Brett Hollenbeck
@bretthollenbeck.com
Associate professor at UCLA Anderson, works on IO, marketing etc. Temporary Parisian.
bretthollenbeck.com
bretthollenbeck.com
Quite possible, although there are many types here.
September 25, 2025 at 7:55 PM
Quite possible, although there are many types here.
While 2022-2023 was an early period for AI, these data give us the first broad look at how online behavior is changing as consumers adopt LLM tools. Our results suggest that LLMs may pose a thread to search engines and to education websites, as well as to the long-tail of niche content producers.
September 11, 2025 at 12:21 PM
While 2022-2023 was an early period for AI, these data give us the first broad look at how online behavior is changing as consumers adopt LLM tools. Our results suggest that LLMs may pose a thread to search engines and to education websites, as well as to the long-tail of niche content producers.
We study overall traffic and find LLM adopters make fewer visits to smaller (low traffic) websites and receive fewer ad exposures. We also show that education-related websites are particularly affected and find mixed effects on UGC content platforms (Reddit, StackOverflow, Wikipedia).
September 11, 2025 at 12:21 PM
We study overall traffic and find LLM adopters make fewer visits to smaller (low traffic) websites and receive fewer ad exposures. We also show that education-related websites are particularly affected and find mixed effects on UGC content platforms (Reddit, StackOverflow, Wikipedia).
We use a difference-in-difference design comparing trends in behavior of early LLM adopters to trends of later adopters. Our primary finding is that adoption of LLMs (such as ChatGPT) leads to a significant drop in online search, particularly longer queries and queries phrased as questions.
September 11, 2025 at 12:21 PM
We use a difference-in-difference design comparing trends in behavior of early LLM adopters to trends of later adopters. Our primary finding is that adoption of LLMs (such as ChatGPT) leads to a significant drop in online search, particularly longer queries and queries phrased as questions.
Reposted by Brett Hollenbeck
