Asia Orangio
@asiaorangio.bsky.social
I help SaaS founders troubleshoot growth & marketing. Occasional posts about art, poetry, and other hobbies. Learning how to work with my ADHD at the same time. I run demandmaven.io
That slow growth you're experiencing? It might not be a marketing problem. When we troubleshoot growth with SaaS companies, pricing is often one of the first things we look at. At DemandMaven, we start by talking to customers then running a survey. demandmaven.io/ep52-the-bu...
November 18, 2025 at 3:29 PM
That slow growth you're experiencing? It might not be a marketing problem. When we troubleshoot growth with SaaS companies, pricing is often one of the first things we look at. At DemandMaven, we start by talking to customers then running a survey. demandmaven.io/ep52-the-bu...
Stop shouting "we have product-market fit!" when you've got 5 customers and 6 months in business.
It's way more accurate (and honest) to say: "I have early intuition that we might have PMF, but I won't know for sure until I see 12+ months of retention data."
It's way more accurate (and honest) to say: "I have early intuition that we might have PMF, but I won't know for sure until I see 12+ months of retention data."
November 13, 2025 at 7:56 PM
Stop shouting "we have product-market fit!" when you've got 5 customers and 6 months in business.
It's way more accurate (and honest) to say: "I have early intuition that we might have PMF, but I won't know for sure until I see 12+ months of retention data."
It's way more accurate (and honest) to say: "I have early intuition that we might have PMF, but I won't know for sure until I see 12+ months of retention data."
IYKYK sooo many founders collect growth tactics like Pokemon cards.
LinkedIn ads, influencers, referrals.
But our client 4x'd revenue by optimizing 3 areas: messaging, pricing, onboarding. Each reinforced the others.
Ready to build your growth system? demandmaven.io/contact/
LinkedIn ads, influencers, referrals.
But our client 4x'd revenue by optimizing 3 areas: messaging, pricing, onboarding. Each reinforced the others.
Ready to build your growth system? demandmaven.io/contact/
Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies
Book a discovery call today and learn more about how we can help you grow.
demandmaven.io
November 12, 2025 at 1:59 PM
IYKYK sooo many founders collect growth tactics like Pokemon cards.
LinkedIn ads, influencers, referrals.
But our client 4x'd revenue by optimizing 3 areas: messaging, pricing, onboarding. Each reinforced the others.
Ready to build your growth system? demandmaven.io/contact/
LinkedIn ads, influencers, referrals.
But our client 4x'd revenue by optimizing 3 areas: messaging, pricing, onboarding. Each reinforced the others.
Ready to build your growth system? demandmaven.io/contact/
You can feel like you have product-market fit, but your Net Revenue Retention will tell you the truth. I talk to founders all the time who are convinced they've nailed PMF because they have some paying customers and good feedback, but they haven't looked at their NRR.
November 11, 2025 at 1:56 PM
You can feel like you have product-market fit, but your Net Revenue Retention will tell you the truth. I talk to founders all the time who are convinced they've nailed PMF because they have some paying customers and good feedback, but they haven't looked at their NRR.
You may not think about operations, but operations is thinking about you.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
November 5, 2025 at 8:01 PM
You may not think about operations, but operations is thinking about you.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
Your churn might *look* healthy at 3% but what if you're losing 55% of revenue every 12 months? With stats like that, no wonder growth feels impossible. Step 1: A free growth audit (with me), so we can identify missing metrics. Let’s chat: demandmaven.io/contact
Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies
Book a discovery call today and learn more about how we can help you grow.
demandmaven.io
November 5, 2025 at 2:00 PM
Your churn might *look* healthy at 3% but what if you're losing 55% of revenue every 12 months? With stats like that, no wonder growth feels impossible. Step 1: A free growth audit (with me), so we can identify missing metrics. Let’s chat: demandmaven.io/contact
Partnerships and community programs launched too early rarely hit the scale you want.
Not because they're bad strategies — but because the network effects haven't had time to mature yet.
Timing matters.
Not because they're bad strategies — but because the network effects haven't had time to mature yet.
Timing matters.
October 30, 2025 at 12:59 PM
Partnerships and community programs launched too early rarely hit the scale you want.
Not because they're bad strategies — but because the network effects haven't had time to mature yet.
Timing matters.
Not because they're bad strategies — but because the network effects haven't had time to mature yet.
Timing matters.
True story – I worked with a translation software company with a 10% activation rate.
After our research sprint, they redesigned their UI around the actual "jobs" customers hired the product for and DOUBLED activation.
Is your activation where you want? I can help demandmaven.io/contact
After our research sprint, they redesigned their UI around the actual "jobs" customers hired the product for and DOUBLED activation.
Is your activation where you want? I can help demandmaven.io/contact
Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies
Book a discovery call today and learn more about how we can help you grow.
demandmaven.io
October 29, 2025 at 1:04 PM
True story – I worked with a translation software company with a 10% activation rate.
After our research sprint, they redesigned their UI around the actual "jobs" customers hired the product for and DOUBLED activation.
Is your activation where you want? I can help demandmaven.io/contact
After our research sprint, they redesigned their UI around the actual "jobs" customers hired the product for and DOUBLED activation.
Is your activation where you want? I can help demandmaven.io/contact
The more founders I work with, the more I realize: most teams write off entire marketing channels based on one failed campaign.
The channel isn't broken. You're just not looking at the campaign-level data that actually matters. demandmaven.io/ep49-can-yo...
The channel isn't broken. You're just not looking at the campaign-level data that actually matters. demandmaven.io/ep49-can-yo...
October 28, 2025 at 12:57 PM
The more founders I work with, the more I realize: most teams write off entire marketing channels based on one failed campaign.
The channel isn't broken. You're just not looking at the campaign-level data that actually matters. demandmaven.io/ep49-can-yo...
The channel isn't broken. You're just not looking at the campaign-level data that actually matters. demandmaven.io/ep49-can-yo...
Check out my latest episode of the In Demand Podcast, where I talk about why a non-SaaS business spinning off a SaaS business is harder than you might think.
demandmaven.io/ep48-why-sp...
demandmaven.io/ep48-why-sp...
EP48: Why spinning off a SaaS from your non-SaaS business is harder than you think | DemandMaven: Strategic growth partner for SaaS & Software Companies
Every year, I have around 10 to 15 calls with non-SaaS companies that have decided to create a SaaS product. Usually it's a consulting firm, an agency, or some kind of services business that's built internal software to deliver their work faster and cheaper.
demandmaven.io
October 24, 2025 at 12:57 PM
Check out my latest episode of the In Demand Podcast, where I talk about why a non-SaaS business spinning off a SaaS business is harder than you might think.
demandmaven.io/ep48-why-sp...
demandmaven.io/ep48-why-sp...
Founder stuck at $40k MRR: "We didn't have time for customer interviews."
12 interviews and 3 weeks later: We identified why 99% of free accounts never converted AND uncovered 2 new profitable features. 😮💨
Ready to pull your greatest growth levers? demandmaven.io/
12 interviews and 3 weeks later: We identified why 99% of free accounts never converted AND uncovered 2 new profitable features. 😮💨
Ready to pull your greatest growth levers? demandmaven.io/
DemandMaven || Strategic growth partner for PLG SaaS & Startups
We use qualitative insights and quantitative analysis to help you better understand your customers, identify gaps in their journey, and ultimately grow your business.
demandmaven.io
October 22, 2025 at 1:03 PM
Founder stuck at $40k MRR: "We didn't have time for customer interviews."
12 interviews and 3 weeks later: We identified why 99% of free accounts never converted AND uncovered 2 new profitable features. 😮💨
Ready to pull your greatest growth levers? demandmaven.io/
12 interviews and 3 weeks later: We identified why 99% of free accounts never converted AND uncovered 2 new profitable features. 😮💨
Ready to pull your greatest growth levers? demandmaven.io/
every year i talk to 10-15 consulting firms trying to spin off a SaaS and the pattern is always the same:
they think their brand equity will translate to the new product
it won't
you're selling to strangers now, and your product needs to stand on its own two feet
demandmaven.io/ep48-why-sp...
they think their brand equity will translate to the new product
it won't
you're selling to strangers now, and your product needs to stand on its own two feet
demandmaven.io/ep48-why-sp...
October 21, 2025 at 8:04 PM
every year i talk to 10-15 consulting firms trying to spin off a SaaS and the pattern is always the same:
they think their brand equity will translate to the new product
it won't
you're selling to strangers now, and your product needs to stand on its own two feet
demandmaven.io/ep48-why-sp...
they think their brand equity will translate to the new product
it won't
you're selling to strangers now, and your product needs to stand on its own two feet
demandmaven.io/ep48-why-sp...
The harsh truth about agencies at early-stage:
You're paying them to learn. Just like any new hire, they won't hit their stride until month 3-4.
If you're pre-PMF, that's a very expensive education for everyone involved.
Consider contractors and freelancers first to de-risk.
You're paying them to learn. Just like any new hire, they won't hit their stride until month 3-4.
If you're pre-PMF, that's a very expensive education for everyone involved.
Consider contractors and freelancers first to de-risk.
October 16, 2025 at 12:58 PM
The harsh truth about agencies at early-stage:
You're paying them to learn. Just like any new hire, they won't hit their stride until month 3-4.
If you're pre-PMF, that's a very expensive education for everyone involved.
Consider contractors and freelancers first to de-risk.
You're paying them to learn. Just like any new hire, they won't hit their stride until month 3-4.
If you're pre-PMF, that's a very expensive education for everyone involved.
Consider contractors and freelancers first to de-risk.
"What's the ONE thing that will 10x our growth?" It’s never just one thing.
Our client went $20k→$80k MRR by fixing activation, clarifying ICP, and adding expansion revenue.
Each improvement compounded the others. Need help identifying your highest-leverage growth opps? demandmaven.io/
Our client went $20k→$80k MRR by fixing activation, clarifying ICP, and adding expansion revenue.
Each improvement compounded the others. Need help identifying your highest-leverage growth opps? demandmaven.io/
DemandMaven || Strategic growth partner for PLG SaaS & Startups
We use qualitative insights and quantitative analysis to help you better understand your customers, identify gaps in their journey, and ultimately grow your business.
demandmaven.io
October 15, 2025 at 1:03 PM
"What's the ONE thing that will 10x our growth?" It’s never just one thing.
Our client went $20k→$80k MRR by fixing activation, clarifying ICP, and adding expansion revenue.
Each improvement compounded the others. Need help identifying your highest-leverage growth opps? demandmaven.io/
Our client went $20k→$80k MRR by fixing activation, clarifying ICP, and adding expansion revenue.
Each improvement compounded the others. Need help identifying your highest-leverage growth opps? demandmaven.io/
I've seen too many founders spend $100K with an agency only to learn they didn't have product-market fit.
There are cheaper ways to learn this.
Before you hire the big agency, make sure you have:
80%+ NRR at 12 months
Clear channel hypotheses
>6 months of customer data
There are cheaper ways to learn this.
Before you hire the big agency, make sure you have:
80%+ NRR at 12 months
Clear channel hypotheses
>6 months of customer data
October 14, 2025 at 7:03 PM
I've seen too many founders spend $100K with an agency only to learn they didn't have product-market fit.
There are cheaper ways to learn this.
Before you hire the big agency, make sure you have:
80%+ NRR at 12 months
Clear channel hypotheses
>6 months of customer data
There are cheaper ways to learn this.
Before you hire the big agency, make sure you have:
80%+ NRR at 12 months
Clear channel hypotheses
>6 months of customer data
Wild stat from my years troubleshooting slow growth:
60-70% of product opportunities aren't even conscious in your customers' minds.
They can tell you about "quality-of-life improvements", but rarely about "true value generators".
That's *your* job to figure out.
60-70% of product opportunities aren't even conscious in your customers' minds.
They can tell you about "quality-of-life improvements", but rarely about "true value generators".
That's *your* job to figure out.
October 9, 2025 at 1:04 PM
Wild stat from my years troubleshooting slow growth:
60-70% of product opportunities aren't even conscious in your customers' minds.
They can tell you about "quality-of-life improvements", but rarely about "true value generators".
That's *your* job to figure out.
60-70% of product opportunities aren't even conscious in your customers' minds.
They can tell you about "quality-of-life improvements", but rarely about "true value generators".
That's *your* job to figure out.
Founder: "We're doing everything right but stuck at $50k MRR." Me: Have you looked at net revenue cohort retention, activation rates, or customer jobs-to-be-done yet? 😉 Need help getting unstuck? DM me or book your free growth audit at demandmaven.io/contact
Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies
Book a discovery call today and learn more about how we can help you grow.
demandmaven.io
October 8, 2025 at 1:03 PM
Founder: "We're doing everything right but stuck at $50k MRR." Me: Have you looked at net revenue cohort retention, activation rates, or customer jobs-to-be-done yet? 😉 Need help getting unstuck? DM me or book your free growth audit at demandmaven.io/contact
"We're doing everything right but still can't grow."
Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket.
Let's fix it: demandmaven.io/contact/
Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket.
Let's fix it: demandmaven.io/contact/
Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies
Book a discovery call today and learn more about how we can help you grow.
demandmaven.io
October 2, 2025 at 12:57 PM
"We're doing everything right but still can't grow."
Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket.
Let's fix it: demandmaven.io/contact/
Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket.
Let's fix it: demandmaven.io/contact/
Someone needs to make a SaaS that shows you all the courses you bought so when you reach to buy the next one, it's like
*AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.
*AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.
October 1, 2025 at 7:21 PM
Someone needs to make a SaaS that shows you all the courses you bought so when you reach to buy the next one, it's like
*AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.
*AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.
Your monthly churn looks fine at 3-5%, but you're still struggling to grow?
Here's the metric that's probably punching you in the face: ↓
Here's the metric that's probably punching you in the face: ↓
October 1, 2025 at 12:56 PM
Your monthly churn looks fine at 3-5%, but you're still struggling to grow?
Here's the metric that's probably punching you in the face: ↓
Here's the metric that's probably punching you in the face: ↓
Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.
September 26, 2025 at 7:12 PM
Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.
Reposted by Asia Orangio
Most teams try to fix stalled growth by building more features. @sparktoro.bsky.social did it by fixing their UX.
After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%.
See how they did it: balsamiq.com/customers/sp...
After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%.
See how they did it: balsamiq.com/customers/sp...
How SparkToro grew signups by 20% with Balsamiq
After a major setback, SparkToro rethought their product with wireframes. Here’s how a UX-focused redesign helped them ship faster and grow again.
balsamiq.com
August 12, 2025 at 12:32 PM
Most teams try to fix stalled growth by building more features. @sparktoro.bsky.social did it by fixing their UX.
After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%.
See how they did it: balsamiq.com/customers/sp...
After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%.
See how they did it: balsamiq.com/customers/sp...
"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do.
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
July 24, 2025 at 1:00 PM
"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do.
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
July 22, 2025 at 1:00 PM
Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding.
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...
July 17, 2025 at 1:00 PM
Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding.
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...