Amanda Natividad
@amandanat.bsky.social
Yeah, I’m here now. | VP Marketing for SparkToro | Writer, cook, mom, wife, former baby.
Reposted by Amanda Natividad
And now.
The time has come.
sparktoro.com/sparktogether
October 16 in Seattle, WA.
No recordings.
Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.
The time has come.
sparktoro.com/sparktogether
October 16 in Seattle, WA.
No recordings.
Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.
February 12, 2025 at 6:26 PM
And now.
The time has come.
sparktoro.com/sparktogether
October 16 in Seattle, WA.
No recordings.
Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.
The time has come.
sparktoro.com/sparktogether
October 16 in Seattle, WA.
No recordings.
Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.
We quietly launched registration for our SparkTogether Summit last week.
And dozens of my friends already bought their tickets. 😭
19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us!
sparktoro.com/sparktogether
And dozens of my friends already bought their tickets. 😭
19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us!
sparktoro.com/sparktogether
SparkTogether 2025 - October 16 - Seattle, WA
The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.
sparktoro.com
February 11, 2025 at 7:29 PM
We quietly launched registration for our SparkTogether Summit last week.
And dozens of my friends already bought their tickets. 😭
19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us!
sparktoro.com/sparktogether
And dozens of my friends already bought their tickets. 😭
19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us!
sparktoro.com/sparktogether
You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100.
Me using Perplexity: How type bullet point Mac
Me using Perplexity: How type bullet point Mac
February 7, 2025 at 7:19 PM
You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100.
Me using Perplexity: How type bullet point Mac
Me using Perplexity: How type bullet point Mac
Reposted by Amanda Natividad
Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️
Also thanks for the s/o! 😍
Also thanks for the s/o! 😍
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
February 4, 2025 at 9:43 PM
Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️
Also thanks for the s/o! 😍
Also thanks for the s/o! 😍
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
February 4, 2025 at 5:43 PM
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
January 31, 2025 at 5:12 PM
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
January 31, 2025 at 5:11 PM
Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact.
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
It's not blind optimism about AI. Not doom and gloom either.
It's thoughtful, grounded in reality, and it boldly asks, "What could go right?"
And…
Reposted by Amanda Natividad
If you follow one marketer on social, let it be Amanda...
Nobody wants your one-pager.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
January 29, 2025 at 11:54 PM
If you follow one marketer on social, let it be Amanda...
Nobody wants your one-pager.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
January 29, 2025 at 7:00 PM
Nobody wants your one-pager.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
The prospect might *say* they want a one-pager.
But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.
Act accordingly.
Saying this with my whole chest: A free trial is NOT a free account.
January 23, 2025 at 7:46 PM
Saying this with my whole chest: A free trial is NOT a free account.
Reposted by Amanda Natividad
Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡
January 23, 2025 at 1:43 AM
Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡
I'm curious. When TikTok was down/unavailable Saturday night, how did you feel?
Even if you're against the ban, was a part of you relieved?
Even if you're against the ban, was a part of you relieved?
January 21, 2025 at 5:26 PM
I'm curious. When TikTok was down/unavailable Saturday night, how did you feel?
Even if you're against the ban, was a part of you relieved?
Even if you're against the ban, was a part of you relieved?
Reposted by Amanda Natividad
This is a great piece and Amanda nails it. Let’s start talking again #MarketingButterflies
Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui...
sparktoro.com/blog/the-dig...
sparktoro.com/blog/the-dig...
The Digital Watercooler is Gone - SparkToro
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing
sparktoro.com
January 18, 2025 at 9:34 AM
This is a great piece and Amanda nails it. Let’s start talking again #MarketingButterflies
Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui...
sparktoro.com/blog/the-dig...
sparktoro.com/blog/the-dig...
The Digital Watercooler is Gone - SparkToro
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing
sparktoro.com
January 17, 2025 at 7:38 PM
Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui...
sparktoro.com/blog/the-dig...
sparktoro.com/blog/the-dig...
Reposted by Amanda Natividad
Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going?
But I've yet to see an event series or events org do it well & wonder why.
But I've yet to see an event series or events org do it well & wonder why.
Amanda wrote a short blog post that I really liked, because it reminded me of the old days of blogging, when we'd share how we felt and what was going on, regardless of keywords or "business impact" or whatever blogs have become now.
You should read it, too. sparktoro.com/blog/the-dig...
You should read it, too. sparktoro.com/blog/the-dig...
The Digital Watercooler is Gone - SparkToro
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing
sparktoro.com
January 17, 2025 at 6:07 PM
Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going?
But I've yet to see an event series or events org do it well & wonder why.
But I've yet to see an event series or events org do it well & wonder why.
Marketing community, are you here? Trying to see something...
January 15, 2025 at 6:33 PM
Marketing community, are you here? Trying to see something...
Reposted by Amanda Natividad
NEW: sparktoro.com/blog/why-do-...
You've heard me and @amandanat.bsky.social talk a lot about moving from traffic-focused marketing to Zero-Click Marketing.
But why? This week's new 5-minute Whiteboard has the answers.
You've heard me and @amandanat.bsky.social talk a lot about moving from traffic-focused marketing to Zero-Click Marketing.
But why? This week's new 5-minute Whiteboard has the answers.
January 15, 2025 at 3:29 PM
NEW: sparktoro.com/blog/why-do-...
You've heard me and @amandanat.bsky.social talk a lot about moving from traffic-focused marketing to Zero-Click Marketing.
But why? This week's new 5-minute Whiteboard has the answers.
You've heard me and @amandanat.bsky.social talk a lot about moving from traffic-focused marketing to Zero-Click Marketing.
But why? This week's new 5-minute Whiteboard has the answers.
After the election, my burnout will go away.
After the holidays, my burnout will go away.
After these back-to-back illnesses, my burnout will go away.
After 2024, it'll be a new year!
After these LA wildfires... ???
I'm safe, I'm grateful. But man. Where's the light at the end of the tunnel?
After the holidays, my burnout will go away.
After these back-to-back illnesses, my burnout will go away.
After 2024, it'll be a new year!
After these LA wildfires... ???
I'm safe, I'm grateful. But man. Where's the light at the end of the tunnel?
January 10, 2025 at 10:33 PM
After the election, my burnout will go away.
After the holidays, my burnout will go away.
After these back-to-back illnesses, my burnout will go away.
After 2024, it'll be a new year!
After these LA wildfires... ???
I'm safe, I'm grateful. But man. Where's the light at the end of the tunnel?
After the holidays, my burnout will go away.
After these back-to-back illnesses, my burnout will go away.
After 2024, it'll be a new year!
After these LA wildfires... ???
I'm safe, I'm grateful. But man. Where's the light at the end of the tunnel?
I heard that if you need to abandon your car, you should leave the keys inside in case a first responder needs to move it.
So THAT explains why in the post-apocalyptic movies, the hero always conveniently finds the keys to the abandoned truck inside the visor.
So THAT explains why in the post-apocalyptic movies, the hero always conveniently finds the keys to the abandoned truck inside the visor.
January 9, 2025 at 7:07 PM
I heard that if you need to abandon your car, you should leave the keys inside in case a first responder needs to move it.
So THAT explains why in the post-apocalyptic movies, the hero always conveniently finds the keys to the abandoned truck inside the visor.
So THAT explains why in the post-apocalyptic movies, the hero always conveniently finds the keys to the abandoned truck inside the visor.
My heart goes out to everyone affected by the LA fires. My family and I are fine. By a stroke of luck happen to be just outside of the affected areas.
Any time I hear of disasters like this, I update our go-bag. Flashlights, hand crank radio, snacks. So we're ready(ish).
Stay safe, friends!
Any time I hear of disasters like this, I update our go-bag. Flashlights, hand crank radio, snacks. So we're ready(ish).
Stay safe, friends!
January 8, 2025 at 6:13 PM
My heart goes out to everyone affected by the LA fires. My family and I are fine. By a stroke of luck happen to be just outside of the affected areas.
Any time I hear of disasters like this, I update our go-bag. Flashlights, hand crank radio, snacks. So we're ready(ish).
Stay safe, friends!
Any time I hear of disasters like this, I update our go-bag. Flashlights, hand crank radio, snacks. So we're ready(ish).
Stay safe, friends!
I got my Real ID. I am officially an adult who has her sh*t together. Please clap.
December 27, 2024 at 6:45 PM
I got my Real ID. I am officially an adult who has her sh*t together. Please clap.
It’s my birthday today! Here I am with my favorite rattle and stuffie.
Milestones:
- I cling to caregivers in new situations.
- I can drink from an open cup.
- I have tantrums very rarely.
- I know (most) shapes.
- I’m not a picky eater.
Milestones:
- I cling to caregivers in new situations.
- I can drink from an open cup.
- I have tantrums very rarely.
- I know (most) shapes.
- I’m not a picky eater.
December 13, 2024 at 8:33 PM
It’s my birthday today! Here I am with my favorite rattle and stuffie.
Milestones:
- I cling to caregivers in new situations.
- I can drink from an open cup.
- I have tantrums very rarely.
- I know (most) shapes.
- I’m not a picky eater.
Milestones:
- I cling to caregivers in new situations.
- I can drink from an open cup.
- I have tantrums very rarely.
- I know (most) shapes.
- I’m not a picky eater.
My marriage is held together by zaps that send automated emails based on calendar events.
December 12, 2024 at 6:20 PM
My marriage is held together by zaps that send automated emails based on calendar events.
One thing I never outgrew since childhood is that I’ve always loved things that look like things they’re not supposed to look like. Mostly food.
Anyway here is my USB drive that looks like a watermelon slice and it is one of my most prized possessions.
Anyway here is my USB drive that looks like a watermelon slice and it is one of my most prized possessions.
December 10, 2024 at 5:36 PM
One thing I never outgrew since childhood is that I’ve always loved things that look like things they’re not supposed to look like. Mostly food.
Anyway here is my USB drive that looks like a watermelon slice and it is one of my most prized possessions.
Anyway here is my USB drive that looks like a watermelon slice and it is one of my most prized possessions.