their image generation technology, and people are using it to recreate memes in the style of Studio Ghibli.
Studio Ghibli Memes Take Over the Internet—Thanks to AI
The Studio Ghibli version of a Ben Affleck meme is a personal favorite.
www.thedailybeast.com
March 27, 2025 at 7:58 AM
Reposted by Sasha Boersma
🐓 April cover reveal

The theme of the April magazine is travel! 🌎🎮

🐓 Our cover is graced by Rooster
🐦‍⬛ Take flight in Just Crow Things
📷 Capture the world through Lushfoil Photography Sim
🪶 Environmental storytelling in games
🌫️ Survive the eerie landscapes of Mundaun

Subscribe by the 24th!
March 7, 2025 at 6:37 PM
Reposted by Sasha Boersma
This commission statement refers to people with Autism, ADHD, asthma, auto-immune disease, and chronic illness as a “dire threat to the American people and our way of life”.

This is a manifesto against disability.

This is the language of eugenics.
Establishing the President's Make America Healthy Again Commission
By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered: Section 1.
www.whitehouse.gov
February 17, 2025 at 9:21 PM
Reposted by Sasha Boersma
Thank you everyone for the follows so far. I am not posting much because we are so close to more announcements on our new game Rooster - follow @stickybrainstudios.bsky.social to learn more!
January 4, 2025 at 6:35 PM
Reposted by Sasha Boersma
I’m not kidding: those who delegate all their writing, thinking and creative expression to machines are going to wake up one day and discover that they can no longer write or think. You need to make your own art. You need to keep your brain working. You need to stay human.
January 29, 2025 at 5:59 PM
Reposted by Sasha Boersma
Generative AI art made without human "creativity" cannot be protected by copyright laws

www.gamesindustry.biz/generative-a...
Generative AI art made without human "creativity" cannot be protected by copyright laws
The US Copyright Office has confirmed that unless an author or artist contributes to the "creative process" of generati…
www.gamesindustry.biz
January 30, 2025 at 5:42 PM
Reposted by Sasha Boersma
Happy Lunar New Year from Sticky Brain Studios!
Wishing you and your loved ones a very happy, prosperous, and lucky Year of the Snake.

#ChineseNewYear #LunarNewYear #恭喜发财 #YearOfTheSnake #ChineseCulture #Rooster #PlayRooster #IndieGames #SteamGames #CozyGames #PCGaming
January 29, 2025 at 10:29 AM
Reposted by Sasha Boersma
Indie developers: Please never sign away your IP to a publisher unless you are getting a massive deal out of it and you genuinely do not care. Please please please do not do this without a strong reason AND the publisher guaranteeing/giving up a significant amount in return.
January 27, 2025 at 5:36 PM
Reposted by Sasha Boersma
Rooster isn’t just a game. it’s also a way to learn and appreciate Chinese culture. Every part of the game both visual & written is carefully researched to share real and accurate facts about ancient China.
January 25, 2025 at 5:32 PM
Reposted by Sasha Boersma
We're excited that Rooster is part of the Steam Chinese New Year event! Thanks to our publisher, @astrolabegames.bsky.social, for making this happen. Visit Steam between January 27 and February 9 to check out the promo ✨🏮
#ChineseNewYear #LunarNewYear #SteamGames #Steam #CozyGames #PCGaming #Gaming
January 27, 2025 at 10:56 PM
Whoo hoo!
Such a full-circle moment to see #Rooster’s Asian debut flourish on Heybox, the top Steam community in China - ranking as the 3rd most popular post of the day!

A big thank you to the kind and supportive players in China and the lovely folks at @stickybrainstudios.bsky.social for making this happen!
January 12, 2025 at 7:05 PM
So excited that we get to announce this!!! Thank you to @astrolabegames.bsky.social for picking up Rooster :)
We're excited to announce that we've partnered with @astrolabegames.bsky.social to better serve our East Asian players! Wishlist Rooster to play in English, Simplified Chinese, Traditional Chinese, and Japanese 🎊 t.co/MldvlF6y1Q #PlayRooster #GameLocalization #IndieGame #GameDev #GameUpdate
January 10, 2025 at 3:58 PM
Thank you everyone for the follows so far. I am not posting much because we are so close to more announcements on our new game Rooster - follow @stickybrainstudios.bsky.social to learn more!
January 4, 2025 at 6:35 PM
If you live in Ontario and are trying to understand why our public colleges and universities are starting to announce program cuts due to the changes in international student permits - here's a quick background: www.linkedin.com/pulse/how-di...
How did we get here: Ontario college and university program closures
On the not-public Facebook version of this LinkedIn post, a colleague asked what did Ontario's colleges and universities do before the international student population soared? I wrote a long response ...
www.linkedin.com
November 27, 2024 at 8:02 PM
Now I really want to play Dagger Isles! So much that can be done with games when we take a global lens to them that isn't Eurocentric.
You are invited to sit at this table, and this table speaks to realities that are not necessarily yours. When we were designing Dagger Isles, we did not have any plans of compromising the translation of our lived realities into a fantasy setting for a white or Eurocentric lens.
August 10, 2024 at 2:09 PM
Reposted by Sasha Boersma
🧵1/12
It's Indigenous Peoples Month so support Indigenous game devs!

Starting with @achimogames.bsky.social's Hill Agency! (my first commercial game and @sadekaronhes.bsky.social's like fourth or fifth?)

(For those who prefer itchio: achimogames.itch.io/hill-agency-...)
Hill Agency: PURITYdecay on Steam
Murdered sisters, mind altering drugs and flying cities, to a case that goes way further than the banks of this one detective's little neighbourhood in this Indigenous cybernoir detective narrative ad...
store.steampowered.com
June 8, 2024 at 4:39 PM
Reposted by Sasha Boersma
My best estimates indicate about 9000 layoffs in the games industry in 2023. We haven't finished February 2024 yet, and we're already at around 8000 for the calendar year. This is just based on the ones we know about.
February 27, 2024 at 1:54 PM
Reposted by Sasha Boersma
Everyone's been asking CEOs and analysts why the industry continues to be rocked by mass layoffs. That's important to do. But figured it would be good to also hear from the developers themselves. I spoke to over 40 of them, and wrote this:
www.ign.com/articles/ive...
'I've Never Seen It This Bad:' Game Developers Explain the Huge Layoffs Hitting Riot, Epic, and More - IGN
I spoke to over 40 game developers whose companies had been impacted by layoffs in the last year. They shared with me the explanations companies gave them for what was causing the sudden loss of their...
www.ign.com
February 12, 2024 at 6:05 PM
Reposted by Sasha Boersma
Narrative Designers, if you were to give advice to students looking to get into video games as narrative designers, what would it be?

Please signal boost. I'm compiling this stuff and will credit you for an upcoming class. 👀
October 19, 2023 at 2:50 PM
Reposted by Sasha Boersma
Play obscure games, small games, unsuccessful games, old games, and especially visual novels and interactive fiction.

Try to develop a critical eye towards game stories. What tools did they use? How did they structure story beats? What agency does the story give the player?

(thread continues)
Narrative Designers, if you were to give advice to students looking to get into video games as narrative designers, what would it be?

Please signal boost. I'm compiling this stuff and will credit you for an upcoming class. 👀
October 19, 2023 at 4:39 PM