Sophie Oxley
@sophie.chiefstudio.co.uk
Hi 👋 I’m Sophie, Co-founder of Chief Studio. We give software a soul and help founders find their feet with marketing 💪
Actual footage of Matt and I working youtube.com/shorts/ngsYQ...
THIS IS A DREAM #theoffice #comedy #funny #laugh #stevecarell #dream #lunch
YouTube video by Laugh Hard
youtube.com
May 22, 2025 at 11:57 AM
Actual footage of Matt and I working youtube.com/shorts/ngsYQ...
Such fun!!! Thanks for having me MicroConf. Such an awesome group to talk to ❤️
Next stop: Türkiye 🇹🇷 see you there @tracyosborn.com
Next stop: Türkiye 🇹🇷 see you there @tracyosborn.com
“We’re comfortable talking about technology, but talking about value is hard, because value is very human.” @sophie.chiefstudio.co.uk #MicroConf Growth Retreat London
May 17, 2025 at 10:30 AM
Such fun!!! Thanks for having me MicroConf. Such an awesome group to talk to ❤️
Next stop: Türkiye 🇹🇷 see you there @tracyosborn.com
Next stop: Türkiye 🇹🇷 see you there @tracyosborn.com
It's not a secret that I have a love-hate relationship with LinkedIn. I love what it could be. I hate what it is a lot of the time — a half-hearted cheer squad. So, how do you make it work, without selling your soul? @matthewoxley.bsky.social shares his ideas: chiefstudio.co.uk/blog/the-lon...
The Long Game of LinkedIn: how to reach out without selling your soul — CHIEF STUDIO
A practical guide to LinkedIn outreach. Learn how to make your profile work for you, send better connection requests, and build real relationships through consistent, human engagement — without soundi...
chiefstudio.co.uk
April 24, 2025 at 6:24 PM
It's not a secret that I have a love-hate relationship with LinkedIn. I love what it could be. I hate what it is a lot of the time — a half-hearted cheer squad. So, how do you make it work, without selling your soul? @matthewoxley.bsky.social shares his ideas: chiefstudio.co.uk/blog/the-lon...
Reposted by Sophie Oxley
I know this runs counter to a lot of advice but… Do not try to improve on the things you’re awful at. You’re probably always going to be bad at them.
Instead focus on the things you’re good at. Rise to the absolute top at those things. The rest either doesn’t matter or can be outsourced.
Instead focus on the things you’re good at. Rise to the absolute top at those things. The rest either doesn’t matter or can be outsourced.
April 22, 2025 at 10:13 PM
I know this runs counter to a lot of advice but… Do not try to improve on the things you’re awful at. You’re probably always going to be bad at them.
Instead focus on the things you’re good at. Rise to the absolute top at those things. The rest either doesn’t matter or can be outsourced.
Instead focus on the things you’re good at. Rise to the absolute top at those things. The rest either doesn’t matter or can be outsourced.
#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪
April 22, 2025 at 2:12 PM
#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪
So I’ve been running some tests, getting the bot to write content about soap and it’s pretty good. I actually nearly changed my opinion of its talents. But then it completely malfunctioned into a brobot spouting garbage the second it had to write about tech again so….. yeah sorry I’m still here 😘
April 12, 2025 at 4:29 PM
So I’ve been running some tests, getting the bot to write content about soap and it’s pretty good. I actually nearly changed my opinion of its talents. But then it completely malfunctioned into a brobot spouting garbage the second it had to write about tech again so….. yeah sorry I’m still here 😘
🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️
April 10, 2025 at 3:35 PM
🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️
Reposted by Sophie Oxley
Each month, I'll be doing a "deep dive" (🤮) into a word or phrase that's overused and meaningless in B2B.
First up… 🥁 good old "actionable".
If you like, plz repost — it's the only way posts get seen on here.
www.theick.app/blog/ick-wor...
First up… 🥁 good old "actionable".
If you like, plz repost — it's the only way posts get seen on here.
www.theick.app/blog/ick-wor...
ick word of the month: actionable — ick
B2B marketing is getting more engaging, but in return, we’re drowning in buzzwords—'actionable' being one of the worst. In this word-of-the-month article, see how it jumped from a legal term to a grou...
www.theick.app
February 5, 2025 at 7:10 AM
Each month, I'll be doing a "deep dive" (🤮) into a word or phrase that's overused and meaningless in B2B.
First up… 🥁 good old "actionable".
If you like, plz repost — it's the only way posts get seen on here.
www.theick.app/blog/ick-wor...
First up… 🥁 good old "actionable".
If you like, plz repost — it's the only way posts get seen on here.
www.theick.app/blog/ick-wor...
Honestly where has @amandanat.bsky.social been all my marketing life. What. A. Sage.
February 4, 2025 at 6:34 PM
Honestly where has @amandanat.bsky.social been all my marketing life. What. A. Sage.
If you are using those auto reply things on LinkedIn. Can you just not? #teamhuman
February 4, 2025 at 6:30 PM
If you are using those auto reply things on LinkedIn. Can you just not? #teamhuman
It’s alive! Today @matthewoxley.bsky.social and I had our first app baby. Check out ick for free at use.theick.app 🎉🎊🎈
#buildinpublic #gettheick
youtu.be/HqVQSUAkzro?...
#buildinpublic #gettheick
youtu.be/HqVQSUAkzro?...
Happy Launch Day! A demo of ick
YouTube video by ick
youtu.be
February 3, 2025 at 7:49 AM
It’s alive! Today @matthewoxley.bsky.social and I had our first app baby. Check out ick for free at use.theick.app 🎉🎊🎈
#buildinpublic #gettheick
youtu.be/HqVQSUAkzro?...
#buildinpublic #gettheick
youtu.be/HqVQSUAkzro?...
Talking a stream of consciousness into a Loom like a 10 year old version of myself singing Genie in a Bottle into a hairbrush and exporting the transcript is my new blank page weapon. Whats yours? #teamhuman #gettheick
February 2, 2025 at 8:50 PM
Talking a stream of consciousness into a Loom like a 10 year old version of myself singing Genie in a Bottle into a hairbrush and exporting the transcript is my new blank page weapon. Whats yours? #teamhuman #gettheick
Reposted by Sophie Oxley
Adding mistakes doesn’t make your writing “not AI.”
Adding your perspective, personal stories, and quirks do.
We humans also run on LLMs. Little life moments.
We’ve just been trained to write like bots.
No more. Your unfair advantage is who you are.
Use it.
Adding your perspective, personal stories, and quirks do.
We humans also run on LLMs. Little life moments.
We’ve just been trained to write like bots.
No more. Your unfair advantage is who you are.
Use it.
February 1, 2025 at 8:53 PM
Adding mistakes doesn’t make your writing “not AI.”
Adding your perspective, personal stories, and quirks do.
We humans also run on LLMs. Little life moments.
We’ve just been trained to write like bots.
No more. Your unfair advantage is who you are.
Use it.
Adding your perspective, personal stories, and quirks do.
We humans also run on LLMs. Little life moments.
We’ve just been trained to write like bots.
No more. Your unfair advantage is who you are.
Use it.
Reposted by Sophie Oxley
Which industry buzzwords would you like to banish?
Thanks so much to
@creativeboom.bsky.social for featuring our humble little writing app ❤️
www.creativeboom.com/features/buz...
Thanks so much to
@creativeboom.bsky.social for featuring our humble little writing app ❤️
www.creativeboom.com/features/buz...
The buzzwords creatives are ditching in 2025 (and what to say instead)
We explore which buzzwords creatives want to banish and look into a useful new app that might just be the answer to our prayers.
Ah, the creative industries—where everyone is an innovator, a disru...
www.creativeboom.com
January 30, 2025 at 11:41 AM
Which industry buzzwords would you like to banish?
Thanks so much to
@creativeboom.bsky.social for featuring our humble little writing app ❤️
www.creativeboom.com/features/buz...
Thanks so much to
@creativeboom.bsky.social for featuring our humble little writing app ❤️
www.creativeboom.com/features/buz...
Reposted by Sophie Oxley
if my calendar were an honest representation of my day
January 30, 2025 at 5:25 PM
if my calendar were an honest representation of my day
Reposted by Sophie Oxley
Nobody wants your one-pager.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
January 29, 2025 at 7:00 PM
Nobody wants your one-pager.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
Reposted by Sophie Oxley
Bluesky week 1 impressions:
- cats
- constellations
- cross stitch
- cats
- constellations
- cross stitch
January 28, 2025 at 8:26 AM
Bluesky week 1 impressions:
- cats
- constellations
- cross stitch
- cats
- constellations
- cross stitch
Today I watched someone else use ick with no context. They did well. It works 👏 But it was still the most terrifying thing I've done so far. I need to go lay down in a cold dark room for a day 🫠
January 30, 2025 at 7:17 PM
Today I watched someone else use ick with no context. They did well. It works 👏 But it was still the most terrifying thing I've done so far. I need to go lay down in a cold dark room for a day 🫠
Absolutely 👇
every example of how AI could be useful is like “if you were eating cereal, AI could tell you what cereal you were eating”
January 26, 2025 at 3:27 PM
Absolutely 👇
I can't explain why but this has really rattled me 😳
ranking all single digit numbers
1. 2
2. 3
3. 8
4. 1
5. 9
6. 4
7. 0
8. 5
9. 7
10. 6
1. 2
2. 3
3. 8
4. 1
5. 9
6. 4
7. 0
8. 5
9. 7
10. 6
January 26, 2025 at 7:29 AM
I can't explain why but this has really rattled me 😳
I'll just be here. Testing @theick.app. Copying and pasting websites into it like an evil genius and watching them all light up like Christmas trees
a close up of a woman wearing a necklace and a floral shirt smiling .
ALT: a close up of a woman wearing a necklace and a floral shirt smiling .
media.tenor.com
January 24, 2025 at 7:48 PM
I'll just be here. Testing @theick.app. Copying and pasting websites into it like an evil genius and watching them all light up like Christmas trees
Reposted by Sophie Oxley
Seriously, who'd have thought that NOT having AI would be a value proposition in 2025?
For all the wonderful things that AI does today, with copywriting, it has a long road ahead.
Read about why we went AI-free...
For all the wonderful things that AI does today, with copywriting, it has a long road ahead.
Read about why we went AI-free...
No AI To See Here — ick app
AI can help, but it doesn’t know your audience like you do. ick is the writing app made for B2B content, with clear feedback and a simple editor that lets you stop and think.
www.theick.app
January 22, 2025 at 1:02 PM
Seriously, who'd have thought that NOT having AI would be a value proposition in 2025?
For all the wonderful things that AI does today, with copywriting, it has a long road ahead.
Read about why we went AI-free...
For all the wonderful things that AI does today, with copywriting, it has a long road ahead.
Read about why we went AI-free...
Wheeey shoutout to @benaldred.bsky.social - of all the modes, this one has deffo had the most pre-launch excitement 🤩
With ick, we wanted to experiment with what could make a plain text writing app exceptional and enjoyable.
The first 'mode' we created was Dyslexia Friendly mode, inspired by Ben Aldred of Consent Kit.
The first 'mode' we created was Dyslexia Friendly mode, inspired by Ben Aldred of Consent Kit.
Dyslexia Friendly Mode and ick — ick app
Learn why we introduced Dyslexia Friendly Mode to ick. Find out why this accessibility feature improves readability for people with dyslexia by adjusting backgrounds, typography, and spacing.
www.theick.app
January 21, 2025 at 10:10 AM
Wheeey shoutout to @benaldred.bsky.social - of all the modes, this one has deffo had the most pre-launch excitement 🤩
Reposted by Sophie Oxley
It’s happening @matthewoxley.bsky.social
Bluesky launches a custom feed for vertical videos
Bluesky launches a custom feed for vertical videos
It is the product shipping time for all social networks with TikTok’s services in the restoration phase, and the app still unavailable in the App Store and the Play Store. Bluesky said Sunday that it is launching a custom feed for vertical video in its…
tcrn.ch
January 20, 2025 at 8:30 PM
It’s happening @matthewoxley.bsky.social