Brett Hollenbeck
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bretthollenbeck.com
Brett Hollenbeck
@bretthollenbeck.com
Associate professor at UCLA Anderson, works on IO, marketing etc. Temporary Parisian.

bretthollenbeck.com
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Some news: I will be spending this entire 2025-26 academic year located in Paris, visiting the local universities and participating in the research community here.

If you work in Paris or are just passing though in the next year, please reach out, I'd be happy to meet up! PhD students especially!
Reposted by Brett Hollenbeck
Some news: I will be spending this entire 2025-26 academic year located in Paris, visiting the local universities and participating in the research community here.

If you work in Paris or are just passing though in the next year, please reach out, I'd be happy to meet up! PhD students especially!
September 1, 2025 at 6:58 AM
Reposted by Brett Hollenbeck
This is an interesting set of academic research papers about the increasingly key debate of when AI should be used to label data (an expensive task we use humans for)

Yang et al show that AI answers are quite different than human, but Briggs finds it may be because AI is better than human RAs!
October 21, 2025 at 3:30 AM
Reposted by Brett Hollenbeck
I think Southwest Airlines should revert its website to what they had in 1995
October 17, 2025 at 1:07 PM
Yes it is.
is hitting 3 home runs and striking out 10 batters in the NLCS the best game in baseball history
October 18, 2025 at 6:26 AM
Reposted by Brett Hollenbeck
An absolutely unreal performance from Shohei Ohtani to complete the Dodgers' NLCS sweep 🧹
October 18, 2025 at 3:33 AM
Reposted by Brett Hollenbeck
Attention IO job market candidates:

Sometimes speakers in the CMA's external economics seminar series have to cancel at relatively short notice. We would love for these slots to go to JMCs to present their job market paper.

Drop me a message if you are interested or share with those who might be.
October 16, 2025 at 8:12 AM
Reposted by Brett Hollenbeck
❗❗❗🚨🚨🚨 Next @cepr.org IO Virtual Gathering is taking place on NOVEMBER 7 at 2pm CET. 1st hr is dedicated to JM presentations by IO candidates graduating from Eur / UK schools. If interested, please submit a draft of your JMP & CV at: t.co/aUTPTWSten by OCTOBER 26! 🚨🚨🚨 ❗❗❗ #econjobmarket
October 14, 2025 at 9:10 PM
Reposted by Brett Hollenbeck
This paper shows that you can predict actual purchase intent (90% accuracy) by asking an off-the-shelf LLM to impersonate a customer with a demographic profile, giving it a product image & having it give its impressions, which another AI rates.

No fine-tuning or training & beats classic ML methods.
October 10, 2025 at 2:32 PM
Reposted by Brett Hollenbeck
On one hand: don't anthropomorphize AI. On the other: LLMs exhibit signs of gambling addiction.

The more autonomy they were given, the more risks the LLMs took. They exhibit gambler's fallacy, loss-chasing, illusion of control...

A cautionary note for using LLMs for investing without guardrails.
October 10, 2025 at 5:09 AM
Reposted by Brett Hollenbeck
ENO UNIVERSE playlist! A retrospective of Brian Eno’s body of work from 1972-1995 including his solo rock and ambient records and his collaborations with Bowie,Talking Heads, U2, Devo, Fripp, etc! All links and annotated tracklisting in the newsletter issue fluxblog.substack.com/p/fluxblog-5...
Fluxblog 566: ENO UNIVERSE
A retrospective of Brian Eno's music 1972-1995
fluxblog.substack.com
October 7, 2025 at 10:56 PM
Reposted by Brett Hollenbeck
Here are your 10 -essential- AI prompts for academics ... make your life easy with help from @profserious.bsky.social profserious.substack.com/p/10-ai-prom...
10 AI Prompts for Academics
making those hard jobs a little easier ...
profserious.substack.com
October 5, 2025 at 7:56 AM
Reposted by Brett Hollenbeck
October 5, 2025 at 12:06 PM
Reposted by Brett Hollenbeck
The videos from the NBER Economics of Transformative AI conference are well worth your time. www.nber.org/conferences/...
Economics of Transformative AI Workshop, Fall 2025
www.nber.org
September 30, 2025 at 12:39 PM
It looks like he didn't share it on Bluesky, so I will. @afinetheorem.bsky.social has written an excellent review article covering 7 recent books on the economics of AI that serves as an excellent overview of this topic. Highly recommended!

kevinbryanecon.com/BryanAIBookR...
September 24, 2025 at 12:27 PM
I can confirm that the cuisine in France is on another level
September 16, 2025 at 10:15 AM
🚨*New research*🚨

Together with Tai Lam, Nicolas Padilla, and Anja Lambrecht: we study the impact of LLMs on user behavior across the web. We use a large and detailed panel of user-level online browsing from 2022 – 2023 and study how consumers' behavior changes after they adopt AI tools.
September 11, 2025 at 12:21 PM
Reposted by Brett Hollenbeck
saw this tweet and checked my calculator history and I'm losing it
July 24, 2025 at 5:57 PM
The GOAT
A huge moment -- Melvyn Bragg steps down from In Our Time after over a quarter of a century. What a programme and what a legacy! Just a model for how to make great, clever, engaging radio, and a twenty-seven-year experiment that proves there's a huge global audience for smart, scholarly programming.
Melvyn Bragg decides to step down from presenting In Our Time
After 26 years on the programme, the legendary presenter bids farewell to the series
www.bbc.co.uk
September 3, 2025 at 2:40 PM
Reposted by Brett Hollenbeck
Look Around You - I'm Rapping
YouTube video by TheOncomingStorm
youtu.be
September 3, 2025 at 1:07 AM
Reposted by Brett Hollenbeck
Eight rules to regain trust in universities. All can be done today. They're absolutely not the core beliefs about the role of the university for some faculty right now, but are essential if we're to contribute to the trusted production and diffusion of knowledge. kevinbryanecon.com/trust.html
September 1, 2025 at 10:31 PM
Some news: I will be spending this entire 2025-26 academic year located in Paris, visiting the local universities and participating in the research community here.

If you work in Paris or are just passing though in the next year, please reach out, I'd be happy to meet up! PhD students especially!
September 1, 2025 at 6:58 AM
Reposted by Brett Hollenbeck
This is a very serious problem, not only directly because of the corruption alleged, but because it undermines and harms confidence in the entire process.
www.wsj.com/politics/pol...
Bondi Aides Corrupted Antitrust Enforcement, Ousted DOJ Official Says
Roger Alford, formerly second-in-command of the antitrust division, called on a court to scrutinize the merger case that led to his firing.
www.wsj.com
August 19, 2025 at 11:03 AM
Working for the University of California while also living in France - I have reached truly elite levels of spending time dealing with inscrutable bureaucracy and filling out forms.
August 19, 2025 at 7:45 AM
Reposted by Brett Hollenbeck
Killing SB 79 will make Los Angeles a less affordable, less sustainable place -- it'll keep us on the same trajectory we've been on since SB 827 and SB 50 were killed almost a decade ago. Why is the mayor going out of her way to oppose it? There's no excuse for this.
August 7, 2025 at 11:08 PM