Asia Orangio
@asiaorangio.bsky.social
I help SaaS founders troubleshoot growth & marketing. Occasional posts about art, poetry, and other hobbies. Learning how to work with my ADHD at the same time. I run demandmaven.io
"You can't do research for everything." Agreed. But if you're changing pricing without interviewing a single customer, you're wasting your time.
Data can show you patterns. Only customers can tell you what they actually value and will pay for.
demandmaven.io/ep53-why-re...
Data can show you patterns. Only customers can tell you what they actually value and will pay for.
demandmaven.io/ep53-why-re...
December 4, 2025 at 8:00 PM
"You can't do research for everything." Agreed. But if you're changing pricing without interviewing a single customer, you're wasting your time.
Data can show you patterns. Only customers can tell you what they actually value and will pay for.
demandmaven.io/ep53-why-re...
Data can show you patterns. Only customers can tell you what they actually value and will pay for.
demandmaven.io/ep53-why-re...
Here's the thing about research projects:
Clients aren't paying you because research is "cool" or "fun" (even though it is).
They're paying for the outcome research unlocks — better activation, smarter pricing, stronger retention.
Research = 1/3 Translation = 1/3 Execution enablement = 1/3
Clients aren't paying you because research is "cool" or "fun" (even though it is).
They're paying for the outcome research unlocks — better activation, smarter pricing, stronger retention.
Research = 1/3 Translation = 1/3 Execution enablement = 1/3
December 2, 2025 at 3:01 PM
Here's the thing about research projects:
Clients aren't paying you because research is "cool" or "fun" (even though it is).
They're paying for the outcome research unlocks — better activation, smarter pricing, stronger retention.
Research = 1/3 Translation = 1/3 Execution enablement = 1/3
Clients aren't paying you because research is "cool" or "fun" (even though it is).
They're paying for the outcome research unlocks — better activation, smarter pricing, stronger retention.
Research = 1/3 Translation = 1/3 Execution enablement = 1/3
That slow growth you're experiencing? It might not be a marketing problem. When we troubleshoot growth with SaaS companies, pricing is often one of the first things we look at. At DemandMaven, we start by talking to customers then running a survey. demandmaven.io/ep52-the-bu...
November 18, 2025 at 3:29 PM
That slow growth you're experiencing? It might not be a marketing problem. When we troubleshoot growth with SaaS companies, pricing is often one of the first things we look at. At DemandMaven, we start by talking to customers then running a survey. demandmaven.io/ep52-the-bu...
You can feel like you have product-market fit, but your Net Revenue Retention will tell you the truth. I talk to founders all the time who are convinced they've nailed PMF because they have some paying customers and good feedback, but they haven't looked at their NRR.
November 11, 2025 at 1:56 PM
You can feel like you have product-market fit, but your Net Revenue Retention will tell you the truth. I talk to founders all the time who are convinced they've nailed PMF because they have some paying customers and good feedback, but they haven't looked at their NRR.
You may not think about operations, but operations is thinking about you.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
November 5, 2025 at 8:01 PM
You may not think about operations, but operations is thinking about you.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
You're executing processes every day whether you've documented them or not.
The question is: are they good processes? And are you aware of them?
That awareness is what unlocks growth.
Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.
September 26, 2025 at 7:12 PM
Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.
"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do.
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
July 24, 2025 at 1:00 PM
"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do.
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
July 22, 2025 at 1:00 PM
Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at
demandmaven.io/ep46-how-to...
demandmaven.io/ep46-how-to...
Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding.
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...
July 17, 2025 at 1:00 PM
Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding.
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...
Don't guess your activation metrics. Build a new user retention report and layer different behaviors on top. Look for ANY action that beats your baseline retention by 2-3x. Listen to the latest #InDemand podcast ep:
demandmaven.io/ep45-the-fo...
demandmaven.io/ep45-the-fo...
July 15, 2025 at 1:00 PM
Don't guess your activation metrics. Build a new user retention report and layer different behaviors on top. Look for ANY action that beats your baseline retention by 2-3x. Listen to the latest #InDemand podcast ep:
demandmaven.io/ep45-the-fo...
demandmaven.io/ep45-the-fo...
Everyone puts "data-driven" in their core values but then makes decisions based on feelings and assumptions.
Your actual core values are what you do under pressure, not what looks good on your website.
demandmaven.io/ep44-a-real...
Your actual core values are what you do under pressure, not what looks good on your website.
demandmaven.io/ep44-a-real...
July 10, 2025 at 1:00 PM
Everyone puts "data-driven" in their core values but then makes decisions based on feelings and assumptions.
Your actual core values are what you do under pressure, not what looks good on your website.
demandmaven.io/ep44-a-real...
Your actual core values are what you do under pressure, not what looks good on your website.
demandmaven.io/ep44-a-real...
Cancellation surveys are lying to you. Your customer didn't churn for "one reason" – it was probably 4-5 things stacked up over time. So, what's the best way to really dig into "why"? Find out in our latest podcast ep:
demandmaven.io/ep43-how-ou...
demandmaven.io/ep43-how-ou...
July 3, 2025 at 1:00 PM
Cancellation surveys are lying to you. Your customer didn't churn for "one reason" – it was probably 4-5 things stacked up over time. So, what's the best way to really dig into "why"? Find out in our latest podcast ep:
demandmaven.io/ep43-how-ou...
demandmaven.io/ep43-how-ou...
I'm 3 months into my #fractionalCMO role and "Get executors executing" is my mantra. Strategy docs are worthless if your team doesn't know how to act on them.
demandmaven.io/ep-42-diary...
demandmaven.io/ep-42-diary...
June 26, 2025 at 1:00 PM
I'm 3 months into my #fractionalCMO role and "Get executors executing" is my mantra. Strategy docs are worthless if your team doesn't know how to act on them.
demandmaven.io/ep-42-diary...
demandmaven.io/ep-42-diary...
You can be a great manager and a terrible leader.
You can be a great leader and a terrible manager.
Most executives need to be both, just at different times.
demandmaven.io/ep-41-the-h...
You can be a great leader and a terrible manager.
Most executives need to be both, just at different times.
demandmaven.io/ep-41-the-h...
June 19, 2025 at 1:00 PM
You can be a great manager and a terrible leader.
You can be a great leader and a terrible manager.
Most executives need to be both, just at different times.
demandmaven.io/ep-41-the-h...
You can be a great leader and a terrible manager.
Most executives need to be both, just at different times.
demandmaven.io/ep-41-the-h...
In customer interviews, I'm not just listening to what people say – I'm running every answer against a mental algorithm. The repeat stuff? That's your pattern. The new stuff? That's breaking your pattern. Both are gold. 💎
demandmaven.io/ep-41-the-h...
demandmaven.io/ep-41-the-h...
June 17, 2025 at 1:00 PM
In customer interviews, I'm not just listening to what people say – I'm running every answer against a mental algorithm. The repeat stuff? That's your pattern. The new stuff? That's breaking your pattern. Both are gold. 💎
demandmaven.io/ep-41-the-h...
demandmaven.io/ep-41-the-h...
What do you do when your product wants to go one direction but your vision pulls in another?
I've seen founders stuck in this emotional thrashing cycle for YEARS.
Commit to a path. Accept trade-offs. Just don't thrash forever.
demandmaven.io/ep40-when-y...
I've seen founders stuck in this emotional thrashing cycle for YEARS.
Commit to a path. Accept trade-offs. Just don't thrash forever.
demandmaven.io/ep40-when-y...
June 12, 2025 at 1:00 PM
What do you do when your product wants to go one direction but your vision pulls in another?
I've seen founders stuck in this emotional thrashing cycle for YEARS.
Commit to a path. Accept trade-offs. Just don't thrash forever.
demandmaven.io/ep40-when-y...
I've seen founders stuck in this emotional thrashing cycle for YEARS.
Commit to a path. Accept trade-offs. Just don't thrash forever.
demandmaven.io/ep40-when-y...
My advice? Always do a 90-day trial period before committing. The wrong chief impacts your entire marketing function. demandmaven.io/ep39-when-t...
June 5, 2025 at 1:00 PM
My advice? Always do a 90-day trial period before committing. The wrong chief impacts your entire marketing function. demandmaven.io/ep39-when-t...
The easiest way to know if you need a #fractionalCMO 👉
If adding 10-20 strategic marketing hours per week would unlock your team and help you move faster. But if they fall behind because everyone else is full-time? Time to upgrade. More at demandmaven.io/ep39-when-t...
If adding 10-20 strategic marketing hours per week would unlock your team and help you move faster. But if they fall behind because everyone else is full-time? Time to upgrade. More at demandmaven.io/ep39-when-t...
June 3, 2025 at 1:00 PM
The easiest way to know if you need a #fractionalCMO 👉
If adding 10-20 strategic marketing hours per week would unlock your team and help you move faster. But if they fall behind because everyone else is full-time? Time to upgrade. More at demandmaven.io/ep39-when-t...
If adding 10-20 strategic marketing hours per week would unlock your team and help you move faster. But if they fall behind because everyone else is full-time? Time to upgrade. More at demandmaven.io/ep39-when-t...
The most 🤑 mistake #SaaSFounders make: thinking slow growth = marketing problem. Meanwhile, their activation rate is 8%. Fix your funnel before pouring more into marketing.
demandmaven.io/ep38-troubl...
demandmaven.io/ep38-troubl...
May 29, 2025 at 1:00 PM
The most 🤑 mistake #SaaSFounders make: thinking slow growth = marketing problem. Meanwhile, their activation rate is 8%. Fix your funnel before pouring more into marketing.
demandmaven.io/ep38-troubl...
demandmaven.io/ep38-troubl...
#SaaSFounder pattern I’ve seen time and time again: They're obsessed with getting more leads while ignoring a 10% activation rate (insert face palm). For growth, you gotta look at your ENTIRE business NOT just marketing.
demandmaven.io/ep38-troubl...
demandmaven.io/ep38-troubl...
May 27, 2025 at 1:00 PM
#SaaSFounder pattern I’ve seen time and time again: They're obsessed with getting more leads while ignoring a 10% activation rate (insert face palm). For growth, you gotta look at your ENTIRE business NOT just marketing.
demandmaven.io/ep38-troubl...
demandmaven.io/ep38-troubl...
For SaaS businesses, Net Revenue Retention (NRR) is the most critical health indicator I look at. 👉
Healthy: 80-100% (nice)
Poor: Below 80% (treading water)
Ideal: 100-120%+ (expansion!)
What's your NRR looking like?
demandmaven.io/blog/ep37-w...
Healthy: 80-100% (nice)
Poor: Below 80% (treading water)
Ideal: 100-120%+ (expansion!)
What's your NRR looking like?
demandmaven.io/blog/ep37-w...
May 22, 2025 at 2:10 PM
For SaaS businesses, Net Revenue Retention (NRR) is the most critical health indicator I look at. 👉
Healthy: 80-100% (nice)
Poor: Below 80% (treading water)
Ideal: 100-120%+ (expansion!)
What's your NRR looking like?
demandmaven.io/blog/ep37-w...
Healthy: 80-100% (nice)
Poor: Below 80% (treading water)
Ideal: 100-120%+ (expansion!)
What's your NRR looking like?
demandmaven.io/blog/ep37-w...
The most dangerous trap for SaaS founders?
Believing growth problems are unsolvable mysteries when they're actually quite figureoutable.
Don't accept poor metrics as inevitable. 🚀
demandmaven.io/blog/ep37-w...
Believing growth problems are unsolvable mysteries when they're actually quite figureoutable.
Don't accept poor metrics as inevitable. 🚀
demandmaven.io/blog/ep37-w...
May 20, 2025 at 1:00 PM
The most dangerous trap for SaaS founders?
Believing growth problems are unsolvable mysteries when they're actually quite figureoutable.
Don't accept poor metrics as inevitable. 🚀
demandmaven.io/blog/ep37-w...
Believing growth problems are unsolvable mysteries when they're actually quite figureoutable.
Don't accept poor metrics as inevitable. 🚀
demandmaven.io/blog/ep37-w...
My non-negotiable framework for #SaaSmarketing hires:
SKILLS: What specific work needs doing?
EXPERIENCE: Have they worked at YOUR company stage or accomplished similar outcomes?
CHARACTER: Will they thrive in YOUR environment?
demandmaven.io/ep36-hiring...
SKILLS: What specific work needs doing?
EXPERIENCE: Have they worked at YOUR company stage or accomplished similar outcomes?
CHARACTER: Will they thrive in YOUR environment?
demandmaven.io/ep36-hiring...
May 15, 2025 at 3:25 PM
My non-negotiable framework for #SaaSmarketing hires:
SKILLS: What specific work needs doing?
EXPERIENCE: Have they worked at YOUR company stage or accomplished similar outcomes?
CHARACTER: Will they thrive in YOUR environment?
demandmaven.io/ep36-hiring...
SKILLS: What specific work needs doing?
EXPERIENCE: Have they worked at YOUR company stage or accomplished similar outcomes?
CHARACTER: Will they thrive in YOUR environment?
demandmaven.io/ep36-hiring...
Hot take: Founder CEOs face challenges traditional CEOs don't because they're makers who learned to be CEOs.
Managing people, matching VP energy, making decisions under pressure, and shifting from hands-on work to strategy aren't natural transitions.
demandmaven.io/ep35-the-va...
Managing people, matching VP energy, making decisions under pressure, and shifting from hands-on work to strategy aren't natural transitions.
demandmaven.io/ep35-the-va...
May 8, 2025 at 1:00 PM
Hot take: Founder CEOs face challenges traditional CEOs don't because they're makers who learned to be CEOs.
Managing people, matching VP energy, making decisions under pressure, and shifting from hands-on work to strategy aren't natural transitions.
demandmaven.io/ep35-the-va...
Managing people, matching VP energy, making decisions under pressure, and shifting from hands-on work to strategy aren't natural transitions.
demandmaven.io/ep35-the-va...